earned media

This is a great article! The author discusses the Paid, Earned and Owned Framework.

Change is the only constant. While certain well tested ideas and methods will always work the way technology evolves at an ever increasing pace. As people flow with the tide of change how to market them changes too. local internet marketing

Online and offline. Allyson wraps in the need to build strategy in both directions that work together.

I another Ice cream giant showing they know how to use social media the right way. Small to Medium Sized Businesses need social advocates. This is one example of how you can get some.

There's no surprise. Solid marketing behind content creation gives you better results. The question is how many people spend the time and effort to do it right?

This has several implications to the ecosystem as a whole, the article breaks down the impacts to the various players in this matrix (see article for breakdown)

Definitely worth reading, especially for those who are do-it-yourselfers without a marketing background