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Steve Rubel wrote a great post in AdAge - and his personal blog - about three quite significant things Google did recently amid the media storm over Google Plus. While we're all trying to figure out all we can about Google Plus, Google's new "social network" designed to compete with Facebook, Google is making not-insignificant tweaks and announcements in other areas that you should pay heed to, particularly if you work in online content marketing in any capacity. I've "Amplified" them below. I just saw this tweet from one of my Twitter friends in one of my List streams, and since I have the bit.ly plugin turned on in Chrome, I happened to see the Click Stats for the link the tweet contained. And I was shocked. [BTW. Before I continue, I want to say that I in no way want to call out my friend Glen Gilmore, who has always been a class act on Twitter, built a great following early on, and is on one of my key "mindhackers" Twitter Lists because he's smart as heck and sends great stuff. This is merely to call attention to a general problem on Twitter, that I have collected numerous examples of in the past 1.5 years or so. This one just happened to be particularly instructive.] As I said, I was shocked. Shocked enough to spend 30 minutes assembling this post for you. Even though it's no secret that Twitter click-throughs have taken a massive dive since the good-old-days of 2008 - mid 2009, this was pretty low: 115 clicks (within 1 hour of the last RT, which ... read full post Liked by Chris Parandian Tim Southernwood While this data lends welcome insight into some rudimentary small business usage, it asks many more questions about the consumer side of these interactions. The link data is meaningful, but where's the metric of bit.ly click-throughs to purchases? Higher than TV commercials that advertise web sites? As a consumer, I click stuff all the time but I have never once purchased something online based on advertising. Call me an experienced skeptic, if you must, but where are the sales numbers? Liked by Ron Capps Social Twist study, Clickthroughs on Twitter greatly outperform those via Facebook (19 to 3) but their may be a reason http://bit.ly/etL9zB |
Ah. Relief. A blog about a tweet, and from a gentleman, no less.
May I add my perspective? While I monitor various social media m... more
Ah. Relief. A blog about a tweet, and from a gentleman, no less.
May I add my perspective? While I monitor various social media metrics, the number of RTs I get from a single tweet is not one. “But, wait, how could you not — that is the holy grail,” some will demand.
My measurement is whether I make any new connections: an RT from somone who has never RT’d before, a comment, a dm, a new connection, an RT from someone whose curation I respect.
Numbers are nice and make for interesting stories, but they do not come close to touching the real heart of Twitter or social networks: making real connections. It’s not about volume, it’s about human connections and quality.
Am I disappointed that a tweet I tweeted got only a fractional response from my following? No. I know that I can count on my Twitter network to share a tweet that might be of particular significance to me in high numbers, should I care to ask. I also know that I could target it geographically in large numbers a tweet as I have done in it rare instances before.
At the end of the day, I read many more tweets than I RT and I expect others do the same. It is the nature of the network.
Alex, thanks for your perspective and for being a gentleman!
Glen ~ aka @GlenGIlmore