Amplify's executive team includes proven leaders from the fields of education, technology, design, business and media.
Chief Executive Officer
Larry drives the vision for Amplify, a company he co-founded in 2001. Larry led the invention of mobile formative assessment software, large-scale data systems and next-generation digital curriculum. Larry was a Rhodes scholar and a White House fellow working on educational technology at NASA. He is on the board of the Academy of American Poets and a member of the Board of Overseers for the Annenberg Institute on School Reform at Brown University.
Jim leads overall sales and growth strategies for Amplify. Jim joined the company in 2005 to oversee the sales organization and was responsible for driving sales and revenue growth in state departments of education and large city school districts. Previously, Jim held various sales executive positions with leading K-12 educational technology companies. He began his career at DataGuide Systems, which developed the first PC-based, norm-referenced, test-scoring software and was acquired by McGraw-Hill.
Chief Product Officer
Laurence oversees major product, design and engineering decisions across Amplify. He previously served as chief product officer of Wireless Generation, where he oversaw the engineering, design and production of software solutions. He also founded and ran Quidnunc, a business and technology consulting firm with clients such as Apple, Sprint, the BBC and Goldman Sachs. Laurence served on the board of directors of the Computing Software and Services Association.
Inna is responsible for all legal and compliance matters affecting Amplify, including commercial and strategic transactions, corporate governance, intellectual property, mergers and acquisitions, employment, government procurement and compliance. She also leads the development and support of the company’s data privacy and security policies. Prior to joining Amplify, Inna was a corporate associate at Ropes & Gray, representing clients in technology-driven commercial deals and M&A transactions.
Chastity is responsible for attracting and retaining Amplify’s talent, evaluating compensation and benefits, the design and implementation of training and development, employee relations, and successfully administering workforce planning, including long-term forecasting of human capital needs. Prior to joining Amplify, Chastity worked at Barclays Capital, where she helped to grow and develop recruitment teams.
Allison oversees marketing for Amplify’s early literacy business, including curriculum, assessment and intervention products. Previously, Allison spent 20 years at Scholastic where she was vice president and general manager focused on marketing and sales of classroom solutions, and vice president of marketing for a $90 million professional learning business. Allison also worked for Nickelodeon in its online group, and her earliest work experience was at Towers Perrin, a management consulting firm.
Aaron leads technology strategy and delivery for Amplify’s digital curricula. Aaron previously led the creation of Amplify’s adaptive learning technology, including data analytics, algorithm development and product strategy. Prior to joining Amplify, he taught middle and high school science, and was a researcher in childhood cognitive development and computer science at institutions including Columbia University and Microsoft Research.
Shannon leads Amplify’s sales team. Shannon also served as chief operating officer to launch the first digital curriculum product. Previously Shannon was chief operating officer at Success Academies, one of the highest performing and highest growth charter networks in the country, and PLTW, a national STEM curriculum company. She began her career in finance at Goldman Sachs. Shannon holds an MBA from Harvard Business School and was a Morehead-Cain Scholar at UNC Chapel-Hill.
Susan oversees the PreK-5 Core Knowledge Language Arts (CKLA) program. Susan worked closely with Amplify customers to understand elementary English language arts implementation challenges and needs. Prior to joining Amplify, she served as the senior director of curriculum and assessment for a large charter organization spanning multiple states. She has more than 25 years of experience working in traditional public, international private and charter school contexts. Susan has been a teacher, principal and curriculum director.
Catherine oversees Amplify’s core digital curriculum in English language arts as well as supplemental instructional products in math and in English language arts. Catherine worked previously as a consultant to Amplify’s digital games business. Prior to joining Amplify, Catherine held a number of senior management positions at Bertelsmann and Pearson.
Richard is responsible for financial planning, strategy and reporting, accounting, treasury and facilities management. Prior to joining Amplify in 2002, Richard was a director at the private equity firm Metromedia. He also worked as a finance manager at various domestic and international subsidiaries of the telecommunications company GTE. Richard has an MBA from the Tuck School of Business and a Masters of International Relations from the Fletcher School of Law and Diplomacy.
Product, Assessment & Intervention
Greg leads product management for assessment and intervention, including our mCLASS suite of research-based assessments, administration, reporting, and instructional tools and the Burst Reading adaptive intervention solution. Greg previously managed a professional development suite that prepares a personalized learning progression for educators. Prior to joining Amplify, Greg was the director of product management at Schoolnet and started his ed tech career at The Princeton Review, as associate vice president of product management for K-12 services.
Operations, Assessment & Intervention
Patrick oversees operations for Amplify’s early literacy business, including curriculum assessment and intervention products. Patrick was previously a senior vice president with Aon Consulting, where he held various management positions in its call center performance measurement, employment process outsourcing and human capital services business units. Patrick also managed service delivery operations in New York City for General Electric. He served in the U.S. Army, where he attained the rank of captain.
Public Affairs and Strategy
David represents Amplify in advocacy, thought leader and key client relationships. David previously managed the product development group at Wireless Generation, where he led the software teams that developed early reading assessment products. Prior to joining Amplify, David was a product and project manager at Scholastic, and worked as a technology director in schools in New York City and Paris.
Research and Analytics
John leads groups responsible for product-oriented, qualitative and quantitative research and analysis, including all psychometrics and the development of natural language processing algorithms for evaluating student writing. John previously staffed and ran the development teams that built Wireless Generation’s data synchronization technology, back-end infrastructure and handheld applications. He holds a Ph.D. in linguistics (with a concentration in computation and learning) from the CUNY Graduate Center and a bachelor’s degree from Yale.
Caroline works to identify and create content, distribution and technology partnerships that further Amplify’s expansion and distribution strategies. Caroline joined Amplify in 2015 with broad experience in launching and building businesses in digital and traditional media and education technology, among them SharedBook (now part of XanEdu) and the cable network CNBC.
Chief of Staff
Adam oversees day-to-day operations at Amplify, coordinating the implementation of the company’s strategy and vision. Before joining Amplify, Adam served as senior advisor and led innovation at Harlem Children’s Zone. He was a founding member of Booz & Company’s North American education practice, serving clients across the public and private sectors. Adam graduated from Harvard College and Harvard Business School, where he was selected as a Leadership Fellow.
Steven leads the product development and launch of the K-8 Amplify Science program. Steven has more than 18 years of experience managing the development of software products for businesses and consumers. Prior to joining Amplify, Steven was a practice lead at Vitech Systems Group, and worked as a product and project manager in the healthcare, high-tech and automotive industries.
Joel, an education visionary and proven leader of change, was former chief executive officer at Amplify. Joel was chancellor of the New York City Department of Education, where he oversaw a system of 1.1 million students and 136,000 employees. While there he led systemwide transformations that resulted in significant improvement in student performance. Under Joel’s leadership, high school graduation rates in the city rose 20 points—an increase of more than 40 percent.
Krista was former senior vice president and general manager of assessment and intervention solutions at Amplify. Krista oversaw product development, research and analytics and customer experience teams. Previously she ran the account management team, which partners with large districts on solution implementation. Prior to Amplify, Krista was a director with Educational Testing Service (ETS), where she was responsible for client management, research, development and operations of large-scale international assessment programs.
Leslie was former senior vice president and general manager of professional services at Amplify. Leslie was responsible for building and managing training, professional development and consulting services for schools. Prior to Amplify, Leslie was a manager with Deloitte Consulting, where she ran projects in the education, consumer goods and financial service industries. She also worked with an educational technology startup company in Durham, North Carolina.
Mohammad managed creative and innovation efforts as executive creative director for Amplify assessment and intervention products, such mCLASS and Burst, as well as ed tech projects such as School By Design, SBAC Reporting and ARIS. Prior to joining Amplify, Mo was a creative director at Scholastic.com and PBS affiliate Thirteen WNET.