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With the up coming windows 8 tablets are becoming the choice of many ...
      


eMarketer分析師Debra Williamson表示,由於越來越多的企業開始在社群網路做行銷,同時追加在社群網路的廣告投放比例,社群網路在廣告市場的地位越來越重要,初估每10美元的社群網路廣告費用就有7美元是進到Facebook的口袋中;此外,Facebook提供廣告主進行精準行銷,能夠將廣告投放至鎖定的對象,也是受廣告主青睞的原因之一。
      


The growth in Android usage comes mostly at the expense of Research In Motion's BlackBerry, which eMarketer predicts will drop from 30% of the market in 2010 to just 15% in 2013. Shares for Microsoft's and other competitors' operating systems, including Nokia's Symbian, will also dwindle over the forecast period, said the company.

"The battle for US smartphone market share continues to look like a two-horse race between Android and iOS," said eMarketer Principal Analyst Noah Elkin.

"Within two years, Google and Apple will control nearly three-quarters of this key segment, making it very difficult for contenders like Microsoft and RIM to achieve scale," said Elkin.
      


I am always one to point out how Google is about to DOMINATE search with the addition of Social Search by way of Google+. Now it is interesting to see Facebook try to step it up into this area.

One Phrase: Good luck with that! Google will continue to dominate search, no matter what.

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Not really surprising, but always nice to see the latest numbers.
      


"A recent study published by eMarketer found consumers are more likely to purchase from brands that answer them on Twitter, proving brands cannot afford to ignore social media as a consumer channel. "

I think this points to a very important trend -- people may soon be skipping on the 1-800-call-us with hold times in favor of connecting with companies on Twitter who respond to them. I think people are more likely to turn to Twitter to vent issues and ask questions, probably in that order, depending on the issue, and when a company actually shows that they're listening to what consumers are saying, you really do score loyalty points. Will the call center go by the wayside in favor of getting resolutions in 140 characters or less?
      


The 10 most important online metrics and how to track them. Tasty numbers and how-to info.
      


FB ads are a snap to set up and are highly targeted. It is important to carefully tweak your ads to get the best results. Here are some noteworthy tips from Search Engine Land.
      


I believe many brands are not hitting the mark with female bloggers because they're not speaking in the lady and her audience's lingo. In other words, what they offer might not fit into what they're interested in.

And even if some of these brands offer something related in these blogger's interest, alot of them fail to tell them HOW and WHY it fits into their interests.

If you can't compel the female blogger that your product is worth talking about to the female market, do you honestly think your marketing campaign will fair better? Highly doubt it.

You can check out the rest of the article by clicking on the link within to eMarketer.