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1. Service Overview

As a provider of technology solutions to schools, Amplify’s commitment to data privacy and security is essential to our organization. This overview of Amplify’s Information Security Program describes physical, technical and administrative safeguards Amplify implements to protect student data in our care.

Company profile

Amplify Education, Inc. (Amplify) is a privately held company founded in 2000 as Wireless Generation. Amplify’s products include curriculum and instruction, assessment and intervention, professional development services and consulting services for K-12 education.

Service hosting

Amplify leverages Amazon Web Services (AWS) as its cloud hosting provider. Within AWS, Amplify utilizes Virtual Private Clouds (VPCs), which provide an isolated cloud environment within the AWS infrastructure. External network traffic to a VPC is managed via gateway and firewall rules, which are maintained in source code control to ensure that the configuration remains in compliance with Amplify security policy. In addition, the production VPCs and the development VPCs are isolated from each other and maintained in separate AWS accounts.

2. Policies & standards

Information security program

Amplify maintains a comprehensive information security program based on the National Institute of Standards and Technology (NIST) Cybersecurity Framework and the NIST SP 800-53 Rev. 5 family of information security controls. These provide a robust framework of best practices from which an organization can build its security policies and protocols based on identified risks, compliance requirements, and business needs. They cover critical practice areas, including access control, configuration management, incident response, security training, and other information security domains.

Governance

Amplify’s Information Security Committee has primary responsibility for the development, maintenance, and implementation of the Amplify information security program. The Information Security Committee is responsible for all information risk management activities within the company and is composed of technology, business and legal leaders from the organization. The Committee meets weekly and includes a dedicated VP of Information Security and a program manager to oversee, direct and coordinate its activities.

Policy execution

Adherence to the internal Amplify information security policy is an obligation of every Amplify employee. Amplify conducts a series of internal monitoring procedures to verify compliance with internal information security policies, and all Amplify employees undergo annual criminal background checks. In addition, any third-party contractors who come into contact with systems that may contain student data are contractually bound to maintain security and privacy of the data.

3. Data access controls

Access control

Amplify’s access control principles dictate that all student data we store on behalf of customers is only accessible to district-authorized users and to a limited set of internal Amplify users who may only access the data for purposes authorized by the district. Districts maintain control over their internal users and may grant or revoke access.

In limited circumstances and strictly for the purposes of supporting school districts and maintaining the functionality of systems, certain Amplify users may access Amplify systems with student data. All such access to student data by Amplify technicians or customer support requires both authentication and authorization to view the information.

Encryption

Data encryption is an important element of our protection of sensitive data at rest and in transit, and is reviewed and updated as appropriate annually, based on the latest standards and guidelines published by OWASP and NIST.

  • In transit: Amplify encrypts all student data in transit over public connections, using Transport Layer Security (TLS), commonly known as SSL, using industry-standard protocols, ciphers, algorithms, and key sizes.
  • At rest: Amplify encrypts student data at rest using the industry-standard AES-256 encryption algorithm.

4. Application security by design

Building the right roles into applications

Permissions within Amplify applications are designed on the principle that school districts control access to all student data. To facilitate this, Amplify applications are designed so that roles and permissions flow from the district to the individual user. For example, applications that offer schools a way to collect and report on assessment results have a web interface that requires district administrators to authorize individuals to view student data.

Security controls within applications are used to ensure that the desired privacy protections are technically enforced within the system. For example, if a principal is supposed to see only the data related to his or her school, Amplify ensures that, throughout the design and development process, our products restrict principals from seeing records for any students outside his or her school.

To make sure Amplify applications properly enforce permissions and roles, our development teams conduct reviews early in the design process to ensure roles and permissions are an essential component of the design of new applications.

Building security controls into applications

Amplify applications are also developed to minimize security vulnerabilities and ensure industry-standard application security controls are in place.

As part of the development process, Amplify has a set of application security standards that all applications handling student data are required to follow, including:

  • Student data is secured using industry standard encryption when in transit between end-users and Amplify systems.
  • Applications are built with password brute-force attack prevention.
  • User sessions expire after a fixed period of time.

We also conduct manual and automated static code analysis as well as dynamic application security testing to preemptively identify vulnerabilities published by industry leaders such as OWASP (Open Web Application Security Project)

5. Proactive security

Risk assessments

Amplify periodically engages a security consulting firm to conduct risk assessments, aimed at identifying and prioritizing security vulnerabilities. The Information Security Committee coordinates remediation of the vulnerabilities. The security consulting firm also provides ongoing advice on current risks and advises on remediation of vulnerabilities and incident response.

Penetration testing

Amplify engages third-party firms to continually conduct application penetration testing.  The purpose of this testing is to test for application security vulnerabilities in the production environment.  We work with third party penetration testing program partners. Third-party testing involves a combination of automated and manual testing.

Vulnerability management

Amplify ensures that its systems are free of known vulnerabilities in several ways. Every production server runs vulnerability detection software that compares the installed software against a global database of known vulnerabilities. Secondly, we employ real time network monitoring that reports on any potentially malicious traffic. In addition, a third-party security firm continually reviews all of our system logs for potential security breaches. Lastly we continually test our applications against common malicious internet traffic. Violations in any of these areas will alert one of our operations teams, who are available around the clock.

In addition, Amplify participates in a private bug bounty program through HackerOne, working with the security community to find security vulnerabilities and support our efforts to keep our data and systems safe and secure.

Endpoint security

Access to production systems at Amplify is restricted to a limited set of internal Amplify users to support technical infrastructure, troubleshoot customer issues, or other purposes authorized by the district. In addition, Amplify requires multi-factor (MFA) authentication methods for access to all production systems. MFA involves a combination of something only the user knows and something only the user can access. For example, MFA for administrative access could involve entering a password as well as entering a one-time passcode sent via text message to the administrator’s mobile phone. The use of MFA reduces the possibility that an unauthorized individual could use a compromised password to access a system.

Infrastructure security

Network filtering technologies are used to ensure that production environments with student data are properly segmented from the rest of the network. Production environments only have limited external access to enable customers to use our web interfaces and other services. In addition, Amplify uses firewalls to ensure that development servers have no access to production environments.

Other measures that Amplify takes to secure its operational environment include system monitoring to detect anomalous activity that could indicate potential attacks and breaches.

Security training

At Amplify, we believe that protecting student data is the responsibility of all employees. We implemented a comprehensive information security awareness training program that all employees  undergo upon initial hire, with an annual refresher training. We also provide information security training and annual social engineering tests for specific departments based on role.

6. Reactive security

Monitoring

Intrusion detection and prevention systems (IDS/IPS) are in place to analyze the network device logs, monitor the network and report anomalous activity for appropriate resolution.

Incident response

Amplify maintains a comprehensive Security Incident Response Policy Plan, which sets out roles, responsibilities and procedures for reporting, investigation, containment, remediation and notification of security incidents. Amplify works with reputable firms for incident response and digital forensics support, as well as annual table-top exercises in coordination with cybersecurity experts.

Business Continuity Planning and Disaster Recovery

Amplify maintains a comprehensive Business Continuity Planning and Disaster Recovery Plan (BCP/DR), to guide personnel in procedures to protect against business disruptions caused by an unexpected event. The plans and related operations processes are tested on a semiannual basis, with ensuing operations improvement and remediation work.

7. Compliance

Audits

In addition to penetration testing and other proactive security testing and monitoring outlined above, Amplify undergoes annual SOC 2 Type 2 examinations of controls relevant to security. The examination is formally known as a Type 2 Independent Service Auditor’s Report on Controls Relevant to Security. The most recent examination was conducted by Schellman & Company, LLC and covers the period from April 1, 2024–March 31, 2025. The report states that Amplify’s systems meet the criteria for the security principle and opine on management’s description of the organization’s system and the suitability of the design of controls to protect against unauthorized access, use, or modification.

The Type 2 report also opines on the operating effectiveness of controls over the review period. This means that our auditors confirmed that we have continued to follow established security controls over the period of time of the review.

Certifications

SOC 2: Amplify successfully completed the SOC 2 Type 2 examination of controls relevant to security (see above, under “Audits”).

Privacy

Amplify’s products are built to facilitate district compliance with applicable data privacy laws, including FERPA and state laws related to the collection, access and review and disclosure of student data. Amplify’s Customer Privacy Policy describes the types of information collected and maintained on behalf of our school district customers and limitations on use and sharing of that data.

8. Supporting documentation

In the course of customer security assessment, the following documentation can be provided by Amplify upon customers’ request:

  • Penetration Testing Report
  • Risk Assessment Report
  • SOC 2 Type 2 Report

9. Report a vulnerability

To report a security vulnerability, click here.

Customer Privacy Policy

Last Modified: January 23, 2026 | Update History

Most recent update: This Privacy Policy has been updated to address additional rights for individuals in the European Union/UK.

We advise you to read this Privacy Policy in its entirety, including the jurisdiction-specific provisions in the appendix. Click here to review Our U.S. Notice At Collection.

Customer Privacy Policy: K–12 Schools

Who We Are

Amplify Education, Inc. (“Amplify”) is leading the way in next-generation curriculum and assessment. Amplify’s programs provide teachers with powerful tools that help them understand and respond to the needs of each student and use data in a way that is safe, secure, and effective.

Our Products and Services

Amplify’s products support classroom instruction and learning and include Amplify CKLA, Amplify ELA, Amplify Caminos, Amplify Science, Amplify Desmos Math, Boost Reading, Boost Math, mCLASS, Mathigon, associated professional development and tutoring services, and services at classroom.amplify.com (for creating and assigning activities) and student.amplify.com (for use of the activities or curricula as directed by an instructor), and any other product or service that links to this Privacy Policy (together, the “Products”).

Our Approach to Student Data Privacy 

In the course of providing the Products to Schools and their Authorized School Users, Amplify collects, receives, generates, or has access to Student Data (defined below). We consider Student Data to be confidential and we collect and use Student Data solely for educational purposes in connection with providing our Products to, or on behalf of the School as described in this Privacy Policy and our Agreements (defined below). We work to maintain the security and confidentiality of Student Data that we collect or store, and we enable Schools to control the use, access, sharing, and retention of Student Data.

Our Products are geared towards K–12 students (“Students”), and the educators, agents and staff members who use the Products as authorized by their School (“Educators”). Information that directly relates to an identifiable Student (“Student Data”) is owned and controlled by the School, and Amplify receives Student Data as a “school official” under Section 99.31 of the Family Educational Rights and Privacy Act of 1974 (“FERPA”) for the purpose of providing the Products hereunder. In addition, we rely on the School acknowledging that it is acting as the parent’s agent and consenting on the parent’s behalf to process personal information of Students under the age of 13 (“Child Users”) in accordance with the Children’s Online Privacy Protection Act (“COPPA”).

Our collection and use of Student Data is governed by our Agreements with Schools, including this Privacy Policy (“Privacy Policy”), and applicable laws which may include FERPA, COPPA, the Protection of Pupil Rights Amendment (“PPRA”), as well as other applicable federal, state, and local privacy laws and regulations (“Applicable Laws”). As noted above, with respect to FERPA, Amplify receives Student Data as a “school official” under Section 99.31 of FERPA for the purpose of providing its Products, and such Student Data is owned and controlled by the School.

Schools may provide authorization in two ways:

  1. by the School agreeing to our Customer Terms and Conditions located at amplify.com/customer-terms or another written agreement between Amplify and the School, as applicable; or
  2. by an Educator agreeing to the Acceptable Use Policy located at amplify.com/acceptable-use-policy/ (“AUP”) on behalf of the School as outlined in the AUP.

In each case, we collect Student Data and provide these Products solely for the use and benefit of the School and for no other commercial purpose. We require all Schools to review this Privacy Policy, available at amplify.com/customer-privacy, and to make a copy of the Privacy Policy available to the parents or guardians of Child Users.

We also provide limited opportunities for individual users to sign up for an account for use of our Products at-home or otherwise outside of the authorization of a School (“Home Users”). See the Appendix–Supplemental Disclosures for additional information that applies to our Home Users.

What This Privacy Policy Covers 

This Customer Privacy Policy (“Privacy Policy”) describes how Amplify collects, uses, and discloses personal information through the provision of Products.

For purposes of this Privacy Policy, “you” and “your” means Authorized Users (defined below).

This Privacy Policy does not apply to Amplify’s handling of:

  • information collected from users of Amplify’s company website, which is governed by our Website Privacy Policy.
  • job applicant data that we process in accordance with our applicant privacy notice.

There may be different contractual terms or privacy policies in place with some Schools. Such other terms or policies supersede this Privacy Policy for information collected or released under those terms. If you have any questions as to which legal agreement or privacy policy controls the collection and use of your personal information, please contact us using the information provided below. Unless expressly superseded, this Privacy Policy is incorporated into and is subject to the Agreement that governs your use of the Products.

Our Role

Amplify as a processor/service provider: Our School customers are the controllers of Student Data (as well as certain other Educator personal information to the extent required by law or Amplify’s agreement with the School) (together “School Data”).

Amplify acts as a processor/service provider for our School customers with respect to School Data, which means when we use School Data, we do so solely on the instruction of the School. School Data is subject to the School’s privacy policies; therefore, you will need to contact the School directly if you have any questions or would like to exercise your rights with respect to School Data.

Amplify as a controller: We are the controller of all other personal information we collect from non-Student Authorized Users (“Amplify Data”) and can be reached by email at privacy@amplify.com or by mail at Amplify Education, Inc., 55 Washington St.#800, Brooklyn, NY, 11201.

Policy

1. Definitions

Capitalized terms not defined in this section or elsewhere in this Privacy Policy will have the meaning set forth by Applicable Laws.

“Agreement” means the underlying contractual agreement between Amplify and the School.

“Authorized Users” means all users of our Products, including Authorized School Users, parents and legal guardians, and Home Users.

“Authorized School Users” means Students and Educators.

“Local Education Authority” means a local education agency or authority, school district, school network, independent school, or other regional education system.

“Non-Student Data” means information that is linked or linkable to Authorized Users who are not Students.

“School” means the Local Education Authority or State Agency.

“State Agency” means the educational agency primarily responsible for the supervision of public elementary and secondary schools in any of the 50 states, the Commonwealth of Puerto Rico, the District of Columbia, or other territories and possessions of the United States, as well as a national or regional ministry or department of education in other countries, as applicable.

2. What personal information do we collect?

When you access or use our Products, you may choose to provide us with personal information, including Student Data. This information may be provided to us directly (e.g. when an account is created or through communications with us) or through your interactions with our Products.

Student Data. Below is a list of the categories of Student Data that may be collected by Amplify or its Products, either directly or through the Authorized School User’s use of the various features and configurations of the Products:

  • Identifier and Enrollment Data, such as name, email, school / state ID number, username and password, grade level, homeroom, courses, teacher names.
    • Why? Most of Amplify’s Products require some basic information about who is in a classroom and who teaches the class—Student or teacher Identifier and Enrollment data. This information is provided to Amplify by the School, either directly from the School’s student information system or via a third party with whom the School contracts to provide that information.
  • Demographic Data, such as date of birth, socioeconomic status, race, national origin, and preferred or primary language.
    • Why? To support school instructional and reporting requirements, Amplify’s Products allow Schools to view reports and analyze data using Demographic Data. Generally, Demographic Data is provided on a voluntary basis by the School. For example, a School may wish to analyze Student literacy assessment results based on English Language Learner status to better tailor classroom instruction, and in that case, the School may provide Demographic Data to enable that reporting.
  • School Records, such as grades, attendance, assessment results, and whether an Individualized Education Plan (IEP or local equivalent) is in place.
    • Why? Some of our Products support grading assignments and administering formative, diagnostic, and curriculum-based assessments. Teachers use that information to support Students’ progress in the program or help with instructional decisions. We do not collect specific details from an IEP, nor do we collect protected health information or other sensitive information.
  • Schoolwork and Student Generated Content, which includes any information contained in Student assignments and assessments, including information in response to instructional activities and participation in collaborative or interactive features of our Products, such as Student responses to academic questions and Student-written essays, as well as images, video, and audio recordings.
    • Why? As part of the digital learning experience, some of our Products may enable Students to write text and create and upload images, video, and audio recordings. For example, in Amplify ELA, students may write essays or submit short-form responses in our platform as part of a lesson on literature. As another example, in Boost Reading, student interactions with reading skills games are recorded to keep track of the student’s progress to level up in the program and to provide visibility to teachers on how students are mastering the skills.
  • Teacher Comments and Feedback, such as scores, written comments, or other feedback that Educators may provide about Student responses or student course performance.
    • Why? To enable teachers to track the performance and provide feedback to their students.
  • Non-Student Data. We may collect the following types of personal information from all other Authorized Users:
    • Contact Information, such as name and email address, as well as grade level taught, school name and school location, whether you are an Educator or Home User that creates an account or uses our Products or communicates with us.
    • Account Information, such as user login and password, for account creation and access purposes.
    • Survey Responses, which you provide in response to surveys or questionnaires.
  • Device and Usage Data. Depending on the Product, we may collect certain information about the device used to connect to our Product, such as device type and model, browser configurations, and persistent identifiers, such as IP addresses and unique device identifiers. We may collect device diagnostic information, such as battery level, usage logs, and error logs, as well as usage, viewing, and technical information (e.g., email open rates), such as the number of requests a device makes, to ensure proper system capacity for all Authorized Users. We may collect IP addresses and use that information to approximate device location to support operation of the Product. To the extent that we collect this information, this data is solely used to support operation of the Product and is not linked to Student Data. For purposes of clarity, Amplify does not use Student Data for marketing or advertising purposes (see section 6 of this Privacy Policy for more information about our commitments regarding Student Data).
    • Why? We use this information to remember returning users and facilitate ease of login, to customize the function and appearance of the Products, and to improve the learning experience. This information also helps us track product usage for various purposes, including website optimization, to ensure proper system capacity, troubleshoot and fix errors, provide technical assistance and customer support, provide and monitor the effectiveness of our Products, monitor and address security concerns, and compile analytics for product improvement and other internal purposes.
    • How? Cookies and Similar Technologies. We collect device and usage data through “cookies,” Web beacons, HTML5 local storage, and other similar technologies, which are used in some of our Products solely to support operation of the Products as described above. While we may use third party cookies and similar technologies for advertising and marketing purposes on our website (in accordance with our Website Privacy Policy), we do not permit such tracking technologies to be present on Student-facing portions of the Products. In particular, we only use the following types of cookies in our Products:
      • Strictly necessary cookies – These are cookies that are required for the operation of our websites and applications that host our Products. They include, for example, cookies that enable you to log into secure areas of our Products. These cookies are not generally stored beyond the browser session and are less likely to include personal information. This category of cookies cannot be disabled.
      • Functionality Cookies – We use these cookies so that we recognize you on the websites and apps that host our Products and remember your previously selected preferences. These cookies are stored on your device between browsing sessions but expire after a pre-defined period. These cookies enable us to “recognize” you when you use our Products, including your preferences such as your preferred language, time, and location. A mix of first party (placed by us) and third-party cookies (placed by third parties) are used.
      • Performance Cookies – These cookies help us and service providers acting on our behalf compile statistics and analytics about users of our Products that are accessed via websites and apps, including Device and Usage Information.
    • Learn how to opt out of cookies and similar technologies by reading the “What Rights and Choices Do You Have?” section of this Privacy Policy below.

3. How do we use personal information?

Student Data. Amplify uses Student Data for educational purposes, to provide the Products, and to ensure secure and effective operation of our Products, including:

  • to provide and improve our educational Products;
  • to support School and Authorized School Users’ activities;
  • to ensure secure and effective operation of our Products;
  • for purposes requested or authorized by the School or Authorized School User or as otherwise permitted by Applicable Laws;
  • for customer support purposes, to respond to the inquiries and fulfill the requests of the School and their Authorized School Users;
  • to enforce Product access and security controls; and
  • to conduct system audits and improve protections against the misuse of our Products, or to detect and prevent fraud and other harmful activities.
  • to enable the adaptive and personalized learning features of the Products.

Non-Student Data. Amplify may use Non-Student Data for the purposes for which Student Data is used as set forth above. In addition, Amplify may use Non-Student Data to provide customized content, advertising and marketing in limited circumstances (e.g. to periodically send newsletters and other promotional materials) directed to Educators and Home Users. For sake of clarity, we do not use Student Data for marketing purposes and we do not direct marketing to Students. Amplify may also use Non-Student Data for internal research and analytics, including generating insights on the use of our Products by Educators in certain Schools so that we can better serve those communities. We will also use Non-Student Data as otherwise required or permitted by law, or as we may notify you at the time of collection. Learn how to opt out of these communications by reading the “What Rights and Choices Do You Have?” section of this Privacy Policy below.

Amplify may use aggregate or de-identified data as described in the Aggregate/De-identified Data section below.

4. To whom do we disclose personal information?

Student Data. We disclose Student Data to third parties only as needed to provide the Products under the Agreement, as directed or permitted by the School or Authorized School User, and as required by law. Such disclosures may include but are not limited to the following:

  • to other Authorized School Users of the School entitled to access such data in connection with the Products;
  • to our service providers, subprocessors, or vendors who have a legitimate need to access such data in order to assist us in providing or supporting our Products, such as platform, infrastructure, and application software. We contractually bind such parties to protect Student Data in a manner consistent with those practices set forth in this Privacy Policy and in accordance with Applicable Laws. A list of Amplify subprocessors is available at https://www.amplify.com/subprocessors;
  • to comply with the law, respond to requests in legal or government enforcement proceedings (such as complying with a subpoena), protect our rights in a legal dispute, or seek assistance of law enforcement in the event of a threat to our rights, security, or property or that of our affiliates, customers, Authorized Users, or others;
  • in the event Amplify or all or part of its assets are acquired or transferred to another party, including in connection with any bankruptcy or similar proceedings, provided that successor entity will be required to comply with the privacy protections in this Privacy Policy with respect to information collected under this Privacy Policy, or we will provide the School with notice and an opportunity to opt out of the transfer of such data prior to the transfer; and
  • except as restricted by Applicable Laws or contracts with the School, we may also share Student Data with Amplify’s affiliated education companies, provided that such disclosure is solely for the purposes of providing Products and at all times is subject to this Policy.

Non-Student Data. Amplify discloses Non-Student Data for the purposes for which Student Data is used as set forth above. Amplify may also disclose Non-Student Data as otherwise required or permitted, or as disclosed at the time of collection. Please note that we do not share mobile information or opt-in consent with third parties / affiliates for their own marketing or promotional purposes.

5. Aggregate/De-identified data

Amplify may use de-identified or aggregate data for purposes allowed under FERPA and other Applicable Laws, to research, develop, and improve educational sites, services, and applications and to demonstrate the effectiveness of the Amplify Products. Amplify will not attempt to re-identify de-identified data. We may use aggregate information (which is information that has been collected in summary form such that the data cannot be associated with any individual) for analytics and reports. For example, our promotional materials may note the total number of students served by our programs in the prior year, but that information cannot be used to identify any one student. We may also share de-identified or aggregate data with research partners to help us analyze the information for product improvement and development purposes.

Records and information are de-identified when all personal information has been removed or obscured, such that the remaining information does not reasonably identify a specific individual. We de-identify Student Data in compliance with Applicable Laws and in accordance with the guidelines of NIST SP 800-122. Amplify has implemented internal procedures and controls to protect against the re-identification of de-identified Student Data. Amplify does not disclose de-identified data to its research partners unless that party has agreed in writing not to attempt to re-identify such data.

6. Data prohibitions, Advertising, Advertising limitations

Amplify will not:

  • sell Student Data to third parties;
  • use or disclose Student Data to inform, influence, or enable targeted advertising to a Student based on Student Data or information or data inferred over time from the Student’s usage of the Products;
  • use Student Data to develop a profile of a Student for any purpose other than providing the Products to a School or Authorized School User, or as authorized by a parent or legal guardian;
  • use Student Data for any commercial purpose other than to provide the Products to the School or Authorized School User, or as permitted by Applicable Laws.

7. External third-party services

This Privacy Policy applies solely to Amplify’s Products and practices. Schools and other Authorized Users may choose to connect or use our Products in conjunction with third-party services and Products. Additionally, our sites and Products may contain links to third-party websites or services . This Privacy Policy does not address, and Amplify is not responsible for, the privacy, information, or other practices of such third parties. Schools should carefully consider which third-party applications to include among the Products and services they provide to Students and vet the privacy and data security standards of those providers.

Authorized Users may be able to log in to our Products using third-party sign-in services such as Clever, ClassLink or Google. These services authenticate your identity and provide you with the option to share certain personal information with us, including your name and email address, to pre-populate our account sign-up form. If you choose to enable a third party to share your third-party account credentials with Amplify, we may obtain personal information via that mechanism. You may configure your accounts on these third-party platform services to control what information they share.

8. Security

Amplify maintains a comprehensive information security program and uses industry standard administrative, technical, operational, and physical measures to safeguard Student Data in its possession against loss, theft and unauthorized use, disclosure, or modification. Amplify performs periodic risk assessments of its information security program and prioritizes the remediation of identified security vulnerabilities. Please see https://amplify.com/security for a detailed description of Amplify’s security program.

In the event Amplify discovers or is notified that Student Data within our possession or control was disclosed to, or acquired by, an unauthorized party, we will investigate the incident, take steps to mitigate the potential impact, and notify the School in accordance with Applicable Laws.

Non-Student Data

Outside of Student Data, Amplify uses commercially reasonable administrative, technical, personnel, and physical measures to safeguard personal information in its possession against loss, theft, and unauthorized use, disclosure or modification.

9. Data Storage and Transfers

We are a United States Company, and our servers are hosted, managed, and controlled by us in the United States. If you are outside of the United States, we use industry standards to protect your data when it leaves your country of residence and your data will always be protected in accordance with this Privacy Policy, Applicable Laws and our Agreement regardless of the storage location.

Additionally, where we transfer your personal information to service providers outside of the United Kingdom (UK), European Economic Area (EEA), or other region that offers similar protections, we use specific appropriate safeguards to contractually obligate such service providers to protect personal information in accordance with Amplify’s commitment to privacy and security and applicable data protection laws.

If you have questions or wish to obtain more information about the international transfer of your personal information or the implemented safeguards, please contact us using the contact information below.

10. Data Retention / Deletion

Student Data

Upon request, we provide the School the opportunity to review and delete the personal information collected from Students. We will retain Student Data for the period necessary to fulfill the purposes outlined in this Privacy Policy and our Agreement with the School. We do not knowingly retain Student Data beyond the time period required to support the School or Authorized School User’s educational purpose, unless authorized by the School or Authorized School User. Upon request, Amplify will return, delete, or destroy Student Data stored by Amplify in accordance with applicable law and customer requirements. We may not be able to delete all data in all circumstances, such as information retained in technical support records, customer service records, back-ups, and similar business records. All such information will be protected in accordance with this Privacy Policy and our Agreement until it has been permanently deleted. Unless otherwise notified by the School, we will delete or de-identify Student Data after termination of our Agreement with the School.

Non-Student Data

Outside of Student Data, we keep personal information as long as it is necessary or relevant for the practices described in this Privacy Policy or as otherwise required by our Agreement with the School, if applicable. We determine the appropriate retention period for personal information on the basis of the amount, nature and sensitivity of the personal information being processed, the potential risk of harm from unauthorized use or disclosure of the personal information, whether we can achieve the purposes of the processing through other means, and on the basis of applicable legal requirements (such as applicable statutes of limitations).

11. What rights and choices do you have?

What Choices Do You Have?

Marketing/Advertising

As noted above, we do not use Student Data for marketing purposes and we do not direct marketing to Students. Amplify does not use third party cookies and similar technologies for advertising and marketing purposes on Student-facing portions of the Products. The choices below apply to Non-Student Authorized Users.

Opt-out of Marketing Communications. If you want to stop receiving promotional materials from Amplify, you can follow the unsubscribe instructions at the bottom of each email or email us at privacy@amplify.com. Amplify does not send marketing communications to Students.

Opt-out of Cookies and Similar Tracking Technologies. With respect to cookies, you may be able to reject cookies through your browser or device controls. Note that you have to opt-out of cookies on each browser or device that you use. If you replace, change, or upgrade your browser or device, or delete your cookies, you may need to use these opt-out tools again. Please be aware that disabling cookies may negatively impact your experience as some features may not work properly. To learn more about browser cookies, including how to manage or delete them, check the “Help,” “Tools,” or similar section of your browser.

What Rights Do You Have?

Individuals in the U.S.

  • What Rights Do You Have With Respect to Student Data?
    • Review and Correction. FERPA requires schools to provide parents with access to their children’s education records, and parents may request that the school correct records that they believe to be inaccurate or misleading.
    • If you are a parent or guardian and would like to review, correct, or update your child’s data stored in our Products, contact your School. Amplify will work with your School to enable your access to and, if applicable, correction of your child’s education records.
    • If you have any questions about whom to contact or other questions about your child’s data, you may contact us using the information provided below.
    • Other Privacy Rights? Please see section 3 of our supplemental disclosures: “Additional U.S. State Privacy Law Rights” for more information about your U.S. privacy rights

Individuals in the EU/UK

Please see section 4 of our supplemental disclosures: “Notice for European Economic Area and United Kingdom Customers” for more information about your EU/UK privacy rights.

12. COPPA

We do not knowingly collect personal information from a Child User unless and until a School or Educator, with the permission of the School, has authorized us to collect such information to provide the Products. Amplify relies on the School acknowledging that it is acting as the parent’s agent and consenting on the parent’s behalf to process personal information of Child Users in accordance with all applicable provisions of COPPA. To the extent COPPA applies to the information we collect, we process such information for educational purposes only, and no other commercial purpose, at the direction of the School and on the basis of the School’s authorization. If you are a parent or guardian and have questions about your child’s use of the Products and any personal information collected, please direct these questions to your child’s school.

Please refer to the Appendix–Supplemental Disclosures if you are a Home User.

13. Updates to this Privacy Policy

We may change this Privacy Policy in the future. For example, we may update it to comply with new laws or regulations, to conform to industry best practices, or to reflect changes in our product offerings. When these changes do not reflect material changes in our practices with respect to use and/or disclosure of Authorized Users’ personal information, including Student Data, such changes to the Privacy Policy will become effective when we post the revised Privacy Policy on our website. In the event there are material changes in our practices that would result in Authorized Users’ personal information being used in a materially different manner than was disclosed when the information was collected, with respect to Student Data, we will notify the School, and with respect to other information, we will notify you via email and provide an opportunity to opt out before such changes take effect.

14. Contact us

If you have questions about this Privacy Policy, please contact us at:

Email: privacy@amplify.com
Mail: Amplify Education, Inc.
55 Washington St.#800
Brooklyn, NY, 11201
Phone: (800) 823-1969
Attn: General Counsel

To report a security vulnerability, visit https://amplify.com/report-a-vulnerability/.

Appendix – Supplemental Disclosures

1. Mathigon and Amplify Classroom accounts

While our Products are geared towards Schools we do provide a limited opportunity for Home Users to use the Products at home—outside of the school context. We do not allow persons under the age of 13 (or those under the age of consent in any applicable jurisdiction) to register for an account with us outside the school context.

If you are a Home User, you are prohibited from collecting or providing any personal information from students or minors. You are permitted to access the platform for instructional purposes, but you may not enroll or roster minors, create accounts for minors, or input any personal information of minors into the Product.

Please note that most parts of Mathigon can be used without creating an account or providing any personal information that directly identifies you.

What Rights Do You Have? If you are a Child User who is 13 or older with a legacy Mathigon account (or the parent or guardian of a Child User with a legacy Mathigon account), you may request that we provide for your review, delete from our records, or cease collecting any Child User personal information. To the extent that you are unable to exercise these rights through self-service features within your account with us, please contact us by sending an email to: help@amplify.com and we will provide assistance.

2. U.S. Notice at Collection

Personal Information We Collect How We Use Personal Information

Student Data, which includes:

  • Roster Information
  • Demographic Data, such as race and national origin
  • School Records
  • Account Information
  • Schoolwork and Student Generated Content
  • Teacher Comments and Feedback
  • Device and Usage Data
  • To provide and improve our educational Products;
  • To support Schools’ and Authorized School Users’ activities;
  • To ensure secure and effective operation of our Products;
  • For purposes requested or authorized by the School or Authorized School Users, or as otherwise permitted by Applicable Laws;
  • For adaptive or personalized learning features of the Products; provided that Student Data is not disclosed;
  • For customer support purposes, to respond to the inquiries and fulfill the requests of the School and their Authorized School Users;
  • To enforce product access and security controls; and
  • To conduct system audits and improve protections against the misuse of our Products, or to detect and prevent fraud and other harmful activities.

Authorized Users, which includes:

  • Contact Information
  • Account Information
  • Survey Responses
  • Device and Usage Data
  • For the purposes for which Student Data is used as set forth above;
  • For marketing purposes in limited circumstances (e.g. to periodically send newsletters and other promotional materials), which will not be based on Student Data or directed to K–12 students;
  • For internal research and analytics; and
  • As otherwise required or permitted, or as we may notify you at the time of collection.

Some of the information described above may be considered “sensitive” under the laws of certain jurisdictions (i.e., account credentials and race/national origin) (“Sensitive Information”). We use Sensitive Information for necessary or reasonably expected purposes – specifically, to provide you with our Services (i.e., account credentials are used to allow account logins and race/national origin are used for the School’s reporting purposes when voluntarily provided by the School).

We do not sell or share your personal information, as described in California law.

We retain your personal information for as long as reasonably necessary for the purposes disclosed in the chart above. Additional information about our retention of Student Data and personal information from other Authorized Users can be found in Section 10 of this Privacy Policy.

Please see the Additional U.S. State Privacy Law Rights section of this appendix for information about your privacy rights pursuant to applicable U.S. law.

Notice of Financial Incentive

From time to time, to support our services, we offer opportunities to complete surveys and questionnaires. As an incentive for completing the survey or questionnaire, you can voluntarily provide personal information as an entry into a raffle drawing or to obtain other benefits, discounts, offers, or deals that may constitute a financial incentive under California law (“Financial Incentive”). The categories of personal information required for us to provide the Financial Incentives include: contact information and any other information that you choose to provide when you complete the survey.

Participation is voluntary and you can opt out at any time before the survey is complete. We do not allow students to participate in our surveys.

The value of the personal information we collect in connection with our Financial Incentives is equivalent to the value of the benefit offered.

3. Additional U.S. State Privacy Law Rights

Note for Requests Relating to Student Data: Because Amplify provides the Products to Schools as a “School Official,” we collect, retain, use, and disclose Student Data only for or on behalf of the School for educational purposes, including the purpose of providing the Products specified in our Agreement with the School and for no other commercial purpose. Accordingly, we act as a “service provider” for the School with respect to School Data. We work with the School to support and assist them in addressing privacy requests relating to School Data. Please reach out to your School directly if you wish to exercise any privacy rights that may be available to you.

For all other requests: With respect to Amplify Data, individuals residing in certain U.S. states have the following rights, regarding your personal information (each of which is subject to various exceptions and limitations):

  • Access. You have the right to request, up to two times every 12 months, that we disclose to you the categories of personal information collected about you; the categories of sources from which the personal information is collected; the categories of personal information sold or shared; the business or commercial purpose for collecting, selling, or sharing the personal information; the categories of third parties with whom personal information was shared; and the specific pieces of personal information collected about you.
  • Correction. You have the right to request that we correct inaccurate personal information collected from you.
  • Deletion. You have the right to request that we delete the personal information that we maintain about you. Even after the deletion of your account, some personal information may remain on our servers, such as in technical support logs, server caches, data backups, or email conversations. These will be automatically deleted after a reasonable amount of time, unless we are legally required to retain information for longer, or unless there is a legitimate business reason (e.g. security and fraud prevention or financial record-keeping). We are not required to delete any information which has been aggregated or de-identified in accordance with Section 5.
  • No Discrimination. You have the right not to be discriminated against for exercising these rights.
  • Appeals. You have a right to appeal decisions concerning your ability to exercise your consumer rights.

See Submitting Requests section below for details on submitting a request to exercise these rights.

4. Notice for European Economic Area (EEA) and United Kingdom (UK) Customers

As detailed at the beginning of our Privacy Policy (under the section titled “Our Role”), Amplify operates primarily as a processor that collects personal information on behalf of the School, and we act as a controller in limited circumstances where we offer Products outside the school context.

If you represent a School in the EEA or the UK, please note that we process personal information in accordance with this Privacy Policy, our Acceptable Use Policy, and our standard Data Protection Agreement, which sets out our responsibilities when it comes to our processing activities. Schools must send an email to privacy@amplify.com to enter into that DPA.

Lawful Basis for Processing

We rely on the following lawful bases for our processing activities:

  • Consent;
    • We obtain your consent to use cookies to collect and process device and usage data to understand how individuals use our Products.
  • Pursuant to a contract for use of our Products;
    • We process School Data to provide our Products (e.g., to create, authenticate and manage your account, to verify your identity, to manage our Products) pursuant to the Agreement between us and the School, as required in order for us to perform our obligations.
  • To comply with our legal obligations;
    • We process all categories of personal information that we collect to ensure the safety and security of our Products where we are complying with security requirements under data protection and cyber and information security law.
    • We process all categories of personal information that we collect to comply with our legal obligations which includes, for example, to access, retain or share certain personal information where we receive a valid request from a government body, law enforcement body, judicial body regulator or similar, to deal with legal claims and prospective legal claims, and to ensure we are complying with applicable laws.
  • When we have a legitimate interest in doing so, which is not outweighed by the risks to the individual.
    • We process all categories of personal information that we collect to support the provision, effective management, and improvement of our Products where such activities are not strictly required under our contract. This is in our legitimate interests to ensure that we are providing the best possible service.
    • We process all categories of personal information that we collect to ensure the safety and security of our services where this is important but not required under the data protection law or cyber and information security laws. This is in our legitimate interests to ensure the security of our services and systems, to prevent threats, abuse or fraudulent or unlawful activity, to promote safety and security and to ensure our Products are used in accordance with our terms and conditions.
    • We process the contact information of Non-Student Authorized Users to manage our relationship, including to respond to queries or otherwise communicate with you in relation to our Products and the operation of our business where this is not strictly required under a contract with you. This is in our legitimate interests to communicate with and resolve queries from users of our Products and to ensure that we are providing the best possible service.

We process the contact information and survey data of Non-Student Authorized Users for internal research and marketing purposes in limited circumstances (e.g. to periodically send newsletters and other promotional materials), which will not be based on Student Data or directed to Students. This is in our legitimate interests to understand our customers and prospective customers, understand how our products and services are perceived in the market, to promote our products, and to grow and develop our business.

Your Data Subject Rights

Note for Requests Relating to School Data: Amplify acts as processor to its School customers with respect to all School Data. We work with our School customers to support and assist them in addressing privacy requests relating to School Data. Please reach out to your School directly if you wish to exercise any privacy rights that may be available to you.

For all other Requests – With respect to Amplify Data, you have the following rights if you are in the EEA or UK, subject to certain exceptions:

  • Right of access: You have the right to ask us for confirmation on whether we are processing your personal information and access to that personal information.
  • Right to correction: You have the right to have your personal information corrected.
  • Right to erasure: You have the right to ask us to delete your personal information.
  • Right to withdraw consent: You have the right to withdraw consent that you have provided.
  • Right to lodge a complaint with a supervisory authority: You have the right to lodge a complaint with a supervisory authority.
  • Right to restriction of processing: You have the right to request the limiting of our processing under limited circumstances.
  • Right to data portability: You have the right to receive the personal information that you have provided to us, in a structured, commonly used, and machine-readable format, and you have the right to transmit that information to another controller, including to have it transmitted directly, where technically feasible.
  • Right to object: You have the right to object to our processing of your personal information

See Submitting Requests section below for details on submitting a request to exercise these rights.

5. Submitting Requests

To exercise any of the rights described in sections 2 and 3 of this appendix, email us at privacy@amplify.com and specify which privacy right you intend to exercise. We may require additional information from you to allow us to confirm your identity. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us. Please note that your rights may not apply in all cases. For example, we may need to retain your personal information to comply with our legal obligations, resolve disputes, prevent fraud and enforce our agreements. We will inform you if we are not able to fully respond to your requests. You may designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent identifies himself/herself/itself as an authorized agent and can show written permission from you to represent you. We may contact you directly to confirm that you have authorized the agent to act on your behalf or confirm your identity.

Complaints

If you have any issues, you have the right to lodge a complaint with an EEA or UK supervisory authority. We would, however, appreciate the opportunity to address your concerns before you approach a data protection regulator and would welcome you directing an inquiry first to us. To do so, please contact us by email at privacy@amplify.com or by mail at Amplify Education, Inc., 55 Washington St.#800, Brooklyn, NY, 11201.

6. Google APIs

Amplify uses Google’s Application Programming Interface (API) Services to enable Authorized Users to log in to Amplify, import classes and rosters from Google Classroom, create assignments in Google Classroom, and copy, edit, and publish Amplify content using Google Slides. Amplify will use and transfer information received from Google’s API in accordance with Google API Service User Data Policy, including the Limited Use requirements.

Update History:

Update: 6/13/2025: This Policy has been updated to align with product updates and to provide additional context for authorized educational use of Amplify’s Products.

Update 6/27/2024: The Policy has been updated to include an explanation regarding Google APIs in the Appendix — Supplemental Disclosures section.

Update 6/30/2023: This Privacy Policy has been updated to address new state law data privacy requirements.

Core Principles:

These core principles guide our operations, employee behavior and product development:

  • Customer Control: We help school districts securely manage their personally identifiable student information. The districts direct our use of the data, and control who has access to that data and with whom it is shared.
  • Educational Purpose: Personal student information can only be used for customer-authorized purposes to support student learning through the secure and effective operation of our educational tools. 
  • Transparency: School districts, teachers, parents and students have the right to know what information is collected by school technology, how it is used and by whom, as clearly described in our privacy policy.
  • Commitment: Privacy and security are thoroughly embedded into our organizational practices. We dedicate substantial resources to systems, processes and personnel required to protect student information.

Amplify Data Privacy and Security Practices:

Amplify maintains a customer data privacy policy that explains our data collection, handling and use practices. 

Amplify also maintains a data security policy that explains how student data is protected from unauthorized access.  Data security practices at Amplify are developed and maintained in accordance with the internationally recognized ISO27002 security standards.  In addition, Amplify has successfully completed the SOC 2 Type 2 examination of controls relevant to security and conducts such examination on an annual basis. 

For more information, please review our customer privacy policy and security practices. If you have additional questions, please contact us at privacy@amplify.com.  

State Law Compliance

Amplify has entered into Data Privacy Agreements (DPAs) with districts across the country to facilitate compliance with applicable laws governing student data privacy. These DPAs can be applied to any Amplify product.

Unless otherwise noted, the DPAs are based on the Student Data Privacy Consortium’s (SDPC) model agreement which was created to simplify the contracting process between providers and local education agencies (LEAs) while ensuring LEAs have the necessary data protection obligations in place with providers. For additional information please visit the SDPC website and select your state.

General Offer of Privacy Terms:
To expedite your district’s need for a DPA and streamline the contracting process, we have compiled the following DPAs, listed by state.

By executing the General Offer of Privacy Terms, your LEA can “piggy back” off an existing DPA that other LEAs in your state have already agreed to. If you do not see your state below, please contact privacy@amplify.com.

Instructions: 
(i) Please download the General Offer of Privacy Terms, (ii) sign and send the executed copy to your Amplify account representative, and (iii) retain a copy for your records. If you have any questions please reach out to privacy@amplify.com.

*Please note, states marked with an asterisk do not have a General Offer of Privacy Terms; however, please review the instructions below on how to quickly implement a DPA in compliance with your LEA’s state law.

Arizona: To enter into Amplify’s AZ-NDPA-V1, please sign the General Offer of Privacy Terms

Arkansas: To enter into Amplify’s AR-NDPA-V1, please sign the and General Offer of Privacy Terms

California: To enter into Amplify’s CA-NDPA, Version 1.5, please sign the General Offer of Privacy Terms

Connecticut*
To facilitate your district’s compliance with the requirements of Connecticut’s student data privacy law (Connecticut General Statutes §§ 10-234aa through 10-234dd), Amplify is proud to offer our “Connecticut Terms of Service Addendum” linked below. This Addendum supplements Amplify’s Terms and Conditions for use of Amplify products licensed by the district available at https://amplify.com/customer-terms.
Addendum: Connecticut Terms of Service Addendum
Instructions: Please retain a copy for your records – no further action is required.

Florida: To enter into Amplify’s FL-NDPA, Version 1.0, please sign the General Offer of Privacy Terms

Hawaii*
Amplify has entered into a Data Sharing Agreement with the Hawaii State Department of Education (HIDOE) which applies to any LEA associated with HIDOE. If your LEA is not a part of the HIDOE and you require a data privacy agreement, please reach out to privacy@amplify.com.

Illinois: To enter into Amplify’s IL-NDPA (which includes the IL State Supplemental Terms), please sign the General Offer of Privacy Terms

Iowa: To enter into Amplify’s IA-NDPA (which includes the IA State Supplemental Terms), please sign the General Offer of Privacy Terms

Maine: To enter into Amplify’s MA-ME-MO-NH-NY-OH-RI-VT DPA, Version 1 (which includes the ME State Supplemental Terms), please sign the General Offer of Privacy Terms 

Massachusetts: To enter into Amplify’s MA-ME-MO-NH-NY-OH-RI-VT DPA, Version 1 (which includes the MA State Supplemental Terms), please sign the General Offer of Privacy Terms

Missouri: To enter into Amplify’s MO-NDPA, Version 1.0, please sign the General Offer of Privacy Terms

Montana: To enter into Amplify’s MT DPA, Version 3, please sign the General Offer of Privacy Terms

Nebraska: To enter into Amplify’s NE NDPA (which includes the NE State Supplemental Terms), please sign the General Offer of Privacy Terms

New York*
Option 1:
To facilitate your district’s compliance with the requirements of New York State Education Law § 2-D and regulations promulgated thereunder, Amplify is proud to offer our “New York Data Privacy and Security Addendum” linked below. This Addendum supplements Amplify’s Terms and Conditions for use of Amplify products licensed by the educational agency available at https://amplify.com/customer-terms.
Addendum: New York Data Privacy and Security Addendum
Instructions: Please retain a copy for your records- no further action is required.
Option 2:
To enter into Amplify’s MA-ME-MO-NH-NY-OH-RI-VT DPA, Version 1 (which includes the NY State Supplemental Terms), please sign the General Offer of Privacy Terms

New Hampshire: To enter into Amplify’s MA-ME-MO-NH-NY-OH-RI-VT DPA, Version 1 (which includes the NH State Supplemental Terms), please sign the General Offer of Privacy Terms

North Carolina*
The Data Confidentiality and Security Agreement issued by the North Carolina Department of Public Instruction (NCDPI) is not applicable to Amplify’s services given Amplify does not have a direct integration to any state system via API/plugin. You can review the NCDPI guidance here: https://www.dpi.nc.gov/about-dpi/technology-services/third-party-data-integration. However, Amplify can sign this form with some revisions. As such, we have prepared an Addendum which supplements the Data Confidentiality and Security Agreement.
Instructions: Please download a copy of the Data Confidentiality and Security Agreement with Amplify Addendum, return an executed copy to your account executive, and retain a copy for your records.

Ohio: To enter into Amplify’s OH-NDPA Version 1.0, please sign the General Offer of Privacy Terms

Oregon: To enter into Amplify’s OR-NDPA-V1, please sign the General Offer of Privacy Terms

Rhode Island: To enter into Amplify’s MA-ME-MO-NH-NY-OH-RI-VT DPA, Version 1 (which includes the RI State Supplemental Terms), please sign the General Offer of Privacy Terms

Tennessee: To enter into Amplify’s TN-NDPA-V1, please sign the General Offer of Privacy Terms

Texas: To enter into Amplify’s TX-NDPA-V1R6, please sign the General Offer of Privacy Terms

Utah: To enter into Amplify’s UT-NDPA, Version 1, please sign the General Offer of Privacy Terms

Vermont: To enter into Amplify’s MA-ME-MO-NH-NY-OH-RI-VT DPA, Version 1 (which includes the VT State Supplemental Terms), please sign the General Offer of Privacy Terms

Virginia: To enter into Amplify’s VA-DPA, please sign the General Offer of Privacy Terms

Washington: To enter into Amplify’s WA-NDPA, Version 1, please sign the General Offer of Privacy Terms

Wisconsin: To enter into Amplify’s WI SDPA, Version 1, please sign the General Offer of Privacy Terms

Wyoming: To enter into Amplify’s WY-NDPA-V1, please sign the General Offer of Privacy Terms

Website Privacy Policy

Last Modified:  February 2026

Update: February 2, 2026: This Privacy Policy has been updated to address additional rights for individuals in the European Union/UK.

Below is the Website Privacy Policy for the amplify.com site (“Privacy Policy”). For purposes of clarity and as further outlined below, this Privacy Policy does not apply to student data. You can visit this page to read about the principles and policy governing student data collected and maintained on behalf of our school customers.

We advise you to read this Privacy Policy in its entirety, including the jurisdiction-specific provisions in the appendix. Our Notice at Collection for California Residents is available in the Notice for our California Customers.

Who We Are / What This Privacy Policy Covers

Amplify Education, Inc. (“Amplify”) recognizes the importance of protecting the privacy and security of your personal information. This Privacy Policy describes our practices in connection with information that we may collect through your use of this website (the “Site”).

This Privacy Policy does not apply to Amplify’s handling of:

  • student data or other information collected from users of Amplify’s products that support classroom instruction and learning, which are governed by our Customer Privacy Policy.
  • staff or applicant data that we process in accordance with our staff or applicant privacy notice, respectively.

If you have any question as to what legal agreement or privacy policy controls the collection and use of your information, please contact us using information below in the Contact Us section.

This Privacy Policy is incorporated into and is subject to our Website Terms of Use, which governs your use of the Site.

Our Role: We are the controller of all personal information (as defined below) that we receive through our Site and can be reached by email at privacy@amplify.com or by mail at Amplify Education, Inc., 55 Washington St.#800, Brooklyn, NY, 11201.

1. What personal information do we collect?

When you visit and / or interact with our Site, we may collect the following information about you that, alone or in combination, could be used to identify you or your device (“personal information”):

  • Contact Information, such as name, district / school name, professional affiliation, title / role, email address, shipping address, address and phone number.
  • Account Information, such as customer user login and password. 
  • Demographic Information, such as age and gender.
  • Information You Submit, such as information voluntarily provided on message boards, feedback sections, and other public areas of the Site.
  • Site Activity Information, which is collected when you access and interact with the Site, we and our Service Providers (as defined below) may collect certain information about those visits. For example, we or our Service Providers may receive and record information about your computer and browser, including your IP address, browser type, and other software or hardware information. If you access the Site from a mobile or other device, we may collect a unique device identifier assigned to that device, or other characteristics of the device hardware, operating system and configurations for that device. On certain pages of the Site, we may use third party tools to help us look at mouse movements, clicks, keystrokes, data or text entered, and the pages you visit.
  • Location Information, such as state, country and / or zip code, which we use to help us customize your experience, as well as to help us facilitate your privacy rights.
  • Audio, electronic, visual, or similar information: such as customer service interactions, call recordings, chat transcripts, files you attach, and email, text, or other correspondence.

If you make a purchase through our online store, you may provide payment and other information directly to our third party e-commerce platform to complete your purchase.

We ask that you not send us, and you not disclose, any government identifiers (such as social security numbers) or information related to racial or ethnic origin, health, or criminal background on or through the Site or otherwise.

2. Where/How do we collect personal information?

Amplify may collect personal information directly from you at various points, including the following:

  • Product Information and Newsletters. When you submit a request to obtain information about our products, services or other informational material or subscribe to one of our newsletters, you may be asked to submit information such as name, professional affiliation, email address, company name, address and phone and details on your query or interests in our products and services. This information is collected to help us process your request.
  • Customer Support. When you submit a form to contact our customer service, you may be asked to submit information such as name, e-mail, district, customer user login and password and details on your query. In addition, some features of our Site, such as our customer live chat functionality or other customer service systems may allow you to voluntarily provide personal information to us. This information is collected to help us process your request. Please only provide what is needed to facilitate the support request.
  • Product Orders. If you use e-commerce areas of our Site to order our products, we request information from you on our order form. To purchase products through the Site, you must provide contact information (such as name and shipping address) and financial information (such as credit card number). This information is used for billing purposes and to fill your orders. We will also use this information to contact you to confirm your order or to inform you of any issues or delays.
  • Registration. You may be asked to submit information to use certain parts of the Site (such as posting comments on certain areas of the Site), register for an event or webinar, or view restricted content that may be available on the Site. For instance, you may be asked to provide your name, email address and event or webinar-related preferences to help us process your registration or content request.
  • Public Areas and Discussion Forums. Any information you share in public areas, such as message boards or feedback sections, becomes public. Please be careful about what you disclose and do not post any personal information that you expect to keep private.
  • Contests and Sweepstakes. When we run a contest or sweepstakes relating to the Site or Amplify, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for your entry will be used and disclosed.

As you visit or use our Site, we may collect Site activity information through cookies and similar technologies.

  • Cookies, Pixels, and Other Tracking Technologies. Cookies and other tracking technologies (such as pixels, beacons, and Adobe Flash technology) are small data files that are placed on your computer or mobile device when you visit a website. They allow the website or mobile app to remember your actions and preferences over a period of time. We use the following types of cookies:
    • Strictly necessary cookies – These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site. These cookies are not generally stored beyond the browser session and are less likely to include personal information. This category of cookies cannot be disabled.
    • Functionality Cookies – We use these cookies so that we recognize you on our Site and remember your previously selected preferences. These cookies are stored on your device between browsing sessions but expire after a pre-defined period. These cookies enable our Site to “recognize” you when you use our Site, including your preferences such as your preferred language , time, and location. A mix of first party (placed by us) and third-party cookies (placed by third parties) are used.
    • Analytics Cookies – These cookies help us and our Service Providers compile statistics and analytics about users of the Site, including Site Activity Information. For example, we use Google Analytics to help us understand how users interact with the Platform. Google Analytics uses cookies to track your interactions with the Site, then collects that information and reports it to us. This information helps us improve the Site so that we can better serve you. To learn more about Google Analytics, visit https://support.google.com/analytics/answer/6004245?hl=en. If you wish, you can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available on https://tools.google.com/dlpage/gaoptout.
    • Advertising Cookies – We use these cookies to collect information about your visit to our Site, the content you viewed, the links you followed and information about your browser, device, and your IP address. We sometimes share some limited aspects of this data with third parties for advertising purposes. We may also share Site Activity Information collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our Site.

For information on how to opt-out of these technologies, please see What Choices Do You Have? below.

  • Social Plugins. Certain areas of our Site permit you to utilize social media functionality, such as the Facebook “Like” or Google “+1” buttons (“Social Plugins”). To use a Social Plugin, you must authorize the third-party provider of that Social Plugin, e.g. Facebook or Google, to access, collect, and/or disclose your information related to your use of that Social Plugin, subject to that company’s privacy policies, which may differ from this Privacy Policy. In addition, such providers may be able to collect information about you, including your activity on the Site, and they may notify your connections on their social networking platform about your use of the Site. Such services may also employ unique identifiers that allow your activity to be monitored across multiple websites for purposes of delivering more targeted advertising to you.

Amplify also receives information from other sources.

  • Information from Other Sources. We may supplement any information we collect via this Site with information from publicly or commercially available sources.

3. How do we use personal information?

We may use any personal information and other information we collect from and about you for the following purposes and as described elsewhere in this Privacy Policy:

  • To provide and manage the Site. We use the personal information we collect from and about you to provide the Site and features to you, including to measure and improve its services and features, to personalize your experience by delivering relevant content, to deliver marketing messages, to allow you to comment on content, to provide you with customer support, and to respond to inquiries. We may also use and disclose aggregate or anonymous data about your use of and activity on the Site to assist us in this regard and for any other purpose.
  • To contact you. Amplify may periodically send promotional materials (e.g., newsletters) or notifications related to the Site and to Amplify’s business to the contact information you provided to us at registration.
  • To improve our products and services. We may use your personal information for our business purposes, such as data analysis, audits, developing new products and services, enhancing the Site, improving our services, identifying usage trends, and determining the effectiveness of our promotional campaigns.
  • For marketing and advertising. We may use your personal information to help us market our products to you or your school district.

4. To whom do we disclose personal information?

We may disclose any personal information and other information we collect from and about you for the following purposes and as described elsewhere in this Privacy Policy:

  • To share with our affiliated education companies. Amplify may share your personal information with Amplify’s affiliated education companies for the purposes described in this Privacy Policy.
  • To allow service providers to assist us. We may engage third party service providers, agents and partners (“Service Providers”) to perform functions on our behalf, such as analytics, credit card processing, shipping or stocking orders and providing customer service. We may disclose your personal information to such Service Providers to enable them to assist us in these efforts.
  • To allow our marketing and advertising partners to assist us. We may engage marketing and advertising partners to help us market and advertise our products and services, including via digital ads sent in connection with your visit to the Site. We may disclose Site Activity information, as well as contact information and other aggregate insights to such partners to enable them to assist us in these efforts.
  • To protect the rights of Amplify and our users. There may be instances when Amplify may disclose your personal information, in situations where Amplify has a good faith belief that such disclosure is necessary or appropriate in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, operations, or property of Amplify, our parents, subsidiaries or affiliates or our or their employees, agents and contractors (including enforcement of our agreements, including our terms of use); (ii) protect the rights, safety, privacy, security or property of users of the Site or others; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process, including laws outside your country of residence; (v) respond to requests from public and government authorities, including those outside your country of residence; or (vi) allow us to pursue available remedies or limit the damages that we may sustain.
  • To complete a merger or sale of assets. If Amplify sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger, transfer or other disposition of all or part of its business, assets or stock (including in connection with any bankruptcy or similar proceedings), Amplify may transfer your personal information to the party or parties involved in the transaction.

5. What rights and choices do you have?

Opt-out of Marketing Communications. If you want to stop receiving promotional materials from Amplify, you can follow the unsubscribe instructions at the bottom of each email. There are certain service notification emails that you may not opt-out of, such as notifications of changes to the Site or policies. If you have additional questions, please contact us using information below in the Contact Us section.

Opt-of Cookies and Similar Tracking Technologies. There are a few ways to opt out or delete cookies.

  • On Your Browser. Most browsers are initially set to accept cookies, but your browser may permit you to change your settings to notify you of a cookie being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information. Please note that by blocking any or all cookies you may not have access to certain features, content or personalization that may be available through the Site. Please also note that you must opt out separately on each device (including each web browser on each device) that you use to access our Site if you wish to opt out, and if you clear your cookies or if you use a different browser or device, you will need to renew your opt-out preferences.
  • Interest-Based Advertising. Some advertisers and marketing companies participate in the self-regulatory programs of the Digital Advertising Alliance (“DAA”) and European Interactive Digital Advertising Alliance (“eDAA”) in connection with online interest-based advertising. DAA and eDAA provide consumers with the ability to opt out of receiving interest-based advertising from their program participants at the following links:

What Rights Do You Have?

6. Security

Amplify uses commercially reasonable administrative, technical, personnel and physical measures to safeguard personal information in its possession against loss, theft and unauthorized use, disclosure or modification.

7. Data retention / Deletion

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law. Even after we have deleted your personal information from our systems, copies of some information from your account may remain viewable in some circumstances – where, for example, you have shared information with social media platforms and other unaffiliated services. We may also retain backup information related to your account on our servers for some time after cancellation for fraud detection or to comply with applicable law or our internal security policies. Because of the nature of caching technology, your account may not be instantly inaccessible to others, and there may be a delay in the removal of the content from elsewhere on the Internet and from search engines.

8. Data Storage and Transfers

We are a United States Company, and our servers are hosted, managed, and controlled by us in the United States. If you are outside of the United States, we use industry standards to protect your data when it leaves your country of residence and your data will always be protected in accordance with this Privacy Policy, Applicable Laws and our Agreement regardless of the storage location.

Additionally, where we transfer your personal information to service providers outside of the United Kingdom (UK), European Economic Area (EEA), or other region that offers similar protections, we use specific appropriate safeguards to contractually obligate such service providers to protect personal information in accordance with Amplify’s commitment to privacy and security and applicable data protection laws.

If you have questions or wish to obtain more information about the international transfer of your personal information or the implemented safeguards, please contact us using the contact information below.

9. External third-party services

The Site may be linked to sites operated by unaffiliated companies, and may carry advertisements or offer content, functionality, games, newsletters, contests or sweepstakes, or applications developed and maintained by unaffiliated companies. Amplify is not responsible for the privacy practices of unaffiliated companies, and once you leave the Site via a link or enable an unaffiliated service, you are subject to the applicable privacy policy of the unaffiliated service.

10. Updates to this policy

Amplify may modify this Privacy Policy. Please look at the Last Revised Date at the top of this Privacy Policy to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Site. If you do not wish to be bound by the terms of the revised Privacy Policy, you must discontinue your use of the Site.

11. Contact us

If you have questions about this Privacy Policy, please contact us at:

Email: privacy@amplify.com
Mail: Amplify Education, Inc.
55 Washington St.#800
Brooklyn, NY, 11201
Phone: (800) 823-1969
Attn: General Counsel

Appendix – Supplemental Disclosures

1. Notice for our California Customers

We retain your personal information for as long as you are an active user of our Site or continue to have an account with us, and in accordance with our legal obligations (which may require us to hold information to provide financial and other reporting and to defend against potential claims). If you are a California resident, please see below for information about your rights pursuant to California law.

Personal Information We Collect
How We Use Personal Information
Contact Information
  • To provide you with customer support and respond to inquiries.
  • To contact you with promotional emails (e.g. newsletters) or notifications related to the Site
  • To help us verify the identity of our user
  • As otherwise required or permitted by law, or as we may notify you at the time of collection
Account Information
  • To provide and manage the Site
  • To improve our products and services
  • As otherwise required or permitted by law, or as we may notify you at the time of collection
Payment Information
  • To complete your payment of purchases made through the Site
  • For internal operations (e.g. to improve and update our products)
  • For security and fraud prevention
  • As otherwise required or permitted by law, or as we may notify you at the time of collection
Information You Submit
  • To provide the Site and features to you, including to allow you to comment
  • To improve our products and services
  • As otherwise required or permitted by law, or as we may notify you at the time of collection.
Site Activity Information
  • We sell or share information about your Site activity with third parties for targeted advertisements on and off of Amplify. We also use this information to:
    • To provide and manage the Site
    • To improve our products and services
    • For internal operations (e.g. to improve and update our products)
    • For security, safety, and due diligence purposes
    • As otherwise required or permitted by law, or as we may notify you at the time of collection
Location Information
  • We use location information , such as state, country and / or zip code, which we use to help us customize your experience, as well as to help us facilitate your privacy rights.
Inferences
  • We may make inferences about your interests and personal preferences (such as the content you like to consume). We also use this information to:
    • To personalize your experience on the Site
    • For internal operations (e.g. to improve and update our products)
    • As otherwise required or permitted by law, or as we may notify you at the time of collection

Some of the information described above may be considered “sensitive” under the laws of certain jurisdictions (including payment information and account login credentials (“Sensitive Information”). Whether information is Sensitive Information will depend on the laws of your jurisdiction. We only use Sensitive Information, such as payment information and account credentials for necessary or reasonably expected purposes – specifically, to provide you with our Services (i.e., fulfill purchases and to allow account logins).

Shine the Light

California’s Shine the Light law (Civil Code § 1798.83) permits California residents to request certain information regarding our disclosure of certain categories of personal information to third parties for their own direct marketing purposes in the preceding calendar year. We do not share personal information, as defined by California’s Shine the Light law, with third parties for their own direct marketing purposes.

Notice of Financial Incentive 

 As part of our services, there may be opportunities for you to complete surveys and questionnaires. As an incentive for completing the survey or questionnaire, you can voluntarily provide your personal information, which in turn enters you into a raffle drawing or enables us to provide you with other benefits, discounts, offers, or deals that may constitute a financial incentive under California law (“Financial Incentive”). The categories of personal information required for us to provide the Financial Incentives include: contact information and any other information that you choose to provide when you complete the survey.

Participation is voluntary and you can opt out at any time before your survey is complete.

The value of the personal information we collect in connection with our Financial Incentives is equivalent to the value of the benefit offered.

2. Additional U.S. State Privacy Law Rights

Residents of certain U.S. states have the following rights, regarding your personal information (each of which are subject to various exceptions and limitations):

  • Access. You have the right to request, up to two times every 12 months, that we disclose to you the categories of personal information collected about you, the categories of sources from which the personal information is collected, the categories of personal information sold or shared, the business or commercial purpose for collecting, selling, or sharing the personal information, the categories of third parties with whom personal information was shared, and the specific pieces of personal information collected about you.
  • Correct. You have the right to request that we correct inaccurate personal information collected from you. 
  • Deletion. You can request that we delete your personal information that we maintain about you.
  • Opt-out (Do Not Sell or Share My Personal Information). Under several U.S. state privacy laws, consumers have the right to opt-out of the “sale” of their personal information (defined very broadly to include situations where we provide personal information to partners who provide advertising services to us) and the “sharing” of personal information in connection with the display of targeted advertising across third party websites. While we do not sell your personal information, we do share it in connection with our advertising efforts. Please also note that we do not knowingly sell or share the Personal Information of minors under 16 years of age.

We also honor the Global Privacy Control, a browser-based opt-out signal. We do not respond to other browser-based signals that do not meet applicable state law requirements, which may include older Do Not Track signals.

  • No Discrimination. You have the right not to be discriminated against for exercising these rights.
  • Appeals. You have a right to appeal decisions concerning your ability to exercise your consumer rights. 
  • Submission of Requests. You may exercise the above rights by emailing us at privacy@amplify.com. Note that we may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.
  • Authorized Agent. You may designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent identifies himself/herself/itself as an authorized agent and can show written permission from you to represent you. We may contact you directly to confirm that you have authorized the agent to act on your behalf or confirm your identity.
  • Verification. Whether you submit a request directly on your own behalf, or through an authorized agent, we will take reasonable steps to verify your identity prior to responding to your requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.
3. Notice for European Economic Area and United Kingdom Customers

As detailed at the beginning of our Privacy Policy (under the section titled “Our Role”), Amplify acts as a controller with respect to personal information collected as you interact with our Site.

Lawful Basis for Processing

We rely on the following lawful bases for our processing activities:

  • Consent;
    • We obtain your consent to collect and process device and usage data via cookies on our Site to understand how individuals use our Site and to help us measure the effectiveness of our advertising and marketing campaigns.
  • Pursuant to a contract with the user of our Site;
    • We process all categories of personal information that we collect to provide and manage our Site, including payment processing, where this is required in order for us to perform our obligations under our contract with you.
  • To comply with our legal obligations;
    • We process all categories of personal information that we collect to ensure the safety and security of our Site where we are complying with security requirements under data protection and cyber and information security law.
    • We process all categories of personal information that we collect to comply with our legal obligations which includes, for example, to access, retain or share certain personal information where we receive a valid request from a government body, law enforcement body, judicial body regulator or similar, to deal with legal claims and prospective legal claims, and to ensure we are complying with applicable laws.
  • When we have a legitimate interest in doing so, which is not outweighed by the risks to the individual. We rely on our legitimate interest to process all categories of personal information:
    • to provide, manage, and improve the Site where such activities are not strictly required under our contract, including personalizing your experience on the Site.
    • to ensure the safety and security of our Site where this is important but not required under the data protection law or cyber and information security laws.
    • to respond to queries or otherwise communicate with you in relation to our Site and the operation of our business where this is not strictly required under a contract with you.
    • internal research and certain marketing purposes (e.g. to periodically send newsletters and other promotional materials), which will not be based on Student Data or directed to K–12 students.

Your Data Subject Rights

If you are located in the EEA/UK, you have the following rights, subject to certain exceptions:

  • Right of access: You have the right to ask us for confirmation on whether we are processing your personal information and access to that personal information.
  • Right to correction: You have the right to have your personal information corrected.
  • Right to erasure: You have the right to ask us to delete your personal information.
  • Right to withdraw consent: You have the right to withdraw consent that you have provided.
  • Right to lodge a complaint with a supervisory authority: You have the right to lodge a complaint with a supervisory authority.
  • Right to restriction of processing: You have the right to request the limiting of our processing under limited circumstances.
  • Right to data portability: You have the right to receive the personal information that you have provided to us, in a structured, commonly used, and machine-readable format, and you have the right to transmit that information to another controller, including to have it transmitted directly, where technically feasible.
  • Right to object: You have the right to object to our processing of your personal information

To exercise any of these rights, contact us as set forth in the section entitled “Contact Us” above and specify which European privacy right you intend to exercise. We may require additional information from you to allow us to confirm your identity. Please note that we store information as necessary to fulfill the purposes for which it was collected, and may continue to retain and use the information even after a data subject request for purposes of our legitimate interests, including to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

Complaints

If you have any issues with our compliance, you have the right to lodge a complaint with an EEA or UK supervisory authority. We would, however, appreciate the opportunity to address your concerns before you approach a data protection regulator, and would welcome you directing an inquiry first to us. To do so, please contact us by email at privacy@amplify.com or by mail at Amplify Education, Inc., 55 Washington St.#800, Brooklyn, NY, 11201.

Amplify’s Subprocessors

This page provides the current list of third party service providers that Amplify engages to help us provide our services and may have access to Personal Information of our customers (“Subprocessors”) as outlined in Amplify’s Customer Privacy Policy.

How to get notified of changes

Please use the “Subscribe to Updates” functionality at the top of the page to receive emails from Amplify regarding updates to the list of Subprocessors and/or changes to the information provided on this page. Should you choose not to use this functionality to receive email notifications, it is our expectation that you check the link regularly for any updates.

Our commitments regarding Service Providers

All of the Subprocessors listed below have a legitimate need to access Personal Information in order to provide their service to Amplify as a part of Amplify’s provision of the services to our customers. With regard to Subprocessors, Amplify commits to:

  • Conduct due diligence on the data privacy and security measures of new Subprocessors before providing access to Personal Information and monitor on an annual basis thereafter. As part of this process, Amplify reviews the Subprocessor’s security documentation, practices, and posture to ensure alignment with Amplify’s information security program and standards;
  • Enter into a written agreement which requires at least the same level of protection for Personal Information and individuals as set out in Amplify’s Customer Privacy Policy and our agreements with customers, as applicable, before providing access to Personal Information;
  • Restrict the Subprocessor’s access to Personal Information to only what is necessary to fulfill our contractual obligations or as otherwise permitted under the agreements with our customers or under applicable data privacy laws; and
  • Remain liable for any processing of Personal Information carried out by Subprocessors to the same extent we would be liable if performing the services ourselves.

Subprocessors

Amplify’s Subprocessors of Personal Information are:

Subprocessor Purpose Location Student Data Educator Data
Amazon Web Services Cloud hosting services United States A large, light peach-colored checkmark on a transparent background.
 A large, light peach-colored checkmark on a transparent background.
Anthology (formerly Blackboard) Video conferencing and attendee tracking for tutoring services United States A large, light peach-colored checkmark on a transparent background.
 A large, light peach-colored checkmark on a transparent background.
Boomi, Inc. Data integration United States   A large, light peach-colored checkmark on a transparent background.
Datadog Performance and security monitoring United States A large, light peach-colored checkmark on a transparent background.
 A large, light peach-colored checkmark on a transparent background.
dbt Labs, Inc. Run database queries United States A large, light peach-colored checkmark on a transparent background.
 A large, light peach-colored checkmark on a transparent background.
Egnyte, Inc. Secure file exchange United States A large, light peach-colored checkmark on a transparent background.
 A large, light peach-colored checkmark on a transparent background.
Fivetran, Inc. Database loading United States A large, light peach-colored checkmark on a transparent background.
 A large, light peach-colored checkmark on a transparent background.
Gainsight, Inc. Customer support United States   A large, light peach-colored checkmark on a transparent background.
Google, LLC Cloud hosting services United States A large, light peach-colored checkmark on a transparent background.
 A large, light peach-colored checkmark on a transparent background.
Google, LLC (Looker) Data warehouse analytics United States A large, light peach-colored checkmark on a transparent background.
 A large, light peach-colored checkmark on a transparent background.
HubSpot Email delivery United States   A large, light peach-colored checkmark on a transparent background.
MongoDB, Inc. Database hosting United States A large, light peach-colored checkmark on a transparent background. A large, light peach-colored checkmark on a transparent background.
Salesforce Customer relationship management United States   A large, light peach-colored checkmark on a transparent background.
SchoolDay (formerly GG4L) Secure rostering United States A large, light peach-colored checkmark on a transparent background. A large, light peach-colored checkmark on a transparent background.
Snowflake, Inc. Database hosting United States A large, light peach-colored checkmark on a transparent background. A large, light peach-colored checkmark on a transparent background.
Talkdesk, Inc. Customer support United States   A large, light peach-colored checkmark on a transparent background.
Twilio, Inc. (Sendgrid) Email delivery United States A large, light peach-colored checkmark on a transparent background. A large, light peach-colored checkmark on a transparent background.

Updates

Date of Change Change Notes
October 10, 2025 Changed Blackboard to Anthology and GG4L to SchoolDay. Update MongoDB purpose. Added Datadog to the Students Subprocessor List. Created Educators Subprocessor List. Anthology and SchoolDay updated their corporate branding. Added list of Educator Data Subprocessors to clarify which partners process educator data.
June 14, 2024
 Removed Desmos Studio, PBC, Qualfon Data Services Group, LLC, and Zendesk, Inc. These partners and services are no longer used for customer support.
July 27, 2023
 Added Fivetran
 –
September 15, 2022
 Corrected name of Desmos Studio, PBC.
 –
July 21, 2022 Added Desmos Collective LLC, Google, MongoDB, Twilio, and Zendesk These services support Mathigon.org and Desmos Classroom
July 20, 2022 Added Qualfon Data Services Group, LLC –
October 4, 2021 Added Blackboard, Inc. –
July 26, 2021 Fishtown Analytics, Inc. renamed to dbt Labs, Inc. –
June 17, 2021 Updated with data warehousing and roster services providers –
May 28, 2021 Initial public posting. –

Amplify Tutor Fingerprinting

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Artificial intelligence at Amplify

Amplify is committed to using artificial intelligence (AI) capabilities transparently, safely, responsibly, and ethically to deliver tools and resources that continue to fulfill our purpose. We are also committed to aiding students, teachers, and our staff with the skills and understanding required to use AI technology effectively and fairly.

Thoughtful and intentional integration of AI technology supports Amplify’s purpose by extending teachers’ reach, saving them time, enhancing their understanding of each student, and providing new ways to engage students in powerful and rigorous learning experiences.

At the core of our work is our belief that these technologies, if used wisely, can support teachers in creating the kind of classroom experiences every student deserves—collaborative, interesting, and personalized.

Amplify’s AI principles

Governance and risk management: Amplify is developing and maintaining a governance and risk-management program aligned to EDSAFE AI Alliance’s S.A.F.E. Benchmarks Framework and the NIST AI Risk Management Framework, which includes internal policies and procedures to support compliance and safe and responsible use of AI. Amplify’s program guides the design, development, deployment, and overall implementation of AI in Amplify’s products and the tools used in Amplify’s operations. The governance program applies both to Amplify-developed capabilities and third-party development and integrations.

Amplify aligns to EDSAFE AI Alliance’s S.A.F.E. Benchmarks Framework as follows:

SAFETY: Uphold privacy, security, and reliability.
ACCOUNTABILITY: Be human-centered, responsive to human guidance, and transparent.
FAIRNESS AND TRANSPARENCY: Avoid creating or reinforcing unfair bias, and assess for impact.
EFFICACY: Be purposeful and rigorous.

Privacy and security: Amplify ensures that privacy protections are included by default in AI systems, including ensuring that data collection conforms to reasonable expectations and that only data strictly necessary for the specific context is collected, in conformance with our policies around the collection, use, and sharing of personal information. Amplify’s applications use student personal information solely for the purpose of performing the service, in alignment with Family Educational Rights and Privacy Act (FERPA) and applicable state law and district policies and contracts. In addition, Amplify monitors security risks specific to AI systems, including dataset poisoning, prompt injection, and adversarial attacks, and shores up resilience against attempts to alter use, behavior, or performance, or to compromise security properties. Read more about Amplify privacy and security programs.

AI in Amplify’s products and services

Amplify uses AI in our programs in ways that respond to the demonstrated needs of districts, teachers, and students and that meet our high standards for safety, accountability, fairness, and efficacy. Amplify has established an AI Center of Excellence, with AI scientists, engineers, product managers, and designers dedicated to establishing best practices and guiding development in key areas that meet these criteria. 

Some ways Amplify leverages AI in products and services:

Amplify ELA: Amplify ELA’s Automated Writing Evaluation (AWE) tools give teachers the ability to understand, track, and support student progress with key foundational skills, which are strong indicators of students’ analytic writing proficiency. Developed in conjunction with the Writing Prompts in Amplify ELA, AWE assesses student writing for Focus, Use of Evidence, and Conventions, providing critical feedback for teachers and data for Amplify’s writing reports.

Boost Reading: Students in grades K–5 may take the Boost Reading Benchmark Assessment to determine their placement in Boost when they first log in. Students receive a set of word recognition, fluency, and comprehension activities, supported by automatic speech recognition.

Boost Math: Personalized Learning activities feature Spark, a virtual tutor that uses text-to-speech to provide personalized, engaging support to help students build mastery. The tutor incorporates student numerical responses in its conversation, but does not use student personal information.

Vulnerability Disclosure Policy

As a provider of technology solutions to schools, Amplify’s commitment to data privacy and security is essential to our organization. Amplify demonstrates that commitment in part through the physical, technical, and administrative safeguards we maintain to protect student data and other sensitive information entrusted to our care.

Amplify looks forward to working with the security community to find security vulnerabilities and support our efforts to keep our data and systems safe and secure.

Before reporting a vulnerability, please read our program rules, eligibility overview, report submission rules and guidelines, legal terms, and out-of-scope list set out below.

General Rules

  • We appreciate reports on any Amplify-owned asset, but only vulnerabilities that prove to be outside of expected behavior are eligible for acceptance.
  • Reports involving third party services or providers not under Amplify’s control are out-of-scope for submission.
  • Amplify places a high priority on privacy. Vulnerabilities in the areas of inadvertent exposure of our customers’ personally identifiable information (PII) are considered to be of Critical severity.
  • We classify vulnerability severity per CVSS (the Common Vulnerability Scoring Standard). These are general guidelines, and the ultimate decision over a reward – whether to give one and in what amount – is a decision that lies entirely within our discretion on a case-by-case basis.
  • In order to receive an award for validated reports, you must have a HackerOne account. Please note reward decisions are subject to the discretion of Amplify. Please note these are general guidelines, and that reward decisions are subject to the discretion of Amplify.
  • Only interact with test accounts that you created via self sign-up or were provided by Amplify. The use of any credentials outside of these areas for testing purposes, including legacy credentials supplied through the program and leaked credentials from third parties is strictly prohibited.
  • Do not contact Amplify’s customer support for questions or to submit a vulnerability report.
  • Amplify may, in its sole discretion, disqualify you if you breach this policy or fail to comply with any of the program’s rules and terms.
  • Amplify reserves the right to cancel or modify this program without notice at any time.

Eligibility

  • You are not eligible for participation if you 1) are employed by Amplify or any of its affiliates 2) are an immediate family member of a person employed by Amplify or any of its affiliates or 3) left the employment of Amplify or its affiliates or subsidiaries within the past (12) months.
  • You are not eligible for participation if you have been prohibited in writing from participating in the Bug Bounty Program by Amplify at any time.
  • You may not be in violation of any national, state, or local law or regulation with respect to any activities directly or indirectly related to conducting your tests.
  • You may not compromise the privacy or safety of our customer and the operation of our services;
  • You may not cause harm to Amplify, our customers, or others;
  • You must follow the policy guidelines to responsibly disclose vulnerabilities to Amplify.

Vulnerability Submission Rules & Guidelines

  • Any testing conducted on customer data or accounts is strictly prohibited and will result in removal from the program.
  • If during the course of testing you encounter any sensitive data outside of your test accounts (including student or teacher names, login info, assessment data, activity data, and student work, etc.), please cease testing immediately and report what you have found. DO NOT include any text, screenshots, etc. with PII in the report. This action safeguards both potentially vulnerable data and yourself.
  • Do not access, download, or share any data you encounter in your testing.
  • Only interact with test accounts that you created or that we provided. The use of any credentials outside of these areas for testing purposes is strictly prohibited.
  • Provide detailed reports with reproducible steps. If the report is not detailed enough to reproduce the issue, the issue will not be eligible for a reward.
  • In some cases, you may not have all of the context information to assess the impact of a vulnerability. If you’re unsure of the direct impact but are reasonably certain that you have identified a vulnerability, we encourage you to submit a detailed report and state the open questions on impact.
  • When duplicate submissions for the same vulnerability occur, we only award the first report that was received, provided that it can be fully reproduced.
  • Multiple reports describing the same vulnerability against multiple assets or endpoints must be submitted within a single report.
  • Avoid destruction of data and interruption or degradation of our service.
  • Proof of Concept (POC) videos that do not include PII are highly recommended to help verify the issue, provide clarity, and save time on triage.
  • Please provide timely responses to any follow-up questions and requests for additional information.
  • Understand that there could be submissions for which we accept the risk, have other compensating controls, or will not address in the manner expected. When this happens, we will act as transparently as we can to provide you with the necessary context as to how the decision was made.
  • Reports submitted using methods that violate policy rules will not be accepted and may result in account suspension from/denial of entrance to the program.
  • Please refer to any noted out-of-scope areas listed under Out-of-Scope Vulnerabilities.

Out-of-Scope Vulnerabilities

When reporting vulnerabilities, please consider (1) attack scenario / exploitability, and (2) security impact of the bug. The following issues are considered out-of scope. In addition, please refer to any noted Out of Scope areas listed under the program assets.

  • Social engineering (e.g. phishing, vishing, smishing) is prohibited.
  • Clickjacking on pages with no sensitive actions.
  • Unauthenticated/logout/login CSRF.
  • Attacks requiring MITM or physical access to a user’s device.
  • Previously known vulnerable libraries without a working Proof of Concept.
  • Comma Separated Values (CSV) injection without demonstrating a vulnerability.
  • Missing best practices in SSL/TLS configuration.
  • Any activity that could lead to the disruption of our service (DoS).
  • Content spoofing and text injection issues without showing an attack vector/without being able to modify HTML/CSS.
  • XSRF that requires the knowledge of a secret.
  • Automated tools that could generate significant traffic and possibly impair the functioning of our services.
  • Testing or demonstrating the ability to upload unlimited audio/video files to exhaust resources.
  • Leaked credentials from third party providers, including invalid or stale employee credential dumps, and/or leaked personal information of Amplify staff.
  • Leaked credentials for Amplify customers not caused by vulnerabilities in our systems.
  • Vulnerabilities identified via third party services or providers where Amplify is not the owner.
  • Issues that merely result in spam/annoyance without additional impact (e.g sending emails without sufficient rate limiting)
  • Attempts to access our offices or data centers.
  • Any activity that could contribute to the disruption of our service (DoS). Automated scanning tests should be kept to 10 requests per second or less.
  • Self XSS.
  • Broken links and/or crashes in general.
  • Issues that require unlikely user interaction.
  • Issues that do not affect the latest version of modern browsers
  • Issues that require physical access to a victim’s computer/device.
  • Disclosure of information that does not present a significant risk
  • Please refer to any noted out-of-scope areas listed under program assets.

Legal

  • Any information you receive or collect about us, our affiliates or any of our users, employees or agents in connection with the Bug Bounty Program (“Confidential Information”) must be kept confidential and only used in connection with the Bug Bounty Program. You may not use, disclose or distribute any such Confidential Information, including without limitation any information regarding your Submission, without our prior written consent. You must get written consent by submitting a disclosure request through the HackerOne platform.
  • Researchers must follow HackerOne’s disclosure guidelines. Public disclosure or disclosure to other third parties without the explicit permission of Amplify is prohibited.
  • We will not take legal action against you if vulnerabilities are found and responsibly reported in compliance with all of the terms and conditions outlined in this policy.
  • Amplify reserves the right to modify the terms and conditions of this program without notice at any time, and your participation in the Program constitutes acceptance of all terms.

Submit Vulnerability Report

Introduction

Amplify Education, Inc. (“Amplify” or “we”) recognizes the importance of protecting the privacy and security of your personal information. This App Privacy Policy describes our practices in connection with information that we may collect through your use of the Cell Simulator iOS application (the “App”).

This App Privacy Policy describes Amplify’s practices for handling non-personal information (e.g., site activity) in connection with the App.

Children. The App does not collect personal information from any users, including children under 13 years of age.

By using the App, you agree to the terms and conditions of this App Privacy Policy. If you do not agree to this App Privacy Policy, please discontinue your use of the App.

Collection of information

Amplify may collect information from you at various points, including the following:

App activity information. When you access and interact with the App, we and our Third Party Agents (as defined below) may collect certain information about those visits. For example, we or our Third Party Agents may receive and record information about your computing device, including potentially your IP address, a unique application identifier assigned to that copy of the App (the “App ID”), or other characteristics of the device hardware, operating system and configurations for that device. The App ID and any other persistent identifiers we collect will be used solely for the purpose of recording information about your usage of the App, and will not be used to collect information through any other product or service.

Notice and choice

Updates to App Privacy Policy; Choice. Amplify may modify this App Privacy Policy. Please look at the Last Revised Date at the top of this App Privacy Policy to see when this App Privacy Policy was last revised. Any changes to this App Privacy Policy will become effective when we post the revised App Privacy Policy to this URL: http://amplify.com/curriculum/cell-module/privacy. If you do not wish to be bound by the terms of the revised App Privacy Policy, you must discontinue your use of the App.

Location of Data. The App is hosted in and managed and controlled by us from the United States and is not intended to subject us to the laws or jurisdiction of any jurisdiction other than that of the United States. If you are a user located outside the United States, you understand and consent to having any personal information processed in the United States. United States data protection and other relevant laws may not be the same as those in your jurisdiction.

Linked Services.The App may be linked to sites operated by unaffiliated companies. Amplify is not responsible for the privacy practices of unaffiliated companies, and once you leave the App via a link, you are subject to the applicable privacy policy of the unaffiliated service.

Use and disclosure

We may use and/or disclose any information we collect from you for the following purposes and as described elsewhere in this App Privacy Policy:

To provide and manage the App. We use the usage information we collect from you to provide the App and features to you, including to measure and improve its services and features, and to personalize your experience by delivering relevant content. We may also use and disclose aggregate or anonymous data about your use of and activity in the App to assist us in this regard and for any other purpose.

To improve our products and services. We may use your usage information for our internal business purposes, such as data analysis, developing new products and services, enhancing the App, and improving our services. To share with our affiliated education companies. Amplify may share your usage information with Amplify’s affiliated education companies for the purposes described in this App Privacy Policy.

To allow Third Party Agents to assist us. We may engage third party service providers, agents and partners (“Third Party Agents”) to perform functions on our behalf, such as analytics. We may disclose your usage information to such Third Party Agents to enable them to assist us in these efforts, for the purposes described in this App Privacy Policy.

To protect the rights of Amplify and our users. There may be instances when Amplify may disclose your usage information, in situations where Amplify has a good faith belief that such disclosure is necessary or appropriate in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, operations, or property of Amplify, our parents, subsidiaries or affiliates or our or their employees, agents and contractors (including enforcement of our agreements, including our terms of use); (ii) protect the rights, safety, privacy, security or property of users of the Site or others; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process, including laws outside your country of residence; (v) respond to requests from public and government authorities, including those outside your country of residence; or (vi) allow us to pursue available remedies or limit the damages that we may sustain.

To complete a merger or sale of assets. If Amplify sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger, transfer or other disposition of all or part of its business, assets or stock (including in connection with any bankruptcy or similar proceedings), Amplify may transfer your information to the party or parties involved in the transaction.

Security

Amplify uses commercially reasonable administrative, technical, personnel and physical measures to safeguard information in its possession against loss, theft and unauthorized use, disclosure or modification.

Sensitive information

We ask that you not send or disclose to us any personal and/or sensitive information (e.g., name, address, social security numbers, information related to racial or ethnic origin, health, or criminal background) on or through the App or otherwise.

Contact us

If you have questions about this App Privacy Policy, please contact us at:

Email: privacy@amplify.com

Mail: Amplify, 55 Washington St., Ste 900, Brooklyn, NY, 11201 Attn: General Counsel

Security

To protect the security of Amplify’s virtual events, we request you do not share login credentials with unregistered individuals.

Harassment

Amplify has zero tolerance for any form of discrimination, harassment, or bullying. If you experience harassment or hear of any incidents of unacceptable behavior, we ask that you inform hr-support@amplify.com so that we can take the appropriate action.

Unacceptable behavior is defined as:

  • Harassment, intimidation, or discrimination in any form.
  • Verbal abuse of any attendee, speaker, volunteer, industry partner, exhibitor, Amplify staff member, service provider, or other event guest. (Examples of verbal abuse include, but are not limited to, verbal comments related to gender, sexual orientation, disability, physical appearance, body size, race, religion, or national origin.)
  • Inappropriate use of nudity and/or sexual images in public spaces or in presentations, or threatening or stalking any attendee, speaker, volunteer, industry partner, exhibitor, Amplify staff member, service provider, or other meeting guest.

Solicitation

Presentations, postings, and messages should not contain promotional materials, special offers, job offers, product announcements, or solicitation for services. Amplify reserves the right to remove such messages and potentially ban sources of those solicitations.

Amplify reserves the right to take any action deemed necessary and appropriate, including immediate removal from the meeting without warning, in response to any incident of unacceptable behavior, and Amplify reserves the right to prohibit attendance at any future meeting, virtual or in person.

1. Scope

These Customer Terms and Conditions are a legal agreement between Amplify Education, Inc. (“Amplify”) and the local education agency or authority, school district, school network, independent school, or other regional education system (“Customer”) for the license and use of one or more of Amplify products or services (the “Products”), as specified in the receipt, price quote, proposal, renewal letter, or other ordering document containing the details of this purchase (the “Quote”). These Customer Terms and Conditions, all addenda, attachments, and the Quote, as applicable (together, the “Agreement”), constitute the entire agreement between the parties relating to the subject matter hereof. The provisions of this Agreement will supersede any conflicting terms and conditions in any Customer purchase order, other correspondence or verbal communication, and will supersede and cancel all prior agreements, written or oral, between the parties relating to the subject matter hereof.

2. Agreement Acceptance

This Agreement becomes effective at the earliest of the following: (i) issuing a purchase order, shipment request, or payment against the Quote; (ii) accessing, downloading, or using the Products; or (iii) otherwise accepting this Agreement. This term of the Agreement will be as specified in the Quote and may be renewed or extended by mutual agreement of the parties. Customer represents and warrants that: (1) Customer is of legal age to accept this Agreement; (2) Customer is authorized to accept this Agreement and to access and use the Products; and (3) Customer’s use of the Products will comply at all times with Amplify’s Acceptable Use Policy available at amplify.com/acceptable-use (“AUP”). The Customer may not access, download, or use the Products if the Customer does not agree to this Agreement.

3. License

Subject to the terms and conditions of the Agreement, Amplify grants to Customer a non-exclusive, non-transferable, non-sublicensable license to access and use, and permit Authorized School Users, as defined below, to access and use the Products in accordance with the AUP, for the duration specified in the Quote (the “Term”), and for the number of Authorized School Users specified in the Quote for whom Customer has paid the applicable fees to Amplify. “Authorized School User” means the K–12 students registered or authorized for instruction with Customer and the educators, agents and staff members who use the Products as authorized by Customer who Customer permits to access and use the Products subject to the terms and conditions of the Agreement, solely while such individual is so employed or so registered. Each Authorized School User’s access and use of the Products will be subject to the AUP in addition to the terms and conditions of the Agreement. Violations of this Agreement or the AUP may result in suspension or termination of the applicable account.

4. Restrictions

Customer may access and use the Products solely for non-commercial instructional and administrative purposes. Guidelines for such purposes may be set forth at
https://amplify.com/amplify-program-usage-guidelines/ and additional guidelines may be detailed in materials associated with the Product the Customer is accessing. Further, Customer may not, except as expressly authorized by Amplify: (a) copy, modify, translate, distribute, disclose, or create derivative works based on the contents of, sell, or otherwise exploit, the Products, or any part thereof; (b) decompile, disassemble, reverse engineer the Products, or otherwise use the Products to develop functionally similar products or services; (c) modify, alter, or delete any of the copyright, trademark, or other proprietary notices in or on the Products; (d) rent, lease, or lend the Products or use the Products for the benefit of any third party; (e) avoid, circumvent, or disable any security or digital rights management device, procedure, protocol, or mechanism in the Products; (f) use any content from the Products, including but not limited to text, images, videos, assessments, lesson plans, or code, as input or training material for any machine learning or artificial intelligence system, including large language models, neural networks, or other algorithmic models, for any purposes, commercial or non-commercial; or (g) permit any Authorized School User or third party to do any of the foregoing. Customer also agrees that any works created in violation of this section are derivative works, and, as such, Customer agrees to assign, and hereby assigns, all right, title, and interest in such works to Amplify. The Products and derivatives thereof may be subject to export control laws, restrictions, regulations, and orders of the U.S. and other jurisdictions (together, “Export Laws”). Customer agrees to comply with all applicable Export Laws, and will not, and will not permit Authorized School Users to, export, or transfer for the purpose of re-export, any Product to any prohibited or embargoed country in violation of any U.S. export law or regulation. Further, Customer represents that it is not a party subject to sanctions by the U.S. Office of Foreign Assets Control or included on any restricted party list maintained by the U.S. Bureau of Industry and Security. The software and associated documentation portions of the Products are “commercial items” (as defined at 48 CFR 2.101), comprising “commercial computer software” and “commercial computer software documentation,” as those terms are used in 48 CFR 12.212. Accordingly, if Customer is the U.S. Government or its contractor, Customer will receive only those rights set forth in this Agreement in accordance with 48 CFR 227.7201-227.7204 (for Department of Defense and their contractors) or 48 CFR 12.212 (for other U.S. Government licensees and their contractors).

5. Reservation of Rights

SUBSCRIPTION PRODUCTS ARE LICENSED, NOT SOLD. Subject to the limited rights expressly granted hereunder, all rights, title, and interest in and to all Products, including all related IP Rights, are and will remain the sole and exclusive property of Amplify or its third-party licensors. “IP Rights” means, collectively, rights under patent, trademark, copyright, and trade secret laws, and any other intellectual property or proprietary rights recognized in any country or jurisdiction worldwide. Customer must promptly notify Amplify of any violation of Amplify’s IP Rights in the Products, and will reasonably assist Amplify as necessary to remedy any such violation. Amplify Products are protected by patents (see amplify.com/virtual-patent-marking). Amplify reserves the right to update or modify the Products at any time and to discontinue the Products upon reasonable notice.

6. Payments

In consideration of the Products, Customer will pay to Amplify (or other party designated on the Quote) the fees specified in the Quote in full within 30 days of the date of invoice, except as otherwise agreed by the parties or for those amounts that are subject to a good faith dispute of which Customer has notified Amplify in writing. Customer will be responsible for all state or local sales, use or gross receipts taxes, and federal excise taxes unless Customer provides a then-current tax exemption certificate in advance of the delivery, license, or performance of any Product, as applicable.

7. Shipments

Unless otherwise specified on the Quote, physical Products will be shipped FOB origin in the US (Incoterms 2010 EXW outside of the US) and are deemed accepted by Customer upon receipt. Upon acceptance of such Products, orders are non-refundable, non-returnable, and non-exchangeable, except in the case of defective or missing materials reported to Amplify by Customer within 60 days of receipt. In such case, Customer may not return Products without Amplify’s written authorization.

8. Account Information

For subscription Products, the authentication of Authorized School Users is based in part upon information supplied by Customer or Authorized School Users, as applicable. Customer will and will cause its Authorized School Users to (a) provide accurate information to Amplify or a third-party service as applicable, and promptly report any changes to such information, (b) not share login credentials or otherwise allow others to use their account, (c) maintain the confidentiality and security of their account information, and (d) use the Products solely via such authorized accounts. Customer agrees to notify Amplify immediately of any unauthorized use of its or its Authorized School Users’ accounts or related authentication information. Amplify will not be responsible for any losses arising out of the unauthorized use of accounts created by or for Customer and its Authorized School Users. 

9. Confidentiality

Customer acknowledges that, in connection with this Agreement, Amplify has provided or will provide to Customer and its Authorized School Users certain sensitive or proprietary information, including software, source code, assessment instruments, research, designs, methods, processes, customer lists, training materials, product documentation, know-how, or trade secrets, in whatever form (“Confidential Information”). Customer agrees (a) not to use Confidential Information for any purpose other than use of the Products in accordance with this Agreement and (b) to take all steps reasonably necessary to maintain and protect the Confidential Information of Amplify in strict confidence. Confidential Information shall not include information that, as evidenced by Customer’s contemporaneous written records: (i) is or becomes publicly available through no fault of Customer; (ii) is rightfully known to Customer prior to the time of its disclosure; (iii) has been independently developed by Customer without any use of the Confidential Information; or (iv) is subsequently learned from a third party not under any confidentiality obligation. 

10. Student Data

The parties acknowledge and agree that in the course of providing the Products to the Customer, Amplify may collect, receive, or generate information that directly relates to an identifiable student of Customer (“Student Data”). Student Data may include personal information from a student’s “educational records,” as defined by the Family Educational Rights and Privacy Act of 1974 (“FERPA”). Student Data is owned and controlled by the Customer and Amplify receives Student Data as a “school official” under Section 99.31 of FERPA for the purpose of providing the Products hereunder. Individually and collectively, Amplify and Customer agree to uphold our obligations, as applicable, under FERPA, the Children’s Online Privacy Protection Act (“COPPA”), the Protection of Pupil Rights Amendment (“PPRA”), and applicable state laws relating to student data privacy. Amplify’s Customer Privacy Policy at amplify.com/customer-privacy (“Privacy Policy”) will govern collection, use, and disclosure of Student Data collected or stored on behalf of Customer under this Agreement. In addition, Amplify has entered into the data privacy agreements listed at amplify.com/privacy-security aligned with state and national templates to facilitate compliance with applicable state laws and help expedite Customer’s student data privacy documentation process. Customer is responsible for providing notice and obtaining appropriate consents under applicable laws to authorize Authorized School Users’ use of the Products, including making a copy of the Privacy Policy available to the parents or guardians of users who are under the age of 13.  

11. Customer Materials and Requirements

Customer represents, warrants, and covenants that it has all the necessary rights, including consents and IP Rights, in connection with any data, information, content, and other materials provided to or collected by Amplify on behalf of Customer or its Authorized School Users using the Products or otherwise in connection with this Agreement (“Customer Materials”), and that Amplify has the right to use such Customer Materials as contemplated hereunder or for any other purposes required by Customer. Customer is solely responsible for the accuracy, integrity, completeness, quality, legality, and safety of such Customer Materials. Customer is responsible for meeting hardware, software, telecommunications, and other requirements listed at amplify.com/customer-requirements. 

12. Warranty Disclaimer

PRODUCTS ARE PROVIDED “AS IS” AND WITHOUT WARRANTY OF ANY KIND BY AMPLIFY. AMPLIFY EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY WARRANTY AS TO TITLE, NON-INFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE OR USE. CUSTOMER ASSUMES RESPONSIBILITY FOR SELECTING THE PRODUCTS TO ACHIEVE CUSTOMER’S INTENDED RESULTS AND FOR THE ACCESS AND USE OF THE PRODUCTS, INCLUDING THE RESULTS OBTAINED FROM THE PRODUCTS. WITHOUT LIMITING THE FOREGOING, AMPLIFY MAKES NO WARRANTY THAT THE PRODUCTS WILL BE ERROR-FREE OR FREE FROM INTERRUPTIONS OR OTHER FAILURES OR WILL MEET CUSTOMER’S REQUIREMENTS. AMPLIFY IS NEITHER RESPONSIBLE NOR LIABLE FOR ANY THIRD-PARTY CONTENT OR SOFTWARE INCLUDED IN PRODUCTS, INCLUDING THE ACCURACY, INTEGRITY, COMPLETENESS, QUALITY, LEGALITY, USEFULNESS, OR SAFETY OF, OR IP RIGHTS RELATING TO, SUCH THIRD-PARTY CONTENT AND SOFTWARE. ANY ACCESS TO OR USE OF SUCH THIRD-PARTY CONTENT AND SOFTWARE MAY BE SUBJECT TO THE TERMS AND CONDITIONS AND INFORMATION COLLECTION, USAGE, AND DISCLOSURE PRACTICES OF THIRD PARTIES.

13. Limitation of Liability

 TO THE EXTENT SUCH LIMITATION IS NOT PROHIBITED BY APPLICABLE LAW, IN NO EVENT WILL AMPLIFY BE LIABLE TO CUSTOMER OR TO ANY AUTHORIZED SCHOOL USER FOR ANY INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, RELIANCE, OR COVER DAMAGES, DAMAGES FOR LOST PROFITS, LOST DATA OR LOST BUSINESS, OR ANY OTHER INDIRECT DAMAGES, EVEN IF AMPLIFY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. TO THE EXTENT SUCH LIMITATION IS NOT PROHIBITED BY APPLICABLE LAW, AMPLIFY’S ENTIRE LIABILITY TO CUSTOMER OR ANY AUTHORIZED USER ARISING OUT OF PERFORMANCE OR NONPERFORMANCE BY AMPLIFY OR IN ANY WAY RELATED TO THE SUBJECT MATTER OF THIS AGREEMENT, REGARDLESS OF WHETHER THE CLAIM FOR SUCH DAMAGES IS BASED IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE, MAY NOT EXCEED THE AGGREGATE OF CUSTOMER’S OR ANY AUTHORIZED USER’S DIRECT DAMAGES UP TO THE FEES PAID BY CUSTOMER TO AMPLIFY FOR THE AFFECTED PORTION OF THE PRODUCTS IN THE PRIOR 12-MONTH PERIOD. UNDER NO CIRCUMSTANCES WILL AMPLIFY BE LIABLE FOR ANY CONSEQUENCES OF ANY UNAUTHORIZED USE OF THE PRODUCTS BY AN AUTHORIZED SCHOOL USER THAT VIOLATES THIS AGREEMENT OR ANY APPLICABLE LAW OR REGULATION.

14. Termination

Without prejudice to any rights either party may have under this Agreement, in law, equity, or otherwise, a party will have the right to terminate this Agreement if the other party (or in the case of Amplify, an Authorized School User) materially breaches any term, provision, warranty, or representation under this Agreement and fails to correct the breach within 30 days of its receipt of written notice thereof. Upon termination, Customer will: (a) cease using the Products, (b) return, purge, or destroy (as directed by Amplify) all copies of any Products and, if so requested, certify to Amplify in writing that such surrender or destruction has occurred, (c) pay any fees due and owing hereunder, and (d) not be entitled to a refund of any fees previously paid, unless otherwise specified in the Quote. Customer will be responsible for the cost of any continued use of the Products following termination. Upon termination, Amplify will return or destroy any Student Data provided to Amplify hereunder. Notwithstanding the foregoing, nothing will require Amplify to return or destroy any data that does not include Student Data, including de-identified information or data that is derived from access to Student Data but which does not contain Student Data. Sections 3–14 will survive the termination of this Agreement.

15. Miscellaneous

This Agreement may not be modified except in writing signed by both parties. All defined terms in this Agreement will apply to their singular and plural forms, as applicable. The word “including” means “including without limitation.” For United States-based Customers, this Agreement will be governed by  and construed and enforced in accordance with the laws of the U.S., state, commonwealth, or territory in which Customer resides based on the address set forth in the Quote, without regard to that state’s, commonwealth’s, or territory’s choice of law rules. For Customers based outside of the United States, this Agreement will be governed by the laws of the U.S., state of New York, without giving effect to the choice of law rules thereof. This Agreement will be binding upon and inure to the benefit of the parties and their respective successors and assigns. The parties expressly understand and agree that their relationship is that of independent contractors. Nothing in this Agreement will constitute one party as an employee, agent, joint venture partner, or servant of another. Each party is solely responsible for all of its employees and agents and its labor costs and expenses arising in connection herewith. Neither this Agreement nor any of the rights, interests or obligations hereunder may be assigned or delegated by Customer or any Authorized School User without the prior written consent of Amplify. If one or more of the provisions contained in this Agreement will for any reason be held to be unenforceable at law, such provisions will be construed by the appropriate judicial body to limit or reduce such provision or provisions so as to be enforceable to the maximum extent compatible with applicable law. Amplify will have no liability to Customer or to third parties for any failure or delay in performing any obligation under this Agreement due to circumstances beyond its reasonable control, including acts of God or nature, fire, earthquake, flood, epidemic, pandemic, strikes, labor stoppages or slowdowns, civil disturbances or terrorism, national or regional emergencies, supply shortages or delays, action by any governmental authority, or interruptions in power, communications, satellites, the Internet, or any other network. Each party represents and warrants that it has all necessary right, power, and authority to enter into this Agreement and to comply with the obligations hereunder.

Last Modified: February 2, 2026

Website Terms of Use

Description of Site Services; Acceptance of Terms of Use

Welcome to www.amplify.com (together with any successor sites and the Site Services and Company Content (each as defined below), in whole and in part, the “Site”). The Site is operated by Amplify Education, Inc. (“Company” or “we”). The services that Company makes available on or through the Site include education-related articles, information and instructional services, purchasing functionality, support chat functionality and any other features, content, services, functionality and applications offered from time to time by Company on or through the Site (collectively, “Site Services”).

BY ACCESSING OR USING THE SITE, YOU REPRESENT AND WARRANT THAT YOU ARE OF LEGAL AGE TO ENTER INTO THIS TERMS OF USE AGREEMENT (“AGREEMENT”) AND YOU AGREE TO BE BOUND BY THE TERMS AND CONDITIONS OF THIS AGREEMENT. BY PURCHASING GOODS AND SERVICES ON THE SITE, YOU ARE ACCEPTING THE PRACTICES DESCRIBED IN THIS AGREEMENT AS WELL AS ANY ADDITIONAL TERMS OF USE THAT MAY BE ASSOCIATED WITH THE PARTICULAR GOODS AND SERIVICES YOU ARE PURCHASING.

Please read this Agreement carefully. If you are an employee or other representative of a school or other organization who is accessing or using the Site on behalf of such organization, then you are agreeing to this Agreement on behalf of yourself and such organization. We may modify this Agreement at any time in our discretion, and we may provide such modifications to you by any reasonable means, including by posting the revised version of this Agreement on the Site. You can determine when this Agreement was last revised by referring to the “LAST UPDATED” legend at the top of this Agreement. Your access to or use of the Site following any changes to this Agreement will constitute your acceptance of those changes. Notwithstanding the foregoing, any changes to this Agreement shall not apply to any dispute between you and us arising prior to the date on which we posted the revised version of this Agreement incorporating such changes or otherwise notified you of such changes. If you do not agree to be bound by this Agreement, you must not access or use the Site. Your access to and use of certain parts of the Site may require you to accept additional terms and conditions, and may require you to download certain Software or Content (each as defined below).

Jurisdictional Issues

The Site is controlled and operated by Company from the United States, and is not intended to subject Company to the laws or jurisdiction of any state, country or territory other than that of the United States. Company does not represent or warrant that the Site is appropriate or available for use in any particular jurisdiction other than the United States. In choosing to access and use the Site, you do so on your own initiative and at your own risk, and you are responsible for complying with all local laws, rules and regulations. You are also subject to United States export controls and are responsible for any violations of such controls, including any United States embargoes and other federal rules and regulations restricting exports. We may limit the Site’s availability to any person, geographic area or jurisdiction we choose, at any time and in our discretion. Not all products or services described on the Site are available in all states or territories.

Company content

The Site contains information, text, files, images, video, sounds, musical works, computer code, works of authorship, applications, and other materials and content (collectively, “Content”) of Company or its licensors (“Company Content”). The Site (including the Company Content) is protected by copyright, trademark, trade secret and other laws, and as between you and Company, Company owns and retains all rights in the Site. Company hereby grants to you a limited, revocable, non-sublicensable license, during the term of the Agreement, to access, display and perform the Company Content (excluding any computer code) solely for your personal, non-commercial use and solely as necessary to access and use the Site. Except as expressly permitted by Company in this Agreement or on the Site, you may not copy, download, stream, capture, reproduce, duplicate, archive, upload, modify, translate, create derivative works based upon, publish, broadcast, transmit, retransmit, distribute, perform, display, sell or otherwise use or transfer any Content. You may not, either directly or through the use of any device, software, online resource or other means, remove, alter, bypass, avoid, interfere with or circumvent any copyright, trademark or other proprietary notice on the Content or any digital rights management mechanism, device, or other content protection or access control measure associated with the Content.

User content

You may not access or use the Site for any commercial purpose. You are responsible for all Content that you post, upload, transmit, e-mail or otherwise make available on, through or in connection with the Site (collectively, “User Content”). Please choose carefully the Content that you make available on, through or in connection with the Site. Company does not control any Content other than Company Content, and as such you may be exposed to offensive, indecent, inaccurate or otherwise objectionable Content by accessing or using the Site. Company is not responsible or liable for any Content or the conduct of any Site user. If you become aware of any misuse of the Site, please report such misuse immediately to Company at general@amplify.com. Company reserves the right (but has no obligation) to monitor the Site, including for inappropriate Content or conduct, and to remove any Content in Company’s discretion and without liability to you or any third party.

Your proprietary rights

You retain any ownership rights that you have in your User Content. You hereby grant to Company and its affiliates, licensees and authorized users, a perpetual, non-exclusive, fully paid-up and royalty-free, sublicensable (through multiple tiers), transferable (in whole or in part), worldwide license to use, modify, excerpt, adapt, create derivative works and compilations based upon, publicly perform, publicly display, reproduce and distribute such User Content on, through or in connection with the Site and/or any other commercial or non-commercial endeavor of Company or any of its affiliates, including in connection with any distribution or syndication thereof to Third Party Services (as defined below), on and through all media formats now known or hereafter devised, for any and all purposes including promotional, marketing, trade and commercial purposes. The exercise of such rights shall not require any further permission or notice, payment or attribution to you or any third party. Company reserves the right to limit the storage capacity made available for User Content.

You represent and warrant that: (a) you own the User Content made available by you, or otherwise have the right to grant the license set forth in this Section, and (b) the posting of such User Content through or in connection with the Site does not violate the privacy rights, publicity rights, copyrights, contract rights or any other rights of any person or entity. You agree to pay for all royalties, fees and any other monies owing to any person or entity by reason of the use of such User Content.

Use of the site

You agree not to:

  • Post, upload or otherwise transmit or link to Content that is: unlawful; threatening; harmful; abusive; pornographic or includes nudity; offensive; harassing; excessively violent; tortious; defamatory; false or misleading; obscene; vulgar; libelous; hateful; or discriminatory.
  • Violate the rights of others, including patent, trademark, trade secret, copyright, privacy, publicity, contract or other proprietary rights.
  • Harass or harm another person.
  • Exploit or endanger a minor.
  • Impersonate any person or entity.
  • Introduce or engage in activity that involves the use of viruses, bots, worms, Trojan horses, Easter eggs, time bombs, spyware or any other computer code, files or programs that interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment, or otherwise permit the unauthorized access to or use of a computer or a computer network.
  • Interfere with, damage, disable, disrupt, impair, create an undue burden on, or gain unauthorized access to the Site or any Account, or Company’s servers or networks;
  • Restrict or inhibit any other person from using the Site (including by hacking or defacing the Site). Cover, remove, disable, block or obscure the Site (including advertisements on the Site).
  • Use technology or any automated system, such as scripts or bots, to collect user names, passwords, e-mail addresses or any other data from or through the Site, or to circumvent or modify any security technology or software that is part of the Site.
  • Send or cause to send (directly or indirectly) unsolicited bulk messages or other unsolicited bulk communications of any kind through the Site. If you do so, you acknowledge you will have caused substantial harm to Company, and that the amount of such harm would be extremely difficult to measure. As a reasonable estimation of such harm, you agree to pay to Company $50.00 for each actual or intended recipient of such communication.
  • Modify, adapt, translate, reverse engineer, decompile or disassemble the Site.
  • Solicit, collect or request any information for commercial or unlawful purposes.
  • Post, upload or otherwise transmit an image or video of another person without that person’s consent.
  • Use the Site to advertise, promote or engage in any commercial activity (including engaging in sales, contests or sweepstakes) without Company’s prior written consent.
  • Frame or mirror the Site without Company’s express prior written consent.
  • Use the Site in a manner inconsistent with any applicable law, rule or regulation.
  • Use any robot, spider, site search/retrieval application or other manual or automatic device to retrieve, index, “scrape,” “data mine,” or in any way gather content of the Site or reproduce or circumvent the navigational structure or presentation of the Site without Company’s express prior written consent. Notwithstanding the foregoing, Company grants to the operators of public search engines the permission to use spiders to copy material from the Site for the sole purpose of, and solely to the extent necessary for, creating publicly-available searchable indices of such material, but not caches or archives of such material. Company reserves the right to revoke these exceptions either generally or in specific cases.
  • Attempt, facilitate or encourage others to do any of the foregoing.

Company reserves the right to investigate and take appropriate legal action against anyone who, in Company’s discretion, violates this Agreement or attempts to do so, including terminating or suspending a user’s Account or access to or use of the Site, or reporting any User Content or conduct to law enforcement authorities.

You (and not Company) are responsible for obtaining and maintaining all telecommunications, broadband and computer hardware, equipment and services needed to access and use the Site, and for paying all charges related thereto.

User disputes

You are solely responsible for your interactions with other users of the Site, providers of Third Party Services (as defined below) or any other third parties with whom you interact on, through or in connection with the Site.

Purchases

Company may make available products and services for purchase through the Site, and may use third-party suppliers and service providers to enable e-commerce functionality on the Site. You may only purchase products and services that appear on the Site and that are delivered to an address located in the United States. You may only purchase products and services for personal, non-commercial use by you, your educational institution or students of your educational institution. We may limit quantities or refuse any order for any reason or no reason, including if we have reasonable cause to believe an order is for onward sale or resale other than through distribution channels approved by us. We make no promise that products or services available on the Site are appropriate or available for use in locations outside the United States, and purchasing products or services for delivery to or use in territories where their contents are unlawful is prohibited. If you choose to purchase products or services from locations outside the United States, you do so at your own risk. It is your responsibility to ascertain and obey all applicable local, state, federal and international laws (including minimum age requirements) in regard to the possession, use and sale of any product or service made available through the Site.

If you wish to purchase any product or service made available through the Site, you may be asked to supply certain information relevant to your transaction, including your credit card number, the expiration date of your credit card, your billing address and your shipping information. YOU REPRESENT AND WARRANT THAT YOU HAVE THE LEGAL RIGHT TO USE ANY CREDIT CARD(S) USED IN CONNECTION WITH ANY TRANSACTION. By submitting such information, you grant to Company the right to provide such information to third parties for purposes of facilitating the completion of transactions initiated by you or on your behalf. Verification of information may be required prior to the acknowledgement or completion of any transaction. While it is our practice to confirm orders by e-mail, the receipt of an e-mail order confirmation does not constitute our acceptance of an order or our confirmation of an offer to sell a product or service.

Details of the products and services available for purchase are set forth on the Site. All prices are displayed exclusive of all taxes and shipping/freight charges. Available payment methods, methods of shipping and shipping charges (including charges for expedited shipping, if available) are detailed on the Site. Company may also collect and remit sales tax on your purchase as required by United States law. If you are a tax-exempt entity, please enter the appropriate information where requested on your order form and we will not collect sales tax on your purchase.

Generally, credit and debit cards are not charged until we either ship the product(s) or confirm store availability (at which time you will be charged only for the products we have actually shipped along with any applicable taxes and shipping charges). However, we may pre-authorize your order amount with your credit or debit card issuer at the time you place the order, which may have an effect on your available credit line. When paying for a preorder with a debit card, you will be charged at the time you place your preorder. Please contact your credit or debit card issuer for more information. If you ordered a special delivery product, you will be charged once a delivery time is confirmed. For digitally delivered orders, your credit or debit card will be charged at the time that you initiate the download of the product.

All purchases made through the Site are made pursuant to a shipment contract. As a result, risk of loss and title for products purchased through the Site pass to you upon delivery of the products to the carrier. You are responsible for filing any claims with carriers for damaged and/or lost shipments. Please note that all shipping addresses must be compliant with the shipping restrictions contained on the Site.

Products, services and specifications

All products and services described or depicted on the Site, and all related features, content, specifications and prices, are subject to change at any time without notice. Certain weights, measures and similar descriptions are approximate and are provided for convenience purposes only. Packaging may vary from that shown. We make reasonable efforts to accurately display the attributes of our products, including the applicable colors; however, the actual color you see will depend on your computer system, and we cannot guarantee that your computer will accurately display such colors. The inclusion of any product or service on the Site at a particular time does not imply or warrant that such product or service will be available at any time. Occasionally, the manufacture or distribution of a certain product or service may be delayed for a number of reasons. In such event, we will make reasonable efforts to notify you of the delay and keep you informed of the revised delivery schedule. By placing an order, you represent that the products and services ordered will be used only in a lawful manner. All DVDs and similar products are sold for private, non-commercial home use (where no admission fee is charged), non-public performance, or classroom or instructional use only, and may not be duplicated.

Return and exchange policy

Unless otherwise specified in the terms associated with a particular product, you may return or exchange any product purchased through the Site within fourteen (14) days of receipt, by calling our customer service hotline, 1–800–823–1969, in the event that the purchased product is defective or you received the wrong product. Except for the foregoing, you may not return, cancel or exchange any product or service. Certain jurisdictions may provide additional statutory rights. Nothing herein is meant to limit your return or cancellation rights under local law. In the event that a return or exchange is due to an incorrect order or faulty product, we will be responsible for the shipping costs associated with such return. We will ship a replacement product upon receiving your defective or incorrect product and verifying the reason for the return or exchange.

Accuracy of information

We attempt to ensure that information on the Site is complete, accurate and current. Despite our efforts, the information on the Site may occasionally be inaccurate, incomplete or out of date. We make no representation as to the completeness, accuracy or currency of any information on the Site. For example, products or services included on the Site may be unavailable, may have different attributes than those listed, or may carry a different price than that stated on the Site. If an item’s correct price is higher than our stated price, we will, at our discretion, either contact you for instructions before shipping or cancel your order and notify you of such cancellation. Items in your “Shopping Bag” reflect the current price displayed on the item’s product detail page. Please note that this price may differ from the price displayed when the item was first placed in your Shopping Bag. In addition, we may make changes in information about price and availability without notice.

Chemicals, agricultural materials, and other hazardous materials

Certain products made available through the Site may include chemicals, agricultural materials or other material that may be subject to regulations or restrictions with respect to import or export, or to whom we may sell such material or where or how such material may be used. It is your responsibility to read and abide by all warning notices that accompany any products that you purchase. In addition, we reserve the right to request additional information from you, verify your identity, limit sales to certified educational or research institutions, or cancel or delay your order if required by law or if we believe it is necessary or advisable. Due to special shipping and handling requirements, freight companies routinely impose a surcharge on each package of hazardous material shipped. In such event, we will add such surcharge to your order.

Registration and account security

You may have the ability to create an account on or through the Site (an “Account”). If you submit registration information to create an Account, you represent and warrant that all information submitted to Company in connection with such registration is complete and accurate, and that you will update such information if it changes. If you create an Account, you are responsible for all use of your Account, and for maintaining the confidentiality of the information used to access your Account (including user name and password). You agree not to share your user name or password with anyone, or use anyone else’s Account at any time. You agree to notify Company immediately if you suspect any unauthorized use of, or access to, your Account (including your user name and password). You acknowledge that the reuse of your password in connection with accounts on other websites increases the risk that the security of your Account may be compromised.

The Site may make available, or third parties may provide, links to other websites, applications, resources, advertisements, Content or other products or services created, hosted or made available by third parties (“Third Party Services”), and such third party may use other third parties to provide portions of the Third Party Service to you, such as technology, development or payment services. When you access or use a Third Party Service, you are interacting with the applicable third party, not with Company, and you do so at your own risk. Company is not responsible for and makes no warranties, express or implied, as to the Third Party Services or the providers of such Third Party Services (including the accuracy or completeness of the information provided by such Third Party Service or the privacy practices of any third party). Inclusion of any Third Party Service or a link thereto on the Site does not imply approval or endorsement of such Third Party Service. Company is not responsible or liable for the content or practices of any Third Party Service or third party, even if such Third Party Service links to or is linked by the Site, and even if such Third Party Service is operated by an affiliate of Company or a company otherwise connected with us or the Site

Feedback

Unless we expressly agree otherwise in writing, if you provide us with any ideas, proposals, suggestions or materials (“Feedback”), whether related to the Site or otherwise, you hereby acknowledge and agree that (a) your provision of any Input is gratuitous, unsolicited and without restriction and does not place Company under any fiduciary or other obligation; and (b) any Feedback is not confidential and Company has no confidentiality obligations with respect to such Feedback.. You hereby grant to us a world-wide, royalty-free, fully paid-up, exclusive, perpetual, irrevocable, transferable and fully sublicensable (through multiple tiers) license, without additional consideration to you or any third party, to reproduce, distribute, perform and display (publicly or otherwise), adapt, modify and otherwise use and exploit such Feedback, in any format or media now known or hereafter developed, and you hereby represent and warrant that you have all necessary rights to grant the foregoing license. We may use Feedback for any purpose whatsoever without permission or notice, compensation or attribution to you or any third party. You are and remain responsible and liable for the content of any Feedback.

Privacy

Please review the Privacy Policy for the Site, available at http://www.amplify.com/privacy, to learn about our information collection, usage and disclosures practices with respect to information collected by us through the Site. Please note that certain products or services made available by us, other than the Site, may be subject to different privacy policies. In addition, the Site’s Privacy Policy does not address, and we are not responsible or liable for, the information collection, usage and disclosures practices of any third party or Third Party Service.

Disclaimers

THE SITE, USER CONTENT, THIRD PARTY SERVICES, AND ALL PRODUCTS AND SERVICES SOLD THROUGH THE SITE (COLLECTIVELY, THE “SITE PRODUCTS”) ARE MADE AVAILABLE “AS-IS” AND “AS AVAILABLE” AND COMPANY DOES NOT GUARANTEE OR PROMISE ANY SPECIFIC RESULTS FROM USE OF THE SITE PRODUCTS. COMPANY AND ITS AFFILIATES EXPRESSLY DISCLAIM ANY WARRANTIES AND CONDITIONS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. IN PARTICULAR, COMPANY AND ITS AFFILIATES MAKE NO WARRANTY THAT THE SITE OR USER CONTENT OR THIRD PARTY SERVICES, OR YOUR ACCESS TO OR USE THEREOF, WILL BE UNINTERRUPTED, TIMELY, SECURE, ERROR-FREE, ACCURATE OR RELIABLE. UNDER NO CIRCUMSTANCES SHALL WE BE LIABLE FOR ANY CONSEQUENCES OF ANY UNAUTHORIZED USE OF THE SITE PRODUCTS THAT VIOLATES ANY APPLICABLE LAW OR REGULATION. CERTAIN STATE LAWS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS, OR LIMITATIONS MAY NOT APPLY TO YOU, AND YOU MIGHT HAVE ADDITIONAL RIGHTS.

Under no circumstances will Company or its affiliates be responsible for any loss or damage, including property damage, personal injury or death, resulting from use of the Site, Products, problems or technical malfunction in connection with use of the Site, Products, attendance at any Company event or the conduct of any Site users, whether online or offline. Your use of the Site, Products is solely your responsibility and at your own risk. The User Content and Third Party Services do not necessarily reflect the opinions or policies of Company or its affiliates.

Limitations on liability

IN NO EVENT WILL COMPANY OR ITS AFFILIATES BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL OR PUNITIVE DAMAGES, INCLUDING LOST PROFIT DAMAGES, ARISING FROM YOUR USE OF THE SITE PRODUCTS, EVEN IF COMPANY OR ONE OF ITS AFFILIATES HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, THE TOTAL LIABILITY OF COMPANY AND ITS AFFILIATES TO YOU FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION, WILL AT ALL TIMES BE LIMITED TO THE AMOUNT PAID, IF ANY, BY YOU TO COMPANY FOR THE SITE PRODUCTS.

Indemnity

You agree to indemnify and hold harmless Company, its affiliates, subcontractors and other partners, and each of their respective officers, agents, partners and employees, from any losses, costs, expenses (including reasonable attorneys’ fees), liabilities, claims or demands, due to or arising out of your use of the Site, your breach or alleged breach of this Agreement, your violation or alleged violation of any rights of another, or any Content that you post or otherwise submit on, through or in connection with the Site.

Termination

This Agreement remains in full force and effect while you access or use the Site. If you create an Account, you may terminate your Account at any time, for any reason, by contacting us at general@amplify.com. Company may terminate or suspend your Account and/or your access to or use of the Site at any time, for any or no reason, with or without prior notice or explanation, and without liability. Upon any such suspension or termination, your right to access and use the Site will immediately cease, and Company may immediately deactivate or delete your Account and all files and other information associated with it, and/or bar any further access to such files and other information. Company shall not be liable to you or any third party for any suspension or termination of your Account or of access to or use of the Site or any such files or other information, and shall not be required to make such files and other information available to you after any such suspension or termination. Sections 2, 5, 13, 17, 18, 19, 22, and 26 shall survive any expiration or termination of this Agreement.

U.S. export controls

All software made available in connection with the Site (“Software”) may be subject to United States export controls. No Software may be downloaded from or through the Site or otherwise exported or re-exported in violation of U.S. export laws.

Governing law

The terms of this Agreement are governed by the laws of the State of New York, U.S.A., without regard to its conflicts of law provisions, and regardless of your location.

Arbitration

EXCEPT FOR DISPUTES THAT QUALIFY FOR SMALL CLAIMS COURT, ALL DISPUTES ARISING OUT OF OR RELATED TO THIS AGREEMENT, WHETHER BASED IN CONTRACT, TORT, STATUTE, FRAUD, MISREPRESENTATION OR ANY OTHER LEGAL THEORY, WILL BE RESOLVED THROUGH FINAL AND BINDING ARBITRATION BEFORE A NEUTRAL ARBITRATOR INSTEAD OF IN A COURT BY A JUDGE OR JURY, AND YOU AGREE THAT COMPANY AND YOU ARE EACH WAIVING THE RIGHT TO TRIAL BY A JURY. YOU AGREE THAT ANY ARBITRATION UNDER THIS AGREEMENT WILL TAKE PLACE ON AN INDIVIDUAL BASIS; CLASS ARBITRATIONS AND CLASS ACTIONS ARE NOT PERMITTED AND YOU ARE AGREEING TO GIVE UP THE ABILITY TO PARTICIPATE IN A CLASS ACTION.

Arbitration procedure

Any arbitration under Section 23 above will be administered by the American Arbitration Association under its Commercial Arbitration Rules and Supplementary Procedures for Consumer-Related Disputes (“Supplementary Procedures”), as amended by this Agreement. The Supplementary Procedures are available online at http://www.adr.org/aaa/ShowPDF?doc=ADRSTG_015820. The arbitrator will conduct hearings, if any, by teleconference or videoconference, rather than by personal appearances, unless the arbitrator determines upon request by you or by us that an in-person hearing is appropriate. Any in-person appearances will be held at a location which is reasonably convenient to both parties with due consideration of their ability to travel and other pertinent circumstances. If the parties are unable to agree on a location, such determination should be made by the AAA or by the arbitrator. The arbitrator’s decision will follow the terms of this Agreement and will be final and binding. The arbitrator will have authority to award temporary, interim or permanent injunctive relief or relief providing for specific performance of this Agreement, but only to the extent necessary to provide relief warranted by the individual claim before the arbitrator. The award rendered by the arbitrator may be confirmed and enforced in any court having jurisdiction thereof. Notwithstanding any of the foregoing, nothing in this Agreement will preclude you from bringing issues to the attention of federal, state, or local agencies, and, if the law allows, they can seek relief against us for you.

Employment opportunities

Company may, from time to time, post Company employment opportunities on the Site and/or invite users to submit resumes to Company. If you choose to submit your name, contact information, resume and/or other personal information to Company in response to such employment listings, you are authorizing Company to use this information for all lawful and legitimate hiring, employment and other business purposes. Company also reserves the right, at its discretion, to forward such information to Company’s affiliates for their legitimate business purposes. Nothing in this Agreement or contained on the Site will constitute a promise by Company to review any such information, or to contact, interview, hire or employ any individual who submits such information.

The Digital Millennium Copyright Act of 1998 (“DMCA”) provides recourse for copyright owners who believe that material appearing on the Internet infringes their rights under U.S. copyright law. If you believe that any material residing on or linked to from the Site infringes your copyright, please send (or have your agent send) to Company’s Copyright Agent a notification of claimed infringement with all of the following information: (a) identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works are covered by a single notification, a representative list of such works; (b) identification of the claimed infringing material and information reasonably sufficient to permit us to locate the material on the Site (such as the URL(s) of the claimed infringing material); (c) information reasonably sufficient to permit us to contact you, such as an address, telephone number, and, if available, an e-mail address; (d) a statement by you that you have a good-faith belief that the disputed use is not authorized by the copyright owner, the copyright owner’s agent or the law; (e) a statement by you that the above information in your notification is accurate and a statement by you, made under penalty of perjury, that you are the owner of an exclusive right that is allegedly infringed or are authorized to act on such owner’s behalf; and (f) your physical or electronic signature. Company’s Copyright Agent for notification of claimed infringement can be reached as follows: Copyright Agent, Amplify Education, Inc., 55 Washington Street, Brooklyn, NY 11201; Facsimile: 212-796-2311; Attn: Legal. Company’s Copyright Agent for notification of claimed infringement can also be reached electronically at: legal@amplify.com. Company reserves the right to terminate infringers’ and suspected infringers’ Accounts or their access to or use of the Site.

Notice for California residents

Under California Civil Code Section 1789.3, California users are entitled to the following consumer rights notice: If you have a question or complaint regarding the Site, please contact us by writing to Amplify Education, Inc., 55 Washington Street, Brooklyn, NY 11201 or by calling us at 212–213–8177 or sending a fax to 212–796–2311. California residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by mail at 1625 North Market Blvd., Sacramento, CA 95834, or by telephone at (916) 445–1254 or (800) 952–5210.

Other terms

This Agreement does not, and shall not be construed to, create any partnership, joint venture, employer-employee, agency or franchisor-franchisee relationship between you and Company. You may not assign, transfer or sublicense any or all of your rights or obligations under this Agreement without our express prior written consent. We may assign, transfer or sublicense any or all of our rights or obligations under this Agreement without restriction. The failure of Company to exercise or enforce any right or provision of this Agreement will not operate as a waiver of such right or provision. The Section titles in this Agreement are for convenience only and have no legal or contractual effect. References to and mentions of the word “include,” “includes,” “including,” or “e.g.” will mean “including, without limitation.” References to “discretion” will mean “sole discretion.” This Agreement operates to the fullest extent permissible by law. If any provision of this Agreement is unlawful, void or unenforceable, that provision is deemed severable from this Agreement and does not affect the validity or enforceability of any remaining provisions. Without limitation, you agree that a printed version of this Agreement and of any notice given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to this Agreement to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form. Company will not be responsible for failures to fulfill any obligations due to causes beyond its control.

Please contact us at legal@amplify.com with any questions regarding this Agreement.

Acceptable Use Policy

Amplify Education, Inc. (“Amplify”) products support classroom instruction and learning and include Amplify CKLA, Amplify ELA, Amplify Science, Amplify Desmos Math, Desmos Math, Boost Reading, Boost Math, mCLASS, Mathigon, services at classroom.amplify.com (for creating and assigning activities) and student.amplify.com (for use of the activities or curricula as directed by an instructor), and any other product or service that links to this Acceptable Use Policy (together, the “Products”). This Acceptable Use Policy (the “AUP”) provides the general terms and conditions applicable to your use of the Products. By accessing, downloading, or using the Products, you agree to be bound by the terms of this AUP. 

Notwithstanding the foregoing, nothing in this AUP supersedes or limits your rights under the terms of any other agreement you or your institution have entered into with Amplify regarding the use of Products. In the event of any conflict between the AUP and the terms and conditions of an applicable agreement that you or your institution have entered into with Amplify, the terms and conditions of such agreement shall control.

Our Products are geared towards K–12 students, educators, and staff who use the Products as authorized by their School District or State Agency (each as defined in the Privacy Policy (defined below), and together, “School”) (“Authorized School Users”). Student Data (defined below) is owned and controlled by the School, and Amplify receives Student Data as a “school official” under Section 99.31 of the Family Educational Rights and Privacy Act of 1974 (“FERPA”) for the purpose of providing the Products hereunder. In addition, we rely on the School acknowledging that it is acting as the parent’s agent and consenting on the parent’s behalf to process personal information of students under the age of 13 (“Child Users”) in accordance with the Children’s Online Privacy Protection Act (“COPPA”). 

Schools may provide authorization in two ways: 

(1) by the School agreeing to our Customer Terms and Conditions located at amplify.com/customer-terms or another agreement between Amplify and the School, as applicable; or 

(2) by an educator, staff member, or agent of a School (“Educator”) agreeing to this AUP. If you are an Educator and wish to use the Products in your classroom, you represent and warrant that the use of the Products in your classroom has been authorized by your School, and that you are authorized to accept this AUP on behalf of the School.

In each case, we provide these Products solely for the benefit of the School and for no other commercial purpose. We require all Schools to review our Privacy Policy, available at amplify.com/customer-privacy (“Privacy Policy”), and to make a copy of the Privacy Policy available to the parents or guardians of Child Users.

We also provide limited opportunities for individual users to sign up for a restricted account for at-home use of our Products (together, with Authorized School Users, “Authorized Users”). Please see Additional terms for Mathigon and Amplify Classroom accounts (Section 18) for additional information.

1. License

Subject to compliance with this AUP, you are granted a non-transferable, non-exclusive, non-sublicensable license to access and use the Products. You understand that your use of the Products does not confer to you any intellectual property rights held by Amplify or its licensors. Unless otherwise indicated, any future release, update, or other addition to functionality or content of the Products will be subject to this AUP. 

2. Restrictions

You may access and use the Products solely for non-commercial instructional and administrative purposes. Guidelines for such purposes may be set forth at http://amplify.com/amplify-program-usage-guidelines and additional guidelines may be detailed in materials associated with the Product You are accessing. Further, You may not, except as expressly authorized by Amplify: (a) copy, modify, translate, distribute, disclose, or create derivative works based on the contents of, sell, or otherwise exploit, the Products, or any part thereof; (b) decompile, disassemble, reverse engineer the Products, or otherwise use the Products to develop functionally similar products or services; (c) modify, alter, or delete any of the copyright, trademark, or other proprietary notices in or on the Products; (d) rent, lease, or lend the Products or use the Products for the benefit of any third party; (e) avoid, circumvent, or disable any security or digital rights management device, procedure, protocol, or mechanism in the Products; (f) use any content from the Products, including but not limited to text, images, videos, assessments, lesson plans, or code, as input or training material for any machine learning or artificial intelligence system, including large language models, neural networks, or other algorithmic models, for any purposes, commercial or non-commercial; or (g) permit any Authorized User or third party to do any of the foregoing. You also agree that any works created in violation of this section are derivative works, and, as such, You agree to assign, and hereby assign, all right, title, and interest in such works to Amplify. The Products and derivatives thereof may be subject to export control laws, restrictions, regulations, and orders of the U.S. and other jurisdictions (together, “Export Laws”). You agree to comply with all applicable Export Laws, and will not, and will not permit Authorized Users to, export, or transfer for the purpose of re-export, any Product to any prohibited or embargoed country in violation of any U.S. export law or regulation. Further, You represent that You are not located in a country that is subject to a U.S. Government embargo, subject to sanctions by the U.S. Office of Foreign Assets Control, or included on any restricted party list maintained by the U.S. Bureau of Industry and Security. The software and associated documentation portions of the Products are “commercial items” (as defined at 48 CFR 2.101), comprising “commercial computer software” and “commercial computer software documentation,” as those terms are used in 48 CFR 12.212. Accordingly, if You are associated with the U.S. Government or its contractor, You will receive only those rights set forth in this Agreement in accordance with 48 CFR 227.7201-227.7204 (for Department of Defense and their contractors) or 48 CFR 12.212 (for other U.S. Government licensees and their contractors).

3. Use of the products

In connection with your access to and use of the Products, you agree not to: (a) post, upload, or otherwise transmit or link to content that is: unlawful; threatening; harmful; abusive; pornographic or includes nudity; offensive; harassing; excessively violent; tortious; defamatory; false or misleading; obscene; vulgar; libelous; hateful; or discriminatory; (b) violate the rights of others, including patent, trademark, trade secret, copyright, privacy, publicity, contract, or other proprietary rights; (c) harass or harm another person; (d) exploit or endanger a minor; (e) impersonate any person or entity; (f) introduce or engage in activity that involves the use of viruses, bots, worms, Trojan horses, time bombs, spyware, or any other computer code, files, or programs that interrupt, destroy, or limit the functionality of any computer software or hardware or telecommunications equipment, or otherwise permit the unauthorized access to or use of a computer or a computer network; (g) interfere with, damage, disable, disrupt, impair, create an undue burden on, or gain unauthorized access to the Products or any account (as defined below), or Amplify’s servers or networks; (h) restrict or inhibit any other person from using the Products (including by hacking or defacing the Products); (i) remove, disable, block, or obscure any portion of the Products; (j) use technology or any automated system, such as scripts or bots, to collect user names, passwords, email addresses, or any other data from or through the Products, or to circumvent or modify any security technology or software that is part of the Products; (k) send or cause to send (directly or indirectly) unsolicited bulk messages or other unsolicited bulk communications of any kind through the Products; (l) solicit, collect, or request any information for commercial or unlawful purposes; (m) post, upload, or otherwise transmit an image, audio recording, or video of another person without that person’s consent; (n) use the Products to advertise, promote, or engage in any commercial activity (including engaging in advertising, sales, contests, sweepstakes, or other promotions) without Amplify’s prior written consent; (o) frame or mirror the Products without Amplify’s express prior written consent; (p) use the Products in a manner inconsistent with any applicable law, rule, or regulation; (q) use any robot, spider, search/retrieval application, or other manual or automatic device to retrieve, index, “scrape,” “data mine,” or in any way gather content of the Products or reproduce or circumvent the navigational structure or presentation of the Products; (r) attempt, facilitate, or encourage others to do any of the foregoing. In addition to the foregoing restrictions, your use of the Products may also be subject to an additional acceptable use policy provided to you by your School, as applicable. You are responsible for meeting the hardware, software, telecommunications, and other requirements listed at amplify.com/customer-requirements.

4. Intellectual property

The Products and any Product logo, and certain other of the names, logos, and materials displayed in the Products, may constitute trademarks, trade names, or service marks (“Marks”) of Amplify or other entities. You are not authorized to use any such Marks. Ownership of all such Marks and the goodwill associated therewith remains with Amplify or those other entities. The content provided to you in the Products, including the software, graphs, text, and graphics, is protected under copyright laws, is subject to other intellectual property and proprietary rights and laws, and is owned by Amplify or its licensors. Your access to the Products does not transfer to you or any third party any rights, title, or interest in or to such intellectual property rights. You may not use the content of the Products, in whole or in part, to train or fine-tune any machine learning or artificial intelligence model or system, including for research, product development, commercial services, or any other purpose, commercial or non-commercial. Such use constitutes unauthorized derivative work and a violation of Amplify’s intellectual property rights. Your rights to make use of the Products are limited to those provided under this AUP, any additional terms as may be agreed upon between your School and Amplify, and any available exceptions under applicable intellectual property laws. Amplify Products are protected by patents (see amplify.com/virtual-patent-marking).

5. Account information

Your authentication to enable your access and use of these Products is based in part upon information supplied by you. You are required to (a) provide accurate information to Amplify and promptly report any changes to such information, (b) not share or allow others to use your account, (c) maintain the confidentiality and security of your account information, and (d) use the Products solely via such authorized accounts. You may not share your credentials (i.e., username and password) to access the Products with anyone except the person for whom that account was created. You agree to notify Amplify immediately of any unauthorized use of your account or related authentication information. Amplify will not be responsible for any losses arising out of the unauthorized use of your account.

6. Student data

The parties acknowledge and agree that in the course of providing the Products, Amplify may collect, receive, or generate information that directly relates to an identifiable current or former student of a School (“Student Data”). Student Data may include personal information from a student’s “educational records,” as defined by FERPA. Student Data is owned and controlled by the School and Amplify receives Student Data as a “school official” under Section 99.31 of FERPA for the purpose of providing the Products hereunder. Individually and collectively, Amplify and School agree to uphold our obligations, as applicable, under FERPA, COPPA, the Protection of Pupil Rights Amendment (“PPRA”), and applicable state laws relating to Student Data privacy. Amplify’s Privacy Policy governs the collection, use, and disclosure of Student Data collected or stored on behalf of the School under this AUP. The School is responsible for providing notice or obtaining appropriate consents under applicable laws to authorize Authorized School Users’ use of the Products, including making a copy of the Privacy Policy available to the parents or guardians of Child Users. Please see Additional Terms for Mathigon and Amplify Classroom accounts (Section 18) for additional information.

7. Confidentiality

You acknowledge that in connection with these terms, Amplify may provide you with certain sensitive or proprietary information (“Confidential Information”), including software, source code, assessment instruments, research, designs, methods, processes, customer lists, training materials, product documentation, know-how, or trade secrets, in whatever form. You agree (a) not to use Confidential Information for any purpose other than use of the Products in accordance with the AUP, and (b) to take all steps reasonably necessary to maintain and protect the Confidential Information of Amplify in strict confidence. Confidential Information shall not include information that, as evidenced by your contemporaneous written records: (i) is or becomes publicly available through no fault of your own; (ii) is rightfully known to you prior to the time of its disclosure; (iii) has been independently developed by you without any use of the Confidential Information; or (iv) is subsequently learned from a third party not under any confidentiality obligation.  

8. User materials

You represent, warrant, and covenant that you have all the necessary rights, including consents and intellectual property rights, in connection with any data, information, content, and other materials provided to or collected by Amplify from you or on your behalf in connection with your use of the Products, including materials and content that you post, upload, transmit, email, or otherwise make available on, through, or in connection with the Products (“User Materials”), and that except as otherwise agreed by your School and Amplify, you retain any ownership rights that you have in your User Materials. You hereby grant to Amplify and its affiliates, licensees, and authorized users, a perpetual, non-exclusive, fully paid-up, royalty-free, sublicensable (through multiple tiers), transferable (in whole or in part), worldwide license to use, modify, excerpt, adapt, create derivative works and compilations based upon, publicly perform, publicly display, reproduce, and distribute such User Materials in connection with the Products, subject to Amplify’s Privacy Policy. You and your School are responsible for the accuracy, integrity, completeness, quality, legality, and safety of such User Materials. You further represent and warrant that the posting of such User Materials through or in connection with the Products does not violate the privacy rights, publicity rights, copyrights, contract rights, or any other rights of any person or entity. Amplify and your School reserve the right (but have no obligation) to monitor the Products, including for inappropriate content or conduct, and to remove any content in their discretion without liability to you or any third party. Further, Amplify reserves the right to investigate and take appropriate legal action against anyone who, in Amplify’s discretion, violates this AUP or attempts to do so, including terminating or suspending a user’s account or access to or use of the Products, or reporting any content or conduct to law enforcement authorities. You are solely responsible for creating and maintaining your own backup copies of your User Materials. Amplify is not responsible for any loss, theft, or damage of any kind to any User Materials. 

9. Feedback

If you provide us with any ideas, proposals, or suggestions related to the Products (“Feedback”), you hereby acknowledge and agree that your provision of any Feedback is gratuitous, unsolicited, and without restriction, and does not place Amplify under any fiduciary or other obligation. You hereby grant to Amplify a worldwide, royalty-free, fully paid-up, exclusive, perpetual, irrevocable, transferable, and fully sublicensable (through multiple tiers) license to reproduce, distribute, perform and/or display (publicly or otherwise), adapt, modify, and otherwise use such Feedback, in any format or media now known or hereafter developed, and you hereby represent and warrant that you have all necessary rights to grant the foregoing license.

10. Third party links and services

The Products may make available, or third parties may provide, links to websites, software, applications, resources, advertisements, content, or other products or services created, hosted, or made available by third parties (“Third Party Services”). When you access or use a Third-Party Service, you are interacting with the applicable third party, not with Amplify, and you do so at your own risk. Inclusion of any Third-Party Service or a link thereto within the Products does not imply approval or endorsement of such Third-Party Service. Amplify does not control any content that is not Amplify content, and as such, you may be exposed to offensive, indecent, inaccurate, or otherwise objectionable content in the course of accessing or using such Third-Party Services linked from the Products. You are solely responsible for your interactions with other users of the Products, providers of Third-Party Services, and any other third parties with whom you interact on, through, or in connection with the Products. AMPLIFY IS NEITHER RESPONSIBLE NOR LIABLE FOR ANY THIRD-PARTY SERVICES, INCLUDING THE ACCURACY, INTEGRITY, COMPLETENESS, QUALITY, LEGALITY, USEFULNESS, OR SAFETY OF, OR INTELLECTUAL PROPERTY RIGHTS RELATING TO, SUCH THIRD-PARTY SERVICES. ANY ACCESS TO OR USE OF SUCH THIRD-PARTY SERVICES MAY BE SUBJECT TO THE TERMS AND CONDITIONS AND INFORMATION COLLECTION, USAGE, AND DISCLOSURE PRACTICES OF THIRD PARTIES. THIS AUP DOES NOT CREATE ANY RELATIONSHIP BETWEEN YOU AND ANY PROVIDER OF THIRD-PARTY SERVICES, AND NOTHING IN THIS AUP WILL BE DEEMED TO BE A REPRESENTATION OR WARRANTY BY AMPLIFY WITH RESPECT TO ANY THIRD-PARTY SERVICE.

11. Digital Millennium Copyright Act

The Digital Millennium Copyright Act of 1998 (“DMCA”) provides recourse for copyright owners who believe that material appearing on the Internet infringes their rights under U.S. copyright law. If you believe that any material residing on or linked to from the Products infringes your copyright, please send (or have your agent send) to Amplify’s Copyright Agent, by email, fax, or regular mail, a written notification of claimed infringement with all of the following information: (a) identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works are covered by a single notification, a representative list of such works; (b) identification of the claimed infringing material and information reasonably sufficient to permit us to locate the material on the Products (such as the URL(s) of the claimed infringing material); (c) information reasonably sufficient to permit us to contact you, such as an address, telephone number, and, if available, an e-mail address; (d) a statement by you that you have a good-faith belief that the disputed use is not authorized by the copyright owner, the copyright owner’s agent or the law; (e) a statement by you that the above information in your notification is accurate, and a statement by you, made under penalty of perjury, that you are the owner of an exclusive right that is allegedly infringed, or that you are authorized to act on such owner’s behalf; and (f) your physical or electronic signature. Amplify’s Copyright Agent for notification of claimed infringement can be reached as follows: Amplify Education, Inc., 55 Washington Street #800, Brooklyn NY 11201; Attn: Copyright Agent. Amplify’s Copyright Agent for notification of claimed infringement can also be reached electronically at legal@amplify.com. Amplify reserves the right to terminate infringers’ and suspected infringers’ accounts or their access to or use of the Products.

12. Changes to the products

Amplify may, without prior notice, change any Product or stop providing any features of any Product. We may permanently or temporarily terminate or suspend your access to any Product features without notice for any reason, including if in our sole determination you violate any provision of this AUP. Upon termination, you continue to be bound by this AUP.

13. Warranty disclaimer

PRODUCTS ARE PROVIDED “AS IS” AND WITHOUT WARRANTY OF ANY KIND BY AMPLIFY. AMPLIFY EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY WARRANTY AS TO TITLE, NON-INFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE OR USE. YOU ASSUME RESPONSIBILITY FOR SELECTING THE PRODUCTS TO ACHIEVE YOUR INTENDED RESULTS AND FOR THE ACCESS AND USE OF THE PRODUCTS, INCLUDING THE RESULTS OBTAINED FROM THE PRODUCTS. WITHOUT LIMITING THE FOREGOING, AMPLIFY MAKES NO WARRANTY THAT THE PRODUCTS WILL BE ERROR-FREE OR FREE FROM INTERRUPTIONS OR OTHER FAILURES OR WILL MEET YOUR REQUIREMENTS. AMPLIFY IS NEITHER RESPONSIBLE NOR LIABLE FOR ANY THIRD-PARTY CONTENT OR SOFTWARE INCLUDED IN PRODUCTS, INCLUDING THE ACCURACY, INTEGRITY, COMPLETENESS, QUALITY, LEGALITY, USEFULNESS, OR SAFETY OF, OR IP RIGHTS RELATING TO, SUCH THIRD-PARTY CONTENT AND SOFTWARE. ANY ACCESS TO OR USE OF SUCH THIRD-PARTY CONTENT AND SOFTWARE MAY BE SUBJECT TO THE TERMS AND CONDITIONS AND INFORMATION COLLECTION, USAGE, AND DISCLOSURE PRACTICES OF THIRD PARTIES.

14. Limitation of liability

IN NO EVENT WILL AMPLIFY BE LIABLE TO YOU FOR ANY INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, RELIANCE, OR COVER DAMAGES, DAMAGES FOR LOST PROFITS, LOST DATA, LOST BUSINESS, OR ANY OTHER INDIRECT DAMAGES, EVEN IF AMPLIFY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. TO THE EXTENT PERMITTED BY APPLICABLE LAW, AMPLIFY’S ENTIRE LIABILITY TO YOU ARISING OUT OF PERFORMANCE OR NONPERFORMANCE BY AMPLIFY OR IN ANY WAY RELATED TO THE SUBJECT MATTER OF THIS AUP, REGARDLESS OF WHETHER THE CLAIM FOR SUCH DAMAGES IS BASED IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE, WILL NOT EXCEED $100 IN AGGREGATE. UNDER NO CIRCUMSTANCES WILL AMPLIFY BE LIABLE FOR ANY CONSEQUENCES OF ANY UNAUTHORIZED USE OF THE PRODUCTS THAT VIOLATES THIS AUP OR ANY APPLICABLE LAW OR REGULATION.

15. Termination

Amplify may terminate or suspend your access to the Products at any time for any reason, including if Amplify believes that you have violated the AUP or have engaged in conduct that violates applicable law or is otherwise harmful to the interests of Amplify, any other Amplify user, or any third party. Upon termination, you will: cease using the Products and return, purge, or destroy all copies of any Products and, if so requested, certify to Amplify in writing that such surrender or destruction has occurred. Sections 3–13, 16, and 17 will survive the termination of this Agreement.

16. Governing Law

This Agreement will be governed by and construed and enforced in accordance with the laws of the U.S., state of New York, without giving effect to the choice of law rules thereof.

17. Additional terms for iOS apps

By downloading any Products through Apple, Inc.’s App Store (“iOS Products”), you agree that the following additional terms apply to your use of our iOS Products:

  1. This AUP is not a legal agreement with Apple, Inc. (“Apple”). As between Amplify and Apple, Amplify (not Apple) is responsible for the iOS Products and the contents thereof.
  2. The license to use the iOS Products under Section 3 above is limited to use (i) on iOS devices that you or your School owns or controls, separate from and in addition to any specific technical requirements for any iOS Product, and (ii) as permitted by the Usage Rules set forth in Apple Media Services Terms and Conditions.
  3. You must comply with applicable third-party terms of agreement when using the Products.
  4. Without limiting Section 13 above and solely as between Amplify and Apple, you acknowledge that: (i) Apple has no obligation whatsoever to furnish any maintenance and support services with respect to the iOS Products; (ii) Amplify (not Apple) is responsible for addressing any claims of yours or of any third party relating to the iOS Products or your possession and/or use of the iOS products, including but not limited to (1) product liability claims, (2) any claim that the iOS Products fail to conform to any applicable legal or regulatory requirement, and (3) claims arising under consumer protection, privacy, or similar legislation; (iii) in the event of any failure of the iOS Products to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the iOS Products to you; to the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the iOS Products, and any other claims, losses, liabilities, damages, costs, or expenses attributable to any failure to conform to any warranty will be Amplify’s sole responsibility; and (iv) in the event of any third-party claim that the iOS Products or your possession and use of the iOS Products infringes that third party’s intellectual property rights, Amplify (not Apple) will be responsible for any investigation, defense, settlement, and discharge of any such intellectual property infringement claim.
  5. You represent and warrant that: (i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
  6. Apple and Apple’s subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary thereof.
  7.  Any questions, complaints, or claims with respect to the Products should be directed to: 

Email: privacy@amplify.comMail: Amplify Education, Inc., 55 Washington St. #800, Brooklyn, NY, 11201

18. Additional terms for Mathigon and Amplify Classroom accounts.

a. Mathigon updates: Amplify no longer offers accounts for Child Users, but we will continue to allow Child Users to access their active legacy Mathigon accounts where verifiable parental consent was obtained. We will continue to protect personal information in accordance with the Privacy Policy and applicable law.

b. Mathigon and Amplify Classroom:

i. School Use:

  1. Educators: If you are an Educator, you can create a Mathigon or an Amplify Classroom account using any existing email or through an existing third-party account (e.g. Google, Microsoft). Go to https://mathigon.org/signup#teacher  to sign up for Mathigon. Go to classroom.amplify.com to sign up for Amplify Classroom.
  2. Students can also sign up using a unique class code provided by an Educator. Educators are responsible for gaining appropriate authorization or permission from their School to use the Products with students, including Child Users, before providing their unique class code or linking the Products to a third-party service like Google Classroom. For such use in the school context, we do not request additional consent from parents in accordance with the “school official” exception under FERPA and relevant COPPA guidance. For more information, visit our Privacy Policy, which describes how we collect, use, and disclose personal information and data through the provision of our Products in schools. 

ii. Outside of School Use: If you are an individual user using the Products at home or otherwise outside of the school context, you are prohibited from collecting or providing any personal information from students or minors. You are permitted to access the platform for instructional purposes, but you may not enroll or roster minors, create accounts for minors, or input any personal information of minors into the Product.

19. Updates to this policy

We may change this Acceptable Use Policy in the future. For example, we may update it to address changes in our product offerings, or to address changes in the law or best practices. If we make changes that materially impact your legal rights or use of our products, we will provide prominent notification to you (e.g. via the Site or by email).  Otherwise, we will post any updates to the policy with an updated “Last Revised Date” and all changes will become effective immediately. Please check the Last Revised Date to confirm if the policy has been revised.

Last Modified: February 2, 2026

Amplify literacy curriculum sample boxes – TX

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Amplify Trust Center

The Trust Center provides information about Amplify’s high standards for privacy, security, artificial intelligence use, technology integration partners, and how we build our programs.

Two women in an office smile while looking at a computer monitor, discussing early literacy strategies. Stacks of papers and decorations are visible in the background.

A trusted partner

A pioneer in K–12 education since 2000, Amplify is a trusted partner to schools and districts. Read more about the policies, principles, and best practices that help us support millions of teachers and students.

The principles and policy that govern what personal information Amplify collects and maintains on behalf of school customers:

Read more

The comprehensive physical, technical, and administrative safeguards Amplify implements to protect student data:

Read more

Amplify’s commitment to using artificial intelligence (AI) transparently, safely, responsibly, and ethically:

Read more

Interoperable data standards that help our products integrate with the systems schools and districts use:

Read more

Editorial and accessibility experts who help build Amplify’s high-quality programs:

Read more

See our customer data subprocessors:

Read more

Our certifications

The following badges represent Amplify’s privacy and security certifications.

A blue and orange shield-shaped badge labeled "1EdTech TrustEd Apps Certified Data Privacy.

1EdTech Data Privacy Seal

1EdTech logo with circular arrows in gray, blue, and orange above the text "TrustEd Apps Certified" in a gray outlined box.

1EdTech Interoperability Certification

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Project Unicorn Interoperability Certification

A blue circular badge displaying "AICPA SOC" highlights privacy and security, with the text "aicpa.org/soc4so" and "SOC for Service Organizations | Service Organizations" around the edge.

SOC 2 Type 2 Compliance

USBE Data Analysis for K-3 Reading Assessment Program

Introduction

mCLASS Assessment: Acadience™ Reading

How it works: Quickly identify the needs of each student and inform next steps with instant analysis, reports, and instructional planning tools included in the only licensed mobile version of the research-based Acadience Reading assessment.

  • Use short, 1-minute fluency measures for foundational reading skills.
  • Replace manual calculations with instant results and recommended activities.
  • Compare student progress with predictive, research-based benchmark goals.
  • Track progress and target instruction to individual student needs.
  • Support decision-making at every level using aggregate reports.
  • Translate class- and student-level reports into individualized instruction using the Now What?Tools.
  • Get a more complete view of early literacy skills with the new mCLASS:Early Literacy Measures (ELM).
Enrollment for mClass

Please review the Utah Enrollment for mCLASS document for important information about the rostering process for LEAs in Utah.

Benchmark Windows

The USBE has required that each Acadience Reading testing benchmark window occur within the below dates:

BOY — the first benchmark before October 14
MOY — the second benchmark between December 1 and February 5
EOY — the third benchmark between the middle of April and June 15

Benchmark windows for LEAs are set to the state benchmark window dates in mCLASS. Each LEA is to have 2-4 week benchmark period that is within the state benchmark window dates and LEA leaders are to share those dates with staff. The benchmark windows in mCLASS are set to the state benchmark window dates; not the LEA benchmark window dates and this can not be changed in mCLASS. If a student moves into your LEA and your benchmark window is closed, but the state benchmark period is still open, the student must be benchmarked. Should your LEA need an extension of a benchmark window beyond the close of the state benchmark windows, that must be approved by the USBE Assessment Department. Once the benchmark window closes, do not give the benchmark to a student, instead, educators can progress monitor the student on the measures they would have received a benchmark in order to get the students current instructional levels.

If you have questions regarding your current benchmark window dates, feel free to reach out to Amplify Customer Services at help@amplify.com.

Acadience Reading Benchmark Invalidations

Before you invalidate a benchmark probe, review the USBE’s list of acceptable reasons for invalidating on the Frequently Asked Questions: Acadience Reading Invalidations document. If a district/charter has a significant percentage of invalidations, contact and further action will be deployed. If you believe an invalidation is required, please contact your District/Charter Literacy Director. If they need support, they can contact Sara Wiebke, sara.wiebke@schools.utah.gov, to request an invalidation.

Progress Monitoring

The impact of progress monitoring

Progress monitoring is the most powerful tool we offer with regards to student achievement.

“Scores for Daze increase more slowly than they do for other Acadience Reading measures, so more frequent monitoring may not be as informative. For students who need to be monitored on Daze, we recommend monitoring once per month.”
Progress Monitoring with Acadience Reading 
© Acadience Learning
October 2012

The Acadience Reading authors recommend progress monitoring students in the Well Below Benchmark category once every 7-10 days (and once every 10-12 days for students in the Below Benchmark category).

Progress monitoring is the practice of testing students briefly but frequently on the skill areas in which they are receiving instruction, to ensure that they are making adequate progress. When students are identified as at risk for reading difficulties, they can receive progress monitoring testing more frequently to ensure that the instruction they are receiving is helping them make progress. (Acadience Learning/October 2012, Progress Monitoring Guide)

The purposes of progress monitoring are:

  • to provide ongoing feedback about the effectiveness of instruction,
  • to determine students’ progress toward important and meaningful goals, and
  • to make timely decisions about changes to instruction so that students will meet those goals.

How to progress monitor?

  • Select students for progress monitoring
  • Select Acadience Reading materials for progress monitoring
  • Set progress monitoring goals
  • Determine the frequency of progress monitoring
  • Conduct progress monitoring assessment
  • Access data through class and student reports
  • Evaluate progress and modify instruction.

The key to progress monitoring: Instruction should link to progress monitoring and progress monitoring should link to instruction. They should run parallel and merge as one to confirm student growth in reading.

Check your progress monitoring fidelity report in mCLASS to ensure you are on track with these students. For more information regarding progress monitoring guidelines, visit the official progress monitoring guidelines.

Support Team

Amplify Customer Services

(800) 823-1969
Monday to Friday, 5 a.m. to 5 p.m. MT
help@amplify.com

Educational Support Team

Pedagogical Questions
(800) 823-1969
Monday to Friday, 5 a.m. to 5 p.m. MT
edsupport@amplify.com

For more information, please contact:

Sarah McCarty
Associate Director, Educational Partnership
(812) 593-5776
smccarty@amplify.com

Donna Bright
Educational Partnership Manager
(303) 960-3772
dbright@amplify.com

Robert McCarty
Regional Director of Educational Partnership
(435) 655-1731
rmccarty@amplify.com

Cydnee Carter
Assessment Development Coordinator
(801) 538-7654
cydnee.carter@schools.utah.gov

Liz Williams
Elementary ELA Assessment Specialist
(801) 538-7542
Liz.williams@schools.utah.gov

Sara Wiebke
Literacy Coordinator
(801) 538-7935
sara.wiebke@schools.utah.gov

Krista Hotelling
K-3 Literacy Specialist
(801) 538-7794
krista.hotelling@schools.utah.gov

Christine Elegante
K-3 Literacy Specialist
(801) 538-7551
christine.elegante@schools.utah.gov

Julie Clark
K-3 Literacy Specialist
801-499-2515
julie.clark@schools.utah.gov

Melissa Preziosi
Assessment Data Specialist
(801) 538-7949
melissa.preziosi@schools.utah.gov

Resources

Helpful tips and guides
mCLASS:Acadience Reading tutorials
Technical resources

Amplify Enrollment This guide walks you through the necessary steps to complete enrollment using the manual enrollment tools on Amplify Home. It shows you how to manage staff, student, and class assignment information, and maintain the accuracy of your staff, student, and class assignments.

Devices & Requirements Ensure mCLASS is compatible with your devices and systems for optimal performance and support.

Remote Assessing

Videos:

Remote Assessment Guidance from the Acadience Team:  
mCLASS®: Acadience® Reading (formerly known as DIBELS Next)

Key Points:

Before you assess:

1. Determine how you will show student materials and score in mCLASS at the same time. 

  Description

Description

Recommended set up
  • One computer for video conferencing and sharing student materials.
  • One touchscreen device for scoring in mCLASS.
Modified set up
  • One computer.

Note: mCLASS app is optimized for touchscreen; scoring with a mouse may need more practice.

2. Familiarize yourself with the digital copies of student materials.

3. Schedule virtual meetings with students. To communicate with English-speaking caregivers, consider sending this email or video. To communicate with Spanish-speaking caregivers, consider sending this email or video.

4. Determine how you will handle scenarios where there’s a lag:

  Description
Record the meeting
  • Before the assessment begins, press the recording button on your video conferencing tool.
  • After the virtual meeting, listen to recording and rescore in mCLASS if needed.
  • Pick a decision rule for how to score ambiguous items and be consistent. For example, if you decide that you will give a student the benefit of the doubt and mark ambiguous similar sounding items correct when you can’t quite hear their answer, do this for all students you assess.
Use a phone
  • Before the assessment begins, call caregiver’s phone using your phone (type *67 before your number if you want your number to be hidden).
  • Ask the caregiver to press the speaker button. 
  • Mute yourself and your student on the virtual learning platform.

While you assess: 

1. Take the opportunity to connect individually with your students as they experience so much change. Don’t make the session solely about testing, and remind caregivers and students that the assessment is a way to see how you can best tailor instruction.

2. Make student materials visible to your student.

For Maze, choose the model that works best for you:

Enter results into the mCLASS web reports

  • Students complete online Maze during a video conference
    • Put a link to the student assessment site (mclass.amplify.com/student) and the student’s credentials into the chat box (learn how to generate student credentials in this video)
    • Ask your student to complete Maze.
  • Students complete online Maze outside of a video conference (caregiver support is needed with log-in)
    • To provide student credentials and instructions to English-speaking caregivers, consider sending this email and video. To provide student credentials and instructions to Spanish-speaking caregivers, consider sending this email and video.
  • Students complete Maze on paper
    • Locate the benchmark Maze Acadience Learning’s site.
    • Print a copy of the form you need (e.g. BOY) for each student in your class.
    • Send the form home in a sealed envelope with students, mail the form to caregivers, or have caregivers get forms via school-based pick-up. Provide instructions not to open the envelope until the student is ready to take the assessment.
    • Provide parents with instructions on how to proctor the assessment for their child. They need to:
      • Give the form to their child
      • Sit with their child and read the instructions and practice items
      • Tell their child to stop when 3 minutes has elapsed
      • Send screenshots of their child’s work via email or text, or return the completed form to the school in a sealed envelope provided by the school.
  Guidance
Acadience:Reading 

Use the share screen feature to display student materials on your screen.

Optional next step for measures that have student materials:

Zoom users: grant your student control of your screen so you can see their cursor as they read:

  • Click “Remote Control” and select your student’s name in the dropdown.
  • Ask your student to use their cursor to point to words as they read.

Note: For Mac OSX, you will need to give Zoom access in the Accessibility tab in the Privacy and Security preferences of your Mac. For more information on giving Zoom access in Security and Privacy, click here.

3. Score in mCLASS.

Student materials

  Benchmark Progress monitoring
Acadience Reading (formerly known as DIBELS Next) Available for free download on the Acadience Learning website

Utah – USBE Data Analysis for K-3 Reading Assessment Program – New

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Review the digital curriculum

  1. Click on the orange button below.
  2. Sign in with Google with this username and password:

Username: FLsciencestudent@demo.tryamplify.net
Password: AmplifyNumber1

3. Click on the orange Amplify Curriculum button.

Note: You may be asked by Google to provide your location. If this occurs, please type in: Brooklyn, NY. If Brooklyn, NY does not work, type in: Alpharetta, GA . (This is a Google authentication security measure.)

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Comprehensive Student Investigation Notebooks

Comprehensive Science 1

Comprehensive Science 2

Comprehensive Science 3

Domain Student Investigation Notebooks

Earth and Space Science

Life Science

Physical Science

Overview

Among English Language Learner (ELL) students, Spanish is the most common language spoken at home—77% of students with limited English proficiency in the U.S. public schools claim Spanish as their primary language at home.

Amplify’s new Spanish-language companion program for Amplify CKLA meets an essential need for educators, and fulfills a central mission for all of us who aspire to achieve true equity in education. With Amplify Caminos, teachers will be able to develop student comprehension in Spanish through a content-rich curriculum while also building bridges to English literacy.

Amplify Caminos was developed by a bilingual team from across the Latinx Hispanic diaspora with a concerted effort to create relevant connections for students so the classroom experience strikes the ideal balance between the security of the familiar and the excitement of the unknown.

Amplify Caminos is a Spanish language arts curriculum for grades K–5 and can be used on its own. It can also be used alongside Amplify CKLA to provide students with equitable instruction in Spanish and English across a range of instructional models, including dual language immersion and transitional classrooms.

Amplify Caminos is a program for Grades K–5.

In Grades K-2, the Knowledge Strand builds background knowledge and vocabulary through carefully sequenced read-alouds and complex texts. Teachers read stories aloud that are more complex than the text students can decode on their own, enabling children to engage with complex texts and build background knowledge of a variety of connected topics in history, science, literature, and the arts.

In Grades 3–5, students are still focused on building reading and writing skills as well as knowledge and vocabulary, but the program no longer has two strands. The various lessons in each unit include read-alouds; whole group, small group, and partner reading; close reading; literal, inferential, and evaluative comprehension questions; vocabulary; grammar; writing; and unit assessments.

The Amplify Caminos Skills Strand for K–2 is under development.

Available for the 2021–22 school year, Amplify Caminos can support teachers in multiple language teaching models, including dual language immersion classrooms, transitional classrooms, newcomer or bridge programs, and other unique models.

It can be taught alongside Amplify CKLA or as a standalone.

Program design

Grades K–2
Knowledge Teacher Guides, Flip Books, Student Knowledge Activity Books, Image Cards, recorded Read-Alouds, and planning and professional development resources.

Grades 3–5
Teacher Guides, Student Readers, Activity Books, Poet’s Journal, Writer’s Journal, Text Anthologies for Grades 4 and 5, Core Quests, Writing Quests (The Contraption in Grade 4, The Robot in Grade 5), and planning and professional development resources.

S1-06: Supporting students with a creative twist: A conversation with Kentucky Science Teacher of the Year, Shad Lacefield

In this episode, Eric sits down with the Kentucky Science Teacher of the Year, Shad Lacefield. Shad shares his experience teaching during the first year of the pandemic, where Shad dressed up in over 100 costumes to create a unique and engaging online learning experience for his students. Shad also explains ways he connects with his students to celebrate student success, as well as large-scale efforts he leads within his school to cultivate the love of learning science content. Explore more from Science Connections by visiting our main page.

Download Transcript

Shad Lacefield (00:00):
When you stay relevant, it’s being engaged with your students and figuring out, or what are, what are they liking? And every year it’s gonna be different. And that helps you stay relevant. When you have conversations and you build relationships with your kids,Eric Cross (00:13):
Welcome to science connections. I’m your host. Eric Cross. My guest today is Shad Layfield. Shad is a teacher at garden Springs elementary and a part-time professor at Asbury University in Kentucky during the first year of the pandemic, Mr. Layfield dressed up in over a hundred costumes to create a unique and engaging online learning experience for his students. He also created Vader visits, where he visited students at their homes, dressed as Darth Vader to celebrate their online successes and keep them encouraged. During a challenging time. In this episode, we discuss how creativity impacts engagement, transferring lessons learned from distance teaching back to in-person instruction, and how upper grades can apply the same principles to improve student learning. I hope you enjoy this discussion with shad lays field. So you’ve been in fourth grade for four years, and then you were in second grade and fifth grade. And so like how long have you been teaching for like total?

Shad Lacefield (01:09):
So this is my 15th year teaching.

Eric Cross (01:12):
Really? Yeah. You’ve been in the game for a while.

Shad Lacefield (01:15):
Yeah. Yep. It, it doesn’t, and it’s always surprising to parents too during that, that first like, come in and meet your teacher. And I walk in, I’m like, yeah, I’ve been teaching for 15 years and every time it gets ’em, they’re like no way. And I’m like, yeah,

Eric Cross (01:28):
That’s, that’s a good thing though. That’s a good thing. Right?

Eric Cross (01:31):
You know? So like, well the energy and then, and you’re just how you’re perceived. Like you’re, they’re just, I don’t know. It’s something about work with young people. Like it keeps you young.

Shad Lacefield (01:39):
That’s what it is. Absolutely.

Eric Cross (01:41):
So how did, how, like, what’s your origin story? Like, how did you become a teacher? Like what, what was it? Was it something like you knew second career, like right outta school? Like how did you end up in the classroom?

Shad Lacefield (01:53):
Yeah. No, and I love this question cause I’m a big Marvel and, and superhero. So origin stories are all, I love a good origin story. So I grew up on a 13 acre farm in a little bitty town called Gustin, Kentucky, and very early on, like we were instilled my parents, amazing, amazing parents. But they really instilled like a, a super important work ethic in our lives of like, it’s, it’s all about hard work and it’s important that you’re working hard in whatever it is that you do. And I’m one of six kids as well in my family.

Eric Cross (02:24):
Where are you in the–

Shad Lacefield (02:25):
I’m second to last.

Eric Cross (02:26):
Second to last. Okay. So you’re the second youngest.

Shad Lacefield (02:29):
Yes. Okay. And and so, and so growing up, like with that, like, you know, I worked in tobacco, I worked in hay, you know, we did things being on the farm and stuff like that. And within my family as well, there’s four boys. And so when I decided to go to college I was the first guy in my family to go to college. And the first and only boy that ended up going to college. And so it was like this big deal, like, oh, you know, we got one of our boys gonna go to college. So what is he gonna be? And I was like, well, if I’m gonna put forth the, the time and effort and then the financial strain that it would cause cuz we were not poor at all. My dad worked two jobs to make sure, but I really felt the responsibility of like, if I’m gonna go, I’m gonna work in a profession.

Shad Lacefield (03:09):
That’s gonna make a lot of money. And here I am as a teacher now. So I didn’t go to college to be a teacher. I actually was pre dentistry. I thought, now here’s a profession. You can, a lot of money. You don’t work weekends or holidays, you know, I can still be the doctor thing. And so I’m gonna be pre dentistry. But like all good origin stories. There was a, there was a flip. So in my first year I started working at the most majestic place that you will ever go. It’s called Squire, boon, caverns. It’s a cave in Southern Indiana. And it’s an amazingly beautiful little place. You have to like one lane highway, like road to go back there up and down. Like you, you think you’re never gonna make it. And if it rains too much, the bridge will flood and you actually can’t even get back there.

Shad Lacefield (03:52):
So that’s how we’re talking like way back in the sticks. But once you get back, back there totally worth it. And as part of the job you were a tour I also did grist mill demonstrations and gym mining adventures, or, you know, as they’re gym mining and stuff like that. And within that, I started working with school aged kids and on very large tours and stuff. And my manager at the time, Claudia, I’m still great friends with and we still take our kids back there. Every summer she, to me, you’re really good with kids. Like you’re really good with kids. We have this scout program that’s on the weekends. And then during the summers and you would be teaching kindergarten through eighth grade kids, geology and forestry. What do you think about doing that? And I said, well, right, let’s try that out. And then I got the teaching bug and it hit and I was like, oh my gosh, like I don’t wanna spend my life doing something that is all about money or, or that is like, this is where it’s at. Like, I love this, I enjoy this. I enjoy the response that I get when I’m talking. And kids are excited about learning and getting new information and learning new stuff. And so then I change my major and here I am now, all these years later teaching instead of being a dentist,

Eric Cross (05:04):
Are there, are there days, do you ever have days where you’re like, you know, dentistry, it’s still an option. Like I can, I can go back.

Shad Lacefield (05:12):
Oh, rare, rare occasions. Rarely. Yeah.

Eric Cross (05:16):
Okay. Yeah. All right. All right. Fair enough. I, I, I always joke and say that like we have, you know, sometimes I have my, my alternate job on the hard days, which is for me, it’s working at the gap where I just want to fold clothes and go home at the end of the day, you know, on those really rough days. And you know, it’s never the kids, right. It’s always other things. The kids are like the great part. And then there’s all these other things. And I just wanna work at the gap. I just wanna work at the gap. Fold some clothes. Yes, sir. Yes. Ma’am absolutely. I can find that size for you. And then I just go home cause about their job when they go home at the end of the day, when you work at the gap, at least sorry, gap workers. I’m sure hard of that, but my perception in my mind is that you close up shop and then you’re done. Yeah,

Shad Lacefield (05:52):
Absolutely. Like you said, they can turn it, like it’s a turnoff at the end. Exactly. As teachers we know, like you don’t ever turn it off, it’s always there.

Eric Cross (06:00):
Yeah. So one of the things that I was super excited about when I, when I first heard about you is I went on your website and there’s so many things I feel like I can just talk about your website and just the, the content that you’ve produced. I, I, there’s so many directions I can go. But one, one of the things I want to ask you is, is about that. Now, one of the things that’s on there, and this is coming from a fellow star wars, Fisha who finished Bobba FET and the Mandalorian recently and is Jones in four OB one to come out.

Shad Lacefield (06:33):
Oh, so yes,

Eric Cross (06:35):
I live in Southern California next to Disneyland visited Galaxy’s edge star wars. You have these things called VA Vader visits. And so what do you do in those? And like, where did you get the idea for these Vader visits?

Shad Lacefield (06:50):
So the costumes were bringing the kids into the classroom. But when they left my room because you would, we only had them for a certain amount of time. There was still a lot of extra work that they needed to get done. And what I was seeing was I could get them to come in and they were really engaged during my lesson. But then afterwards, when it came to work completion or getting things done, there was, it was starting to fall off. As you know, we were experiencing, you know, more and more craziness of what’s going on. So then as an incentive, I decided if you have everything turned in, by the end of the day, I’m gonna dress up in my Darth Vader outfit, full costume, the, you know, the, the full helmet, like everything. And I’m gonna show up to your house and we’re gonna hang out and play any game at all that you wanna play.

Shad Lacefield (07:34):
So then it was a way of rewarding. My kids for getting everything turned in. But same time I felt like it would also help me build a relationship with them. That was a very challenging part of online learning. Like, again, I want you to feel like you’re a part of my classroom. I wanna feel like I’m invested in you and wanna learn about you. And it was a commitment because some of those kids put me through the ringer, whether it was we’re gonna do gymnastics on a trampoline. And again, I’m in full costume doing gymnast on the trampoline, or we’re doing soccer drills with their soccer coach at their house playing football games. I mean, all kinds of stuff. I made a Yachty game for a kid that loves Harry Potter. And it was really a big part of getting work turned in because, and it’s the crazy thought they wanted to spend time with me. Like that’s what it was. And so it was like, yeah, absolutely. I’ll keep dressing up. I did over 50 plus Vater visits. It wasn’t just for my homeroom. It was for all of fourth grade. So I went over 50 visits and it was cool to see kids in their home and talk to them and meet their parents. It was a great opportunity for me to engage with parents as well. How is online learning, going, what can I do to support you? Do you guys have any questions and stuff like that? So

Eric Cross (08:39):
This thing of relationships is like leading to work completion, which isn’t, which isn’t always the, the thing that we think to as educators of like how, you know, work completion. A lot of times we think of like structures or you know, certain protocols that you do in class get work completion, but here you are addressing as Darth Vader. And, and you said students were turning in more work because they’re connected to, you saw an increase in, in yeah. Engagement.

Shad Lacefield (09:07):
And absolutely. And, and I remember even saying that to myself, like this is, this is what’s getting them. But it, it was, and as part of the Vader visit as well with the videos we recorded all of them and I said, I’m gonna make you a YouTube star. And so I would, I, I recorded them. I put ’em on my YouTube channel. And so a lot of the videos that are on my website, all those Vader visits are like the kids showing off and playing against the teacher. And I promise you, I didn’t take it easy on any one of those kids. Like when it was like a verse match, I went all out and I told ’em. I was like, if you beat me, you know, it’s gonna be like, you earned it.

Eric Cross (09:38):
What a great way to leverage, just what, what is relevant to our students? Like you used your platform and then now you’re showcasing them on your, you know, your platform or what you were using. And then they’re seeing each other. And I could just see, regardless of the grade level, like just students, like beam from, from getting that kind of positive praise through, through, you know a medium that doesn’t, that tends to be more of a, just content consumption, but you’re kind of watching other folks do stuff, but now it’s about them. Like, and they’re, they’re getting that attention directly. Now I have to ask about the Vader costume. Did you, did you buy it for this event or did you already have that Darth Vader costume in your closet?

Shad Lacefield (10:19):
I had parts of the costume, but not the complete costume. And honestly, the very first Vader visit I had, I had the Vader mask that makes sounds, and like you could talk and it makes you sound like Vader.

Eric Cross (10:29):
My dark saber is on order. Yes. And it keeps getting delayed from best buy. It’s supposed to arrive in April, but I do have dark staple and order that I ordered back in November. So the best to your point, I don’t know who doesn’t have one, I’m waiting for mine though.

Shad Lacefield (10:42):
There you go, come on. Best buy come through for us. So

Eric Cross (10:44):
You, you did all this investment in time and, and you created all this content, but then we went back in person. Were, were you able to bring this back into the classroom or any of the things that you had generated during distance learning back in the classroom? Or are you, are you using some of the things that you learned? Like what, or is it just completely separate and you’re just doing something completely different. Now

Shad Lacefield (11:04):
That’s a great question. So I still try to dress up at least once every week, if not once every other week just to make whatever we’re doing fun, cuz I already have costumes that were connected to the content that I was doing. So had I had made a character called captain Soundwave that will use when I’m teaching my amplify lessons over sound. And so then I, you know, I have that or I would have, you know, specific characters that were designed for certain lessons that I would do. And so I still

Eric Cross (11:32):
Lemme interrupt you real quick. Where did you get these character ideas from? Cause they are super creative. I clicked on one random one. And you have had like a, a knitted like skull cap and like some blue shiny like cloak and I like who is this guy? I think, is that him? Is that captain sound wave? That’s

Shad Lacefield (11:48):
That’s hilarious. That was, that was my attempted Elsa. Oh, that was yeah. Started buying more and more costumes and and making characters and putting costumes together. And so yeah, it just ends up being this thing where you never know when I’m gonna show up in a completely random costume and be like today, we’re getting ready to learn about how sedimentary rocks form. And I dressed in my rock outfit, which is the old school rock with the turtleneck and the gold chain with,

Eric Cross (12:16):
Wait, do you have a Fanny pack too?

Shad Lacefield (12:17):
I have a Fanny pack. Yes you have. Yep. You nailed it. And they’re like, what does this guy

Eric Cross (12:22):
Do? He raise the one eyebrow. Can you do the, the rock eyebrow? Oh yeah, you got this. Oh, people on the podcast. Can’t see. Chad’s got it down. He’s got it down. He’s got the, he’s got the eyebrow going. Okay, so you, so I feel like I can go on a tangent and talk about all your costumes that you have, but the thinking about this. So tons of engagement, younger people now taking like some of the principles that you’ve learned from this, how can, how can upper grades like bring this joy to their classroom? Like middle school students, you know, older kids sometimes, you know, they can, they’re still kids, but you know, they might not be the same thing as fourth graders. Like would you, do you have any ideas of like how teachers and upper grades can kind of take these elements that you’ve done and, and apply them?

Shad Lacefield (13:04):
Absolutely. So some of the things that you had talked about, like with YouTube can also be applied to like TikTok videos and things like that, that kids are, are willing to watch and, and be engaged in. And so those things, I feel like I’ve seen other middle and high school teachers really utilize in their classroom. But honestly, and this is a new initiative that we’ve started in our district. Minecraft has been something that a lot of kids play and are really engaged in and has shown an amazing engagement for all of our kids when it comes to science engagement, particularly. And so with that, so there’s 126 million active Minecraft players right now in the world. And Minecraft is one of the largest selling video games. The average age, cuz they’re always like, oh, Minecraft is for kids who actually the average age is like 24.

Shad Lacefield (13:51):
So a lot of the older kids are playing Minecraft as well with the younger kids. And with that in mind, it was a way when I looked at Minecraft and specifically like Minecraft educational edition came out and it was during COVID and it was free. So if you had a school email or it’s like the, what the go 365 account, you could get it for free and all of our kids got it for free. And so then, then we went from playing Minecraft on the computer as like a fun game to me looking at it and saying like, wait a minute. I feel like when I’m doing energy conversions, we can take Redstone and Minecraft and kids can now show how a simple system using different parts and devices can work and understand even more con creates how energy is converted from one form to another.

Shad Lacefield (14:39):
And so let’s make this a, a, a, an actual activity. Let’s take what I’m teaching in the classroom. And if they get done early as an enrichment piece, because there’s not a ton of science and enrichment activities at times for kids to be able to do, like, what do I do when I’m done, Minecraft ended up being that. And so I could have these elaborate worlds that I would build for them that they could then go and play and be super engaged in and show me way more on this Minecraft world, what they knew than what they were writing on paper sometimes, cuz I, you know, you’d get like a sentences out of them on paper, but then all of a sudden when they would build this elaborate system and you just had them record and talk, it was like, oh my gosh, you understand way more than I was thinking that you did with that last exit slip, an assessment that we did.

Shad Lacefield (15:25):
And so like, this is awesome. So then I went to my district and I actually proposed an idea what if we did tire Minecraft build challenges for the whole district? So our district has 37 elementary schools and I was like, I think this could be something that, you know, as we’re looking for science, curriculum engagement and making kids excited about learning science and stuff again, cuz that was always the hard part. I feel like sometimes with COVID everything kids lost this love of, of being in the classroom and, and, and learning and that it was like, you know, getting them to come back into the classroom and, and finding, learning fun again. It was like this, this started to get ’em excited and like, yeah, I get to play in Minecraft and I’m learning at the same time. And it was working for all kinds of content areas.

Shad Lacefield (16:07):
We’re doing a blast off to, to Mars. We it’s called blast off to us. We’re partnering with CLO of the future. They’re working with SpaceX. Our kids will actually get to send postcards to space and yes, it’s, it’s a super cool thing. And I love my district and all of the office of technology, individuals, Ashley Josh and Kelly for putting this together. And so it asks this question if you could a community in space, what would it be like? And the goal is that kids will write on the back what they want. And then we send this postcard off to space, they stamp it saying it’s been in space and the kids get to have it back and, and be able to use it. But what, what we decided, what we could do with Minecraft is what if they actually built the colony on Mars, like really research put time and effort into reading scientific articles about plants and how plants would grow and, and water and, and structures and apply all of that in a massive build challenge. And then that be, you know what we’re doing? That can be the answer to the question. And so it’s not just a couple sentences on a postcard, but it’s like a week or two week unit that pulls all this scientific content and standards that we’re working with and really allows kids to show so much creativity like on my Twitter I’ve been posting like pictures and stuff like that of some of the students builds. And I’m gonna continue to do that throughout the build challenge.

Eric Cross (17:26):
Now, are you using Minecraft EDU?

Shad Lacefield (17:28):
Yes. That is correct.

Eric Cross (17:29):
I love Minecraft EDU. Like it, it, you talking about it inspires me to, to try to dive back into it. One of the things sometimes I feel limited by is the time that I have and the things that we’re trying to cover. And it’s almost, it almost feels like we’re doing something wrong using a video game to teach, but it’s such a great educational tool. Like you said, you just said that students are able to show what they know in, in a way by creating something that’s different than if they would’ve just written it, but they’re actually creating, and this is one of the things, I guess you kind of hit on this, but I wanted to probe it a little more. Is do you have your students creating content like you do? Cause I kind of heard that they, you were, did you say that they were explaining or doing a video recording or describing it? How are they, how are they, how are they doing that work?

Shad Lacefield (18:17):
Yeah. So what they actually do is they’ll write a script and they will use Screencastify to record and then upload to Flipgrid. And then that way they can actually show their build to all of fourth grade. Since we weren’t allowed to be in the same class, like we were all departmentalized, so then we will have voting challenges. So after you record, you get to see everyone’s videos, you get to like and comment and leave feedback on their builds. So you can see what the other kids created. And then then from those initial videos and voting, we selected a certain of kids that then go on to the district level for our Minecraft build challenge. And then those videos are viewed by administration and other teachers to vote again. And then you end up having grade level winners and then an overall winner, which shout out to my boy in fourth grade, who was our overall winner, Eli, super proud of him.

Shad Lacefield (19:07):
He, he made this really, really space saving system, which was hidden stairs that ran off of Redstone and used motion, energy. And again, in his video, he talks about like how motion energy has changed to electrical energy and then back into motion through the process of how this hidden staircase would be in the wall. And then you’d be able to use this lever to then release that staircase. So you could go up and down but it was just, and again, when you, when you let kids talk about energy conversions and you let them build all of a sudden, you have kids making security systems for banks. Another kid that made a feeding system for kids for animals at the zoo, and it was just like, oh my gosh, I had no idea that this was what you guys could run out and do. When I, when I taught you how energy conversions work, that this is what you could produce and come over, like this is mind blowing. I love it,

Eric Cross (19:56):
What our kids can do and what they can create always kind of blows us away when we give them an opportunity to kind of have that freedom to, to create and take their knowledge and actually do something with it versus channel it into what, show me what, you know, but only do it like this. This is, this is the lane that you have to stay in. How do you get these ideas and, and stay, stay relevant? Like so many of the things like you’re touching, like pop culture, you, you have this hand in education technology, you have you’re, you’re doing video editing. Like where are you drawing from? Cause I’m just thinking like, as a teacher listening to this, that might be newer. And they go to the side like, oh my gosh, this, this guy is doing these so many things like where are you drawing from for inspiration or ideas?

Shad Lacefield (20:39):
I think a lot of it is like you say, when, when you stay relevant, it’s being engaged with your students and figuring out, or what are, what are they liking? And every year it’s gonna be different. And that helps you stay relevant. When you have conversations and you build relationships with your kids to figure out, you know, what’s going on. Because I was not a big Minecraft person. It was the group that came in that really challenged me to do Minecraft because it, it showed up on their Chromebooks one day and all of a sudden it’s like, oh, we can play Minecraft all the time. And I said, no, you can’t play Minecraft until that I’ve had training. And I know what’s going on because I’m super nervous about this new thing. And I wanna make sure you guys aren’t doing something that you’re not supposed to.

Shad Lacefield (21:13):
And like, they hounded me hardcore about you better do you need to do that training, Mr. Lacefield, you need to, we wanna play Minecraft. You better be doing this. Right. And so I was like, all right, man, I’ll, I’ll invest. I’ll, I’ll put some time into this training. And I’m so glad that I did yeah, again, that’s it just like building relationships and having those conversations help you realize like, what’s, what’s what are they interested in? What what’s going on and what would be really funny, even connecting that back to the costumes. What would it be really funny if I showed up in you know, today, princess Jasmine.

Eric Cross (21:42):
Yeah.

Shad Lacefield (21:43):
Been yes. Done that. That’s a great one. I,

Eric Cross (21:45):
I, I just went to the social studies page. I, and I stop laughing while you were talking. Cause I saw the princess Jasmine.

Shad Lacefield (21:52):
Oh yeah. Folks.

Eric Cross (21:53):
I’m telling you, you have to go, you have to go to his videos and see what he’s done. I mean, they’re just, they’re just amazing with my middle school students. They, I, I find myself having to be into things that I’m not normally into. And we have these intergenerational relationships, right? Like I think teachers are unique in this I aspect where I can connect with a 12 year old with what 12 year olds are in no matter where this 12 year old’s from. Cuz I get 12 year old culture. But sometimes when I go back into my adult world, like I forget that like, Hey yeah, haven’t watched a new anime you know, or, or whatever, you know, up

Shad Lacefield (22:26):
That. Yeah. No said too. And a kid will show up wearing a, a shirt to school and I’m like, I wasn’t the world’s that like, I’ve never even seen that before. And you’re like, okay, I’m gonna have to learn what that is cuz that yeah.

Eric Cross (22:38):
And then the next student asks you about, Hey, do you like, do you like these this game? I’m like, yeah, yeah, let me go Google that game real quick. Yeah, I’m totally into it. I’m downloading on my phone real quick. And, and now I’m connected to all kinds of obscure random interests, but to your, to what you said, it like, it helps keep us fresh, right? With I, with ideas, there, there is something that is super practical that you’ve done that you’ve created that I’ve encouraged teachers to do. And I think you really nailed it. On your site, you have these video tutorials. When I look at those, I, I think about how much time you must have saved yourself of not having to explain the same exact thing multiple times. Because you’ve created this virtual help section that allows students to log in amplify earth, check, Flipgrid, whatever. Like do you, when you’re, when you’re teaching students, do you, do you use those in direct students there so they can kind of support themselves? Or is that, what, how did that come to be when you, when you made these, these virtual tools? Because I could just imagine these are time savers for you.

Shad Lacefield (23:49):
Absolutely. Cuz again, like you said, it’s it saves on time. So a lot of when you have kids that are already visual learners as well, and they love watching YouTube and they learn stuff from YouTube, why not? I mean, make the video and then attach it to my Google classroom, keeping everything online. Everyone always has access. And by still having those videos, it allows kids to hear the directions multiple time, but on their time and at their pace. So then it’s posted on the assignment. So even though I probably still will give those directions verbally out loud if a kid forgets and maybe they feel a little nervous about asking in front of their peers, like, oh, how do I do this again? Or, oh, I don’t remember how to do that. That video is linked on there. So that way they can go back and watch it.

Eric Cross (24:28):
It’s almost like a little co-teacher that you have like a little aide that’s like, but it’s you, but it’s like a mini you who’s helping you out. I found that putting sometimes those tutorial videos on ed puzzle, where at different points in time, you can set it up so that at a certain timestamp, it asks a question and you can control it. So they can’t move faster past it until they respond to the question and you have the question be about whatever you just said. And then it, it syncs with Google classroom. So you can import all the grades and you can see how far through the video they got. But that was one other layer that I was able to do. So I can have some accountability and make sure that okay, everybody watched it and they answered all five questions of like, how do you do this?

Shad Lacefield (25:07):
Oh, see, now you’re sharing stuff with me, Eric, because I, I’m not as familiar with ed puzzle. I’ve used like near pod and per deck, but I mean just you saying that I’m like, okay, I need to check out ed puzzle and, and see what, what this is all about. Cause that sounds awesome.

Eric Cross (25:20):
Hey, I shared something with Chad and it it’s useful. I’m I’m feeling good right now. I’m feel I’m feeling good. So as we, as we kind of wind down one, couple questions I wanna ask. One of ’em is you’ve been in teaching for, for 15 years and I, I talk to you like right now and I get this energy and this vibe that’s just so upbeat, so positive. How do you stay fresh, fresh. And how did you stay fresh during a time when things have been so hard, you know, and it, and still is for so many educators, how do you stay encouraged? Like what, what have you done and, and to stay in, in education for, for this long,

Shad Lacefield (26:00):
I think it, it even goes back to like when I made my initial decision to switch my major to education, like I, I really felt like I found so thing that I thoroughly loved and enjoyed, and I always feel like you go through seasons. Like, and I definitely, when, when COVID hit, like you went through a season of where you start to feel again, that pressure like do I really like doing this as much as I thought that I like doing this and am I ready for this next thing? And then I just go back to just the, well, why did I do this to begin with? And, and it gets me, you know, excited to be like, I did it for the kids, like, and it’s about the kids. And I get joy when they’re laughing and smiling. So again, with the videos, it’s like, how can I make ’em laugh and smile because if they’re laughing and smiling and having a good time, I’m gonna get, you know, jacked and ready to start teaching again.

Eric Cross (26:48):
And I just hear that so much in what you’re saying is you’re serving your kids is, is being more than that building the relationship, that connection. And then through all that, the learning happens. The last question I wanna ask you is who’s one teacher that created a memorable experience for you or inspired you. Is it someone that you remember when you were in school or learn experience that just, that stands out to you to this day? Cuz as teachers, we remember thi like our kids remember us and it’s weird to be in that position to think that we’re gonna be that person. So is there anybody or anything that stands out to you that you remember from a, a teacher and experience?

Shad Lacefield (27:27):
Gosh, I have, I have a lot that you know, from my fifth grade science teacher, Mr. Goodman, who we did the ecology meet and the ecology team, and we went to OT Creek park and we competed against other schools about science, connected materials to my physics teacher in high school that let us build boats out of cardboard and take it to the only hotel in our town and the pool. And we had like boat races with the cardboard boats that we did. But really I, I go back to Squire boon and Claudia my manager and I remember not only was, she’s such a, a pivotal like getting me into teaching. But I remember the, the curriculum that we were using at the time that I was. And again, it goes back to what if I was to teach that curriculum, I would not still be a teacher because again, as sometimes you experience with curriculum, it can be boring and not engaging. And I was already putting my own flare on it at SQUI boon during the scout lessons. And I said, what if I just completely rewrote this curriculum? What if I made it really fun and put my own, spin on it? And, and she was like, absolutely, absolutely do that. And I feel like that encouragement as teachers, when we encourage kids to be creative when we encourage kids to, to take risk and to try new things we end up getting such amazing results that we didn’t even expect

Eric Cross (28:45):
Thought I out to Mr. Goodman for the ecology meet the physics teacher for the, the boat races, which are hilarious, by the way, if you’ve ever been able to watch students, did you make ’em at a cardboard?

Shad Lacefield (28:53):
We did. Yep.

Eric Cross (28:54):
Yeah. Those are hilarious to watch. And Claudia for giving the freedom to let you be a educational DJ and remix things to make it fun. Thanks for being on the podcast. Thanks for your inspiration and for sharing your stuff like publicly and letting other people see it and, and get ideas. It’s, I’m sure there’s more people than, you know, and more teachers than, you know, that are looking at that and getting their own ideas and coming up with their own. It might not be star wars, but coming up with their own inspiration, maybe it’s like Harry Potter or Lord of the rings or some like that.

Shad Lacefield (29:26):
Yeah. Whatever. You’re passionate about. Pull that in.

Eric Cross (29:31):
Thanks so much for joining me and Shad today. We want to hear more about you. If you have any great lessons or ways to keep student engagement high, please email us at stem@amplify.com. That’s STEM@amplify.com and make sure to click, subscribe wherever you listen to podcasts until next time.

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What Shad Lacefield says about science

“It’s about being engaged with your students and figuring out what are they liking. Every year it’s going to be different…when you have conversations and you build relationships with your kids.”

– Shad Lacefield

4th Grade Science Teacher, District Elementary Science

Meet the guest

Shad Lacefield is a teacher at Garden Springs Elementary and part-time professor at Asbury University in Kentucky. Mr. Lacefield leads professional development in his district, and has been a guest speaker for Eastern Kentucky University, Campbellsville University, and Amplify Education. His topics include classroom managment, integrating techology, and student engagement. He earned his bachelor’s degree in elementary education from Campbellsville University in 2007, and his master’s in science from Southwest Baptist University in 2011. Shad has either taught or coached every grade K-12, and in his 14 years in education he has served as a lead teacher in literacy, math, science, and social studies. He currently coordiantes with the FCPS Office of Instructional Technology to plan Minecraft build challenges for elementary students, and is working on setting up a science field trip that turns a golf course into a STEM lab. During the first year of the pandemic, Shad dressed up in over 100 costumes to create a unique and engaging online learning experience for his students. He also created Vader Visits where he visited students at their homes dressed as Darth Vader to celebrate their online successes, and keep them encouraged during a challenging time. His creative teaching style, and over 50 “Vader Visits” with students, have been featured on WKYT-TV, LEX-18, Spectrum 1 News, and several local and college news publications. Shad lives in Lexington Kentucky with his wife Whitney Lacefield and their three children.

Check out his website, YouTube channel, and Facebook account!

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About Science Connections

Welcome to Science Connections! Science is changing before our eyes, now more than ever. So…how do we help kids figure that out? We will bring on educators, scientists, and more to discuss the importance of high-quality science instruction. In this episode, hear from our host Eric Cross about his work engaging students as a K-8 science teacher. Listen here!

You might also like:

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Check out Shad’s website!

Check out Shad’s website!

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Earn CE Credit! Free Coding Webinar

Integrating Code-to-Learn Experiences in Middle School Science Classrooms

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Math Teacher Lounge

Looking for ways to support students in problem-solving? Check out the Amplify’s…

S3 – 06. Bethany and Dan take on Twitter!

Promotional graphic for Math Teacher Lounge Season 3, Episode 6, featuring Bethany Lockhart Johnson, Educator, and Dan Meyer, Director of Research at Desmos.

In this episode, Bethany and Dan take a look at several tweets that caught the most fire on Twitter during the 2021-2022 school year. The pair answer questions about viral teaching methods, the best teaching advice you can give in three words, and if students should use pencils or pens in class. Join them as they take on those questions and several others in a fast-paced episode.

Explore more from Math Teacher Lounge by visiting our main page. 

Download Transcript

Dan Meyer (00:02):

Hey folks. Welcome back to the Math Teacher Lounge. I’m your co-host, Dan Meyer.

Bethany Lockhart Johnson (00:07):

And I am Bethany Lockhart Johnson. And I’m your co-host, Dan! Hi!

Dan Meyer (00:12):

We’re co-hosts! Hey! Great to see you.

Bethany Lockhart Johnson (00:13):

Dan, this is the last episode of Season 3. Three seasons!

Dan Meyer (00:19):

It’s gotta have a cliffhanger. What will the cliffhanger be? You know?

Bethany Lockhart Johnson (00:22):

The cliffhanger is that we love having guests! It’s one of our most favorite things, because selfishly, we love to talk to all of these amazing folks who are doing this interesting research and thinking about amazing things. But for this last episode, it’s just you and I, Dan. Cliffhanger!

Dan Meyer (00:40):

Yeah. I like this. I like this. So the cliffhanger was last episode, and people are all like, “So who’s the last guest gonna be of the season before we roll out into summer?” And yes, as Bethany said, we love all the fascinating guests we’ve had on throughout these last few seasons. And we realized…who is more fascinating to each other than both of us? You know, let’s talk to each other about things, right? <Laughs> You get that! You get that! Or am I alone here in this? We had this idea about what we should talk about here, and that’s this: I am on Twitter a lot. I’m @DDMeyer on Twitter; throw me a follow; might follow back; who knows? I don’t tweet much. Bethany, what’s your handle on Twitter? Let ’em know.

Bethany Lockhart Johnson (01:22):

I’m @LockhartEdu, and I was much more active pre-mamahood. But I’m still up in there. Go ahead.

Dan Meyer (01:30):

Yep. In there. Yeah, great. So I’ve been keeping track of the hottest conversations in math education Twitter, the conversations that the most people who kind of describe themselves as math teachers in their bios and whatnot have been replying to. We’ve got some little things working in the background, keeping track of this sort of thing. And so we are gonna bring you folks some of those extremely hot conversations, and even better than the questions—which we hope you’ll reply to and tag us in your replies—even more than those questions, we’ll bring you our answers—our answers!—to those questions. Can you believe that? We’ll fully settle these questions! Won’t we, Bethany? My gosh, won’t we?

Bethany Lockhart Johnson (02:15):

Jeez Louise! No! Dan Meyer, the point is not our final word on it! The point is this episode, we’re furthering the conversation. We wanna hear from listeners about what do you think?

Dan Meyer (02:25):

Right. You’re right. You all need someone in your life like Bethany who will help you become the best version of yourself. So here’s the deal. We have several questions in a few different categories. We’re gonna bust through some quick ones, pretty quick. And, uh, there’s some meaty ones as well. Let’s get into it! The first questions come to you all, and us, courtesy of MTL guest Howie Hua, who has a renowned knack for just creating math memes, but also conversation starters that really capture the curiosity and answers of of a grateful nation. So Howie’s first question, which I’ll pose to Bethany, is, “What’s your favorite number?” Bethany? And why is it your favorite number?

Bethany Lockhart Johnson (03:14):

Oh, I love it. OK. Well, the first thing that came to my mind is 12. ‘Cause It’s a highly divisible number. I mean, 2, 6, 3, 4—I love it. And it coincides with the day and month of my birth. Which, like, the double-digit…come on, 12, 12, 12, 12. I dunno, am I giving away, like, my bank security code <laugh> or anything by saying that?

Dan Meyer (03:41):

Yeah. What’s your favorite PIN?

Bethany Lockhart Johnson (03:43):

Let me change my PIN. Yeah, it’s just such a happy, happy number. Well, 12 is, you know, 10 and 2. Two more. Anyway. Love it. What about you, Dan? What’s your favorite number and why?

Dan Meyer (03:55):

I’m into it. I’m into it. I think I would choose 16. Because it’s the first number for me when it was like, “Oh, you can keep on making numbers forever!” Where I’m like, OK, 2times 2 is 4. Great. That’s kind of an elemental expression in mathematics. Four times 2 is 8. OK. But then, 8 times 2 is 16, and it’s like, “Oh, you can just keep doubling that thing over and over and over again!” And I can recall feeling pretty excited that numbers are just like, out there for the finding. For the taking. Cool stuff.

Bethany Lockhart Johnson (04:33):

I’m sorry. Wait, I have to interrupt. You went 2 times 4 is 8 and you didn’t go 4 times 4 is 16? You went 8 times 2 is 16? You wanted to keep the 2 the same?

Dan Meyer (04:49):

Yup. Yup. You can keep on doubling. You can keep on doubling numbers and it just keeps on going.

Bethany Lockhart Johnson (04:53):

More evidence that our brain works very differently.

Dan Meyer (04:56):

We learn more about each other…let me keep this rolling with Howie questions. OK? Howie says, “If you could co-teach with one teacher from Twitter, who would you choose?”

Bethany Lockhart Johnson (05:06):

Oh, oh, it has to be a teacher?

Dan Meyer (05:11):

Or anybody, I guess. I mean, like, I know you love Oprah.

Bethany Lockhart Johnson (05:15):

Can I co-teach with Oprah?

Dan Meyer (05:16):

Yup, yeah, so there we are. <Laugh> Yup. OK. Fair enough. We have to work Oprah into every single episode.

Bethany Lockhart Johnson (05:23):

I’d just love to sit and like, we’d read together, we’d read to the students, and then we’d talk…I mean, obviously it’d be Oprah. But if we’re thinking more of like MTBoS, like math Twitter blogosphere-land, I suppose the person I would wanna co-teach with honestly would probably be Allison Hintz. One of our former guests as well. Her book, Mathematizing Children’s Literature, with Antony Smith, that book—I just love the idea of sitting and doing a read-aloud and then diving into some juicy math that’s inspired by what comes out of that read-aloud. So yes, that’s who I pick. Allison! Let’s co-teach!

Dan Meyer (06:00):

<Laugh> Shout-out to Allison.

Bethany Lockhart Johnson (06:01):

What about you?

Dan Meyer (06:03):

I would choose MTL guest Idil Abdulkadir—because, and this relates to Allison and also Elham Kazemi—they talked about, in our episode about teacher time-outs. And I’m choosing someone who I think is—like I’ve never seen Idil teach, but I work with Idil at Desmos and think she’s fantastic. But what I really want in a co-teacher is someone that I can say, “Whoa, time out, do you see what’s going on here? This is really interesting. What should we do next about this?” And have a little strategy sesh in front of the kids and no one gets freaked out by that. And I think that that’d be a pile of fun. Idil seems like she’d be receptive to that kind of interaction, teacher to teacher. So that’s my vote right there.

Bethany Lockhart Johnson (06:48):

Opportunity for you to grow your own practice, Dan.

Dan Meyer (06:52):

Yeah, yeah, exactly. 100%.

Bethany Lockhart Johnson (06:56):

So Dan, I actually have a question for you from Howie. If we’re on the Howie tweet train, I have one from Howie too.

Dan Meyer (07:04):

Howie had some fire tweets, some fire tweets this current year. Yep.

Bethany Lockhart Johnson (07:08):

Dan, I wanna know: Do you prefer doing math in pen or pencil?

Dan Meyer (07:16):

Ooh, yeah. Oh, I see that Howie says, “I don’t mean to start any drama, BUT,” and then asks the question–

Bethany Lockhart Johnson (07:23):

But!

Dan Meyer (07:24):

I think that Howie lives for drama. I think he knows he’s messy. He lives for drama. He knows what he’s doing this with this question here. He knows.

Bethany Lockhart Johnson (07:32):

DRAAAAMAAAA!

Dan Meyer (07:32):

He knows what he’s doing. Yup. So I would just say it depends. Is that cheating? Like if I’m doing math to learn, or if we are learning in that process, then I want to use pen, actually. I wanna see the tracks of the thinking. And if we’re doing it for presentation, like if I’m presenting something, I wanna…I guess that’s an area where I’d be fine to not erase things. I don’t wanna prep it so it’s, you know…I guess you could use pen for presentation also. Just pen. Period. But I wanna see the tracks of the thinking if we’re doing some learning versus presentation. What about you?

Bethany Lockhart Johnson (08:09):

Well, I heard the voice in my head telling one of my kindergartners, “No, you cannot do that in sparkly pen. You need to do it in pencil.” And I was like, “Wait, whose voice is that?” It was one of my math teachers telling me I couldn’t do it in pen! Why couldn’t this kid do it in pen? Sure! Do it in a sparkly pen! So I wanna say do it in pen. And since usually pen is what I have around…I mean, I do crosswords in pen, Dan.

Dan Meyer (08:36):

Wow, wow. With a piece of paper and math, you have lots of room to re-revise and cross off…but those little, little boxes on the crossword, that says a lot about your commitment to pen.

Bethany Lockhart Johnson (08:46):

I got really good at making an A into an H or a P or whatever we need. So I would say, “Hey, if you’re in the room with your kiddos and you’re doing math, if somebody wants to do pen, let them do pen.” But I do know that I’ve seen teachers say you need to do pen so that I can see all of your thinking. So I think I hear what you’re saying. But do you think it should be like a classroom rule or something?

Dan Meyer (09:13):

Oh, no, no, no. I mean, I’m gonna ask you like, “How’d you get to this destination?” And I wanna know process somehow, and I think you’ll get tired of having to explain it verbally rather than just, like, showing. Just don’t erase stuff. Don’t scratch stuff off. Let’s let’s see how you’re getting there. That is what I’m into.

Bethany Lockhart Johnson (09:30):

Thanks, Howie, for that trio of thought-provoking tweets, because I genuinely wanted to know what Dan thought and what our listeners think. I mean, Dan, I gotta say: Howie, you say you don’t wanna cause drama, but I gotta say I’m with Dan on that—

Dan Meyer (09:50):

Got the gift. Got the gift for drama. We’re still friends though. So I’m happy about that. Our next section, I got a few more questions queued up here and these ones relate to advice for educators, advice for yourself. Good advice, bad advice, that kind of thing. So let’s jump in. I would love to know—this one’s from Pernille Ripp—I’m very curious, Bethany, what is the worst teaching advice you have gotten in your life, ever?

Bethany Lockhart Johnson (10:19):

<Laugh> Ooh. OK. Um, worst teaching advice was: “That’s OK, just move on anyway.” And that was in terms of pacing. It was like, students needed to do a deeper dive and the teacher who I was chatting with said, “No, no, it’s fine; it’s fine; just move on. Just move on to the next chapter.” That was probably the worst advice, because no, I don’t think that’s what I should have done at all! <Laugh>

Dan Meyer (10:48):

Right.

Bethany Lockhart Johnson (10:48):

But I was a first-year teacher and I was trying to figure it out. And I learned that that was not good advice. And I understand the pressure of pacing. But it was totally antithetical to the type of listening to my students that I want to do in my craft. And this teacher meant well, but that was not good advice, teacher! <Laugh> What about you, Dan? What is the worst teaching advice?

Dan Meyer (11:13):

I dig that. That feels similar to one of the replies to Pernille here. Frances Klein says, “Never let them know you’ve made a mistake” being particularly bad advice. You know, just this like idea of like moving along, covering your tracks, not backtracking or admitting mistakes, those all feel kind of a piece. The worst advice I think I’ve ever received, and I wasn’t given this often, but it’s echoed by a lot of the commenters here on this tweet, which is “Don’t smile until X, Y, or Z,” where X, Y, and Z are like Christmas, October, December, January. Just the idea that you’ve gotta develop—

Bethany Lockhart Johnson (11:54):

Wait, what?

Dan Meyer (11:55):

<Laugh> Did you never hear this from anybody? Don’t smile until Christmas? Perhaps this is more—

Bethany Lockhart Johnson (11:59):

I’m a kindergarten teacher! Can you imagine? If I don’t smile the second they walk in? The tears?! The parents’ tears?! The kids’ tears?! If I’m just like, stoic?

Dan Meyer (12:07):

Yeah. Well.

Bethany Lockhart Johnson (12:08):

So explain it to me.

Dan Meyer (12:10):

Well, the idea is, is that, you know, for older kids, they’re scoping you, they’re clocking you for weakness, they’re looking at you, they’re looking to take advantage. And so “don’t smile until Christmas” is like, hey, you can always relax. You can always relax your discipline, but you can’t UN-relax it if you start out, you know, Mr. Happy Pants Meyer. Which—

Bethany Lockhart Johnson (12:33):

Smile perceived as weakness.

Dan Meyer (12:36):

Yeah. Very obviously poor advice. Eventually you come to realize that like having a rapport and a relationship that is trusting and warm and demanding, that has high expectations, that’s the best kind of classroom management. Not some kind of persona built around intimidation or stoicism, that kinda thing. So, terrible, terrible advice!

Bethany Lockhart Johnson (13:01):

I feel like I did have a few of those math classes. Yeah.

Dan Meyer (13:04):

Yeah, exactly. <Laugh> You loved them, right? They were like your favorite math classes. It was a blast, right?

Bethany Lockhart Johnson (13:11):

<Laugh> So we have to ask the opposite. Thank you, Daniel Willingham, who said, “What’s the best advice you got?” But hold on, Dan, he didn’t just want the best advice. He wanted the best advice in three words.

Dan Meyer (13:26):

Oh yeah. He doesn’t, he doesn’t want a book or dissertation or even a blog post or even a tweet. He wants just three words.

Bethany Lockhart Johnson (13:32):

I think maybe that might have been to me. <Laugh>

Dan Meyer (13:34):

This is someone who’s doesn’t have much time for this advice, wants it distilled down. I’m just obviously stalling here as I try to think about this. I don’t know, there’s just like so much nuance lost here. I would say, listen to students, listen to students. I can’t say more that, I guess. I guess I’m done. I can’t say more than that there. But you’re in a bad place if you’re not listening carefully to students. How about you?

Bethany Lockhart Johnson (14:04):

  1. Mine is “Ask…lots…questions.”

Dan Meyer (14:11):

Nice. ‘Cause I filled in the word! I filled in the word! I was able to kinda infer that. I did that. I got that.

Bethany Lockhart Johnson (14:17):

Wait, wait, wait, wait! I could have said many! Wait, I could have said “Ask many questions.”

Dan Meyer (14:22):

Strong, strong.

Bethany Lockhart Johnson (14:25):

So yeah. You know, no isolation, like don’t put yourself in a bubble. Ask, not just, not just your students, but the teachers! Ask a lot of questions. You don’t have to have it all figured out.

Dan Meyer (14:34):

Into it. Very much into it.

Bethany Lockhart Johnson (14:37):

Thanks. Daniel. Thanks, Pernille.

Dan Meyer (14:40):

Yeah. Daniel and Pernille, Both great questions there about advice, best and worst. Another fire tweet popped up earlier this year from Dr. Khristopher Childs, which was “Name one thing every educator should stop doing.”

Bethany Lockhart Johnson (14:57):

Oh, I don’t know. This kind of ties into my best advice about asking questions.

Dan Meyer (15:03):

Stop not asking questions?

Bethany Lockhart Johnson (15:06):

<Laugh> Avoid the isolation. I really love this idea of when we can, popping into each others’ classrooms, co-teaching, building this collaborative nature. Elham Kazemi, in our interview, talked about this idea of, like you said, the teacher time-outs, learning from each other. So I feel like if we could stop isolating ourself…and I don’t mean at lunch—sometimes you need to not be in the teacher lounge at lunch. Like if you need a minute, take the minute! But in general, as a practice, how can we not be isolated and instead be learning with, and from, each other? How can we stop the isolation? That’s what I would hope every educator would stop doing. What about you, Dan?

Dan Meyer (15:54):

I think that educators should…this is gonna require a little bit of elaboration. I think educators should stop taking responsibility for things that are not in their zone of influence. I think that as a society we are asking teachers to do more and more, to become more and more of a central fixture holding together with chewing gum and twine all the various parts of a student’s life. From their health, their fitness, emotional health, that we feed students at school. It becomes very tempting, I think, there’s a lot of pressures to blame outcomes, disparate and unjust outcomes later on in life, on teachers. And teachers should just flatly refuse. And to yeah, understand what the job has been set up to do. What it’s good for. And do that with excellence and intent and a lot of effort. And then not take responsibility for the rest of it.

Bethany Lockhart Johnson (16:53):

If I asked five different people about the definition of what a teacher should be doing, I would get five different answers. So I think it’s really interesting that you say that because yeah, many, many hats, which I think, yes, can lead to burnout. Can lead to all sorts of things. We’re asking schools to be all things to all, all people. Interesting. I’m gonna think about that more. I need to hear folks’ response on that, Dan.

Dan Meyer (17:18):

Mm-Hmm. I’m curious too. I mean, yeah, there are definitely things that are in teachers’ responsibility and some that are not. That’s a tough one.

Bethany Lockhart Johnson (17:26):

OK, for help, name an example of each. And what’s something that you think every teacher should not and should be doing. ‘Cause I feel like my brain goes to some things like, you know, I had teachers who were saying, “Well, I don’t wanna have my kids have to have breakfast in my classroom in the morning. That shouldn’t be my responsibility to serve breakfast in the morning.” But I’m like, “But then your kids are eating and they’re gonna be able to learn and be more focused.” Should that be the teacher’s responsibility? I’m not saying it necessarily should, but I’m saying…I don’t know. It gets murky for me.

Dan Meyer (18:06):

Yeah, for sure. I mean, I think that we should, as a country, have a really generous social welfare net so that everyone has food at home. Where a school is not the place where some students have to go to in order to receive nutrition and nourishment. That seems sad to me. And uncommon in developed nations. I think that teachers should watch out for, should be responsible for, the mathematical development of the students they teach, up to a point, they should be responsible for learning math and creating relationships in their classes. I don’t think that teachers should accept responsibility for larger kinds of outcomes, like the health of a democracy or international competition, who goes to the moon first. That kind of thing has historically been placed at the feet of teachers. And it’s tempting when you’re a teacher, I think, to take on that responsibility because it kind of develops your social importance. And I just say, we should say no to that. And get compensation, not in terms of social importance, but rather like in spendable dollars and monies.

Bethany Lockhart Johnson (19:10):

I’m learning more about you, Dan. And you know, this is what I’ve gotten from that answer: If you’re gonna dream, dream big. Right?

Dan Meyer (19:17):

Is that what you got from that? I don’t know. I think I’m trying to dream realistically.

Bethany Lockhart Johnson (19:23):

No, like if we’re gonna say, “Maybe teachers shouldn’t be responsible for serving breakfast in the morning,” well, because we want every child to have access to nutritious and filling food at home and time to eat it in the morning, right? It’s bigger than just, “I don’t want the teacher to have to do this.” So we’re dreaming big. We’re saying this should be the LEAST that students have access to, right?

Dan Meyer (19:53):

Yeah. Yeah. I’m here now. I’m with you. I like that dream. Where we take care of folks in their lives outside of schools. So schools don’t have to be the one linchpin for every kind of social outcome. Like currently a lot of them run through a school ’cause we don’t do a good job of setting up other ways to meet those needs. And we should.

Bethany Lockhart Johnson (20:16):

And we’re also recording this in, what, two weeks, a week, after a tragedy where students and teachers were killed in the classroom. And I think both of us are taking some deep breaths and recognizing that there’s a lot of debate that is happening about what teacher’s role should be in preventing this in the future. And I don’t know if you’ve done drills in your classroom that are supposed to help mitigate disaster, but you know—collective deep breaths— <laugh> is where we’re at right now.

Dan Meyer (20:52):

Yep. The idea of “we should arm teachers” is another example of no, we should not do that. We should solve the tendency towards violence outside of the classroom so that teachers and students can teach and learn. That sounds awesome to me.

Bethany Lockhart Johnson (21:06):

Collective deep breath. Whew. OK. So what else you got for me, Dan?

Bethany Lockhart Johnson (21:33):

Ooh. So I feel like I’ve heard that in many teaching PDs. “I Do, you do, we do.” Actually I feel like I’ve seen like more “I do, we do, you do.” Like graduated release. I do it, then we’ll do it a little bit together, and then now you have permission to do it. And I feel like in directed draw, that’s a hundred percent true. Like I’m gonna show you this and then you draw it. And then you cut here and then you do it. If we’re trying to create this, like I’m teaching this new art technique. But in mathematics, I feel like that’s really not what I want my classroom to look like. I want to support my students and set them up for sense-making, and then I want them to try it out and I don’t want them to solve it the way it first comes to mind for me. I wanna see how they make sense of it and how they solve it. And then I want us to share it with each other so we can grow together. So I think time and place for “I do, you do, we do,” or “I do, we do, you do.” Or shoo-be-doo-be-doo-be. Yeah. You?

Dan Meyer (22:44):

I’ve got nothing. I have nothing to add. I thought that was just an excellent summary of a classroom I would love to be a part in, love to teach. I think it’s a certain tool in the toolbox that I think is overused. But it’s also a tool that can be useful in the case of certain kinds of operations. There are some operations that do benefit from “let me just show you how, like one way you might do this.” I don’t know. I’m like helping my kid whack a nail into a board and there’s a moment where it’s like, “Hey, actually, lemme just show you one way you can do this,” and do it, and then that’s helpful in some moments. But for so much of math, a lot of math does not relate to the operational kinds of fluency. And in those instances, it’s a little bit…it’s not a useful tool, I don’t think, for those kinds of skills and ideas.

Bethany Lockhart Johnson (23:34):

I’m thinking of tool talks in my classroom. So in kindergarten, many of the tools that we use in math and just in class in general, are new to the students. And if I tell them, this is exactly how you should use this tool, then I feel like I’m taking a lot of the sense-making away from them. But if I introduce the tool, show them how to use the tool safely, show them this is not a safe way to use the tool, chewing on this is not safe. That’s not how we use this tool. This is how we take care of it, et cetera. But then support different modes of using the tool that are gonna help them use it to solve problems and make sense, I think…but I guess—Dan, have you heard “I do, you do, we do,” or is it “I do, we do, you do”?

Dan Meyer (24:22):

I’m with you. And I think that it got clarified post-tweet. But yeah, it typically is “I do, we do, you do,” the gradual release of responsibility it’s often called. And I, I have heard people do what you described, which is…what is it? It’s “You do, we do, I do”? Like an inversion of that? Like have people do a thing that I can do that’s not too, too abstract for them, and then like “We all do something together, and then I’ll offer a summary of what we learned,” is one way that goes. I like that tool as well.

Bethany Lockhart Johnson (24:53):

I think particularly, at least I’ve seen in elementary classrooms, there’s sometimes this fear of letting students just try it out before I’ve really showed them, “but this is how it has to be.” And what I am most excited about is supporting students and creating a classroom environment where students don’t need my permission or need my direct “this is the only way to do it.” Instead, it’s like, yes, there’s lots of things we model. But there’s also like, “Hey, what do you think? How do you think this should be used?” And the joy of that exploration.

Dan Meyer (25:30):

Yeah. There’s a feeling of efficiency that comes from “I do, we do, you do,” for some kinds of math, but it’s undercut in my experience by what it cultivates in the students, which is “I’ve gotta wait until the teacher does before I can do anything.” So it pays off real diminishing returns over time. And it’s, just for me, an exhausting way to teach. Always being the bottleneck for new learning is a total drag.

Bethany Lockhart Johnson (25:55):

Ooh, what a great way to describe it. You do not wanna be the bottleneck. You want to be…what’s the other thing? The facilitator? What’s the opposite of a bottleneck? The flowing river? The…The…Help me!

Dan Meyer (26:10):

Hit us up in the replies. I dunno. The opposite of a bottleneck. That’s what you wanna…you wanna not be the opposite? No, you want, yeah. We got this here. We’ll figure it out. We’ll get back to you. <Laugh> OK. Well, folks, those were a few of this year’s fire tweets. It’s been fantastic chatting with you—

Bethany Lockhart Johnson (26:29):

Dan.

Dan Meyer (26:29):

—Bethany, About all those—

Bethany Lockhart Johnson (26:32):

Dan. You know, my favorite thing to do is interrupting you, Dan. I have to interrupt you because we can’t end fire tweets, Dan, without including a tweet from you.

Dan Meyer (26:43):

Oh, that’s true. I do have my moments. Yeah, we should. We really should. <Laugh> Do you have one in mind?

Bethany Lockhart Johnson (26:50):

No. Dan. Yes. I loved…you tweeted recently, “How many years have you been teaching?” Which, OK. “What Has been like the most influential? Like, what, OK, blah, blah, blah.” <blathering noises> You tweeted, “How many years have you been teaching? And at this point, what has most influenced how you teach?” And you gave some ideas: A methods course, PD sessions, curriculum, TV and movies, et cetera, et cetera. And I love that you put that out there because this episode is coming out as we’re wrapping up another school year. And it also got me thinking about summer and what teachers sometimes do during the summer, but what we might need to do this summer for self-care. But I’m really curious. I love that tweet. And I’m curious, Dan, what did folks say was the thing that had most influenced their teaching and what’s most influenced your teaching?

Dan Meyer (27:49):

Ooh, yeah. People’s responses to this one were really fantastic. I came into this, I was flying to the Association of Mathematics Teacher Educators conference. And I just found myself wondering, so, the pre-service year, the one year of, like, you’re learning how to teach, is how we did it in California. Like how much of that has still infused my practice? And in what ways? I don’t think I think about that stuff consciously, but I think that did like set me up with a lot of images that I would be unpacking for going on two decades now working in education. I think conversations with people, I think observing classes, I don’t think that like the one-day PDs, the one-day development days throughout the year, four times per year, I don’t think those stuck to me much. I think that this summer, I have learned so much, just an embarrassment of riches, from non-educational sources. From other disciplines. From storytelling, for instance. From how people have constructed movies I like. I am proud of the way…one of the aspects of my character that I’m proud of—it takes a lot to admit this, as I’m sure you understand, Bethany—but to integrate lots of wacky stuff and pick from it and use that to affect my practice and teaching has been really positive. So for this summer, I hope that people read a good beach book and just kinda let your teaching mind rest a little bit. And in doing so, create some openings for new ideas about education from other parts of the world. Kids! Having kids has been helpful. I don’t know! Just everything! It’s such a big job, education. Everything has so helpful. What about you? What’s an influence on your practice that might surprise me or other folks out there in MTL land?

Bethany Lockhart Johnson (29:52):

Well, I don’t know about surprise. I mean, I definitely feel similarly, like methods courses absolutely impacted my teaching. But I feel like opportunities where I was able to observe other teachers and where I was able to have conversations with folks about their practice, that has deeply impacted me. And books I’ve read. I mean, honestly, I’ve learned so much from sharing with other teachers. Like, for example, maybe I’ll bring student work and we’ll talk about it. And we kind of create this conversation together about how we wanna come back to the students based on the work we see. Those type of moments where we’re collaborating and we’re bringing multiple perspectives to the table, that I think, has really often shifted me out of my first initial reaction or what I thought I was going to do in the classroom the next day. So that continues to surprise and delight me. And thinking about this summer, I think there’s a lot of creativity and joy that can come out of the marination process, when you’re just kind of sitting back and healing yourself, whether through sleep or sunshine or time with friends and family or whatever that looks like for you. I think there’s a lot of creativity that can come from that place of fertile, you know, wellness. I never think of that as wasted time. I think of that as getting the soil ready for all that’s gonna come in the fall. And that being said, I also think it could be a fun time to dip your toes into something that you are excited to read, that you might not have a chance to read during the school year that could be teaching-related. So it’s like very low pressure, like, “Oh, I’ve really wanted to read more by this author. I’ve wanted to read this article. I’ve wanted to dip into this topic.” And not with a pressure, but just with a curiosity. And, yeah, I think so often we as teachers love learning, and to give yourself space to learn in whatever that looks like can be a real gift.

Dan Meyer (32:09):

Yes. And if you need book recommendations, hit the MTL back catalog of episodes. Loads of folks that we interviewed have real good books out.

Bethany Lockhart Johnson (32:16):

Yes!

Dan Meyer (32:16):

Think about it. Think about it.

Bethany Lockhart Johnson (32:22):

One quick recommendation: Again, gotta plug Antony Smith and Allison Hintz’s book. I read Mathematizing Children’s Literature before we did the interview, but this summer I wanna read all the children’s books that they mention. I just wanna go to the library and read all those children’s books. I wanna read them to my son. I wanna read ’em to myself. So, you know, diving into some good YA, children’s books, just, like, TLC. Dan, thank you for such a rich season and a chance to have so many interesting conversations. It is genuinely a joy to learn with and from you.

Dan Meyer (33:00):

Likewise. And always hope to see you folks on Twitter now and then. Let us know what you’re up to this summer at MTLShow on Twitter or in our Facebook group, Math Teacher Lounge. We’ll be there tuning in now and then. It’s been a treat interacting with you folks over this last season. Take care and until the new season, so long.

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What Bethany Lockhart Johnson says about math

“I’ve learned so much from sharing with other teachers… Those type of moments where we’re collaborating and bringing multiple perspectives to the table, I think, has really often shifted me out of my first initial reaction or what I thought I was going to do in the classroom the next day.”

– Bethany Lockhart Johnson

Meet the guests

Dan Meyer

Dan Meyer taught high school math to students who didn’t like high school math. He has advocated for better math instruction on CNN, Good Morning America, Everyday With Rachel Ray, and TED.com. He earned his doctorate from Stanford University in math education and is currently the Dean of Research at Desmos, where he explores the future of math, technology, and learning. Dan has worked with teachers internationally and in all 50 United States and was named one of Tech & Learning’s 30 Leaders of the Future.

Bethany Lockhart Johnson

Bethany Lockhart Johnson is an elementary school educator and author. Prior to serving as a multiple-subject teacher, she taught theater and dance and now loves incorporating movement and creative play into her classroom. Bethany is committed to helping students find joy in discovering their identities as mathematicians. In addition to her role as a full-time classroom teacher, Bethany is a Student Achievement Partners California Core Advocate and is active in national and local mathematics organizations. Bethany is a member of the Illustrative Mathematics Elementary Curriculum Steering Committee and serves as a consultant, creating materials to support families during distance learning.

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About Math Teacher Lounge: The podcast

Math Teacher Lounge is a biweekly podcast created specifically for K–12 math educators. In each episode co-hosts Bethany Lockhart Johnson (@lockhartedu) and Dan Meyer (@ddmeyer) chat with guests, taking a deep dive into the math and educational topics you care about.

Join the Math Teacher Lounge Facebook group to continue the conversation, view exclusive content, interact with fellow educators, participate in giveaways, and more!

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S2-01: How teachers are really feeling this school year

science connections S02-01 Episode Cover

In this special solo episode, Eric Cross starts the season by sharing his personal journey as an educator, and how the difficulties of the last few years have shaped his mindset going into the upcoming school year. Eric also addresses teacher burnout and what inspires him to continue working as a classroom educator. Explore more from Science Connections by visiting our main page.

Download Transcript

Eric Cross (00:02):

Welcome to Science Connection, Season Two. As we begin the next season, I thought it would be a good time to share my story. As the host, I get to ask people questions about their journey, but I’ve actually never shared much about my own. So I’ve taken some of my most frequently asked questions to guests and asked them to myself. I hope you enjoy.

Eric Cross (00:23):

So the origin story question, I think really gets to the heart of why a person does what they do, because so much of who we are, especially as adults and teachers, is a result of experiences that we had in our lives when we were kids or in school with other teachers. And my life’s no different. I was born to a 19-year-old single mom. And when you’re a young boy growing up, especially with a young single mom, you often look to older men in different positions as kinda like a surrogate or like a mentor. And you may not even tell them that they are that to you. You kind of keep it close to the chest. And that’s what I did growing up. One of the ones that really stood out to me is, in seventh grade, I went to a middle school here in San Diego that was called Keiller Middle School. And we were a magnet program that specialized in science. And they had this program that brought professors from the local universities and they did this high-level enrichment. They would even take us to the college campus and we would work in these labs as seventh graders. It was amazing. And one of the people there, his name was Dr. Tress, and he was a professor. And Dr. Tress took a liking to me. I reminded him of his son. We were doing this great embryology experiment. We would take purple sea urchins. And we would inject them with potassium chloride, which would cause them to spawn. And we would fertilize these eggs, and then we would run different experiments using them. And these were things that I had never done before. I had always loved science. I’d always loved tinkering and building things. But this was my introduction, really, to high-level biology and to higher levels of education. I didn’t—I didn’t have many figures like that in my life growing up. I mean, I’m a first-generation, you know, high school, college graduate. Many of these are first generations for me. So, this was a new experience. And so Dr. Tress really unlocked a core memory and was one of my first mentors, as far as academics are concerned. And during my seventh-grade year, I entered the science fair and won first place, which was a huge deal. They took us out to Balboa Park. We got to miss school for a week. We got to go to all the museums for free. It was the best. And I think at that point in time, it really solidified something in me that would lay dormant until later on in my adult life. High school, I was really fortunate: the high school I went to was Morse High School, not too far from Keiller, and they had an aeronautics program. So I was able to enroll in that aeronautics program. And I learned how to fly before I learned how to drive. And I had this great instructor named Mr. Klon, who was this like 6′ 4″, 250-pound hippie guy. And he—we would get in the plane and we would have these like philosophical conversations. And through that, especially looking back now as a teacher, I realized that he was making connections with me and investing into who I was as a person. And it was something that I so needed at the time. Because at home I didn’t have that. You know, my safe place, a lot of time, was school. It was my only structure. It was where I knew I would get encouragement. It was where I knew things were reliable and consistent. For a lot of people, and a lot of kids, their home life isn’t like that. School was that for me. So Mr. Klon, I mean, he was this authentic, you know, consistent person in my life and made a huge difference at this time.

Eric Cross (03:23):

After I graduated high school, I left home just to get away from a difficult environment. And I was homeless for a little while and that was a huge moment in my life. And around that time, an aunt found out and she said, “You’re gonna come stay with us.” And this was like this three-year process of me living with them in this, like, functional family that ate dinner together. And they went to the zoo. They had family passes. And they took family photos at Christmastime. This was all weird stuff. Like, I didn’t know—I didn’t know who did these things. It was—I felt like a puppy that like lived in a home that was like…it was a home that was just always kind of like violent or like just really toxic. And then it gets put into a healthy home and doesn’t know how to act. That’s how it felt. And this was around like 19, 20 years old. During that time I started putting myself through school. So I went to community college and I was broke as a joke. And so I couldn’t afford the textbooks while I was going. So I would just go to the bookstore, the Barnes and Noble bookstore in Mira Mesa here in San Diego. And I would stay there all night using the textbooks or using the books there for doing my work. And then I would just put the books back on the shelves. Because let’s just face it. Textbooks are expensive, brother wasn’t trying to pay for all that. So I really had to earn that time. So I was working full-time. I was going to school. And, eventually I got a job in working in finance with a really great friend who mentored me during my younger twenties. And I didn’t wanna be broke and finance made sense.

Eric Cross (04:44):

And so I did that for a little while, until I got to a point in my career where I was watching an episode of The Office, the UK version, the Ricky Gervais version, and a character said, “I’d rather be at the bottom of a ladder I want to climb than halfway up one I don’t.” And I realized, working in finance, that I was halfway up a ladder I never wanted to climb. So I wanted to move into something that, if I was gonna spend eight hours a day or 10 hours a day doing something, I wanted it to be something that actually filled me up inside. And this is how I got into teaching. So I had always been working with young people, specifically 12- to 18-year-olds, like a non-profit or volunteering, mentoring, after-school programs. And I’ve always managed to rationalize my job in the finance world as meaningful because it let me do the real work that fulfilled me. So the real work was working with the kids. But my day job, my, like, Clark Kent-type job, was just, you know, doing the finance thing of like helping people that have a lot of money make more money. Which at the end of my life, I look back and I said, “That’s not what I want my legacy to be.”

Eric Cross (05:43):

And when the finance crash happened in 2008, that’s when I think I started looking back on it and said, “If I’m gonna spend all my time doing something and spending 40 or 60 or 80 hours of my day of my week doing things, I want it to matter. And that’s when I decided to pivot and leave that field and go and get my master’s in education and get my teaching credential, teaching science specifically. Now, one of the questions we get asked a lot and I’ve been asked is, is “How has teaching changed as a result of the pandemic?” And I feel like this could be several podcasts in and of itself, and it’s also regional, because everybody’s experienced it differently, And we’re still experiencing it! That’s the crazy thing! It’s like, it’s not over, we’re still in it. And some places have innovated and pivoted and some places just did what they needed to and they are trying to go back to business as usual. But if anything has happened, the pandemic revealed how much more, how much schools are more than places of just content learning. For many students it’s where they have their only community, their structure, their emotional wellness. They get regular meals, access to tech, and adults that care about them that are outside of their family. The schools are so much more than that. I mean, my school, they were a place, like a hub, that was giving out food every single day during the pandemic to families that would kind of drive by. So for a lot of schools, they became places like that. It also…the pandemic revealed the intensity of the educator workload. I mean, being able to manage your family, having the capacity, to be a content expert, you need to be a counselor, a trauma-care specialist, a coach, an encourager, a tech expert.

Eric Cross (07:23):

I mean, the term mental health is now more common and starting to become prioritized. Now we’re focusing so much more on the whole child. And we know from research that how a child feels about themselves and their safety and their security impacts their ability to learn. So the more comfortable and safe a student feels in the classroom with teachers and with friends, the better they’re gonna be able to learn. And ultimately the higher they’re gonna be able to achieve. You can’t, you can’t have one without the other. In addition, I think less teachers, see themselves teaching into retirement. I think that’s a big thing. I read these articles about teacher shortages and I think the reality is it’s actually teacher exodus. It’s teachers leaving. And that’s been really difficult. I’ve had many friends who’ve left for the private sector. And I get it, especially if you’re one that has—if you’re the first in your family to graduate from college, with a STEM degree, to them taking a teaching position can mean walking away from a salary in the private sector that pays two or three times more.

Eric Cross (08:23):

And in many places around the country, in order to be a teacher and maintain a median standard of living, you need either dual income, multiple jobs, or a multi-generational household. For a lot of people it just doesn’t make sense. And even right now, today, as I’m recording this, I’m reading articles and getting text messages…and I received a text message three days ago from a teacher that said, “My goal this year is to just not resign.” And that’s where a lot of teachers are feeling right now: isolated, challenged, and under-appreciated. And Plato said, “What’s honored in a country is cultivated there.” And I’ve been looking at how teachers are honored and one of the ways is just, like, practical. Like, look, I gotta pay my bills. You know, love the Starbucks gift card. Love the CPK, the gift card. The cards, all those other things…but brother got a car payment. And at the end of the day, if we care about our kids, we need to take care of the people that take care of them. And there’s very practical ways for that to happen. And everybody in different sectors around the country is dealing with that in different ways. I think the pandemic also revealed, now the public can see how our kids don’t receive the same quality of education. And once you’re aware of that, you can’t put the genie back in the bottle. So once you see on Zoom or once you see in a meeting, or once you see on the news, that students in different areas, whether it’s the rural South or a suburb in Seattle, are not getting equitable educations, well, ultimately that impacts all of us. Now. It’s not all doom and gloom. Good things have come from, as a result of, the pandemic. Many schools have made progress towards narrowing the technology gap, ’cause they had to! ‘Cause you can’t do Zoom and you can’t do Google Meet and all that stuff with a packet! You gotta get those Chromebooks. And Chromebooks and the internet and access to tech is not a new thing. It’s been out for a long time. The technology gap is not a new thing. It’s been written about extensively, but all of a sudden districts and schools started figuring out how to close that gap. And that’s awesome. We didn’t want a pandemic to be the catalyst for that to happen. But at the end of the day, we started closing it. A lot of schools did an amazing job and districts did an amazing job with deploying the hardware, sending out buses with wifi, putting lessons and videos on USB sticks and dropping them off to parents who live in sparsely populated areas. I mean, there were so many stories that I’ve heard about schools and teachers just doing amazing things, going above and beyond what they needed to on behalf of kids.

Eric Cross (10:51):

I think in addition to that, there’s also been students and families are now having more options to personalize their learning. So we have this in-person model, we have this Zoom or kind of online model, and this hybrid model, and it hasn’t all been perfect, you know, at all. But some families have come out and said, you know what actually doing this hybrid model is better for my son or better for my daughter or better for my student, because they’re able to get the socialization, but also able to focus better at home than they are in a classroom of 36. And that’s legitimate. You know, we talk about personalized learning, but it’s not exactly personalized when everybody has to wake up at the same time, same schedule, go to the same, the same classroom of, you know, up to 40 kids, and do the same lesson. I mean, we have to be honest about our limitations with personalizing learning for students. And when we can provide more options and we give teachers the infrastructure to be able to use different platforms, then we’re able to personalize learning a lot more.

Eric Cross (11:51):

There’s also been an emphasis on the whole-child wellness. I think the spotlight on mental well-being heavily impacts their academic success, but counseling teams, social workers, school psychologists—I think more than ever we’ve realized the value that they bring to the schools. And unfortunately many of them have caseloads of 200 students or more. And they’re seeing students most often that are in crisis. And especially after the pandemic, we’re realizing how valuable they are and how much we need to, one, honor them and give them the support that they need, and also recruit more. Because as we start recognizing how our brains are impacted by the things that we’re dealing with, we’re also gonna see how that’s gonna impact our students’ performance. And we need the specialists in those positions to be able to support our kids. I think, last, I think more innovation and lesson design and how we assess students. And so we’ve been talking about in education just kind of critiquing: how do we assess what a student knows? How do we make what a student actually does at school relevant to real life? I mean, so many times I have students who’ve graduated that are like, “I feel like the things I learned in school, like, they’re not always transferable to real life. It helped me on a test, but like, I don’t know how to do my taxes.” Or “I memorized these facts, but I don’t really apply it in my job.” Or “The facts that I learned I could have actually learned on the fly in my job. I wish I would’ve actually focused on the skills or had an earlier opportunity to get some experience because when I’m trying to apply for a job, <laugh> they ask for experience and I’m 22 years old.”

Eric Cross (13:28):

And so all these things kind of come up. And so I think there’s been some great conversations around “how do we rethink what education looks like?” And there’s different pockets around the country that have been doing that, I think, really well. And I think it’s important for us as teachers to stay connected to those people who are kind of pushing the boundaries and thinking outside the box, because when we get siloed, it’s really easy to get calcified and cynical. I get it. And it impacts me too. But when we’re around those people who have those fresh ideas, who are really pushing the limits, it inspires us. And that’s something I think during the pandemic that I’m grateful that I was intentional about, is staying connected with other teachers. There’s a big question; Why do you continue your work in the classroom and what keeps you motivated? And I was thinking really hard about this question, because depending on <laugh>, depending on my day, I feel like my answer’s gonna be a little bit different. So I’ve had to step back from this 30-foot, thousand-foot perspective and answer the question. And my answer is this: I think because I still feel like I can be effective to influence positive change in my classroom with my students and within the larger education system as a whole. I think if I lost either of those two, then I’d rethink my profession. Look, I’m an innovator. I like asking “why” questions and things like that. And I’m not always the most popular person when you do that. But education is like just a huge ship. It doesn’t pivot on a dime. And asking why questions and pushing for change on behalf of kids isn’t easy, fun, or glamorous, but it’s it’s necessary. And I feel like over the last few years, I’ve been able to see these kind of glimmers of a trajectory change, at least where I am locally. And that’s something that has given me a lot of hope. I’m very fortunate to be connected to educators and people in leadership that are really about making a difference beyond just kind of the cliched platitudes. They actually wanna make systemic change, in a way that’s positive. And that’s been really helpful for me. So as long as I feel like I’m useful in the classroom for students, and as long as I feel like I’m bringing, I think change, on behalf of teachers and students and administrators and our community in a way that moves the ball down the field, that’s what keeps me motivated. And what I like to ask teachers when I close in the podcast is. “What teacher or teachers have inspired you?”

Eric Cross (15:54):

And for me, I think it would start off with the teachers who cared about me when they didn’t have to, in elementary school all the way through college. And there are numerous teachers. My science-teacher community of practice. For the last two years, I’ve been fortunate to spend every month, once a month, meeting with just a core group of science teachers that really care about some of the things that we are impacted by in the classroom. And when the pandemic was going on, we still met regularly. And because we’re not all teaching in the same place, we kind of were able to bring different perspectives to the table. I think the current classroom teachers and former classroom teachers that I have in my community really inspire me. The ones who are dedicated to opening doors for students. The graduate students that I teach at the University of San Diego, they keep me fresh. I love leaving teaching my 12- and 13-year-olds, and then driving down the street to the university and teaching 20somethings who are all about to be in the classroom. They come with new ideas, they’re asking questions, and I get to actually share things that I just did three hours ago. I think that’s one thing that continues to inspire me. And it’s one of the reasons why I love teaching at the University of San Diego. Their energy and enthusiasm is super-refreshing. And then all the teachers that are willing to take risks and fail forward, to try things different, to ask hard questions, to push the envelope. Teaching’s hard. It’s easy to point out the problems in education as a whole. But after we do that, it’s important to figure out the practical ways we can make the changes that we wanna see.

Eric Cross (17:23):

Now, that’s to say that if you have the capacity for it and the resources and the support. Some of us, we don’t. Some of us, we are on an island, and that’s a really, really difficult place to be, especially when you have family and kids to take care of. And you have to make decisions on what’s best for you and for your own students. We do this work on behalf of kids. And it’s one of the most honorable services a person can provide to our community. But one area for growth that I think we have kind of as a society, is teachers spend their lives, daily, on behalf of the future of our country. For other people’s children. They fall asleep at night worrying about other people’s kids. They spend their own money to create opportunities and experiences that students might not otherwise have. And it’s important that we collectively, and I know I’m preaching the choir when I say this, but this is one of my messages, is that we honor them in turn. We create programs that allow them to be able to afford housing. We create opportunities for them to be able to generate wealth. We create ways for them to be able to find rest, to get connection. And then internally we create systems where they can just work on themselves, fill themselves, get trained, and be whole, so they can bring their best self to the kids in front of them. That’s one of my personal platforms. It’s something that I think is vital. We gotta take care of the people that take care of our kids. So there’s a saying that says, “It’s better to light a candle than to curse the darkness.” And it takes one person to blow out a candle, but one candle can light thousands of other candles, without diminishing its own light. And that’s what we have to be. So my encouragement, teachers, as you’re going into this new school year, and you’re thinking about what’s going on, you’re thinking about all the challenges—and they’re there, and they’re real, and trust me, it’s not like some Pollyanna, like, “Hey, just be positive!” mindset and everything’s gonna be great—no, no, no, no, no. It’s not that. But my encouragement…if I can tell you one thing that’s helped me more than anything else, it’s being connected to other people who are candle-lighters. Because there are a lot of places that are gonna blow out the candle. It could be the staff lounge. It could be Twitter, it could be Reddit. It could be Instagram. It could be TikTok. It could be, you know, anybody. Someone next door to you. There’s a lot of folks that are gonna be willing to point out and say, “Look, this is what’s wrong.” But find the helpers. Find the people that are candle-lighters. And stay connected with them. Find that community. I can tell you for me, that’s been the thing that’s been able to help me sojourn through all of this—I couldn’t do this by myself—is being able to share my story with other teachers and knowing that I’m doing this work alongside of other folks who are doing this work, and I can share my story with them and listen to their stories, is something that’s been able to fill my cup. And so I hope I can do the same for you and for other people listening to other people I come in contact with.

Eric Cross (20:08):

Teachers, I wish you a great school year. Hang in there. Be those candle-lighters and bring your best self on behalf of the students. Thanks so much for listening. Now, we wanna hear more about you. If you have any stories you wanna share about the classroom, please email stem@amplify.com. That’s STEM at amplifycom.wpengine.com. And make sure to click subscribe wherever you listen to podcasts. And join our Facebook group, Science Connections: The Community. Until next time.

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We’ll also share new and exciting free resources for your classroom every month.

What Eric Cross says about science

“We do this work on behalf of kids, and it’s one of the most honorable services a person can provide to our community.”

– Eric Cross

K–8 Science teacher, Host of Science Connections: The Podcast

Meet the guest

Eric Cross is a 7th grade science/technology teacher, grade level lead, and digital learning innovator for Albert Einstein Academies, International Baccalaureate schools. He is also an adjunct professor of learning and technology at the University of San Diego and a Google certified innovator. Eric earned a bachelor’s degree from Azusa Pacific University and a Master of Education from the University of San Diego. He had 17 years of experience working with at-risk youth and underserved populations before becoming a middle school teacher. By building relationships with students, colleagues, and the community, he has become an empowered leader in and out of the classroom. Through meaningful learning experiences centered around student agency, STEM has become accessible to students through highly engaging lesson design, thoughtful integration of digital tools, and culturally relevant pedagogy.

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About Science Connections

Welcome to Science Connections! Science is changing before our eyes, now more than ever. So…how do we help kids figure that out? We will bring on educators, scientists, and more to discuss the importance of high-quality science instruction. In this episode, hear from our host Eric Cross about his work engaging students as a K-8 science teacher. Listen here!

You might also like:

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Weaving Literacy Instruction Into the Science Classroom to Accelerate Learning

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Technology integrations

Amplify creates products that work well in classrooms and save educators time. To do that, we support interoperable data standards that help our products integrate with a variety of systems used by schools and districts.

Integration partners

Learn more about our integration partners for rostering, Single Sign-On (SSO), Learning Management Systems, and more.

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Agilix Buzz

Teachers, students, and administrators can enjoy a more seamless experience through single sign-on by accessing Amplify directly through Agilix Buzz and by syncing grades from applicable Amplify products to Agilix Buzz.

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Canvas

Amplify provides single sign-on for direct access to our products through Canvas and enables grade sync from Amplify to Canvas for applicable products.

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Amplify programs work with ClassLink to provide rostering and single sign-on solutions.

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Clever

Amplify programs work with Clever to provide rostering and single sign-on solutions.

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D2L

Teachers, students, and administrators can enjoy a more seamless experience through single sign-on and by accessing Amplify directly through D2L.

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SchoolDay

Amplify programs work with SchoolDay to provide rostering and single sign-on solutions.

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Google

Amplify programs work with Google to provide rostering and single sign-on solutions. Additionally, our system integrations let teachers assign and share content from applicable Amplify programs to students in Google Classroom.

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Safari Montage

Teachers, students, and administrators can enjoy a more seamless experience through single sign-on and by accessing Amplify directly through Safari Montage.

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Schoology

Teachers, students, and administrators can enjoy a more seamless experience through single sign-on, by accessing Amplify products directly through Schoology, and by syncing grades from applicable Amplify products to Schoology.

Amplify supports these integrations in alignment with our Data Privacy and Security Practices.

Certifications

Amplify is proud to help improve interoperability across the edtech community as a contributing member of the 1EdTech Consortium. We have earned a variety of certifications that enable Amplify products to adhere to interoperable standards.

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Are you an Amplify customer?

For access to interoperability information, contact the customer care and support team or +1 (800) 823-1969.

Want to learn more? Reach out to Sales.

CONNECT WITH A PRODUCT EXPERT.

NO PURCHASE NECESSARY. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE RESTRICTED OR PROHIBITED BY LAW.

These Terms and Conditions (the “T&Cs”) apply to each sweepstakes offered by Amplify Education, Inc. (the “Sponsor”) on a webpage, email, or other document that links to these T&Cs (the “Entry Page”). For detailed rules for each sweepstakes, please review the sweepstakes rules on the Entry Page (such rules, the “Sweepstakes Rules”). These Terms and Conditions, together with the Sweepstakes Rules, will comprise the “Official Rules” for the sweepstakes.

To enter

Fill out the entry form on the Entry Page. Limit of one (1) entry per person using only one (1) email address for each drawing conducted during the sweepstakes period. Eligibility of individual entries will be at the sole discretion of the Sponsor, for any reason or for no reason, though specific reasons for disqualification may include use of inappropriate language. Entries generated by script, macro, mechanical or other automated means and entries by any means which subvert the entry process are void. Multiple entries received from any person in excess of the stated limitation will be void. Sponsor is not responsible for incomplete, lost, late, stolen, misdirected, damaged, illegible entries, for address changes of entrants, or for malfunctions of electronic or telephone equipment, computer hardware or software, failure of any entry to be received on account of technical problems or traffic congestion on the Internet, or any combination thereof, including any injury or damage to any entrant’s or any other person’s computer or other property related to or resulting from participation in the sweepstakes, or for other problems related to electronic entries. All entries become the property of Sponsor and will not be returned.

Eligibility

In addition to any eligibility restrictions contained in the Sweepstakes Rules, each sweepstakes is open only to individual legal residents of the states of the United States or the District of Columbia, except for residents of Rhode Island, who are at least 13 years of age or older as of the time of entry.

  • Minors – Parents and Guardians: An eligible person under the age of majority in such person’s jurisdiction must have his/her parent’s or legal guardian’s consent to enter this sweepstakes. The parent(s) or legal guardian(s) of an entrant under the legal age of majority in his/her jurisdiction of residence (a) will ensure that the entrant in respect of whom they agree to the Official Rules will comply with the Official Rules; and (b) warrants that he/she agrees to the Official Rules and gives the consents contained herein, including permission for his/her child/ward to participate in this sweepstakes. The parents(s) or legal guardian(s) of each such entrant agrees to indemnify the Released Parties (as defined below) for and against: (i) any claims made by the entrant, his or her legal guardian(s), or any member of his or her family against the Released Parties in connection with this sweepstakes; and (ii) any losses (including any liability) caused by any conduct of the entrant that is inconsistent with the Official Rules.
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Drawing

Winners will be selected on the date(s) specified in the Sweepstakes Rules (the “Drawing Dates”). Each winner be selected in a random drawing, from all eligible entries received since the beginning of the sweepstakes period or the prior Drawing Date, as applicable. Winner does not need to be present to win. The drawing(s) will be conducted by Sponsor or its designee, the judge of the sweepstakes, whose decisions are final and binding on all matters relating to the sweepstakes. Winner will be required to sign and return an affidavit of eligibility/liability and publicity release, or the prize will be forfeited and an alternate winner selected.

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To have your name and address removed from Sponsor’s future mailings, please select the unsubscribe link in any email you receive from Sponsor. Sponsor will process your request within 60 days.

Winner’s name

For the name of the winner, email mail@amplify.com or send a stamped, self-addressed envelope to be postmarked within 15 days and received within 30 days of the relevant Drawing Date to: Amplify, Marketing Department, Winner’s Name, 55 Washington Street, Suite 800, Brooklyn, NY 11201.

Sponsor

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Overview

Among English Language Learner (ELL) students, Spanish is the most common language spoken at home—77% of students with limited English proficiency in the U.S. public schools claim Spanish as their primary language at home.

Amplify’s new Spanish-language companion program for Amplify CKLA meets an essential need for educators, and fulfills a central mission for all of us who aspire to achieve true equity in education. With Amplify Caminos, teachers will be able to develop student comprehension in Spanish through a content-rich curriculum while also building bridges to English literacy.

Amplify Caminos was developed by a bilingual team from across the Latinx Hispanic diaspora with a concerted effort to create relevant connections for students so the classroom experience strikes the ideal balance between the security of the familiar and the excitement of the unknown.

Amplify Caminos is a Spanish language arts curriculum for grades K–5 and can be used on its own. It can also be used alongside Amplify CKLA to provide students with equitable instruction in Spanish and English across a range of instructional models, including dual language immersion and transitional classrooms.

Amplify Caminos is a program for Grades K–5.

In Grades K-2, the Knowledge Strand builds background knowledge and vocabulary through carefully sequenced read-alouds and complex texts. Teachers read stories aloud that are more complex than the text students can decode on their own, enabling children to engage with complex texts and build background knowledge of a variety of connected topics in history, science, literature, and the arts.

In Grades 3–5, students are still focused on building reading and writing skills as well as knowledge and vocabulary, but the program no longer has two strands. The various lessons in each unit include read-alouds; whole group, small group, and partner reading; close reading; literal, inferential, and evaluative comprehension questions; vocabulary; grammar; writing; and unit assessments.

The Amplify Caminos Skills Strand for K–2 is under development.

Available for the 2021–22 school year, Amplify Caminos can support teachers in multiple language teaching models, including dual language immersion classrooms, transitional classrooms, newcomer or bridge programs, and other unique models.

It can be taught alongside Amplify CKLA or as a standalone.

Program design

Grades K–2
Knowledge Teacher Guides, Flip Books, Student Knowledge Activity Books, Image Cards, recorded Read-Alouds, and planning and professional development resources.

Grades 3–5
Teacher Guides, Student Readers, Activity Books, Poet’s Journal, Writer’s Journal, Text Anthologies for Grades 4 and 5, Core Quests, Writing Quests (The Contraption in Grade 4, The Robot in Grade 5), and planning and professional development resources.

What’s new

The Tech User Manual has been updated for EOY.

About mCLASS in Louisiana

The Louisiana Department of Education is committed to providing literacy instruction for all by:

  • Aligning core curriculum, instruction, and assessments with the Science of Reading.
  • Providing appropriate literacy interventions to address difficulty with reading development.
  • Implementing practices based on the Science of Reading in every classroom, every day.
  • Offering aligned resources to parents, guardians, and family members.

Built on decades of research at the Center on Teaching and Learning at the University of Oregon (a national center for early childhood assessment and instruction), the mCLASS suite meets Louisiana’s early literacy goals for its students with a robust core curriculum and a suite of reporting, grouping, lesson, and caregiver support features.

DIBELS measures at each grade level 
Measure Grade K Grade 1 Grade 2 Grade 3
Letter naming fluency A large, light peach-colored checkmark on a transparent background. A large, light peach-colored checkmark on a transparent background.    
Phonemic segmentation fluency A large, light peach-colored checkmark on a transparent background. A large, light peach-colored checkmark on a transparent background.    
Nonsense word fluency A large, light peach-colored checkmark on a transparent background. A large, light peach-colored checkmark on a transparent background. A large, light peach-colored checkmark on a transparent background. A large, light peach-colored checkmark on a transparent background.
Word reading fluency A large, light peach-colored checkmark on a transparent background. A large, light peach-colored checkmark on a transparent background. A large, light peach-colored checkmark on a transparent background. A large, light peach-colored checkmark on a transparent background.
Oral reading fluency   A large, light peach-colored checkmark on a transparent background. A large, light peach-colored checkmark on a transparent background. A large, light peach-colored checkmark on a transparent background.
Maze (basic comprehension)     A large, light peach-colored checkmark on a transparent background. A large, light peach-colored checkmark on a transparent background.

Enrollment resources

EOY enrollment timeline: 

  • 3/3- 3/17: Admin Portal closed 
    • Students and staff are still able to log into mCLASS
    • Students are still able to assess Progress Monitoring
    • No EOY assessments taking place at this time 
    • Data Reporting (classroom and aggregate reports) is still available
  • 3/18: Admin Portal reopens 
  • 4/1: EOY begins

Student Transfers:

For instructions on transferring students into a district from a different district within the state, see the Transferring Students section of the Test Coordinator Manual: K–3 EOY.

To add students to your district who are transferring to your school from outside of LDOE, please follow the process in the Enrolling Students section of this article.

End of Year and G3 Summer window resources

  • Test Coordinator Manual (District and School Test Coordinators only): This manual provides instructions for administrative tasks for DTCs and STCs.
  • Test Administrator Manual for the Secure K–2 End of Year Literacy Assessment: This manual for Test Administrators provides instructions for administering the secure EOY assessment.
  • Test Administration Manual: Grade 3 End of Year Literacy Assessment:  This manual for Test Administrators provides instructions for administering EOY assessment to Grade 3 students.
  • Tech User Guide: This manual for District and School Technology Coordinators provides instructions for installing the safe browser (Windows/Mac) or kiosk mode applications (Chromebook) needed for secure EOY assessment.
  • Accessibility and Accommodations Manual: This manual includes information about the accessibility features offered for secure EOY assessment, as well as the standard DIBELS 8th Edition Accommodations.
  • For information about student demographics in the Admin Portal, see LDOE Admin Portal: Demographics.
  • New Troubleshooting for ChromeOS Kiosk Mode guide is available for Technology Coordinators supporting Test Administrators who encounter an error message when launching the Chrome kiosk mode applications.

How to: Install the Safe Exam Browser

This section provides instructions for installing the Safe Exam Browser (SEB), which is needed to assess K-2 students during EOY in Louisiana. Depending on your device type, download the SEB app from the Apple App Store or this site.

If you are using a Chromebook, you will use kiosk mode instead of the SEB. The Tech User Guide includes instructions for installing the applications needed to use kiosk mode, as well as instructions for installing the SEB and additional information to set up devices for secure End of Year (EOY) assessment.

Windows

Browser: Chrome (latest 2 versions)

iPad

  • Navigate to Safe Exam Browser in the App Store on your iPad.
  • Tap the Safe Exam Browser app icon to open the app page.
  • Tap Get to download and install the app.
  • For instructions on installing the SEB, see the Tech User Manual.

macOS

  • Download the DMG file.
  • Depending on your browser, a download page may open in a new tab, displaying the download progress. When the download is complete, close the tab. 
  • For instructions on installing the SEB, see the Tech User Manual.

Progress Monitoring

This guide provides instructions for administering progress monitoring (PM) assessments in Louisiana schools. 

Please note that the steps for accessing and administering PM assessments are different for schools with an mCLASS Intervention license than for schools that do not have an mCLASS Intervention license.

Amplify Tutoring: HDT driven by mCLASS data

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Grounded in evidence-based practices and taught by caring, consistent tutors, our high-impact tutoring programs use high-quality instructional materials and data-driven mCLASS® products to empower students.

  • Data-driven, personalized instruction
  • Research-backed solutions tailored to support your MTSS framework
  • Customizable–before, during or after school year-long, semester-long and summer programming
  • Comprehensive program management and staffing support

Professional development

Amplify professional development (PD) provides learning experiences that intentionally develop the knowledge and skills you need for effective and self-sustaining implementation.

Go to the PD Library to access self-paced online courses, webinar recordings, videos, and more to help you learn how to administer and score the assessment and develop a deeper understanding of reporting and instruction.

If you are interested in purchasing additional PD for your school or district, please reach out to your account executive.

Additional mCLASS information

mCLASS gives you instant results and clear next steps for each student. Quick and actionable reports provide detailed insight into students’ reading development across foundational literacy skills for teachers, specialists, administrators, and caregivers.

View the EOY mCLASS Reporting Guide to learn more.

View the BOY/MOY mCLASS Reporting Guide to learn more.

Additional resources around mCLASS reporting can be found by navigating to the Programs & Apps section and then selecting PD Library. 

Graph showing emma ashley's progress in letter sounds from august to may, starting well below benchmark at 20, reaching 74 by december, and surpassing the benchmark with 90 in may.

To continue your own professional learning around the Science of Reading, join your colleagues who’ve subscribed to our podcasts and communities!

Science of Reading: The Podcast delivers the latest insights from researchers and practitioners in early reading. Further your professional development with each episode by subscribing and downloading now.

Science of Reading: The Community is built for those committed to fostering conversation around the Science of Reading and implementing best practices in the classroom (including the virtual classroom).

What does classroom instruction look like when it is based on Science of Reading practices? We’ve outlined a Science of Reading action plan to guide your evaluation in our new FREE ebook, Science of Reading: Making the shift.

A presentation slide titled "Science of Reading: Making the shift" with subtitle "Surveying classroom instruction" and colorful ribbon graphics.

The mCLASS Home Connect website houses literacy resources for parents and caregivers, including at-home lessons organized by skill to help students at home during remote learning. Our mCLASS parent/caregiver letters in English and Spanish ensure that families know how to best support their students.

Screenshot of the mclass home connect website showing educational activities in three categories: word race, count the ways, and mystery game, with navigation options at the top.

mCLASS support

Our chat agents are standing by to assist you!
Simply log in at my.amplify.com/login/louisiana and select the orange button in the lower right corner to chat live with our support team.

Important note:
Our support hours are Monday through Friday, 7 a.m. to 6 p.m. CT.

Check out the DIBELS 8 LDOE Help Center for more help at any point during implementation.

A laptop screen displaying the AmplifyELA program with sections for different grade levels and core units, featuring colorful icons and a menu on the left side.

Additional Amplify products

Get in touch with us to learn more about bringing other high-quality Amplify programs to your school or district.

S5.E6. Why skepticism is essential to the Science of Reading, with Dr. Claude Goldenberg

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Join our User Research Community!

Help shape Amplify products.

Educators and students are at the center of what we do. That’s why we test our products with real users, visit classrooms across the country, and gather ideas and feedback from educators like you! This is how we ensure that we’re developing new products that meet your needs, as well as continuously improving our existing products to better support your classrooms.

That’s where our User Research Community comes in. This is a group of valued educators we look to for their expertise! They regularly participate in research and feedback opportunities and share their insights with our Product teams.

We hope you’ll consider joining Amplify’s User Research Community. When we have a study that’s a good fit for you, our team will reach out with details and next steps.

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Why participate in user research?

Make an impact

Help influence and improve Amplify products by sharing your feedback and ideas

Get sneak peeks

Learn about new products and features that Amplify teams are working on

Connect with us

Share your thoughts and feedback directly with Amplify product development teams

Enjoy thank-you gifts

Receive incentives as a thank you for your time

What to expect

When you sign up to join the Amplify User Research Community, we’ll ask you some questions that will help us match you with research studies. When an opportunity sounds like a good fit, we’ll send you an email and share the details up front, such as study topic, research format, time commitment, and compensation. Then, you can decide if you’d like to participate.

A person in a shirt and tie, possibly a school administrator, reviews documents at a desk. Inset is an image of the "User Research Community Questionnaire," perhaps focusing on insights from K-12 teachers.
Three people from the research community collaborate with digital devices, including a tablet and a laptop, fervently discussing their findings.

Frequently asked questions

Sign Up

We’re looking for all types of educators to join our User Research Community: new Amplify users, power users, and everyone in between. We’re also looking for people who don’t use our products. If you work in a school setting or support schools, we want to hear from you. Here are some of the people we’d love to connect with:

  • Classroom teachers (PreK–12)
  • Biliteracy teachers
  • Special education teachers
  • Interventionists
  • Coaches
  • Curriculum directors
  • School administrators
  • District administrations
  • Parents and caregivers

We have a separate research program for K–12 students. Learn more about our Playtesting program below.

Amplify runs a variety of research studies, and we’ll include the details of the study in our email. When you participate in one of our studies, you might be invited to:

  • Talk to a researcher in a video call: Share your experiences with a specific product.
  • Share your screen: Show us how you use Amplify’s products, try out a prototype, or test new features.
  • Complete a survey: Answer questions about your current practices and/or preferences.
  • Host a school visit: Have a few Amplify employees visit your classroom to observe our programs in action.
  • Participate in a long-form study: These studies may involve a small commitment for several days or over a few weeks. You may be asked to review new materials or designs or to try something out in your classroom. Our researchers may ask you to respond to questions or take notes based on your experience using a product.

The information you provide will only be used to match you with suitable research studies and won’t be shared or sold to external parties. All data is stored on a secure server. See our Privacy Policy for more detail.

Amplify’s goal is to design welcoming product experiences. To do this well, it’s important for us to get feedback from everyone. We collect demographic information to help ensure that study participants represent the educators, students, and school environments we serve. All questions are optional and your information is kept confidential in accordance with our Privacy Policy.

You can opt out at any time by clicking unsubscribe in any of our research emails.

We typically offer e-gift cards as a way of saying thank you to those who participate in our research studies. We’ll include the exact details of the thank-you gift in the email invitation for the session. If your session is eligible for a thank-you gift card, you should receive it within five business days after completing your session. Please note that not all study participants will receive a thank-you gift.

Amplify Playtesting Program

A fun and empowering experience for kids

Students in our Playtesting Program provide feedback on new Amplify games and features as they’re being developed. Our researchers work one-on-one with students for 30 minutes at a time, inviting them to interact with new games and designs and gathering their feedback. We then integrate that feedback directly into our product development. It’s a chance for students to share their thoughts and ideas and have a real impact on the programs we’re building.

A girl wearing headphones smiles while using a laptop, surrounded by illustrations of a building and a house. A colorful creature dances nearby, reminiscent of the creative tools K-12 teachers use to inspire young minds.

Who can participate?
Any students in kindergarten through grade 12 this school year can be part of our playtesting program, with parental permission.

What are the perks?
Aside from a fun time and a sneak peek at what’s in development, all students receive a $20 Amazon gift card for participating in a playtesting session.

When, where, and how do kids participate?
When playtesting needs arise, our User Research team will reach out to parents/caregivers to schedule a Google Meet session at a time that’s convenient for you and your child.

How can I sign my child up?
To enroll your student, please fill out this consent form. Your child will then be added to our playtesting program database. When a playtesting opportunity arises that we think would be a good fit, we’ll reach out!

Camp Curioso FAQs

We build better products by speaking to our users! Camp Curioso is an opportunity for students to act as Junior Designers, providing valuable feedback on our products in development. During the three weeks of Camp Curioso, students will participate in both one-on-one sessions and focus groups with other students their age. We use student feedback to inform how we build our products. Thank you in advance for your support of this program!

For this summer’s Camp Curioso, we’re looking for students who will be in grades 1 through 6 during the upcoming 2024–25 school year. We have room for around five students per grade—so space is limited!

Camp Curioso 2024 is three weeks long, beginning on July 15 and wrapping up on August 2. Junior Designers will have two weekly commitments:

  1. A weekly 30-minute one-on-one session with an Amplify playtester. These sessions will be on the same day and at the same time each week (to be decided with caregivers).
  2. A one-hour focus group on Fridays, where students will meet other Junior Designers their age from around the country!
    a.  Grades 1–3 focus group: 11:00 a.m.–12:00 p.m. ET
    b.  Grades 4–6 focus group: 3:00 p.m.– 4:00 p.m. ET

*There will be a Camp Curioso Kickoff for caregivers and students on Thursday, July 11 from 5:00 p.m. to 5:30 p.m. ET. We’ll provide an overview of the program and get everyone excited for Camp Curioso! If you can’t make it, don’t worry; the kickoff will be recorded and emailed to you.

All Camp Curioso sessions will be virtual, held on Google Meet.

All data will be reviewed and shared internally to inform ongoing product development. Video recordings, transcripts, and students’ personally identifiable information are stored in a secure database that only our Amplify researchers can access.

Each Junior Designer will receive a $100 Amazon gift card upon completion of the Camp Curioso program.

We ask caregivers to be present at the start of the session to help Junior Designers with technical set-up.

Two books titled "The Knowledge Gap" and "The Writing Revolution" by Natalie Wexler, beside a portrait of a woman with short, curly hair and a blue top.

Leadership and literacy brunch with Natalie Wexler

with Amplify and Riverside USD 

Thursday, February 27, 2020

9:30–11:30 a.m. PST

Location:
Benjamin Franklin Elementary School – Library
19661 Orange Terrace Parkway
Riverside, CA 92508

Registration deadline: Space is limited at this free event! RSVP by February 20 to secure your spot. 

Who should attend: Supervisors, ELA and reading directors, curriculum coordinators, and principals. 

Register now!

About the event

Join us for a free brunch, author talk, and book signing with education writer and author Natalie Wexler on February 27 from 9:30–12 a.m.

During our time together, Natalie will discuss the latest research around reading, writing, and engagement in elementary school, along with the key findings of her book The Knowledge Gap: The Hidden Cause of America’s Broken Education System—and How to Fix It (2019).

As our guest, you’ll:

  • Meet and hear from education writer and author Natalie Wexler.
  • Mingle with other district leaders from Riverside USD and surrounding areas.
  • Enjoy a delicious brunch with colleagues.
  • Leave with a signed copy of Natalie Wexler’s book The Knowledge Gap: The Hidden Cause of America’s Broken Education System—and How to Fix It (2019).

Agenda:

9:30 a.m.: Arrive, check in, and visit our brunch buffet.
10–11 a.m.: Hear from Natalie Wexler
11–11:15 a.m.: Q&A with Natlie Wexler
11:15–11:30 a.m.: Book signing

Banquet room set up for an event with round tables, black chairs, floral centerpieces, and place settings, next to large windows and doors overlooking an outdoor patio.
A woman with short curly blonde hair is smiling next to the cover of the book "The Knowledge Gap" against a background with blue, yellow, and orange curved stripes.

Natalie Wexler

Natalie Wexler is an education writer and the author of The Knowledge Gap: The Hidden Cause of America’s Broken Education System—and How to Fix It (2019). She is also the co-author, with Judith C. Hochman, of The Writing Revolution: A Guide to Advancing Thinking Through Writing in All Subjects and Grades (2017) and a senior contributor to Forbes. Her articles and essays have appeared in The New York Times, The Washington Post, The Atlantic, and other publications. Before turning to education, Wexler worked as a freelance writer and essayist on a variety of topics, and as a lawyer and legal historian. She lives in Washington, D.C.

Submit this form to register for the event!

Two books titled "The Knowledge Gap" and "The Writing Revolution" by Natalie Wexler, beside a portrait of a woman with short, curly hair and a blue top.

Leadership and literacy brunch with Natalie Wexler

with Amplify and Riverside USD 

Thursday, February 27, 2020

9:30–11:30 a.m. PST

Location:
Benjamin Franklin Elementary School – Library
19661 Orange Terrace Parkway
Riverside, CA 92508

Registration deadline: Space is limited at this free event! RSVP by February 20 to secure your spot. 

Who should attend: Supervisors, ELA and reading directors, curriculum coordinators, and principals. 

Register now!

About the event

Join us for a free brunch, author talk, and book signing with education writer and author Natalie Wexler on February 27 from 9:30–12 a.m.

During our time together, Natalie will discuss the latest research around reading, writing, and engagement in elementary school, along with the key findings of her book The Knowledge Gap: The Hidden Cause of America’s Broken Education System—and How to Fix It (2019).

As our guest, you’ll:

  • Meet and hear from education writer and author Natalie Wexler.
  • Mingle with other district leaders from Riverside USD and surrounding areas.
  • Enjoy a delicious brunch with colleagues.
  • Leave with a signed copy of Natalie Wexler’s book The Knowledge Gap: The Hidden Cause of America’s Broken Education System—and How to Fix It (2019).

Agenda:

9:30 a.m.: Arrive, check in, and visit our brunch buffet.
10–11 a.m.: Hear from Natalie Wexler
11–11:15 a.m.: Q&A with Natlie Wexler
11:15–11:30 a.m.: Book signing

Natalie Wexler

Natalie Wexler is an education writer and the author of The Knowledge Gap: The Hidden Cause of America’s Broken Education System—and How to Fix It (2019). She is also the co-author, with Judith C. Hochman, of The Writing Revolution: A Guide to Advancing Thinking Through Writing in All Subjects and Grades (2017) and a senior contributor to Forbes. Her articles and essays have appeared in The New York Times, The Washington Post, The Atlantic, and other publications. Before turning to education, Wexler worked as a freelance writer and essayist on a variety of topics, and as a lawyer and legal historian. She lives in Washington, D.C.

Submit this form to register for the event!

Amplify customer support hub

Quickly find support for every step of your journey, whether you’re new to our programs or a long-time partner. Our support hub offers personalized, responsive assistance to drive strong implementation and boost student outcomes.

Visit Help Center

Round-the-clock help resources

Access comprehensive support anytime, anywhere with our 24/7 Help Center. Find articles, answers, and quick links with ease in this collection of resources.

For system status updates, click on Amplify System Status.

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Need immediate assistance?

Whether you have a free account or your district has purchased an Amplify program, we’re here to help.

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Request Support.

Free account users and customers can open a case for assistance.

Submit a support request

Full program customer support

Phone support

Speak directly with our knowledgeable agents.

Call: +1 (800) 823-1969 

Hours:
Monday through Friday
7 a.m. — 7 p.m. ET

Live chat

Connect instantly inside your program(s).

Log in at learning.amplify.com and click the chat button in the bottom right corner.

Continuous support along your journey

Personalized assistance

Our team helps with purchasing, order fulfillment, enrollment, and more.

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From purchase to implementation

Collaborate with our sales team to explore programs tailored to your unique needs.

Connect with a product expert

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Smooth ordering and payment

Enjoy seamless purchasing with our dedicated team. For quick help, visit our payment support site or contact your account executive.

VISIT PAYMENT SUPPORT

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Ongoing success and growth

After processing your purchase, our specialized teams guide you through onboarding, professional development, materials delivery, digital setup, and implementation launch.

Discover the tools to transform teaching.

Continued learning and growth

Learn with us:
Join our free online webinars and events to explore thought leadership and gain insights. Stay informed about the latest in education.

Elevate your practice:​​
Explore paid professional development to enhance your skills and integrate our programs effectively. Our resources are tailored to support your success.

Your voice matters!

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Join our lively Facebook communities to connect with fellow educators, share insights, and be part of a network advocating for student success and innovative education.

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Program introduction

Professional learning

What will you find in the Professional Learning section?

Whether you’re launching into a new program or looking to strengthen your skills, Amplify’s professional learning sessions will support your needs.

  • Register now to join new and upcoming learning sessions.
  • On-demand sessions offer timely insights to support your mCLASS implementation.
  • Webinar recordings from 2020-2021 or 2021-2022 ensure you don’t miss a thing.

Amplify is working in partnership with the Kindergarten Assessment Support (KAS) Initiative to provide virtual professional development trainings to teacher, specialists, and campus/district leader users of mCLASS Texas Kindergarten across the state of Texas. These trainings are funded by the KAS Grant and will be provided at no charge to participants. Please note that all content will be focused on kindergarten only.

You will find a list of sessions below that you can register for. Sessions will be updated on an ongoing basis. To register, educators can enter the Session ID number into the Region 4 ESC search bar (https://www.escweb.net/tx_esc_04/) to sign up for the session(s) and to secure a spot or type ‘mclass’ into the search bar; all virtual sessions are capped at 30 participants.

For more information about the KAS Initiative, please visit https://tea.texas.gov/academics/early-childhood-education/data-driven-instruction-best-practices.

View the on-demand sessions for below to gain timely insights to support your mCLASS implementation.

March 2022 
Preparing for the End of the Year (EOY) Benchmark (7:38) Slide Deck of Preparing for EOY Benchmarks session
February 2022 
Download Your Data Report (8:30) Slide Deck of Download Your Data report session
Correlation Report (8:12) Slide Deck of Correlation Report session
2021-2022
RecordingsAssociated resources
Preparing for the Middle of the Year (MOY) Benchmarks, November 2021 (44:11)Slide Deck of Preparing for MOY Benchmarks
ECDS and ERI, October 2021 (53:14)Slide Deck of ECDS and ERI
IDEL Boost, August 2021 (52:38)Slide Deck of IDEL Boost

All mCLASS Texas Edition users will have access to free online modules. Contact your district for details about accessing these modules.

For those districts that want to support teachers in a more comprehensive approach we will work to ensure that the professional learning section supporting each mCLASS Texas Edition rollout meets each district’s unique needs. Here is a professional learning catalog to show the breadth and depth of what we offer.

Remote assessment

mCLASS Texas Edition can be administered in many ways, including remotely. This site will give guidance on the various ways to administer mCLASS Texas Edition to best support your students in any learning environment.

Watch the Remote Assessment Guidance Office Hours recording here.
Documents referenced during Office Hours are linked below.

Administrators, welcome to mCLASS Texas Edition!

Here you’ll find information about enrollment and licensing, technical requirements, professional learning resources, and more.

Onboarding: What to expect

Welcome to mCLASS Texas Edition! To help you know what’s coming next, we created the following visual that outlines the steps of the onboarding process. You can use it as a reference.

Illustration depicting a step-by-step process for professional learning and enrollment, featuring icons for requests, calls, enrollment, emails, online modules, and classroom applications.

Enrollment and licensing

Amplify provides services to fit the different types of enrollment needs for various times of year:

  •  Self-Service Enrollment (SSE) is a batch enrollment tool that you can use to import large amounts of student, staff, and class information into the Amplify system at the beginning of the school year or any time you need to update your enrollment data.
  • Auto Self-Service Enrollment (Auto SSE) is a service for automatically sending enrollment data from your computer to Amplify, which does not require intervention after you initiate the process, and which can be run at any time of year. You must have the ability to run scripts in order to use Auto SSE.
  • Amplify also offers the Manual Enrollment tools on the Amplify Administration page, which you can use at any time of year to add or update enrollment information by entering the information directly into Amplify, rather than uploading spreadsheets.

Preparing your materials

Click here to access a list of the print materials included in each mCLASS Texas Edition kit.

Image of a promotional flyer for mclass® texas, detailing educational materials for teaching literacy to students from kindergarten through 6th grade, with various text sections and an image of a child studying.

Technology requirements and guidelines

To ensure that your hardware and network meet the minimum technical requirements for optimal performance and support of your digital curriculum products, please see Amplify’s customer requirements page.

To ensure access to mCLASS, add the URLs on this page to your corresponding district or school-level filters.

Teachers, welcome to mCLASS Texas Edition!

Here you’ll learn about the program, how to set up your device, and how to get help when using mCLASS Texas Edition.

Onboarding: What to expect

A step-by-step guide for mCLASS preparation: review launch email, watch training module, log in to mCLASS, set up assessment device, prepare to teach mCLASS in the classroom.

Logging in to mCLASS Home

mCLASS Home is where you access mCLASS reporting, instruction, and other helpful resources. Follow these steps to log in:
1. Navigate to mclass.amplify.com.
2. You will need your Amplify user name and password to log in. If you forget your password, you can follow the instructions below to generate a new one.

  • Click “Forgot Password”
  • Enter your Amplify username and your district or school email address. Click Send. Then follow the instructions in the email you receive to reset your password.

If you have not received an Amplify username and password, please contact your
school or district administrator.

Setting up your assessment device

Assessments are administered using the mCLASS app. The mCLASS app is installed by creating a shortcut from Chrome™ (Safari for iPads) on your device’s desktop or home screen. Click the link for your device for installation instructions:
iPad
Chromebook
Windows device

Note that you need your Amplify username and password to install the mCLASS app. If you have not received it, please contact your school or district administrator.

Dyslexia screening

mCLASS® Texas DIBELS® 8 and IDEL assess the updated skills required for dyslexia screening. We’ve got you covered!

Click here to learn more about the Texas Dyslexia handbook updates.

Looking for help?

Our technical and pedagogical support teams are available from 7 a.m. to 7 p.m. ET, Monday through Friday.

For your most urgent questions

  • Use our live chat within your program
  • Call our toll-free number: (800) 823-1969

For less urgent questions, send us an email!

Amplify Classroom and Polypad free and commercial use guidelines

If you’d like to use Amplify’s tools or content in your work, please review these guidelines to determine if your specific use is allowed and whether you need to submit a request for approval.

Overview

Amplify Classroom offers free prebuilt interactive and print-based lessons, interactive lesson-building tools, and Polypad virtual manipulatives. See amplify.com/classroom and polypad.amplify.com for more information.

Amplify Classroom features:

  • Activity Builder (labeled “Custom Activities” in the platform): This content-creating and publishing tool enables educators to create their own interactive lessons and edit existing lessons.
  • Polypad virtual manipulatives: These virtual manipulatives allow teachers and students to explore concepts, express their creativity, and visualize their thinking. Polypad virtual manipulatives can be embedded directly into lessons via Activity Builder or used as a stand-alone, dynamic workspace.
  • Computation Layer: This feature enables educators to further customize lessons created with Activity Builder. Computation Layer is the code that allows components within the lessons to “talk” to one another, enabling users to connect representations; customize content; and provide dynamic, interpretive feedback. Computation Layer is accessible through Activity Builder.

Amplify Classroom includes activities and lessons across many subjects, created by the thousands of educators on our platform. Content created by Amplify is tagged “By Amplify,” “By Amplify Classroom,” or “By Desmos Classroom.”

Amplify also publishes paid core curriculum programs, including Amplify Desmos Math, Amplify Science, Amplify CKLA, Amplify Caminos, and Amplify ELA. These products can be reviewed and purchased by schools or districts interested in comprehensive resources aligned to standards and designed to motivate students. Some of the lessons that are free to use on Amplify Classroom (labeled Try It! lessons) are also part of these paid products. Learn more about our products and request a sample.

Amplify Classroom tools and content (other than paid products) are free for personal, educational, and non-commercial use, subject to our Acceptable Use Policy and Usage Guidelines. These guidelines also permit certain commercial uses. You generally don’t need to submit a request to use our free tools and resources for the permitted purposes covered in these guidelines. As long as you are following our Acceptable Use Policy and Usage Guidelines, as well as making appropriate Attributions and Disclaimers, you are permitted to move forward with your project. To make sure your use is permitted, please read these guidelines thoroughly and in their entirety. If you would like to explore a license for a use not permitted here, please submit this form.

Amplify does not own but partners with Desmos Studio, the maker of a suite of free math tools, including a graphing calculator used by over 75 million people around the world. (See desmos.com for more information.) Please contact Desmos Studio for information on using their content or tools.

Usage guidelines

Please adhere to the following guidelines for using Amplify Classroom tools and content in each of the scenarios set out below. You are required to follow our General Guidelines and Attribution requirements below when making permitted uses. You are responsible for clearing any third party marks and content you use in your applications or publications.

Uses labeled “PERMITTED USES” do not require permission, and you do not need to tell us about them—but we do appreciate hearing from you! Feel free to fill out this form to tell us about how you are using our tools and materials, and the ways in which you are finding them useful.

Uses labeled “CONTACT US” do require permission. If you are interested in such use, please submit this form, and someone from our team will endeavor to follow up with you as soon as possible.

Teaching and education services

This section provides guidelines on using Amplify Classroom for teaching and education services.

PERMITTED USES A green checkmark symbol on a light background. Educators creating, modifying (where permitted), and using Amplify Classroom content for classroom teaching in a school
  A green checkmark symbol on a light background. Public school districts, charter schools, and networks creating, modifying (where permitted) and using Amplify Classroom content for classroom teaching
  A green checkmark symbol on a light background. Private tutors creating or using Amplify Classroom content in 1:1 or small-group tutoring sessions
CONTACT US A large red "X" symbol on a light gray background. For-profit school or network of schools implementing Amplify Classroom for the school or network
  A large red "X" symbol on a light gray background. Education publishers and EdTech organizations (whether for profit or non-profit) using or linking to Amplify Classroom content and tools
  A large red "X" symbol on a light gray background. Any organizations or individuals embedding the teaching and learning experience from the Amplify Classroom lessons in their websites or applications (except API/iFrames Polypad integrations permitted below)
  A large red "X" symbol on a light gray background. Educators or other individuals authoring lessons for commercial purposes (e.g., to sell on Teachers Pay Teachers and similar websites)
  A large red "X" symbol on a light gray background. School districts, states, education publishers or technology providers, educators or any other individual or organization (whether for profit or non-profit) using Amplify Classroom content or platform to create paid curricula, educational courses, assessments, or any materials or curricula for submission for a state adoption list; or for offering, marketing, or sale to any schools or educational agencies or organizations, in or outside of the U.S.
  A large red "X" symbol on a light gray background. Instructional/tutoring organizations (whether for profit or non-profit), seeking to use Amplify Classroom for its tutors or instructors

Print and presentations

This section provides guidelines on including content from Amplify Classroom, such as portions of free lessons or images generated using our tools, in printed materials or presentations.

PERMITTED USES A green checkmark symbol on a light background. Books, including textbooks, up to two thousand copies
  A green checkmark symbol on a light background. Periodicals (newspapers, magazines, journals, etc.)
  A green checkmark symbol on a light background. Business documents such as company reports, proposals, presentations, etc.
  A green checkmark symbol on a light background. Academic publications, research papers, Ph.D. theses, and portfolios
  A green checkmark symbol on a light background. Conferences, presentations and accompanying slides
CONTACT US A large red "X" symbol on a light gray background. Books, more than two thousand copies, or as cover art for a book
  A large red "X" symbol on a light gray background. As content within platforms, mobile and tablet applications, PDFs, ebooks, multimedia materials, or other digital resources or products
  A large red "X" symbol on a light gray background. Consumer and retail goods or packaging (e.g., shirts, beach towels, shower curtains, mugs, posters, stationery)

Web and apps

This section provides guidelines for embedding Amplify Classroom tools into your platform.

PERMITTED USESA green checkmark symbol on a light background.Individuals and schools embedding Polypad in their materials for instructional use are permitted to do so; for integration options, see below.
 A green checkmark symbol on a light background.Organizations (whether for profit or non-profit) offering paid services embedding Polypad with <10k requests per year
CONTACT USA large red "X" symbol on a light gray background.Organizations (whether for profit or non-profit) offering paid services embedding Polypad with >10k requests per year
 A large red "X" symbol on a light gray background.Individuals or organizations looking to embed Activity Builder/Computation Layer in their applications
 A large red "X" symbol on a light gray background.Individuals or organizations looking to embed Amplify Classroom tools in larger applications, more complex integrations, white-labeling, or hosting Amplify’s JS files on their own infrastructure
 A large red "X" symbol on a light gray background.Polypad links, screenshots, iFrames, or API uses behind a paywall

Polypad integration options

There are two integration options for using Polypad within your own applications, including:

  • Using iFrames hosted by Amplify.
  • As a white-labeled JavaScript API that can be self-hosted and embedded in other websites or apps.

Developers can customize the features and behavior through numerous options and event listeners, and interact with the canvas programmatically to build custom functionality.

Visit the Polypad API page to learn more about Polypad API license terms and to generate API Key.

General guidelines

Copyright fair use

Your use of our content may be acceptable under principles of fair use (or other similar concepts in other countries). Under the fair use doctrine of the U.S. Copyright Act of 1976, it is permissible to use limited portions of a work for purposes such as commentary, criticism, news reporting, research, and scholarly reports.

Whether a particular use qualifies as fair use depends on a number of factors. For more information see resources from the U.S. Copyright Office, Circular 21, Reproductions of Copyrighted Works by Educators and Librarians, and Fair Use Index. Amplify can’t tell you if your use of this content would be fair use, so you may wish to obtain your own legal advice.

Use of trademarks

Our trademarks are valuable assets of Amplify and its licensors, and we want to ensure our users and partners use them correctly. These trademarks include the Amplify word mark and logo, Polypad word mark, Core Knowledge Foundation word mark and logo, the Lawrence Hall of Science word mark and logo, and the Desmos and Amplify Classroom word marks and logos.

Logos

Our logos can only be used if you have an existing partnership, and you’ve reached out to your Amplify contact to secure formal approval from Amplify’s brand team.

Logos must never be used in a way that implies an endorsement or affiliation with Amplify where such a relationship does not exist.

Please contact media@amplify.com if you need to use an Amplify or Amplify Classroom logo.

Please contact Desmos Studio for Desmos Studio branding guidelines and licensing.

Use of product names and features

If making a use permitted under these guidelines or approved by Amplify, you may use the Amplify name or one of our product names or features in plain text to indicate that your product or service integrates with, or relates to, an Amplify product or service.

However, all references must be honest and accurate, and you can’t incorporate these names into your own name or imply an endorsement by Amplify or any of its licensors.

REQUIREDA green checkmark symbol on a light background.Use the complete name “Amplify Classroom” when referencing the platform.
 A green checkmark symbol on a light background.Use “Amplify Classroom lessons” when talking about specific lessons authored in the Amplify Classroom platform.
 A green checkmark symbol on a light background.Use “Teacher-created Amplify Classroom lessons” or “[Company name]-authored Amplify Classroom lessons” when talking about a lesson that has been authored by anyone other than Amplify personnel.
 A green checkmark symbol on a light background.Include required attribution and disclaimers.
PROHIBITEDA large red "X" symbol on a light gray background.Do not imply an endorsement or affiliation with Amplify where such a relationship does not exist.

Attribution and disclaimers

You are required to include a link to the homepage of Amplify Classroom (amplify.com/classroom) and a prominent disclaimer of affiliation when making permissible uses described above in at least one place in your materials, preferably the cover page or landing page.

Visit Amplify Classroom for free lessons, lesson-building tools, and Polypad virtual manipulatives at amplify.com/classroom. This content is not affiliated with, sponsored by, or endorsed by Amplify or any of its licensors. Amplify®, Amplify Classroom™, and related trademarks are the property of Amplify Education, Inc.

If your current attribution language refers to Desmos Classroom, please update the attribution to “Amplify Classroom” instead of “Desmos Classroom.”

Contact us

Amplify Classroom and Polypad usage inquiry form for uses labeled “Contact Us”

Thank you for your interest in using Amplify Classroom and/or Polypad. If your intended use falls into one of the categories labeled “Contact us,” please fill out this form, so we can determine the appropriate permissions or licenses:

Country(Required)
Agreement and Next Steps(Required)

Amplify Classroom and Polypad usage inquiry form for uses labeled “Permitted”

Thank you for your interest in using Amplify Classroom and/or Polypad. If your intended use falls under the “Permitted” categories outlined in our use guidelines, please let us know by filling out the form below. This helps us understand how our tools are being used.

Note: If your intended use falls under one of the “CONTACT US” categories outlined in our use guidelines, please fill out this form.

Amplify Classroom and Polypad Permitted Use Form

Amplify CKLA usage & branding guidelines

Welcome to Amplify’s guidelines on using CKLA materials both under its Open Education Resource (OER) license (CC BY-NC-SA) and Amplify’s license to school districts. These guidelines apply to all variants of the CKLA program, including those not authored by Amplify. These guidelines address the following programs:

  • Amplify CKLA
  • Amplify Texas ELAR/SLAR
  • TEA’s K-5 RLA Literacy / SLAR program
  • TEA’s Bluebonnet Learning K-5 Reading Language Arts
  • CKF Core Knowledge Language Arts

Amplify is committed to supporting educators in using CKLA resources to enhance classroom learning while protecting the integrity of the CKLA program and Amplify’s exclusive rights.

Our goal is to encourage impactful, efficacious use of the program while providing clear guidelines on permissible and prohibited uses.

1. Amplify’s license and what it means

Amplify partnered with the Core Knowledge Foundation (CKF) to develop the Amplify Core Knowledge Language Arts (CKLA) curriculum. You can learn more about this program and Amplify’s partnership with CKF here.

Amplify holds the exclusive commercial license to all CKLA content. In more than a decade of partnership, we have worked with CKF to enhance and supplement the program, now in its third edition nationally. Amplify licenses Amplify CKLA and Amplify ELAR/SLAR Texas to school districts, along with a full suite of assessment, intervention, and supplemental products, as well as professional development and coaching services. Learn more here.

As the exclusive commercial partner for CKLA, Amplify is the only organization permitted to use the materials commercially.

If your organization purchases CKLA materials from Amplify, you get the customary usage rights for those purchased materials specified in Amplify’s Customer Terms & Conditions.

2. Open Non-Commercial license

Some versions of the CKLA program are available under a Creative Commons NonCommercial license (CC BY-NC-SA 4.0). This includes Amplify Texas ELAR/SLAR, TEA’s K–5 RLA Literacy / SLAR program, TEA’s Bluebonnet Learning K–5 Reading Language Arts and CKF Core Knowledge Language Arts.

CC BY-NC-SA is the OER license for these materials. The license allows users to share and adapt the materials, as long you follow these terms:

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made.
  • NonCommercial — You may not use the material for commercial purposes.
  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under this same CC BY-NC-SA license.

Below we explain how Amplify and CKF apply these terms to common situations — which uses are permitted under the licenses, and which uses are prohibited or require a special permission or commercial arrangement.

Materials licensed under Creative Commons licenses are known as Open Education Resources (OER), and Amplify is proud to have been one of the earliest champions of OER materials in K-12. We believe that OER materials enable a widespread adoption of high quality materials and innovative adaptations by educators for their classrooms, alongside commercial versions that include a full suite of supports.

3. Permitted uses of CKLA content

In these guidelines, when we say “CKLA Content”, we are referring to all versions of the program that was based on the original content from CKF, both those under OER licenses and commercially licensed. Many uses by educators are permissible under either the commercial or OER license. The only difference is that your rights under the commercial license only last as long as that license is maintained by your school or district.

Amplify encourages educators to leverage CKLA Content to foster innovative and effective learning experiences. Below are uses that are permitted without any additional license, as long as you follow attribution guidelines and share-alike requirements.

Classroom Activities and Custom Materials. Educators may create supplementary activities, worksheets, lesson plans, and projects based on the CKLA Content for use within their classroom or school. For these purposes, educators may incorporate portions of the CKLA Content.

Sharing and Selling Materials based on CKLA Content. Educators may also share classroom activities and custom materials with other educators, including by selling the materials on sites like Teachers Pay Teachers. However, if these materials are sold, they may not include CKLA Content.

For any materials you create, you are required to follow our attribution and disclaimer guidelines below.

If you are unsure whether your planned use qualifies as “non-commercial” or is otherwise permitted by Amplify please reach out to us directly.

4. Restricted uses of CKLA program content

To protect the CKLA program’s value and respect Amplify’s exclusive commercial rights, certain uses of the CKLA content are prohibited without first obtaining a commercial license. Amplify reserves the right to enforce these restrictions to protect our rights.

No third party may embed, republish, or incorporate any portion of the CKLA content in products or services intended for sale, licensing, or other commercial purpose. Examples of prohibited uses include embedding CKLA content as a part of digital platforms, apps, or resources marketed to educators or the public, as well as using the content as an input or training data for such products.

This prohibition applies to all types of individuals and organizations (both for-profit and non-profit), and applies to both paid and free uses.

See “Commercial License and Partnerships” below for information on commercial arrangements.

4. Commercial licenses and partnerships

For those interested in using CKLA content in a way that may be commercial, Amplify offers various licensing options. These negotiated licenses allow approved partners to use the CKLA content within their commercial products under specific terms and conditions.

To inquire about a commercial license or discuss a partnership opportunity, please contact our partnerships team at partnerships@amplify.com.

5. Attribution and branding guidelines

Our trademarks are valuable assets of Amplify and its licensors, and we want to ensure our users and partners use them correctly. These trademarks include the Amplify, Core Knowledge Language Arts, and CKLA word marks and logos.
These marks and logos may only be used if you have an existing partnership with us, and you’ve reached out to Amplify to secure our approval to use them.

If you are creating materials based on CKLA Content in accordance with the guidelines above, you are required to include the following attribution in a reasonably perceptible location on each copy of those materials:

“These materials are based on Amplify CKLA but are not affiliated with, sponsored by, reviewed, approved, or endorsed by Amplify Education, Inc. or the Core Knowledge Foundation. ‘Amplify’, ‘CKLA’ and other marks are the property of Amplify Education, Inc. and its licensors.”

Why these guidelines matter

Amplify’s goal is to support educational access to high-quality curriculum resources while protecting the intellectual property and integrity of the CKLA program. By adhering to these guidelines, you help ensure that CKLA remains an accessible and respected resource for educators while supporting its continued improvement.

For additional questions on using the program, or if you need further clarification on any of these points, please contact us.

Amplify customer support hub

Quickly find support for every step of your journey, whether you’re new to our programs or a long-time partner. Our support hub offers personalized, responsive assistance to drive strong implementation and boost student outcomes.

Visit Help Center

Round-the-clock help resources

Access comprehensive support anytime, anywhere with our 24/7 Help Center. Find articles, answers, and quick links with ease in this collection of resources.

For system status updates, click on Amplify System Status.

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Need immediate assistance?

Whether you have a free account or your district has purchased an Amplify program, we’re here to help.

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Request Support.

Free account users and customers can open a case for assistance.

Submit a support request

Full program customer support

Phone support

Speak directly with our knowledgeable agents.

Call: +1 (800) 823-1969 

Hours:
Monday through Friday
7 a.m. — 7 p.m. ET

Live chat

Connect instantly inside your program(s).

Log in at learning.amplify.com and click the chat button in the bottom right corner.

Continuous support along your journey

Personalized assistance

Our team helps with purchasing, order fulfillment, enrollment, and more.

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From purchase to implementation

Collaborate with our sales team to explore programs tailored to your unique needs.

Connect with a product expert

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Smooth ordering and payment

Enjoy seamless purchasing with our dedicated team. For quick help, visit our payment support site or contact your account executive.

VISIT PAYMENT SUPPORT

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Ongoing success and growth

After processing your purchase, our specialized teams guide you through onboarding, professional development, materials delivery, digital setup, and implementation launch.

Discover the tools to transform teaching.

Continued learning and growth

Learn with us:
Join our free online webinars and events to explore thought leadership and gain insights. Stay informed about the latest in education.

Elevate your practice:​​
Explore paid professional development to enhance your skills and integrate our programs effectively. Our resources are tailored to support your success.

Your voice matters!

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Join our lively Facebook communities to connect with fellow educators, share insights, and be part of a network advocating for student success and innovative education.

2025

September 18, 2025

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April 23, 2025

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February 28, 2025

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2024

December 18, 2024

EdSource: “State takes another step toward mandatory testing for reading difficulties in 2025”

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December 6, 2024

Chalkbeat Philadelphia: “Philadelphia is now spending over $100 million on its curriculum overhaul. Here’s a breakdown.”

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November 27, 2024

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November 6, 2024

EdNC: “New K-3 literacy data shows growth in skills for North Carolina students”

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October 1, 2024

The 74: “As NY District Implements Science of Reading, Parents Push for New Focus on Math”

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September 18, 2024

Tech & Learning: “Tech & Learning Announces Winners of Best for Back to School 2024”

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August 22, 2024

Chalkbeat Philadelphia: “Philadelphia school board renews charters, funds tutoring and a new science curriculum”

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August 2, 2024

EdNC: “‘Dedication of our teachers’ praised in an update on the state’s science of reading journey”

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July 31, 2024

The 74: “Classroom Case Study: To Maximize the Impact of Curriculum Mandates, Follow the Science of Reading”

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July 23, 2024

Chalkbeat: “Should teachers customize their lessons or just stick to the ‘script’?”

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July 7, 2024

The Economist: “Will artificial intelligence transform school?”

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June 24, 2024

Chalkbeat: “Math instruction overhaul: NYC unveils new curriculum mandate for middle and high schools”

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June 6, 2024

EdNC: “Perspective | Teachers are the heroes of the literacy story in North Carolina”

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May 24, 2024

The Dallas Morning News: “How Don Quixote changed a Dallas public school classroom”

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May 2, 2024

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April 25, 2024

Edutopia: “Using Tech Tools to Energize Young Students’ Math Learning”

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April 4, 2024

EdNC: “State Board hears update on district ESSER spending, literacy data, and Restart schools”

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March 22, 2024

Thomas B Fordham Institute: “Five takeaways from Ohio’s baseline survey of elementary reading curricula”

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March 15, 2024

The 74: “New Data: Despite K-2 Reading Gains, Students Face a ‘Much Harder Journey’ Ahead”

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March 5, 2024

The 74: “Case Study: How One Texas School District Is Repurposing Staff Development Time to Embrace the Science of Reading”

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February 21, 2024

Times Record News: “UPDATED: Texas Education Commissioner Mike Morath likes what he sees at local school”

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February 19, 2024

Chalkbeat: “Chicago Public Schools recover from pandemic declines more than other districts, study shows”

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February 7, 2024

The 74: “Building Oral Language Skills and Equity Through High-Quality Reading Curriculum”

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2023

December 19, 2023

The 74: “Best Education Articles of 2023: Our 23 Most Important Stories About Students, Schools & Learning Recovery ”

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December 8, 2023

Education Week: “Aligned Science Curriculum, Better Scores? Research Finds a Connection”

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December 6, 2023

WRAL News: “Reading readiness rises in NC’s K-3 classrooms, new data shows”

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November 27, 2023

The Dallas Morning News: “Dallas’ new lessons aim to keep kids on track, but some worry about limiting teachers”

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November 2, 2023

Fort Worth Report: “Black students in Fort Worth ISD still struggle to read at grade level”

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October 31, 2023

Chicago Tribune: “Lake Forest-area schools take stock of state grades; ‘While we celebrate our successes, we acknowledge that the journey … is ongoing’”

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October 19, 2023

Chalkbeat: “NYC eyes middle and high school literacy overhaul. It’s asking families to weigh in.”

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October 16, 2023

The 74: “As Virginia Rolls Out Ambitious Statewide High-Dosage Tutoring Effort This Week, 3 Keys to Success”

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October 6, 2023

Language Magazine: “Embracing Bilingual Assessment”

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September 18, 2023

Tech & Learning: “Best for Back to School 2023”

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September 18, 2023

Chalkbeat: “Chicago Public Schools hired hundreds of tutors with federal COVID money. Can they keep them?”

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September 7, 2023

EdNC: “Perspective | Union County Public Schools empowers educators, elevates readers”

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August 14, 2023

Chicago Parent: “Common Core Math: How to Help Your Kids”

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August 6, 2023

The News & Observer: “NC sees big increase in reading skills among K-3 students. Is the state back on track?”

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August 4, 2023

The 74: “Slow Literacy Gains, Long COVID in Kids: 7 Insights into Pandemic Recovery and Aftermath in U.S. Schools”

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August 3, 2023

EdNC: “State Board of Education: New reading data, parental leave, and a call to support public schools”

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July 28, 2023

Houston Public Media: “New literacy curriculum is among the many changes coming to HISD”

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July 17, 2023

Houston Chronicle: “Mike Miles says HISD schools will teach the ‘science of reading.’ Here’s what that means.”

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July 11, 2023

The 74: “‘Education’s Long COVID’: New Data Shows Recovery Stalled for Most Students”

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July 6, 2023

Houston Chronicle: “HISD superintendent gives voluntary schools one last chance to back out of New Education System”

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June 29, 2023

The Report Card: “Larry Berger on Curriculum”

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June 2, 2023

EdWeek Market Brief:”K-12 Dealmaking: Substitute Teaching Startup Secures $38M; Amplify Raises Undisclosed Series C”

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May 25, 2023

The 74: “Expanding Access to Tutors: Nonprofit Grants $6 Million to 32 Learning Organizations Across 20 States to Help More Students”

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April 21, 2023

The 74: “The ‘Transformation is Real’ as Science of Reading Takes Hold in N.C. Schools”

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April 18, 2023

The 74: “Louisiana District Ravaged by Hurricane & COVID is Bouncing Back with Science”

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April 5, 2023

WFAE: “NC midyear reading data shows gains, but third-grade goals remain elusive”

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April 5, 2023

EdNC: “K-3 students show growth in literacy skills, mid-year DPI data show”

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March 24, 2023

The 74: “COVID & School Recovery: Critics Warn Washington Bill Would Reduce Classroom Learning Time By 4 Hours a Week”

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March 24, 2023

Edutopia: “Using Collective Leadership to Make a Major Shift in Your District”

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March 15, 2023

K-12 Dive: “California at center of latest push for science-based reading approaches”

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March 7, 2023

District Administration: “ESSER pressure: How one district intends to spend wisely as deadline looms”

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March 3, 2023

The 74: “‘The Other Long COVID’ Affecting Kids: Missed Opportunities”

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March 2, 2023

3 WTKR: “More students on track to learn to read in 2022-2023 school year since start of pandemic, researchers say”

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March 2, 2023

ABC 7: “Reading skills rebounding for young students following pandemic disruptions”

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March 1, 2023

K-12 Dive: “By The Numbers: DIBELS testing shows improved reading progress over last two years”

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February 27, 2023

The 74: “Exclusive: Despite K-2 Reading Gains, Results Flat for 3rd Grade ‘COVID Kids’”

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February 27, 2023

Education Week: “Students’ Early Literacy Skills Are Rebounding. See What the Data Show”

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February 7, 2023

The 74: “Using High-Quality Curriculum Doesn’t Mean You Can’t Still Have Fun Learning”

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January 13, 2023

NPR: “Can a middle school class help scientists create a cooler place to play?”

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January 6, 2023

News & Record: “After a numbing low, NC students now heading in ‘right direction’ in reading, math”

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January 5, 2023

CBS17.com: “K-3 students in NC make significant strides on literacy exams, DPI says”

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2022

December 20, 2022

District Administration: “Literacy Under the Lights: 10 ways to bring the community back together”

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December 14, 2022

The 74: “14 Charts This Year That Helped Us Better Understand Covid’s Impact On Students Teachers and Schools”

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December 14, 2022

The 74: “Learning Loss Is Worse than NAEP Showed. Middle School Math Must Be the Priority”

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November 21, 2022

Voicebot.ai: “SoapBox Labs Brings Child-Centered Voice AI to Dyslexia Detection Assessment”

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October 24, 2022

Education Week: “Two Decades of Progress, Nearly Gone: National Math, Reading Scores Hit Historic Lows”

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October 20, 2022

The 74: “Exclusive Literacy Data: Small Gains Since Last Fall, But No Reading Rebound”

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August 30, 2022

The 74: “Test English Learners in the Languages They Speak at School and at Home”

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August 29, 2022

WTKR TV NC: “News 3 investigates childhood literacy rates, raising money to give books to local kids for new school year”

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August 28, 2022

EdNC: “Elementary students made growth last year in skills that lead to reading proficiency, new data show”

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August 18, 2022

SHRM Blog: “The Great Resignation Skipped Us. Here’s why.”

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August 16, 2022

Forbes: “Curious About Knowledge-Building Curricula? Check Out This Website”

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July 20, 2022

District Administration: “Out-of-school STEM learning is much more powerful when it’s inclusive”

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July 19, 2022

Chalkbeat: “The state of learning loss: 7 takeaways from the latest data”

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June 28, 2022

The Preschool Podcast: “Early literacy strategies that stick with Darryl from Run-DMC and Makeda from Nickelodeon [Podcast]”

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May 24, 2022

Forbes: “States That Want To Boost Literacy Should Keep An Eye On Texas”

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April 24, 2022

Business Ecosystem Alliance: “Ecosystems in Education–Collaborating to Efficiently Serve the End User”

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April 18, 2022

KQED Mind Shift: “Weighing the best strategies for reading intervention”

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April 15, 2022

Fordham Institute: “Assessing a standards-aligned physical science curriculum”

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March 23, 2022

The Baltimore Sun: “National test scores show student gains from in-person learning in all but a critical group: new and pre-readers | COMMENTARY”

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March 15, 2022

NPR: “Two years ago schools shut down around the world. These are the biggest impacts”

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March 11, 2022

The Hub – Dallas ISD: “Students at Greiner and Anson Jones Elementary find success in reading and writing with a new program”

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March 10, 2022

NY Daily News: “Read it and weep: The new reading instruction emergency”

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March 10, 2022

WISH TV Indianapolis: “Study shows student performance plummeted during pandemic”

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March 9, 2022

New York Post: “Young students have suffered ‘alarming’ drops in reading skills during pandemic”

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March 9, 2022

The Daily Caller: “Childhood Literacy Plummeted Following Pandemic Shutdowns, Studies Show”

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March 8, 2022

The New York Times: “It’s ‘Alarming’: Children Are Severely Behind in Reading”

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March 7, 2022

Education Next: “The Education Exchange: Pandemic Hurt Younger Students’ Learning Worse, Amplify Data Suggest”

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February 28, 2022

The 74: “Our 12 Best Education Articles in February: Reflections on 700 Days of COVID Chaos, Setting a Bar for Unmasking in Schools, Burying Schools in Record Requests & More”

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February 24, 2022

The Daily Advertiser: “Reading scores improve slightly, but pre-COVID reading levels are ‘the wrong goal’”

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February 24, 2022

Wall Street Journal: “The School Shutdowns and Lost Literacy”

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February 23, 2022

K-12 Dive: “DIBELS data illustrates pandemic reading setbacks”

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February 22, 2022

ABC 7 Buffalo: “Children falling behind in reading”

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February 18, 2022

The Carolina Journal: “Report: Elementary students lag in literacy due to pandemic”

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February 16, 2022

The 74: “‘We Have First-Graders Who Can’t Sing the Alphabet Song’: Pandemic Continues to Push Young Readers Off Track, New Data Shows”

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February 16, 2022

Education Week: “More Than 1 in 3 Children Who Started School in the Pandemic Need ‘Intensive’ Reading Help”

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February 4, 2022

Literary Hub: “EXCLUSIVE: Watch Joshua Bennett Discuss A.R. Ammons’s poem “Cascadilla Falls”

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January 26, 2022

The Ross Kaminsky Show: “Susan Lambert and the Literacy Gap”

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January 19, 2022

K-12 Dive: “Report: Colorado reading law update boosts quality of literacy curriculum”

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2021

December 15, 2021

Chalkbeat: “How Denver plans to address a drop in early elementary reading scores”

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December 8, 2021

The SHRM Blog: “What’s the Best Work Perk of All? Contributing to the Social Good”

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November 13, 2021

Hechinger Report: ‘The Reading Year’: First grade is critical for reading skills, but kids coming from disrupted kindergarten experiences are way behind”

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October 20, 2021

Hechinger Report: “OPINION: Younger students were among those most hurt during the pandemic”

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September 2, 2021

EdSurge: “An Edtech User’s Glossary to Speech Recognition and AI in the Classroom”

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September, 2021

SIIA Education: “ED TECH SUCCESS STORIES”

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August 23, 2021

CNN: “Irish tech firm helps kids’ voices be heard”

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August 18, 2021

SoapBox Labs: “Can Speech Recognition Help Children Learn to Read?”

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August 12, 2021

FOX Chicago Broadcast Interview: “Pandemic widens literacy gap for students”

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August 3, 2021

T.H.E Journal: “More Students of Color at Risk in Reading After Pandemic”

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July 28, 2021

The 74: “Early Reading Skills See a Rebound From In-Person Learning, But Racial Gaps Have Grown Wider, Tests Show”

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July 28, 2021

K-12 Dive: “Reports: Math, reading progress slowed during first full school year of pandemic”

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July 20, 2021

EdNC: “The mCLASS reading assessment tool is back in North Carolina classrooms, but it’s going to look different”

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July 5, 2021

WBAL: “Baltimore students from all socio-economic backgrounds get a chance to ‘Amplify’ their learning skills”

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June 15, 2021

Language Magazine: “Using Evidence to Overcome Adversity”

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May 7, 2021

The Dallas Morning News: “How can a one-minute kindergarten test help teachers tackle the ‘COVID slide’?”

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April 20, 2021

Education Week: “How Teachers and Curriculum Will Shape Ed Tech’s Future: A CEO Makes the Case”

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March 24, 2021

The Hechinger Report: “OPINION: Children will need summer tutors to make up for pandemic learning loss”

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March 23, 2021

Education Week: “Most States Fail to Measure Teachers’ Knowledge of the ‘Science of Reading,’ Report Says”

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March 17, 2021

Axios: “How online education and tutoring could fight COVID learning loss”

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March 16, 2021

USA Today: “Students are struggling to read behind masks and screens during COVID-19, but ‘expectations are no different’”

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March 16, 2021

The 74: “Schools and COVID, a Year Later: 12 Months After Classrooms Closed, 12 Key Things We’ve Learned About How the Pandemic Disrupted Student Learning”

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February 25, 2021

K–12 Dive: “Reading gaps widen in mid-year data, especially for K-1 students of color”

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February 24, 2021

The 74: “One Year into Pandemic, Far Fewer Young Students are on Target to Learn How to Read, Tests Show”

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February 17, 2021

NBC Los Angeles: “Local Students Design Rovers in Mission to Mars Student Challenge”

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February 5, 2021

District Administration: “To save literacy, focus first on high-quality core instruction”

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February 4, 2021

The Hechinger Report: “5 ways schools hope to fight Covid-19 learning loss”

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January 5, 2021

The 74: “Science Matters Now More than Ever. The Time to Start Teaching It Is in Elementary School”

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2020

December 15, 2020

Education Week: “Students’ Reading Losses Could Strain Schools’ Capacity to Help Them Catch Up”

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December 9, 2020

Education Post: “How to Help Beginning Readers During the Pandemic”

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December 3, 2020

American Consortium for Equity in Education: “The Importance of Quality Curriculum With Industry Voice”

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September 29, 2020

The 74: “Beyond the Scantron: Ed Tech CEO Larry Berger on Why the Pandemic Is No Excuse to Abscond Accountability and ‘Disruptions Are Great Opportunities to Try Something New’”

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May 25, 2020

The 74: “Class Disrupted Podcast Episode 2: Why Is My Child Doing So Many Worksheets Right Now?”

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Getting Smart Podcast: “Larry Berger on EdTech Past and Future”

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Small district, big change: Patrick County’s journey with the Science of Reading

In rural southwest Virginia, Patrick County Public Schools—a small district with big ambitions—has redefined early literacy through a transformative approach to reading instruction.

Teachers and leaders are shifting long-held instructional practices and embracing a Science of Reading-based framework. With the dedication of instructional coaches like Sara Vernon and Callie Wheeler, this district is building classrooms full of proficient readers and shaping a new culture of reading.

This commitment to reimagining literacy instruction has earned Patrick County Public Schools the Science of Reading Star Awards District Captain award—a testament to the district’s vision for improved student reading outcomes.

Before: Reading instruction challenges

Before this shift, reading instruction in Patrick County matched familiar approaches across the country, grounded in programs like Jan Richardson, Lucy Calkins, and Fountas and Pinnell. Educators like Wheeler and Vernon initially relied on balanced literacy and whole language techniques, believing that increased exposure to texts alone could help children learn to read.

However, especially during the pandemic, they began to see students struggle—including, in Wheeler’s case, her own child—and begain to wonder if there might be a better way.

Vernon and Wheeler found their approaches lacking—until they found each other. When their paths crossed in Patrick County, they realized a shared need to re-evaluate their instructional approaches. Conversations with colleagues and research into the Science of Reading framework opened their eyes to new possibilities, sparking a commitment to overhaul literacy instruction in the district.

Building a coalition for change

Vernon and Wheeler were not alone in their vision. District leaders and teachers became eager collaborators. Together, they built a coalition for change, advocating for professional development and resources to support a district-wide implementation of evidence-based practices grounded in the Science of Reading.

Recognizing the need for expert training, they secured ESSER funds to attend the Plain Talk about Literacy and Learning Conference, which deepened their understanding of structured, evidence-based reading practices. This journey transformed not only Vernon and Wheeler’s methods but also those of their colleagues, building a strong foundation for the new approach.

Embracing Science of Reading-based best practices

With district support, Vernon and Wheeler led the selection and adoption of Amplify’s CKLA curriculum, which aligns with the Science of Reading. To extend teachers’ understanding, they offered podcast studies, professional development sessions on the research behind reading instruction, and LETRS (Language Essentials for Teachers of Reading and Spelling) training.

Teachers throughout the district quickly saw the benefits, with kindergarten students making tangible reading progress. The new curriculum emphasizes background knowledge, foundational skills, and a diagnostic approach that ensures each student’s needs are met.

Teachers previously grounded in balanced literacy practices began to embrace the change. Many began to see that teaching phonics and sound-first strategies brought faster and more meaningful progress in reading.

As Wheeler explained, they wanted teachers to fully understand the research behind CKLA and the Science of Reading—empowering them to support students more effectively.

Sustaining a culture of literacy and growth

Today, Patrick County is witnessing an inspiring literacy transformation. Continuous feedback sessions, classroom observations, and data-driven discussions are all part of an evolving system where educators feel encouraged to explore new ideas and take calculated risks.

The district’s openness to change and the collaborative spirit among teachers have been instrumental in creating a culture where educators feel empowered to enhance student learning outcomes.

Reflecting on their achievements, Vernon and Wheeler emphasize the profound impact of this district-wide change. As their assistant superintendent put it: “The worst thing we could ever do is to know that what we were doing wasn’t working and not change.”

Patrick County’s journey is a testament to what’s possible in even the smallest districts when leaders and teachers commit to bold, research-based reforms that truly put students first.

S1-02: Community and joy within K–8 science instruction: Desiré Whitmore

Promotional graphic for "Science Connections" Season 1, Episode 2 featuring Desiré Whitmore, focusing on community and joy in K–8 science instruction.

In this episode, we join Eric Cross as he sits down with physicist and science education specialist, Desiré Whitmore. Listen in as Desiré explains her work at the Exploratorium, a public learning laboratory. Eric and Desiré discuss finding passion in science, the importance of meeting students we’re they’re at, and K–8 science instruction with real-life connections. Desiré chats with Eric about her work on supporting the science of teaching science content at the Exploratorium museum.

Explore more from Science Connections by visiting our main page.

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Desiré Whitmore (00:00):

I think it’s really amazing when we can realize as teachers, like, no, our job is not to just enforce rules on our students, right? Our job is to help students to achieve more learning.

Eric Cross (00:37):

Welcome to Science Connections. I’m your host, Eric Cross. My guest today is Desiré Whitmore. Desiré has held positions as a science curriculum specialist with Amplify Science, a professor of laser and photonics technology at Irvine Valley College, and is now the senior physics educator in the Teacher Institute at the Exploratorium in San Francisco. Her current work is focused on providing support and professional development to middle and high school science teachers to help them teach through inquiry. In this episode, we discussed Desiré’s pathway into physics, the impact of educators in her life, and the importance of representation for students in the classroom. I’m so excited for you to meet my physicist friend, Dr. Desiré Whitmore. All right. So just like a superhero, STEM superhero, you have an origin story and so—

Desiré Whitmore (01:36):

How long is this podcast gonna be? ‘Cause, you know, I can talk for days, so you—

Eric Cross (01:40):

I know, I know! But it’s, it’s…so, OK. We can give us a highlight. So, you know, 30 minutes. But what would be the origin story? You can start from any point in time, but what’s that journey like?

Desiré Whitmore (01:51):

I’m gonna start at the beginning, when I was really young, just because I think it’s important. Neither of my parents were college-educated. My mother didn’t finish high school. My father went back and got a GED later. But my father’s grandmother, her name was Claudia Pairs, and she was a teacher, right? So when I was a kid, she actually kind of raised me from, I don’t know, until I was around seven or eight. And so she was very important in who I became, I think because she taught me that college is important and she taught me to think. She taught me to ask questions. She taught me how to ask questions. Just the Exploratorium likes to do. Which is why I fit so well here. She taught me to always wonder and always think about things. And I remember as a kid, she taught me to count and read and write when I was, like, three. And she would always have bubbles at her house. And I was obsessed with bubbles. I thought bubbles were the coolest thing in the world. And just how you can take your breath and create this thing that now you can see, and it’s your breath, right? It’s your breath inside of a bubble and it’s flying around and it has all these cool colors, and then it would fly up and then eventually just pop. And you’re like, where did it go? Now my breath is just up there. Not understanding, as a kid, but my breath is always everywhere. I didn’t understand any of that, but I understood that my breath was inside of a bubble. That’s my earliest memory of thinking about science, was from that. And she was not a science teacher. She was—I don’t even know what she taught. I think she was an elementary school teacher, maybe. She died when I was 12. So I don’t have super-strong memories or of understanding who she was, only that she raised me and what she taught me as a kid. But that in itself really helped me because then when I was in the environment that I was in at home with my parents, which was not at all the environment she provided for me, I always had the things she taught me in my head, right? So I was always asking questions. My mother hated it. I was always taking things apart and putting them back together. So I used to take apart TVs and VCRs and vacuum cleaners and telephones, and my mother’s like, “Oh my God, I’m gonna murder you.” And she tried a couple times, too.

Eric Cross (04:25):

Did you ever put ’em back together and realize you had extra parts? You’re like, oh, hi.

Desiré Whitmore (04:29):

Oh yeah. All the time. Yeah. Yeah. VCRs have a lot of extra pieces. You’re like, “What do you even…it still works. It’s fine.” <laugh> You know? And vacuum cleaners too. They had a lot of extra parts, <laugh> all the time. And TVs. I should not have been playing with TVs. But like I said, I didn’t have a lot of parental, guidance as a child. So, like, whatever—I’m opening up TVs.

Eric Cross (04:54):

There’s a lot of open inquiry going on in your household. Yeah. Unsupervised.

Desiré Whitmore (04:59):

Unsupervised. But I didn’t know what it was or what it meant as a kid. I mean, I used to put things in the microwave. I did so many microwave experiments as a child, trying to cook different foods or melt different things. And so I think those kinds of experiences, where I was allowed to just be curious, kind of shaped who I am today. And then I kind of got into…you know, when I was in school, I loved math. In 10th grade, I had my first Black teacher, he was my chemistry teacher. His name was Mr. Strickland. And I was like, chemistry is cool, dude. And he was not the best teacher, but he was fun. Like you were saying, he was me, and he was talking to us the way I speak. And he was so like, just kind of chill and happy-go-lucky, I guess. But he wasn’t…he hadn’t taught chemistry in a long time. So he wasn’t a very good teacher. And me and one other kid in the class were in love with chemistry. And so we would read the book and do all the homework and he’d be in class lecturing and we’re like, “That’s not right, Mr. Strickland, like, what are you talking about?” And then he’d be like, “Oh, really, Desiré? Do you wanna teach the class, then?” And I’d be like, “Yeah.” And so I would go up and I would teach my chemistry class in high school, because the teacher was trying to make an example out of me. But he was also, I think, willing to be like, “I really don’t know.” And I really appreciated that. That he wasn’t just like, “I know all of the answers and you’re wrong.” Like, he wasn’t being a jerk, right? Like, the fact that I said, “Yes, I do wanna teach it,” and he actually let me do it? That’s pretty dope. And then I liked physics in my senior year in high school, but I didn’t think it was where I was gonna go or anything. I loved music and I loved math. Those were my two subjects.

Eric Cross (06:51):

What was it about math that resonated with you?

Desiré Whitmore (06:55):

I think it helped me understand the world a lot better. I didn’t have strong science teachers, I guess, growing up. It was a lot of reading out of books or watching laser discs in class. That’s how old I am.

Eric Cross (07:12):

Laser discs.

Desiré Whitmore (07:13):

Laser discs. And you know, so there wasn’t a lot of…I moved around a lot as a kid. I didn’t have this straight curriculum. You know, in one year, in the third grade, I went to three different schools.

Eric Cross (07:25):

Mm. Oh wow.

Desiré Whitmore (07:26):

It was kinda hard for me to latch onto school. But with math, because I could look at math and actually understand the world in it, I could see how math can be used to describe how things work.

Eric Cross (07:40):

I almost imagine, especially with so much transition in your life, it helped make sense of things. You had a lot of transition going on, but you were able to understand the world through the process of math. And then this early exposure, it kind of reminds me my own story too. Because there were these books that would do these cross sections of a cruise ship or a machine; that’s what got me really into engineering. Kind of How Stuff Works. I would watch that on Nova, How Stuff Works. I’d always be fascinated. Even Sesame Street had a segment where they would show you crayons and how the dye was added. You remember that?

Desiré Whitmore (08:19):

Yep. Yeah.

Eric Cross (08:20):

Young Desiré, doing photronics…photronics?

Desiré Whitmore (08:24):

Photonics.

Eric Cross (08:24):

Photonics. Photonics at home with the microwave and all these other things.

Desiré Whitmore (08:29):

Sure. How ’bout that.

Eric Cross (08:30):

<laugh> Right. And then loving math. So, early, I could see this combination, sort of this alchemy, happening inside you. And then, how did that lead to you becoming a physicist?

Desiré Whitmore (08:46):

It’s not as straightforward as it seems it should be. It’s obvious to everyone. <laugh>. But it wasn’t obvious to me. ‘Cause I wanted to be a lawyer. You know, because my parents weren’t educated, they didn’t really know…both of my parents and their subsequent spouses when they broke up—so my parents and my stepparents—are all bus drivers. And so they don’t know what options are. Right? So for them it’s like, “You have to be—you can be a doctor. You can be a lawyer. ‘Cause you’re smart. I know you’re smart, so you’re gonna be one of those things.” And I was like, “I don’t wanna be a doctor. That’s not actually interesting to me.” I did wanna be a teacher when I was younger, because I knew that my grandmother was one. But yeah, I went in and I was like, “I’m gonna be a lawyer. I’m gonna be a lawyer.” And then I go to college and I was like, ‘Eh, I don’t. I hate writing.” <Laugh> Like, I love reading, but I don’t writing. So I don’t think I wanna be a lawyer. I love music and I love math. I was originally going to major in music and math, but then I went to community college because I missed my opportunity to go to university for…long story. And so I’m at community college and I was like, “You know what? I’m gonna just do something new. I’m gonna be a marine biologist.” So my major was marine biology, and then they’re helping me pick out my classes. And they had zero math there. And I was like, “Pardon me. I think there’s a mistake, but I’m not taking any math.” And they were like, “No, you’re done with all your math. For marine biology, you only need calculus. And you took all of that in high school, so you’re done.” And I was like, “No, this is not gonna work for me, dude.” So I continued taking calculus anyway and moving on in math. And then I realized that biology wasn’t what I needed, but I did love my chemistry and I loved my physics classes. So I asked those teachers—chemistry, physics, and math teachers in community college, my professors—”I don’t wanna be a marine biologist and I don’t wanna be a lawyer. What do I do? What do you think I could study? I really like chemistry and math and physics.” And so all of them, all three of these professors told me, “Oh, it sounds chemical engineering would be good for you, so you should be a chemical engineer.” And I was like, “OK, cool. No problem.” That’s what I did. So I got my degree in chemical engineering. Right. And I finished community college, studying chemical engineering. I was like, “This is really cool. This is a lot of fun. I love engineering.” And then I transferred to UCLA as a chemical engineering major. And I was like, “I hate this.” <Laugh>. “I hate it a lot.” It was just…

Eric Cross (11:07):

What was it about chemical engineering that you were just not feeling anymore? What was it that just made you go, “nope”?

Desiré Whitmore (11:12):

It didn’t—at least the way it was taught to me—it wasn’t as as…exploratory, I guess. There wasn’t a lot of theory in it. There was just a lot of “OK, pull out a ruler and you’re gonna draw a thing and then this is how you’re gonna build a reactor.” And it didn’t seem very scientific to me. The science was missing. And don’t get me wrong, I understand, now that I have a degree in chemical engineering, that it’s not that chemical engineering is not scientific. But it’s that you build up the science and then you don’t focus on it. You focus on the engineering aspect of it. Which is, you have the science and the scientists will work on that aspect. But then how can WE do kind of larger batch chemistry. And for me, that was just less interesting. It was a lot of pushing buttons and just plug-and-play equations stuff. Instead of diving into first principles of why things happen in chemical engineering. There was no “why things happen”; it was “this is what happens, so this is the next step.”

Eric Cross (12:25):

You had to go so far into your academic career to realize that this is what chemical engineering is. And we were talking about representation, and not having examples or parents; your families were bus drivers. My mom was a receptionist and executive assistant, things like that. And I was the first of many, like you…we kind of had to go through and invest all this time and money to finally get to this place to realize, “This ain’t it.”

Desiré Whitmore (12:58):

This is not for me, yeah.

Eric Cross (12:59):

This is not for me. That was a long journey to get to that point.

Desiré Whitmore (13:03):

It was. Especially because I went through community college and I took a long time in community college, ’cause I was working full-time. So I was working full-time, going to community college. Took me a while. And then I finally get to UCLA. I’m like, “Yeah, I’m finally gonna get my degree and go make money!” And then I was like, “Ooh, no.” I mean, I could go and make money, don’t get me wrong. I could have graduated and made a ton of money. But I was not happy at all and I did not enjoy what I was doing. So, while I was in undergrad, I realized I don’t wanna do chemical engineering anymore. But what do I wanna do? But then I was taking…I took a quantum mechanics class. And that class blew my whole mind. And I was like, “This is the coolest thing that I’ve ever learned in my life, and this is what I wanna do.” And so I went and talked to my professor and I was like, “Can I work for you? Can I do research? Because this is amazing and I wanna do this.” I felt it was too late for me. I had been in school for so long and I was already kind of burnt out. So I was, “I’m not going to change my major. That’s just outta the question for me right now. It costs so much money for this degree and I don’t have—I’m not just gonna waste my time and keep working all these jobs.” So I had three jobs in college. And it was like, I worked at Radio Shack, I did research for this professor, and I worked in the library, the chemistry and physics library.

Eric Cross (14:28):

I love the fact that we’ve talked about laser discs; you said Radio Shack; and we talked about the analog internet of the encyclopedia salespeople. And I know all of those things. And I’ve been through all of those things together.

Desiré Whitmore (14:43):

Just in case people don’t know how old I am. <Laugh>

Eric Cross (14:47):

For our listeners who are way younger, yeah, this is how we grew up. This is how we—these things are extinct now. There’s this element of this kind of cultural connection. I think that we experience that. It kind of it flies under the radar. People don’t really realize it until you’re in an environment that’s different from what you’re used to. And you realize that, “Oh wow. this is not what I’m used to.” And the things that I’m finding funnier, the things that I connect with, it’s not what everybody else connects with. And as a teacher, it’s the same thing, right? Like, we go in the classroom and you know, you and I are rapping about laser discs and Radio Shack and I’m trying to talk to my kids about it. And they’re like, “Yo, Cross, what is that? Are you gonna give us a history lesson? What are these things?”

Desiré Whitmore (15:35):

Yeah.

Eric Cross (15:36):

And I found myself having to stay connected to pop culture, because I teach 12- and 13-year-olds all day. And it’s great for keeping things relevant for my students. But when I talk to my friends that are my peers, they’re like, unless they’re a teacher, they’re like, “I got no idea what you’re talking about.”

Desiré Whitmore (15:55):

Yeah. I have a friend who’s also a middle-school teacher and she’s always coming to me with all this. I’m like, “What are you talking about?” She did the Glow-up Challenge, but she did the Glow-down Challenge. So she invented a new thing. She’s like, “No, I couldn’t do Glow Up ’cause that’s too much. So I did the Glow-Down Challenge.” And it’s the cutest thing ever. And the students think it’s amazing. And I’m like, “That’s awesome. But I have no idea what the point of that is.” <Laugh>

Eric Cross (16:21):

And there’s this theme, too, that when we talk about teaching kids STEM, there’s this soft part of it, this relational piece of it that you mentioned, of this connective aspect that in a certain way kind of even superseded the content knowledge that your teacher even had at that point, where you’re going up and teaching the class. But just the fact that someone looked like you or spoke like you or connected with you in a certain way made a big difference to who you are as…well, the trajectory of where you went.

Desiré Whitmore (16:57):

Yeah.

Eric Cross (16:57):

“I like chemistry. It resonates with me.” And it’s something I think can get lost. And I think just to kind of a good segue, I use Amplify my classroom, and one of the reasons why is because of the representation that is in these videos. And you were part of crafting this for…was it the fifth grade?

Desiré Whitmore (17:21):

I mean, it was K–8. So I was—

Eric Cross (17:23):

OK, so you were doing the whole thing.

Desiré Whitmore (17:24):

Yeah, I was a part of the K–8 science team. My title was science curriculum specialist. But in reality I was hired to do the engineering internships, mostly. Which are middle school. And to be a sim developer. So sims K–8. I worked on several of them in both middle school and elementary. Yeah.

Eric Cross (17:47):

What was that like for you? When you were designing curriculum? ‘Cause as a teacher, it’s, you know, I think with teachers it’s kind of…I would consider myself, if I was gonna use hip hop as a metaphor, I’m more of a DJ than an MC. Where I wanna remix things that exist, versus, I don’t wanna write the lyrics in freestyle. So I don’t want to go and write the curriculum completely; I wanna take something that’s solid and then I want to go ahead and remix it. You are great at both. What was the process for you, being on that team, designing? How did you go about making, “OK, we’re gonna create this experience for kids”?

Desiré Whitmore (18:25):

It was, it was amazing. I learned so much, so much. It was the best job I had before I came to the Exploratorium. The process was amazing, because it wasn’t just me, right? It wasn’t just me. It was a whole team. And each unit had its own team. So we had a scientist, which I was the scientist we had. So we had a scientist; we had a literacy specialist, because it was really important to increase science literacy so that students understand not just that science exists, but “What are the terms that are used in science and how can I speak and act a scientist? What are the things that scientists actually do in their real life?” Then we had an assessment specialist and then we had a simulation specialist. And so, on the units that I was on, sometimes I was both the sim developer and the scientist, or sometimes I was just the sim developer and I got to work alongside another scientist, which was always fun. And so it was really nice, because I was working alongside master teachers. People who had been teaching for years, and they were able to help me better understand. ‘Cause I’ll come in and I’ll be like, “Yeah, there’s a unit on light waves, let’s come in and teach this unit on light waves!” <laugh> I was the sim developer and scientist on that unit, and there was another scientist working on the unit, but they were like, “Well, Desiré literally builds lasers, so I think she should be the science developer.” So we kinda had two science developers on that one, which was fun. But I come in and she’ll come in and she’ll be like, “Yeah, I think this is where we wanna go and this is what we wanna teach.” I’m like, “No way! Like, that’s not accurate, right?” And so I can come in, but then I’m coming in with all this crazy lingo, right? I’m up here. But then also I have taught kids about lasers and optics and photonics my whole career. So I’m also very capable of bringing it down to where kids need it to be. What I don’t know is how effective that is, right? When to do it and when not to do it. When to bring the level up; when to bring the level down. And so working alongside these other teachers and assessors really helped me to do that. And so for me it was just two years of deep learning experience. I learned—every single day at work, I learned something new. Which is something that I value and I’ve wanted in my career, my whole life. We made active decisions in that room. Like, “We want to interview scientists who are scientists of color or who have different abilities or who have different representations in all kinds of ways.” Right? And then we also have these fake internships, or not even the internships, but just in the general units. And we actively wrote scripts for those. And we actively wrote in those scripts, like, “This is a Black woman. This is an Indian woman. This is a Jewish man in a wheelchair.” Like, we specifically dictated exactly who we wanted in these videos, because we knew that representation was super-important and we knew that we wanted students to be able to connect.

Eric Cross (21:35):

Right. One of the things, I appreciate what I’m hearing a lot in that is the amount of intentionality that went into this. But even now as you’re reliving it, you’re still almost iterating on how could we improve it or how can we make it different or reach more people. And I think that goes towards when we’re talking about including more people and inclusion. Like, it’s not a binary thing. You’re always modifying; you’re always iterating; you’re always redesigning and improving to be more inclusive, to reach more students. Because you know, to your point, part of it is, “Yes, we wanna do this really awesome science curriculum,” but the other part of it is there’s more to it than just your content. And I think now more than ever…I use—we just finished the food bar unit. Metabolism. And in there there’s a simulator. They always ask me when I show the videos, “Are these, are these real people? Are these real situations?” And I tell ’em, “Well, the story is real, but these are all fictional actors. But what’s actually happening happens. It’s real.” And they get really into it. And I think one of the other things is with your simulations—especially the engineering units—there’s no one right answer. And so my students who want to go, “Mr. Cross, I wanna make the best bar! Perfect 10, best taste, cheapest!” And I’m like, “All right, good luck!”

Desiré Whitmore (23:06):

Yeah. Go do that.

Eric Cross (23:09):

Casue there’s something called trade-offs! It could happen! And they’re like, they’re trying. They get into the code. They try to open up the Inspect Element, when they feel like hackers.

Desiré Whitmore (23:17):

Yeah, they do. But these kids like, they’re so smart and they’re so resourceful. And I’m just thinking like, maybe that’s how we challenge them more, right? Sometimes we can give them these kinds of things where it’s like, “Go and create a program, ’cause that’s the level you’re at <laugh>. Go and create this program to do something similar that’s related to the work that we’re doing.”

Eric Cross (23:38):

I’ve had some of my own students redesign—I have one student who redesigns every assessment I give him. I give the project; I give the options for the final goal; and he always chooses—if I give three options, he always chooses option four. If I choose two options, he’s choosing option three. And so he’ll go into Google Sheets, he’ll pull all the data and then he’ll construct his own kind of spreadsheet with all the probabilities of different things.

Desiré Whitmore (24:06):

You tell this kid to make a GitHub right now <laugh> so that he can get a job as soon as he’s done with high school. <laugh>.

Eric Cross (24:12):

He’s amazing. And we did this one project where students had to design a Netflix show to show their understanding of metabolism. And they had to do four episodes. So I gave him a template. It’s not from me; it’s from, I think, EdTechPicks.org or something. And it looks like the whole Netflix splash page. They took photos, did the whole deal. He created NOTflix. Everyone else did Google Slides. His Google Slides was interactive. So when you clicked on different boxes, it actually took you to the next splash page of that show. I mean, it was….

Desiré Whitmore (24:48):

That’s fantastic.

Eric Cross (24:49):

It was, it was. I recorded his presentation. It was brilliant.

Desiré Whitmore (24:53):

But that’s amazing. And that speaks to your strengths as a teacher and why you’re an amazing teacher. Because you see the students and what they’re trying to do and you work with them; you meet them where they are. Right? There are so many teachers who would just be frustrated with that student. And it’d be like, “No, these are not your options. Your option was to do what I told you to do.” And there are many teachers who would do that. And I think it’s really amazing when we can realize as teachers, “No, our job is not to just enforce rules on our students. I mean, that is part of the job, because that’s what school was when it was created. But our job is to help students to achieve more learning in what we’re trying to do. And so the fact that you are so good with this student and that you encourage him to go above and beyond when he can, I think it’s so amazing.

Eric Cross (25:49):

Well, that brings me to my favorite group, organization, and the phase of your career of where you are now: The Exploratorium. And I wanted to kind of rap, talking about what you do now. Because the Exploratorium—I tell people, they go, what is that place? And maybe you can tell us what it is and then what you do. But for me, I’ll just tell everybody: It’s Disneyland for science teachers. And I love going there. I not only love going there because of what I receive from it professionally. Many of the PDs, I don’t even call ’em PDs—just communal learning experiences, that I’ve had that have been led by you and Lori and, and Tammy and the rest, and everybody that’s there have been incredible. And I have so much fun. Emotionally, I get excited when I go. When I’m on the plane, I’m like, “Here we go!” And then we go and we’re making fudge or we’re blowing darts with marshmallows across the room in the theme of Boba Fett. There’s just these rad things that are going on there. And it’s not like anything I’ve ever experienced before. So maybe we can close with talking about what the Exploratorium is, what you do there, for people who’ve never been and have been a part of it.

Desiré Whitmore (27:19):

I’m gonna give you what my definition of the Exploratorium is.

Eric Cross (27:21):

That’s what we want.

Desiré Whitmore (27:22):

So, the actual definition is, we are a public learning laboratory. We are known as the Museum of Art, Science and Human Perception. Cool. But, like, what does that all mean? Right? And I think your description of the Disneyland for science teachers, I think that’s a perfect description. ‘Cause for me, I tell people like, “Oh, I wanna go to the happiest place on earth.” And for me, that is the Exploratorium. And yes, I work there, and yes, it’s still true for me. So the Exploratorium is this huge museum. It’s an interactive science museum. And art—we have a lot of art. And it’s all about learning through doing. It’s not about learning science by going up to an exhibit and reading the little paper next to it. It’s like, no, you go up to an exhibit and you interact with it and you teach yourself science. The goal of the Exploratorium is really to help people understand that learning science, doing science, isn’t reserved for only scientists. Doing science is something that everyone in the world should and does do. And so helping people understand that everything we do is science is kind of the point of the Exploratorium to me.

Eric Cross (28:35):

Even the building itself…one of the other cool things too is, for people that don’t know, it’s the size of Costco or two.

Desiré Whitmore (28:43):

Yeah. Yeah.

Eric Cross (28:44):

It’s immense! And even the building itself teaches. Like, you have that whole workshop, dead-center in the middle of the floor where they’re designing things. It’s like inside-out. And then I remember going to the one experience where I think it was Eric who showed us that it’s one of the few facilities that is actually cooled by the Bay water. And there’s only a couple of those in the state that can do that. And it has a platinum rating, something wild that. So even just the building itself…everything that if they can extract every ounce of science teaching in that, it’s in there. And you are in a very important program for me. And can you talk a little bit about maybe what you’re doing in T.I.?

Desiré Whitmore (29:33):

So I am in the Teacher Institute. I’m a physicist in the Teacher Institute. And the Teacher Institute is a group of teachers and scientists. And our job is to basically support middle school and high school science teachers and teacher leaders in the state of California, but science teachers around the world, in their pursuit of science teaching. And by support, I mean we provide professional development. We provide other things, communities of practice, and we go and do workshops in certain places. We go to India to teach Tibetan monks and nuns science. And we go to Costa Rica to teach teachers all over the country of Costa Rica about science. And so our job is really, to help science teachers feel more secure in their science teaching and help to retain them in the field, because a good science teacher is so important in helping our students thrive. And so our job—and we take this very seriously—is to help science teachers thrive. And we are made up of PhD scientists and veteran classroom teachers. So we have on the one side teachers who have been teaching middle school or high school for years. One of my coworkers, Zeke, who I work with the most, he was a high school physics and environmental science teacher for 21 years before coming to the Exploratorium. And then me, I was never a classroom teacher. I was a professor; I was a physics professor at a community college, and I was a researcher. So my deep knowledge of physics and current knowledge of physics—or knowledge of current physics—combined with Zeke’s extremely experienced pedagogy is really how we work together as a team. And it’s not just Zeke, right? We’ve got a geologist on the team, Eric Muller. We’ve got Tammy, who’s a middle-school bio teacher. We’ve got, Julie Yu, who is a chemical engineer, PhD, and also a prior middle school teacher, former middle school teacher. We’ve got Hilleary Osheroff, who was a PhD biologist who used to work at the American Museum of Natural History. We’ve got Lori Lambertson, who was a middle-school math teacher. And so, you know, we all come together to bring our experiences both in and out of the classroom and in and out of the research lab to provide teachers with the best inquiry-driven stuff we can. And we’re very—we’re so equity-focused, because we believe that that’s important, right? We know that the impact of our work is, I think, why most of us are here. It’s why I’m here. In undergrad, my grad school, and my postdoc, I would go into classrooms. I would go into science museums and teach science to people. And I probably reached out to maybe…over that whole time, I would say a couple thousand people, right? Maybe a couple thousand people total. That’s great. But over 15 years of reaching out and only reaching a couple thousand people, that’s rough, right? And now I’m at the Exploratorium, and I know that if I reach one teacher, right? If I can teach one teacher…let’s say you. How many students do you have in your classes a year?

Eric Cross (33:11):

Two hundred a year.

Desiré Whitmore (33:12):

You have 200 students a year that you teach. So if you teach for 10 years, that’s 2000. That’s 2000 students. So I have, by teaching you today, assuming that I’m actually teaching you something that’s gonna be useful for you—

Eric Cross (33:29):

You do! And you are!

Desiré Whitmore (33:30):

You are going to be impacting these 2000 students over the next 10 years. And of course you’re gonna be in teaching for much longer than that. But let’s just say in 10 years, that payoff is so much higher, right? And you’re one teacher. But I have 30 of you in my workshop! And so if all of these 30 teachers each teach 2000 kids over the next 10 years, then I’m actually doing something. I’m actually changing the way that students see science, through changing the way that you see science. Right? And so I take my job very seriously, as we all do. Like, we’re so invested in our teachers. And it’s not that we don’t care about students, ’cause we absolutely do. But we understand that without good teachers, students aren’t going to be able to thrive, as often as they would otherwise. I was able to do it somehow. But I’m one. There are so many other kids who could have gone into science who didn’t because they felt they never connected to it. So our job is to try to help teachers connect to it. And an important part of that is allowing you all to experience science as a learner. We want you to play and have joyful experiences. We want you to enjoy science and to try to think about it from the perspective of your students. Walk in their shoes. So that when you then go back to your classroom, you are able to think about like, “Oh yeah, you know, my students totally asked the same question that I asked, or that another teacher asked in the workshop because they had the foresight to think about that’s what my students would ask.” Right?

Eric Cross (35:02):

Well, I think it’s really effective to create empathy for the learner. Because I find myself in that position. I don’t know if some kind of memory displacement field happens to me when I sit in those workshops, but Hillary will ask a question that I know the answer to and I’m like, “I don’t want to answer the question. I don’t—I might be wrong.” And I teach the subject! And I embody what it’s like to be a student. And when I leave, I might have to go back and reference exactly what the lesson was, but I remember how I felt when I didn’t know. And very rarely as teachers do we get put in positions like that. And so it helps me be in the position of my students emotionally, of what it’s like. Even even the intentionality of how do you ask questions and not showing an affect on your face when somebody says the right answer or the wrong answer.

Desiré Whitmore (35:55):

Well, I’m still learning that. I’m not great at it. Julie is the mast.

Eric Cross (35:59):

Julie’s got it nailed.

Desiré Whitmore (36:00):

I’m still trying to learn from her. She’s amazing. And I really would like to get there one day. But I’m still not there. I’ll be like, “Oh! Oh! Well, that’s…”. I have a terrible poker face. So I’ll be like, “Oh yeah, but you think that? Maybe…”. That’s a piece of it that’s really important, right? It’s this not giving away the answer, even when you have the right answer. Allowing people to ask the questions and explore and become invested in the problem, before giving away the answer. That’s something that I learn here at the Exploratorium. And like I said, I learn every day. And it’s something that I think is so important for us as teachers to learn and try to implement. Because oftentimes you’ll come and you’ll have students who are like, “I’m too stupid. I don’t know the answer.” And then somebody else will say the answer, and then the student is like, “Yeah, I was right. I’m too stupid.’” But it’s like no! But if you have that student actually think about it, then the student—once they do hear the right answer—they might be like, “Oh yeah, that would make sense.” Instead of “I’m stupid.” It’s like, no, this is, “I explored this and I figured it out on my own.”

Eric Cross (37:08):

Things keep coming back to how this experience and the process of them learning science even outweighs the content of it. ‘Cause the content is almost easier to share, it’s easier to get, you can look it up really quickly. But in your story and in many other people’s stories, the exposure, the experience, how they’re going through that process—I know that’s something that I’ve learned a lot in just watching. Not teaching science, but actually the science of teaching. Sitting in the workshops and watching how we’re treated as students, how you interact with us, and then being able to take that back to the classroom. And just to add onto the value that it’s created, I think one thing that it’s also done is given us community. And in addition to being able to impact students, it’s also been able to build resilience in teachers. Because we as teachers can feel very isolated. And especially now when things are incredibly difficult, and every teacher’s experiencing Covid and shutdowns and low staffing across the country in different ways, when you don’t feel you have community or people that you can connect with, it just makes everything feel exponentially harder. And you’ve done a great job at being able to build community with us in our community of practice. The Exploratorium has been able to do that. And it’s something that I’m super-grateful for probably more than anything else is that through these last two years, being able to connect really made me feel like, “OK, we’re gonna be able to do this.” And it’s not just about Cross or my other teacher in eighth grade or my sixth grade teacher who’s doing this. That message, I think, is really, really important. I wanna ask this: Was there a teacher or an experience that impacted you or inspired you throughout your educational career? You know, kindergarten all the way to college? Was there a moment or a person or anything that that really stuck with you, that you felt maybe influenced who you became? Met you where you were at? I know you mentioned your chemistry teacher at that point, but is there anyone else, or was it that person that was really the person who sticks out for you?

Desiré Whitmore (39:21):

There actually have been a few. Of course, the first is my great-grandmother, Claudia Pairs. But I think in the fourth and fifth grade I had the same teacher. She stayed with us going from fourth to fifth grade. And fourth grade was a new school for me. New town. I was the only Black child in the school, me and my sister. And my teacher recognized that I had no real help at home, I guess? And she really kind of…she saw that I was really smart. She would give me extra assignments when she could tell I was bored. It meant that someone outside of my house cared about me in a way that I didn’t feel cared about at home. Her name is Ms. Comet. Mrs. Comet.

Eric Cross (40:11):

Like…comet?

Desiré Whitmore (40:13):

Yeah. Mrs. Fran Comet. And I’ve tried looking her up as an adult and I can’t find her. But I work with so many teachers, and I know how hard teaching is and how degrading it can be…or demoralizing, I guess, to not be appreciated. And so I know what it feels to me when a student has reached out and shown me like, “Hey, I’m now in dental school,” or “I’m now getting a PhD in science,” and I’m just like….

Eric Cross (40:40):

I got a message this morning on Instagram from a student. And none of my students use their real names in their Instagram handles. So I got a message from Moonshine. <Laugh> And I was a seventh grade teacher. And through deduction, deductive reasoning, I figured out who it was. This person’s now in college and they responded in that…you know, you get one of those every once in a while. And I feel it just fills your tank. It’s just so important that we—it’s funny because, kind of to your point, we don’t realize who or how we’re making impacts on people. And in what ways. We just know that we are. And I tell other teachers, I said, “You have one of the few professions where you fall asleep worrying about other people’s kids.” And it’s the words that we speak, the things that we do, people are always watching. I know, no pressure, right!? Hopefully, someone listening can find Ms. Comet.

Desiré Whitmore (41:37):

Ms. Comet. Teacher at Buena Vista Elementary School back in the ’80s. But your talk about this impact, it reminds me of the thing I wanted to say, but I didn’t. But I’m gonna tell you right now. I mentioned how science was not a priority when I went to school, in my hometown. That’s Lancaster, California. But recently I got a phone call from a family friend and she was so excited. And she called me to tell me that her daughter was super-excited when she picked her up from school. Because I was in her classroom. She said, “Auntie Desiré was in my class today! And she works on lasers! And she does spectroscopy! And I wanna learn about spectroscopy now. So can we call Auntie Desiré?” And I was like, “Wait, what?” My friend was kind of confused. She’s like, “Desiré didn’t tell me she was in town.” She had no idea why her daughter was saying I was in her classroom, ’cause I was not physically there. And then I had to put the pieces together and I was like, “Oh my God, your daughter’s in eighth grade already.” It made me feel really old, ’cause I know this girl from a little baby. But I was like, “Oh my God, that’s the eighth grade unit on light waves for Amplify that I wrote, and I’m featured as the scientist.” Because we have real scientists in the units. And they featured me in that one, in my laser lab. And so this little girl who knows me really well, who lives in my hometown, is seeing representation in science. She doesn’t necessarily know I’m a scientist. She knows that—I don’t know what she knows about me. She just knows I’m Auntie Desiré and, you know, I like gumbo at Christmas. That’s what she knows about me. <Laugh>. And so she comes back and she’s so excited ’cause now she knows so much more about me. And she knows that if I can do it and I came from where she’s at, she can do it too. And she was super-excited. And I was just…it brought me to tears. I was just crying in the car. I was driving <laugh> at the time and I was like, “This is amazing. Work that I did is teaching you and all of your friends in this tiny little town that you live in. And that to me is so important because now this little girl knows that, like, she knows me as just a normal human right. Who likes Star Trek and Star Wars and The Owl House. And now she’s over here like, “Oh my gosh, this normal human wrote the science curriculum that I’m learning from.” Which I think is just so fantastic. And it really brought home for me kind of the importance of my work and why I’m doing what I’m doing. And that’s pretty awesome. And I get messages from Instagram, you know, from teachers who are like, “Hey, did you work on this? ‘Cause you were featured in the video, but did you write this light waves unit?” And I’m like, “Yeah.” And they’ll tell me, “I have students, this is their favorite unit. I’ve gotten notes from students saying, ‘This was my favorite unit in all of middle school.’” And I’m like, “Ohhhhhh!”<Laugh>

Eric Cross (44:33):

That story just gives me chills. Because I just can imagine how surreal that must feel. And you’re directly making that impact on those kids. And I’m glad that you shared that story so that everyone can hear it, because it’s a powerful story and I lived—I feel I was living it through you, just now, as you were discussing it.

Desiré Whitmore (44:54):

Yeah.

Eric Cross (44:54):

And I feel that way in the classroom to a small degree, because I get to have—when my students create posters of scientists that we don’t typically see, I’ve got you on my list of scientists, and I’m they’re like…And I’m like, “I can call her!” Like, “Mr. Cross, you KNOW her?!” I’m like, “Yeah, she’s a friend of mine! I was talking to her the other day!” And they’re like, “Whoa. She works with lasers?!”

Desiré Whitmore (45:17):

<Whispers> I do.

Eric Cross (45:18):

Desiré. I’ve held you for so long and—

Desiré Whitmore (45:23):

Yes, I’m sorry! I told you, I talk so much! I’m a teacher!

Eric Cross (45:26):

No! No, no, no, no. It was great! I wanna honor your time. Can you tell everybody where they can find out more about you again?

Desiré Whitmore (45:33):

So first off, you can find me on Twitter at Darth Science, D A R T H S C I E N C E, and you can also find me at Instagram at Dr. Laser Chick: D R dot laser chick. Even though I don’t post on Instagram that much. I also have a website, which is laser chick dot net. I’m still working on it. It’s not the best website yet. But, you know, it’ll, it’ll be better in the future.

Eric Cross (46:02):

Would you be willing to come back later on in the year and do a part two?

Desiré Whitmore (46:07):

Oh, for sure. Yeah. So I can actually finish telling you the story of how I got into physics! ‘Cause I totally didn’t. ‘Cause I’m all over the place.

Eric Cross (46:15):

So, everybody, cliffhanger! Next time she comes back, she’ll continue to tell us the story. Desiré, thank you so much.

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What Desiré Whitmore says about science

“I think it’s really amazing when we can realize as teachers… our job is not just to enforce rules on our students… our job is is to help students achieve more learning.”

– Desiré Whitmore

Senior Physics Educator, aka “LaserChick”, Exploratorium

Meet the guest

A Southern California native, Desiré earned an associate of science from Antelope Valley College, a bachelor of science in chemical engineering from UCLA, and a master of science and Ph.D. in chemical and material physics from UC Irvine. Her research focused on developing very fast laser and microscope systems that could capture molecules vibrating and rotating in real time. She was a postdoctoral fellow at UC Berkeley, where she designed and built attosecond lasers (the fastest laser pulses, which emit x-ray light, ever measured). At the Lawrence Hall of Science she wrote an all-digital K–8 science curriculum (Amplify Science), which aligned to the NGSS, with the Learning Design Group (LDG). Desiré left LDG to teach hands-on laser technology and physics courses at Irvine Valley College before joining the TI staff. She is the proud mom of Stella, a four-year-old boxer-pit mix. In her spare time, Desiré is restoring her 1967 VW bug.

Person with curly hair wearing a blue jacket, smiling at the camera with a blurred background.

About Science Connections

Welcome to Science Connections! Science is changing before our eyes, now more than ever. So…how do we help kids figure that out? We will bring on educators, scientists, and more to discuss the importance of high-quality science instruction. In this episode, hear from our host Eric Cross about his work engaging students as a K-8 science teacher. Listen here!

You might also like:

Podcast cover featuring Eric Cross smiling. Text reads: "Science Connections. Season 1 | Episode 0. Eric Cross. About Science Connections: The Podcast." Science-themed graphics surround the text.

Science Connections Teaser

Listen now! Science Connections Trailer Episode

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Find Desiré

Check out more about Laser Chick here!

Black background with the word "exploratorium" in white. The letter "O" is stylized as a large circle intersecting the word.

Exploratorium

Learn online or visit the museum!

Two books titled "The Knowledge Gap" and "The Writing Revolution" by Natalie Wexler, beside a portrait of a woman with short, curly hair and a blue top.

Leadership and literacy brunch with Natalie Wexler

with Amplify and Riverside USD 

Thursday, February 27, 2020

9:30–11:30 a.m. PST

Location:
Benjamin Franklin Elementary School – Library
19661 Orange Terrace Parkway
Riverside, CA 92508

Registration deadline: Space is limited at this free event! RSVP by February 20 to secure your spot. 

Who should attend: Supervisors, ELA and reading directors, curriculum coordinators, and principals. 

Register now!

About the event

Join us for a free brunch, author talk, and book signing with education writer and author Natalie Wexler on February 27 from 9:30–12 a.m.

During our time together, Natalie will discuss the latest research around reading, writing, and engagement in elementary school, along with the key findings of her book The Knowledge Gap: The Hidden Cause of America’s Broken Education System—and How to Fix It (2019).

As our guest, you’ll:

  • Meet and hear from education writer and author Natalie Wexler.
  • Mingle with other district leaders from Riverside USD and surrounding areas.
  • Enjoy a delicious brunch with colleagues.
  • Leave with a signed copy of Natalie Wexler’s book The Knowledge Gap: The Hidden Cause of America’s Broken Education System—and How to Fix It (2019).

Agenda:

9:30 a.m.: Arrive, check in, and visit our brunch buffet.
10–11 a.m.: Hear from Natalie Wexler
11–11:15 a.m.: Q&A with Natlie Wexler
11:15–11:30 a.m.: Book signing

Banquet room set up for an event with round tables, black chairs, floral centerpieces, and place settings, next to large windows and doors overlooking an outdoor patio.
A woman with short curly blonde hair is smiling next to the cover of the book "The Knowledge Gap" against a background with blue, yellow, and orange curved stripes.

Natalie Wexler

Natalie Wexler is an education writer and the author of The Knowledge Gap: The Hidden Cause of America’s Broken Education System—and How to Fix It (2019). She is also the co-author, with Judith C. Hochman, of The Writing Revolution: A Guide to Advancing Thinking Through Writing in All Subjects and Grades (2017) and a senior contributor to Forbes. Her articles and essays have appeared in The New York Times, The Washington Post, The Atlantic, and other publications. Before turning to education, Wexler worked as a freelance writer and essayist on a variety of topics, and as a lawyer and legal historian. She lives in Washington, D.C.

Submit this form to register for the event!

Two books titled "The Knowledge Gap" and "The Writing Revolution" by Natalie Wexler, beside a portrait of a woman with short, curly hair and a blue top.

Leadership and literacy brunch with Natalie Wexler

with Amplify and Riverside USD 

Thursday, February 27, 2020

9:30–11:30 a.m. PST

Location:
Benjamin Franklin Elementary School – Library
19661 Orange Terrace Parkway
Riverside, CA 92508

Registration deadline: Space is limited at this free event! RSVP by February 20 to secure your spot. 

Who should attend: Supervisors, ELA and reading directors, curriculum coordinators, and principals. 

Register now!

About the event

Join us for a free brunch, author talk, and book signing with education writer and author Natalie Wexler on February 27 from 9:30–12 a.m.

During our time together, Natalie will discuss the latest research around reading, writing, and engagement in elementary school, along with the key findings of her book The Knowledge Gap: The Hidden Cause of America’s Broken Education System—and How to Fix It (2019).

As our guest, you’ll:

  • Meet and hear from education writer and author Natalie Wexler.
  • Mingle with other district leaders from Riverside USD and surrounding areas.
  • Enjoy a delicious brunch with colleagues.
  • Leave with a signed copy of Natalie Wexler’s book The Knowledge Gap: The Hidden Cause of America’s Broken Education System—and How to Fix It (2019).

Agenda:

9:30 a.m.: Arrive, check in, and visit our brunch buffet.
10–11 a.m.: Hear from Natalie Wexler
11–11:15 a.m.: Q&A with Natlie Wexler
11:15–11:30 a.m.: Book signing

Natalie Wexler

Natalie Wexler is an education writer and the author of The Knowledge Gap: The Hidden Cause of America’s Broken Education System—and How to Fix It (2019). She is also the co-author, with Judith C. Hochman, of The Writing Revolution: A Guide to Advancing Thinking Through Writing in All Subjects and Grades (2017) and a senior contributor to Forbes. Her articles and essays have appeared in The New York Times, The Washington Post, The Atlantic, and other publications. Before turning to education, Wexler worked as a freelance writer and essayist on a variety of topics, and as a lawyer and legal historian. She lives in Washington, D.C.

Submit this form to register for the event!