S3-05: Thinking is power

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Join us as we sit down with Melanie Trecek-King, college professor and creator of Thinking is Power, to explore how much of an asset science can truly be in developing the skills students need to navigate the real world. You’ll learn about “fooling” students and the importance of developing critical thinking, information literacy, and science literacy in the classroom. We’ll also share real strategies and lesson examples that help build these essential skills and engage students in learning.

And don’t forget to grab your Science Connections study guide to track your learning and find additional resources!

We hope you enjoy this episode and explore more from Science Connections by visiting our main page!

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Melanie Trecek-King (00:00):

We say knowledge is power, but it’s not enough to know things. And there’s too much to know. So being able to think and not fall for someone’s bunk is my goal for my students.

Eric Cross (00:12):

Welcome to Science Connections. I’m your host, Eric Cross. On this third season, we’ve been talking about science’s underdog status. And just this past March at the NSTA conference in Atlanta, I had the chance to speak with science educators from around the country about this very topic.

Hermia Simanu (00:28):

Right now, there’s only two teachers in our high school teaching science.

Shane Dongilli (00:32):

I have 45 minutes once a week with each class. The focus is reading and math.

Alexis Tharpe (00:38):

Oftentimes science gets put by the wayside. And you know, I love math and I love my language arts, but I also think science needs to place be placed on that high pedestal as well.

Askia Little (00:46):

In fifth grade, oh, they teach science, because that’s the only grade that it’s tested.

Eric Cross (00:50):

That was Hermia Simanu from American Samoa. Her team flew for three days to make it to the conference. You also heard from Shane Dongilli from North Carolina, Alexis Tharpe from Virginia, and Askia Little from Texas. All of these teachers were excited to be at the conference and had a lot to say about the state of science education in their local schools. Throughout this season, we’ve been trying to make the case for science, showing how science can be utilized more effectively in the classroom. We’ve explored the evidence showing that science supports literacy instruction. We’ve talked about science and the responsible use of technology like AI. My hope is that all of you listeners out there can use some of this evidence to feel empowered to make the case for science in your own communities. And on this episode, we’re going to examine how science can help develop what might be the most important skill that we try to develop in our students: Good thinking. On this episode, I’m joined by a biologist who actually advocated for eliminating the Intro to Bio course at her college. Instead, Professor Trecek-King created a new course focused on critical thinking, information literacy, and science literacy skills. In this conversation, we discuss why the science classroom is such a good environment for helping students become better thinkers. Now, I don’t think that you can make a much stronger argument for science than using it to develop the skills that Melanie describes in this conversation. So, without further ado, I’m thrilled to bring you this conversation with Melanie Trecek-King, Associate Professor of Biology at Massasoit Community College, and creator of Thinking Is Power. Here’s Melanie.

Eric Cross (02:29):

Well, Melanie, thank you for joining us on the show. It’s so good to have you.

Melanie Trecek-King (02:34):

I am so happy to be here.

Eric Cross (02:35):

Now, I went to your session at NSTA in Chicago … I think it was two years ago. A couple years ago. And I was listening to your session, and as I was listening to you, I started Reverse Engineering in my mind what you were doing with your college students. I started reverse engineering the K–8. I was like, “This is amazing.” Where has what you’ve been doing been hiding? We need this not just in the college, higher ed. We need this all the way up and down. Because I hadn’t seen it before. So I think a good place for us to start is gonna be like the story of how and why you as a biologist wound up making the case to actually eliminate the Intro to Biology course at your college. So can you start off and tell us a little bit about that story?

Melanie Trecek-King (03:20):

Sure. So I started teaching at a community college in Massachusetts. And I absolutely love teaching at a community college. And I was teaching the courses that people who don’t wanna be scientists when they grow up have to take to fulfill their science requirement. And that course was Intro Bio. And I tried every way I could figure out to make that class be useful,] relevant to students. I mean, the thing is, our world is based on science and you have to understand science to be a good consumer of information, to make good decisions. And I’m a biologist, so it pains me to say this, but you know, somewhere in the middle of teaching students about the stages of mitosis and protein synthesis, I thought, “Is this really — like, if I have one semester that’s gonna be the last chance that someone’s gonna get a science education, is this really what they need?” And I just decided, “No.” So, to my college’s credit, they were very supportive. I went to them and said, “You know, I think we should assess the non-majors courses. Like, why do we teach non-majors science?” And we all agreed, well, it was for science literacy. OK, great. Do our existing non-majors courses do that? And so we evaluated each of the courses. I made a case that Intro Bio was not doing it. And so we actually replaced it with a course that I call Science for Life. And the whole course is designed to teach science literacy, critical thinking, and information literacy skills.

Eric Cross (04:48):

And so you did this while you were looking at mitosis. And you’re looking at students who may or may not be science majors. And then kind of asking that question. I know every educator asks this, and whether or not it’s welcomed or supported is a different question: “Is what I’m teaching actually gonna be relevant and useful later on down the road for this group of students?” And you actually got to run with it and then create this course, this new course. So, what were the skills that you were hoping to achieve with the new course you developed, and and why were those skills so important?

Melanie Trecek-King (05:21):

Well, if I just go back for a second to what you said, ’cause it, really hit me: I remember the actual moment — it had been building up to that point, but the actual moment that it hit me — I was teaching students the stages of mitosis. And I was applying it to cancer, because the thought is that if we use issues that are relevant to students to teach concepts, that it will be more meaningful to them. They’ll learn it better; they’ll be able to apply it. And they just looked absolutely deflated. They didn’t wanna be there. And I had this moment where I thought, “You know, if, if these students ever have cancer somewhere in their lives, is what I taught them going to be something that they remember? Is it going to be useful to them?” And quite frankly, like, no. <Laugh> They’re not gonna remember proto-oncogenes. And quite frankly, is that really what they need to know at that moment? What they need to know is, “What does this mean? Who is a reliable source of information here? If these treatments are recommended, what is the evidence for them? What are the cost-benefit analyses? Where do I go to find reliable information?” And in that space, cancer in particular, we have this whole field of — I wanna say charlatans, ’cause they may not actually be lying, but they’re pedaling false cures, false hopes. And people need that kind of hope, and so in their time of need, they’re more likely to fall for that kind of thing. Which leads me to the skills that I teach students. I call them this tree of skills. And the order is important. I start — and there’s a lot of overlap to be fair — but critical thinking, and then information literacy, and science literacy. The idea is that students carry in their pockets access to basically all of human’s knowledge at this moment in time. And if they needed to access it, they could. The question is, do they know what they’re looking for? Are they aware of their own biases that are leading them to certain sources, or certain false hopes? Are there certain things that are making them more vulnerable to the people that might prey on them? Are they able to use that information to make good decisions? There’s a great Carl Sagan quote, and it’s something like, “If we teach people only the findings of science, no matter how useful or even inspiring they may be, without communicating the method, then how is anyone to be able to tell the difference between science and pseudoscience?” So yes, the process of science is a process of critical thinking. However, we do tend to present science most of the time. Like, here’s what science has learned. And to be fair, those things that we’ve learned from science are really useful and inspiring. But if we don’t teach the process, so you’ve got somebody now who let’s say has been diagnosed with cancer and is on their phone and they’re scrolling through social media and everything looks the same. And of course the algorithms learn who you are. Next thing you know, there’s all of these like pseudo-treatments popping up. It all looks the same. Somebody who says that acupuncture can be used to cure cancer can feel the same, from someone who doesn’t understand the process of science, as a medical fact. And so the process is the process of critical thinking. My class everything is open note. The quizzes are open note. The exams — and I say open note, they’re also open online, because I know for the rest of their life they’re gonna have resources available to them; I want them to be good consumers with that information, which to me requires metacognition and critical thinking and information literacy and all those skills that I’m trying to teach them.

Eric Cross (08:58):

You’re basically taking what … we’ve taught science for so long. And more recently, it’s changed to more focusing on skills. At least in K through 12. But a lot of it was just memorization of a ton of different things that now we can pull up our phone, go on the internet. You can pull up a lot of those facts. But those facts don’t necessarily translate to actual real-world skills. When I listen to… I kind of make this analogy sometimes: students say … it’s funny, I have 12-year-olds that say this. They go, “How come they don’t teach us how to do our taxes?” And you know they’re regurgitating what they hear from adults, right? “Teach us real-world skills!” And I was like, really, if we taught you right now how to do your taxes, how many of you would really be like, “Oh, this is an awesome lesson! We’re really engaged!” But their point is that “I wanna learn something that I could actually use later on, that’s that I’m gonna carry on.” And in your course, you’re talking about these skills that actually can apply. Like you said, if I had cancer and I’m looking at different types of medical procedures, do I have the skills to really be able to evaluate and make informed decisions on that? And that’s, that’s not something that I’ve seen explicitly taught really anywhere. And I hadn’t heard anybody talk about it, really, until I heard your session, where you’ve kind of unpacked this, and over the last couple of years, have created some programs or resources for educators, where they can take this into their classroom. So what were some of those skills, again? What were were some of the skills that you thought, “I wanna make sure that my students can walk out and they know how to do this and apply it to maybe several different fields”?

Melanie Trecek-King (10:35):

Oh, that’s a really good question. Because the whole thing was a process for me. Like, when I finally let go of Intro Bio, I was so glad to see that class go, by the way. ‘Cause I just felt like I was beating a dead horse. So when I let go of it, I thought, “What do they need instead?” And for me, what I realized was I was trying to make the class I would’ve wanted to take. I realized the things that I personally didn’t know, that my own education maybe let me down a bit. But things that I thought were important. So then I took all of those, synthesized them, tried to figure out the best order. The class is currently in its third iteration. And I hope every iteration is an improvement. But I’m thinking about the students that I taught before the pandemic. It was Intro Bio. Up to just maybe the couple years before the pandemic, and during the pandemic, we had a new virus and we had a new vaccine and we had new treatments. There was hydroxychloroquine and there was ivermectin and then there’s masks. Are masks effective? Well, you know, in what circumstances? What kind of mask? There are all of these questions. And that whole thing was we saw science playing out in real time.

Eric Cross (11:50):

Absolutely.

Melanie Trecek-King (11:51):

And so were my students able to follow that? And then what happened in that process is that science became politicized. And in a time where things are uncertain and we need answers, ’cause it’s scary, people want certainty and science doesn’t tend to provide that. Especially when it’s just starting out. And then when it becomes politicized, people decide that they’re going to — it’s not necessarily a conscious decision — but they retreat into what people in their camps are saying or their groups are saying. Which actually leads me to one of the more important parts of information literacy skills in there, which is most of our knowledge is shared. We tend to have overinflated senses of what we individually know. And studies actually show that with Google, if you have access to Google, you think you’re smarter than if you don’t have access to Google. But we all have access to knowledge in our communities, and that’s one of the reasons humans are so successful, is that we can each specialize in different things and share our expertise and become greater than the sum of our parts. The problem with that, of course, is that we forget what we don’t know, and we assume that we know what the community knows. And so recognizing the limits of your own knowledge and how different communities produce knowledge, like the different epistemic processes that communities use to come to knowledge. When it comes down to it, an important part of knowing is knowing who to trust, right? Knowing where the source of knowledge lives. And in order to do that, you have to understand the processes that they’re using to come to that knowledge and the limits of your own knowledge. And then how to find who has that knowledge so that you can use that to make better decisions.

Eric Cross (13:38):

So, when I hear what you’re doing with your college students, and I think about what I’m doing in the classroom, in the middle school, we are really focusing on literacy as skills. Reading, writing, speaking, listening. And then when I think of the next step of the journey, your information literacy and the literacy you’re teaching is really the application of those things in the real world. And the examples that you gave are very critical examples. Evaluating claims about Covid. Making informed decisions about a medical procedure that you might need. And we all get that applied to us. We’re scrolling through social media and somehow social media is listening. It’s figuring out exactly what I’m doing, because all of a sudden the ads are telling me … how did you know I was alking about KitchenAid mixers now? I just said KitchenAid mixers and it’s gonna show up in my feed! But <laugh> I take that in the same way from the same place that I take in maybe an oncologist. So it’s it’s coming through the same channels. So now I kind of wanna pivot. So we’ve talked about what you’re doing, why you’re doing it, the connection between “am I really teaching the skills that my students need in the science class? Is it really critical thinking explicitly or is it just kind of implied?” Now I wanna ask you how you do it. What’s the annotated, abbreviated kind of syllabus of your course?

Melanie Trecek-King (15:03):

So the course is called Science for Life. And the premise behind it is the kinds of skills and understanding of the process of science that they would need to make good decisions to be empowered in a world based on science. And so the very first lecture, I say, “OK, I’m gonna tell you a story and I just want you to listen to the story. And at the end I’m gonna ask you why I told the story.” And the story that I tell them is some of the history of the witchcraft trials in Europe. And I start with the Malleus Maleficarum, or the Hammer of Witches, from the Pope, and about how people would accuse witches of causing birth defects or storms or crops dying. And, the best evidence that they had to absolutely know somebody was a witch was if somebody accused them, and then if they were accused, if they confessed. OK? But the problem is, to get them to confess, they would torture them. Roasting over coals, or splitting until somebody broke. And so I tell my students, “OK, this was absolute proof that someone was guilty of witchcraft. I don’t know about you; I would confess to anything, right? Make it stop!” So this is where I get to ask students, “Why would I ask you this? Why would I tell you this story? And traumatize you on the very first day of lecture?” And they see the reasoning, right? They thought they had evidence. The question was, is that good evidence? And so, you know, I’m getting students to have a basic understanding of epistemology, right? Without calling it that, or without going into all of the philosophical background of epistemology. Apply this to your own reasoning. What are you wrong about? Well, you probably wouldn’t know. OK, how would you know if you were wrong? Like what kinds of things do you feel that you’re so right about? How good is your evidence for that? So what I want them to do is internalize the thinking about thinking, and analyzing how they come to conclusions, and proportioning how strongly they believe. Their confidence in how right they are. So I think starting with that kind of misinformation, and getting students to internalize that process is important. But I think the example is really useful, because most of my students don’t believe in witchcraft. Right? So it’s not an issue that would immediately threaten them in some way. So when, when a belief is tied to identity or how we see ourselves or is really important to us, then it’s very difficult to be objective about that belief. And so by starting with witchcraft, it’s not triggering. I get them to think about thinking and practice that muscle so that when we get to those more important issues, they have the skills they need to evaluate them.

Eric Cross (17:55):

So would it be fair to say that your Science for Life class is really applied scientific thinking for the real world?

Melanie Trecek-King (18:01):

Absolutely. That’s the idea. I mean, science is too good to keep to ourselves, right? And it’s everywhere. So how can you understand the world through a scientific lens?

Eric Cross (18:10):

What are the nuts and bolts of how you teach your students these strategies? What do you do? What are some strategies and techniques that we can maybe share with listeners? And then where I want to go after that is I wanna ask you, how early do you think this can be started? So lemme start off first with, what do you do?

Melanie Trecek-King (18:28):

So I use three different strategies. One is, I provide students with a toolkit. And the toolkit is one that I created and it is like my one toolkit to rule them all. It is trying to apply critical thinking and science reasoning all together in one place. So that if students are met with a claim, they’ve got the toolkit with an acronym. They can now start and have somewhere to go. In that if I gave you a claim and said, “Just critically think through this claim,” I mean, that’s a mighty task. But if you have a structured toolkit, then it’s hopefully a systemic way that’s helpful. The toolkit is summarized by FLOATER. I have published it on Skeptical Inquirer. It’s free. So it’s Falsifiability, Logical, Objectivity, Alternative Explanations, Tentative Conclusions, Evidence, and Reproducibility. So I provide students with a toolkit. The next thing I do is I use a lot of misinformation in class. Back to what Carl Sagan says: What I heard was we should use pseudoscience to teach students the difference between a pseudo-scientific process and a scientific process. So, I use science denial, conspiracy theories, and give my students a lot of opportunities to practice evaluating claims with the toolkit. And the other thing I do is, I use inoculation activities. So inoculation theory is based on William McGuire’s original research in the ’60s, which is basically like a vaccine analogy. Where you can inject a small amount of a virus or bacterium into the body, so that it creates an immune response, so that it can learn the real thing. And so in the real world, it can fight it off. Inoculation theory does the same thing, but with misinformation. So, what we can do is, in controlled environments, expose students to little bits of misinformation so that they can recognize it in the real world. There’s different kinds of inoculation, but I’m a big fan of what’s called active and technique-based inoculation. So technique-based means that students are learning not the facts of misinformation, not factually why this thing is wrong, but about the technique used to deceive. So maybe the use of fake experts. Or maybe the use of anecdotes. Or the use of logical fallacies. The other part of that is active, which is where students create the misinformation. So for example, my students, just now, we finished covering pseudoscience. And I teach students the characteristics of pseudoscience. And basically we have fun with it. Where they pretend to be grifters and they sell a pseudoscience product. And so they have to make an ad like they’d see on social media, using the different techniques. And the point there is that it’s supposed to be funny, right? And lighthearted. But in a real way, by using the techniques used to sell something like pseudoscience, it’s opening their eyes. You can’t unsee how every alternative product has, “it’s an all-natural and used for centuries and millions use it and look at this person who says, ‘Wow, it worked for me!’ And it’s certified by some society that doesn’t exist, but this doctor behind it says that it’s really great!” I mean, it’s all the same stuff. So they create the misinformation using their own techniques.

Eric Cross (22:02):

That’s one of my favorite things that you’ve talked about, and I want to dive in that a little bit more. But when you’re teaching the toolkit, FLOATER, what does that look like in the classroom, when you’re actually breaking all of those things down? What does it look like as you’re walking your students through this, and you’re kind of coaching them on all of those different things? ‘Cause I feel like some things might be like, “Oh yeah, I got that.” And then some of them might be, “Oh, what is that?”

Melanie Trecek-King (22:24):

Yeah, it takes me probably a good solid lecture to get through the basis of the toolkit. But then over the rest of the semester, I’ll spend more time going into different parts, different rules, a bit more in-depth. So, for example, logical fallacies and objectivity. So the rule of objectivity basically states that you need to be honest with yourself. I’m gonna quote Feynman here, so: “The first principle is that you must not fool yourself — and you are the easiest person to fool.” We don’t tend to think that we can be fooled. But of course we can. So actually, if you wanna talk about it, I start class by fooling my students.

Eric Cross (23:03):

Wait, what do you do? What do you do for that?

Melanie Trecek-King (23:05):

Oh, so this is really fun. Day 1 of class, after the syllabus, I tell my … so you’re in my class now, Eric. “So I have a friend, and she’s a psychic. She’s an astrologer and she’s pretty good at what she does. I mean, she’s got books and she’s been on TV and stuff. She knows I teach this course about skepticism. And so she’s agreed to test how effective she is by providing personality assessments to students in class. So if you wanna participate, what I need from you is your birthday, your full name, answer a few questions. Like, if your house was on fire and you could take one thing, what would it be? Or if you could get paid for anything to do anything for a living, what would it be? Um, there’s a third one. Oh! If you could have any superpower, what would it be?” So the next class, it’s usually over a weekend. The next class I say, “OK, I’ve got your personality assessments back, but remember, we wanna test how effective she is. So in order to do that, I need you to read your profile as quietly as possible. And then I’m gonna have you rate her accuracy on a scale of 1 to 5. OK? So close your eyes; rate her.” Over the years doing this, it’s about a 4.3 to 4.5 out of 5. They think she’s pretty accurate. OK? “So now, if you feel comfortable, get with a person next to you. And I want you to talk about what parts of the personality assessment really spoke to you and, and why, and why you thought she was accurate or not.” And it takes them 5, 10 minutes before they realize they all got the same one. So, this is not my original experiment. It was first done by Bertram Forer in … I think it was the ’50s. And it’s done in psychology classrooms. James Randi made it famous. But the personality assessment itself is full of what are called Barnum statements. So, named after P.T. Barnum. These are statements that are very generic. So, “You have a need to be liked and admired by people. You are often quiet and reserved, but there are times where you can be the life of the party.”

Eric Cross (25:13):

How do you know this about me, by the way? This is a — I feel like you know me right now.

Melanie Trecek-King (25:17):

“There are times where you’ve wondered whether you’ve done the right thing.”

Eric Cross (25:19):

This is getting weird.

Melanie Trecek-King (25:21):

I’m just on fire, right? So these are Barnum statements. They’re the basis of personality assessment.

Eric Cross (25:29):

Mel, can I pause you right there? You said Barnum. Is that the same Barnum, like Barnum & Bailey Circus?

Melanie Trecek-King (25:34):

Yeah. P.T. Barnum, who didn’t actually say “There’s a sucker born every minute,” but we attribute him with that kind of ethos. These statements though, if you read a horoscope or even like personality indicators, like the MBTI, it is basically pseudo-scientific. And it ends up with lots of these Barnum statements. They produce what’s called the Barnum Effect, which is, “Wow, that’s so me! How did you know me?” I could even do more. Like, you have a box of photos in your house that need to be sorted. Or unused prescriptions. And these can apply to nearly everyone, but they produce this effect where we go, “Wow, that is so me!” Right? So by fooling them this way, I get to … well, so the next thing is, “Yes, I lied to you. And I’d like to tell you I won’t do that again. But I’m not going to, ’cause I might. So be on your guard.” But I did it for free. And why did I do it? “I did it because I could tell you ‘I could fool you,’ but you wouldn’t necessarily believe me. So I fooled you, so that you would learn what it feels like to be fooled.” It’s not fun. But we’re gonna make a joke outta this. And students are almost never upset about this ’cause it’s a fun process and they’re all fooled. And again, the point is, I didn’t disprove psychic powers. I didn’t just disprove psychics with this exercise. But I did show you how easy it was to fake. So if somebody is gonna tell you that they can know these things about you through some way, hopefully the evidence they provide should be stronger than something that’s easily faked. Right? Extraordinary claims require extraordinary evidence. If you claim to be able to read my personality based on my birthdate, then I need more than something that you can be taught to do in 15 minutes. So, I fool them to convince them that they could be fooled.

Eric Cross (27:27):

You’re giving them a practice scenario for thinking. And I was thinking about basketball. I grew up playing basketball. And my coach would have our own team be the defenders of the next team we were gonna play, so that we can be prepared for the defense. We were gonna see. Now, when I’m thinking about education, and what you just said reminded me of this, it’s like we’re often just teaching offense. We’re always teaching the plays. We’re always teaching what to do. But we rarely teach defense. What happens when someone comes towards you and, and they challenge you or they come at you with claims? How do we evaluate this? And I think in pockets we do it. We do claim-evidence-reasoning. We present claims and evidence and reasoning. But we don’t always have practice defending them. And I think there’s great resources. There’s Argumentation Toolkit and there’s all these awesome resources that do this. But does that fit? You’re kind of having them practice defense?

Melanie Trecek-King (28:26):

Yeah. You know, that’s brilliant. I never considered that analogy. But, yeah, in the real world, you don’t just get to always try to score all the time. Someone’s gonna challenge you and give you a claim that maybe you haven’t heard before. So how do you think through it?

Eric Cross (28:41):

Yeah. And you become better. So now I’m thinking about how early could we start doing this? For one, I love the idea of lying to your students, because I do that. And it’s just such a fun scenario. How early could we start implementing these strategies or these ideas or these toolkits? In your mind, what do you imagine? How early could we start this with young people?

Melanie Trecek-King (29:07):

Yeah. I’m so glad you asked that question, ’cause honestly, by the time they get to me, it’s almost too late. And I don’t wanna say it’s too late, ’cause it’s never too late. But, oh, we need to start so much earlier! That example that I gave about the selling pseudoscience argument? I have a wonderful colleague, Bertha Vasquez, who’s a middle school teacher in Miami and the director of TIES at CFI. She did this with her middle school students. And quite frankly, their examples were just as good, or in some cases better, than my college students. And they had so much fun with it, too. And she just said that, you know, <laugh>, they actually are more savvy with the kinds of things that they see online than we — I don’t wanna say give them credit for. But almost that we want to believe. My students give me examples of things that are from corners of the internet that I didn’t know existed. And quite frankly, that’s probably a good thing for my own mental health. But students are on there too, like middle school students, and we need to prepare them for the kinds of things that they see in the wild.

Eric Cross (30:13):

So in middle school, definitely. Now, you’ve also done some work in high school as well, right? In Oklahoma? Did you do some. …?

Melanie Trecek-King (30:17):

Yeah.

Eric Cross (30:18):

…some work with high schoolers? What was that like? Did you see any impact there?

Melanie Trecek-King (30:21):

So I didn’t actually do it in Oklahoma. I have taught the course … actually, you were talking about younger kids. I’ve taught the course to high schoolers in my area that are parts of dual enrollment. And they absolutely ate up the curriculum. And they were wonderful, wonderful students. And it was completely appropriate for … they were juniors, actually. But the course has also been taught in Oklahoma, through a dual enrollment program as well. And it was a small sample size. But we have pre-post testing that showed that it improved their critical thinking, their acceptance of science. But anecdotally the head of the program there said that in his years doing this, he’d never seen a course that helped them improve in their other courses so well. So, I felt very rewarded by hearing this. But apparently their critical thinking skills and information literacy skills helped them succeed in their other courses that they were taking. And I love that the students were transferring those skills to other classes. That’s the whole point.

Eric Cross (31:23):

And that’s a big … I think that what you just said is really the core, especially of what we’ve been talking about this season: What you’re talking about and what you’re teaching can transfer and supports literacy. And this is an example of science doing that across all other content areas. So I think that that’s huge, that that was said. What do people say about this course? I know I went on your website, and I looked at some of the comments that some folks were saying, and I know it’s just a snippet, but what do you hear from the education world about this? Because I don’t see it in many places. I see it kind of embedded, sprinkled into different content areas. But you’re actually teaching it explicitly. Do you tend to find positive feedback, overwhelmingly? Or do you get pushback on on some of this? What’s it been like for you?

Melanie Trecek-King (32:16):

I think the biggest pushback — and it’s good pushback, and I would agree entirely — is with inoculation activities, you do need to be careful to, when you debrief students, you wanna tell them why you did what you did and to use their powers for good and not for fooling other people. And I think importantly, for not putting misinformation out into the wild without having context around it. So if you do these kinds of inoculation activities, like if you have your students create pseudoscience ads, don’t just let them put them on social media. Obviously, you can’t control everything that they’re doing. But explain to them why you wouldn’t wanna do that. As far as everything else, I’ve heard really great feedback. You’re referencing my website. So, when I put together the course, I was trying to find resources for students to read. Textbooks are ridiculously expensive and I couldn’t find anything that I really wanted students to buy. So I just started writing, and I put it on my site. I have a site that’s basically the core of the curriculum. More in progress. And then I’ve got some of the topics that we explore and those are all assigned readings. My students are captive, in that I know they want a grade, and for four months they have to sit with me for the entire semester, in that I’ve specifically ordered the content in a way that would be most conducive to them learning these things. On the internet, though, and on social media, ’cause I post on there as well, people come in from all kinds of entry points, and so the goal would be to have them start at the beginning and go to the end. But people … I’m pleasantly surprised that there is an audience for critical thinking and science literacy content out there. And so that really warms my heart. But I am doing more and more for educators. And so I have a section for educators. I put content on there. I put assignments, the assignments that we’ve talked about and more, are on there. And the educators that I’ve had use it have just been really wonderful. Like, I hear great things. If I might, the biggest issue that I’m having is actually reaching educators. I’ve gone to — I met you at NSCA, actually, that was only last summer.

Eric Cross (34:30):

Oh, wow. Wow.

Melanie Trecek-King (34:32):

Right?

Eric Cross (34:32):

Yeah, you’re right. It wasn’t even a year.

Melanie Trecek-King (34:35):

Yeah, I think it was like July last year. So, um, you’ve been to the conferences. And I just went to the last one as well. But I have yet to figure out a way to really get in front of enough educators to share the content. So if anybody’s listening and is interested in learning more, please let me know! <Laugh>

Eric Cross (34:52):

Yes. And we talked about your website, but I didn’t say what the website was. So it’s ThinkingIsPower.com.

Melanie Trecek-King (34:57):

Yes.

Eric Cross (34:58):

And on there, there’s tons of resources. There is the toolkit. And it’s all free.

Melanie Trecek-King (35:06):

Yes.

Eric Cross (35:07):

And there’s a dope t-shirt on there that I just bought today, that Melanie’s actually wearing right now. It says, “Be curious, be skeptical, and be humble.” And I love that. Because I think one of the things that we can’t forget about teaching people how to think and critically evaluating information, sometimes those conversations can become very dehumanizing. And what I mean by that is it sometimes can become, like, intellectual sport, where we forget that there’s a human being on the other other side. And we lose that empathy and compassion. We can kind of see that. It just becomes this intellectual jousting and arguing. And one of the things I know about you, and when you talk about this or you talk about the work that you do, and even the shirt that you’re wearing, there’s this, “be humble.” There’s this human that is never lost in this. And you said it, too: When you’re teaching your students and you’re equipping them with all of these intellectual skills and all of these tools, to use it for good. So to maintain your humanity, to maintain your character, and then to use it to edify and lift people up, not to go out and do harm. That balance, I think, is so, so important. So it’s something that I really appreciate about you and how you teach.

Melanie Trecek-King (36:19):

I appreciate those kind words. Actually—

Eric Cross (36:21):

Oh, of course!

Melanie Trecek-King (36:22):

—and if I might, I sometimes see people using critical thinking like a weapon. It’s like, “I have learned fallacies and I’m just gonna use the tools of critical thinking to tell you why you’re stupid, or why you’re wrong, and why my position is right!” But real critical thinking involves applying those same standards to your own thought processes. And even something like argumentation: the goal of our argumentation is not to BE right; it’s to GET it right. And so we’re on the same team. If we’re arguing about something, if the idea is in scientific argumentation we’re trying to find the truth, which one of us is making a better argument based on the evidence? Can your perspective help me see my own blind spots and vice versa? And the more different perspectives that we have, the more able we are to find whatever reality is. But we are in this together. And so, yeah, I think … I’m glad to hear that that’s coming through. But if you don’t have the kind of humility that says, “You know, I could be wrong,” then you’re never gonna change your mind anyway. So having the humility to say, I’m wrong. <Laugh>

Eric Cross (37:33):

Yeah. You end up just seeing people just defend turf, as opposed to support “look for truth.” And I know for me, my own education journey, I end up with more questions than answers anyways. So I go in trying to find an answer for something and I end up with 10 more questions. And I go, “OK, this is kind of how it is.” You go down this rabbit hole and you just end up with all these different questions. And it forces the humility, because you’re like, “I don’t know! I think this is what it could be, but it could also be these other answers or explanations. So this is just where I’m at, based on what we know right now, at this present time, which might shift.”

Melanie Trecek-King (38:07):

And that sounds reasonable. Yes. Which might shift. Yes.

Eric Cross (38:11):

And especially for us as life-science biology teachers, our content is something that definitely shifts. I know some of the things I teach now are not things that I learned when I was even in middle school. Just because things evolve. They change. We learn, we get new data. That’s just the way it is.

Melanie Trecek-King (38:24):

<Sighs> And Pluto is no longer a planet.

Eric Cross (38:26):

I know. Rest in — well, no, Pluto’s still there. Yeah. It’s no longer a planet. But that was one part of my kindergarten memorizations <laugh> is Pluto being in there.

Melanie Trecek-King (38:36):

Gotta change your mind.

Eric Cross (38:38):

I know. Any words of advice for science educators out there who want to focus more on honing these critical thinking skills and strategies with their own students, but they don’t know where to start? Where would you point them? Or what advice would you give them?

Melanie Trecek-King (38:52):

I think start with what you want the students to know. And not necessarily the FACTS that you want students to know, but start with the skills that you want them to know. And then really be honest with your process. When I designed Science for Life, I started with, “these are the skills that I want students to know.” And everything was in service of that. So this sort of backwards design, I think, helped me follow a path that was more likely to be useful, if that makes any sense. But it really required doing it all over again. So don’t be afraid to question the things that you’re currently doing, even if that’s all you’ve been taught or all you know.

Eric Cross (39:41):

What I’m hearing is, don’t be afraid to question your own assumptions about what you’re doing. And don’t be afraid to adapt or change or modify. Kinda, pivot. Be flexible.

Melanie Trecek-King (39:51):

Yes, be flexible and pivot. And this is where I’m in a different position than middle school and high school educators. Because I have complete freedom over what I teach in my class.

Eric Cross (40:01):

Sure.

Melanie Trecek-King (40:01):

At the end of the semester, I always joke with non-majors that there’s nothing they have to know, which actually gives me a lot of flexibility, because I could teach ’em a lot of different things. So if there are things that you have to teach students, obviously that’s one thing. But I personally think that the way that we’ve been teaching science needs a refresher. A rethinking. And so I would say, “If you want your students to learn science literacy, honestly ask, what does that mean to you? And what would that look like to get to that point?” For me, though, it was also keeping in mind that maybe I didn’t already know the best way to do that.

Eric Cross (40:43):

One of the things you mentioned earlier is trying to reach out to educators. And I know that when we work together, it’s a force multiplier. And what you’re doing is developing skills. And there’s these skills that are happening right now in academia that you’re doing. And then how do we transfer that into middle and high school. Or, I’m sorry, middle and elementary school, high school. We need to get more people into this conversation to kind of brainstorm and figure that out. We have a Facebook group, Science Connections: The Community, where we have educators that gather. That can be one place we start the conversation. And again, I know on your website you’ve been super active on social media; you’ve grown your presence on Twitter and all these different places, engaging with folks. Which is awesome. ‘Cause I know I see your posts and I’m saving the things that you’re posting and I’m thinking of ways that I can do it in my classroom. I’m gonna take that product. By the way, is that on your website, the lesson that you do with the product?

Melanie Trecek-King (41:43):

No, actually. So the article, “How to Sell Pseudoscience” is … I know Bertha Vasquez wrote up a version of it.

Eric Cross (41:50):

Maybe we can grab that. ‘Cause we might be able to put that into the show notes for folks, because she’s a middle school educator. If there’s already something that’s been done for teachers like us, we’re like, “Yeah, let me get that and let me remix it and make it my own!” if there’s already a exemplar out there.

Melanie Trecek-King (42:04):

Yeah, she’s done it. And so I will absolutely share that with you.

Eric Cross (42:08):

So, all season long, we’ve been talking about science as the underdog. We kind of framed it, you know, science oftentimes takes a back seat to math and English. It’s kinda the first thing to go. Or the first area where time can get cut. Because of what gets tested gets focused on, oftentimes. And then in addition to that, when you’re a multi-subject teacher, elementary science isn’t just one thing — it’s every field. You know, you’re a biologist, which is different than a geologist. And when you’re teaching every subject, that’s a lot. And you might not have had a science class for years. And the realities that we’re seeing over and over with different researchers and practitioners is that science could actually enhance literacy, and building those skills. And I think you really talked about it with the critical thinking skills. Those can transfer. Or the administrator that said, “This is one of the only courses I’ve seen where it transfers to other areas.” Could you share maybe with our listeners, just any advice for advocating for science in their own world?

Melanie Trecek-King (43:13):

Wow, I’m not sure I’m qualified to answer that question! One of the things that comes to mind though — because I was listening to your last episode and educators … I honestly didn’t realize how little time they had for science. And how often science was then the first to go, to allow room for other subjects. But science overlaps with a lot of other issues. And so I feel like there could be a way to bring in science when teaching these other subjects. So, for example, argumentation and logical fallacies are easy to apply to reading and writing. Information literacy, and being able to find good information online, teaching students how to laterally read, to be able to check a source, or how to use Google effectively, to put in neutral search terms to find sources, or teaching students how to recognize the characteristics of conspiratorial thinking: All of these things can overlap with so many other subjects. So the scientist in me is a little biased towards science being important enough to do this. But try to bring it into the other subjects. It doesn’t have to be completely separate.

Eric Cross (44:43):

So integrating science into other things. And I … big believer. And a hundred percent agree with you. Now I’m gonna ask a question that kinda like takes us backwards. You shared an app with me when we first met that I thought was really cool. And I know it’s a friend or colleague of yours. But as a middle school teacher, I thought it was great, because it was something that my students could download and practice some of the skills that you’re talking about. Would you talk a little bit about the cranky uncle? Is it the Cranky Uncle app?

Melanie Trecek-King (45:17):

Cranky Uncle.

Eric Cross (45:18):

Could you share a little bit about that?

Melanie Trecek-King (45:20):

Yeah. Cranky Uncle is awesome. So, Cranky Uncle is the brainchild of John Cook, who is the founder of Skeptical Science and the author of the 97% Consensus study on climate change. Cranky Uncle … so he’s also a cartoonist. And Cranky Uncle is a cartoon game where … I don’t even have to explain who Cranky Uncle is to my students. Everybody inherently gets the, the character, right? So he’s like the guy at Thanksgiving that you don’t wanna talk to because he denies climate change and he’s just really cranky. But Cranky Uncle uses the techniques of science denial, which are summarized by the acronym FLICC: So it’s Fake experts, Logical fallacies, Impossible expectations, Cherry-picking, and Conspiratorial thinking. So he uses those techniques. Again, this is technique-based inoculation. So they recognize the techniques in the game, and you earn cranky points. And as you make Cranky crankier and crankier because you’re recognizing his techniques, you learn the techniques of science denial, and level up and open up other techniques. This is another one of those examples where climate change has a lot of science behind it, right? And if you wanted to get to the science behind climate change for any particular issue … so let’s say it’s cold today, so I’m gonna say there’s no climate change. OK? If I’m gonna unpack that at a factual level, and with science, we could be here for a while. But if I told you, “That’s like saying, ‘I just ate a sandwich so there’s no global hunger.’” OK? So that’s a parallel argument. Humorous. Love to use this kind of argumentation, ’cause it makes for some … I mean, it’s funny, but you get the point. It’s an anecdote. And anecdotes aren’t good evidence. So just like that, you could teach the technique of using an anecdotal fallacy for climate-change denial. So, I have my students play this game. You could do it when you’re studying argumentation. You could do it for science denial. I use an inoculation extension with that, where I have my students pretend that … um, actually, back up for a second. So I teach a class on critical thinking. And at the end of semesters I would get emails from students on, well, they’re failing the class, but they really shouldn’t, for all of these reasons. And reading these emails, I’m like, “If you think that’s a good argument, you clearly didn’t learn what I was hoping you would learn.” So I now have my students, early in the semester, after they play Cranky, pretend that it is the end of the semester and you’re failing the class and you’re failing because you didn’t do the work. Use at least four of the fallacies from class to argue for why you should pass. So they have to put it on a discussion forum, and they’ll say things like, “Well, if you fail me, then I won’t get into graduate school and then people will die and it will all be your fault.” Or, “My dog died, and so I was really sad.” Or, um, “You’re just a terrible teacher. And you’re short. So I don’t like you.” Or that kind of thing. So, oh, they love to attack my character. It’s really funny. But it’s supposed to be funny. And the point is, the students are using those arguments, they’re using the fallacies, to argue for something. And so by creating that misinformation themselves, they learn how those fallacies work. But taken together, I mean, everything that we just talked about there, Cranky Uncle, and the fallacy assignment, or whatever iteration you want that to be in, that doesn’t have to be in a purely science unit. Right? That could be sociology. It could be argumentation. It could be English.

Eric Cross (49:01):

Absolutely. That could be totally a prompt in an English class. And practiced in there. And then this could be an interdisciplinary thing, going back and forth between English and and science. Just having these discussions and looking at it from different angles. And you’re practicing the skills in two different contexts. So you get into argumentation. And then that app, I know I had fun with it. And the questions on there definitely resonate with people in my own family. I’m like, “I feel like I’m talking to exactly somebody that I’m related to right now.” <Laugh> Melanie, anything else that you wanna share, or discuss or highlight, before we wrap up?

Melanie Trecek-King (49:39):

So we could talk about lateral reading, if you like. ‘Cause I know a lot of educators use the crap test.

Eric Cross (49:45):

Please, please, please talk about that.

Melanie Trecek-King (49:47):

So, when evaluating sources, a lot of educators teach what’s called the CRAP test. And I wish I remembered what it stood for. But basically what you do, a lot of us have been taught when you go to a website, to figure out if it’s reliable, you wanna go to the about page. Read the mission; see who they are; maybe read some of the content; evaluate the language. So is it inflammatory? Are they making logical arguments? Are the links to reputable sources as well? And the problem is that if a site wants to mislead you, they’re not going to tell you that it’s a bunk site, right? They’re just gonna do a good job of misleading you. And so, what you wanna do instead … the CRAP test basically is an evaluation of a site. And that’s what’s called vertical reading. So you’re looking through a site to determine if it’s reliable. Uh, I think his name’s Sam Wineberg at Stanford, proposed something called lateral reading. Where, instead of on the site, what you wanna do is literally open a new tab and into the search engine type the source. You could do the claim, too. And then something like Reliability or FactCheck or whatever it’s that you’re checking, and then see what other reputable sites have to say about it. So, in their study, actually, they did a really interesting study where they compared professional fact checkers to PhD historians to Stanford undergrads. And they evaluated — I wish you could … um, there’s two pediatrician organizations. One’s like the American Association of Pediatrics and the American Academy of Pediatricians, something like that. They’re very similar sounding. So you give them to students. I do this with my students as well, the same study. So I give my students those two websites. And I say, “Which one of these is more reliable?” And they do exactly what most of us do, which is spend time on the site looking around. And most of the time, if not nearly all the time, they come to the wrong conclusion. And so then I tell them what lateral reading is: “OK, instead of looking through the site, open a new tab, search the organization and reliability.” Something like that. And it takes probably 30 seconds before they realize one of them has been dubbed by the Southern Poverty Law Center as a hate group. As opposed to the other one, which is like a hundred year old huge pediatrician organization that produces their own journals and so on. But nearly all my students are fooled. And in the study, none of the fact checkers were fooled. I’m gonna get the number right. It’s something like 50% of the historians and 20% of the Stanford undergraduates got the correct answer. And they spent a lot more time on it. So it’s a great way to teach students how to use the power of the internet to evaluate sources much more quickly and, effectively. And yes, use Wikipedia, right? Wikipedia is not a final answer, but Wikipedia is actually pretty accurate. So if Wikipedia is the first place you stop, then yes, go there, see what Wikipedia says, and then follow some of their sources.

Eric Cross (52:47):

What popped in my head was like, Yelp reviews for websites. That almost sounds like what it was. It’s like when I search for a product, I don’t go and read the product description marketing. ‘Cause that’s all designed to sell me on something. But I’ll go and look in Reliability, if it’s like a car, or just other sites to cross-reference. And that sounds like what you were talking about is like cross-referencing. Seeing what FactChecker [sic] said about this site, versus seeing what a site says about itself.

Melanie Trecek-King (53:14):

Well, that’s a great analogy. Because if I wanted to know if a product was effective, what the manufacturer says about the product, clearly there’s a strong chance of bias. Right? They’re going to be on their best, um, put their best foot forward. Versus, what do independent reviewers say about this product?

Eric Cross (53:35):

Yep. And I am known to research something to death. And I get something called “paralysis by analysis.”

Melanie Trecek-King (53:42):

Ohhhh, yeah.

Eric Cross (53:44):

And it’s so bad that even if I’m trying to buy, like, towels, I need to find the best-bang-for-the-buck towel. I have to defer some of these decisions out, because I’m on the internet for three hours now. I’ll be a pseudo-expert in towels, and thread count, and all of that stuff. But yeah, that maybe that’s just the science person.

Melanie Trecek-King (54:03):

I mean, I feel your pain. I do the same thing. <Laugh> It’s annoying. Like, it’s just towels. What does it really matter? But yeah.

Eric Cross (54:10):

Coffee! It doesn’t matter what it is. I just need to go, “OK, I have to use these powers for good. Otherwise I’m gonna be researching forever.”

Melanie Trecek-King (54:16):

I wanna say one other thing. So, again, this is a college class and I have a lot of freedom. But one of the driving philosophies behind the class is a wonderful quote in a book, Schick and Vaughn, How to Think about Weird Things. And they said, “The quality of your life is determined by the quality of your decisions, and the quality of your decisions is determined by the quality of your thinking.” And I know my students want a grade. But I’m really trying to teach them how to be empowered through better thinking. That’s where the name “Thinking is Power” came from. I mean, we say “Knowledge is Power,” but it’s not enough to know things. And there’s too much to know. So being able to think and be empowered to have your own agency and not fall for someone’s bunk is my goal for my students.

Eric Cross (55:07):

And doing that is gonna help them through the rest of their lives. Not be swindled, not be taken advantage of, be able to make better decisions. There’s so many benefits to building that skill. And I know your students have definitely grown and benefited. I’m sure you’ve heard, long after you’ve taught them, heard back from them and how they’ve applied that course to their lives. Melanie, thank you so much for being here. For a few things. One, for providing and filling this space where there’s such a need. Again, the critical thinking resources, the tools that you used, are so, so important. If we ever lived in a time where they were critical, it was really what we experienced during the pandemic in the last few years. We watched people’s information literacy and science literacy play out in real time. And we literally saw life-and-death decisions being made based off those skills. That highlighted, I think how important this is. And then, taking the time to generate resources for educators like myself, that we can take and adapt and put into our classroom and start teaching our students. ‘Cause like you said, by the time they get to you, they’re, they’re so far downstream or so far in a system that, depending on the teachers that they’ve had and the education system they’ve been in, may or may not have even touched on these things. They might have learned a lot of facts, but they may not have built their muscle to be able to critically analyze and interpret the world around them. And you’ve just — even the last year, it hasn’t even been a year since we talked the first time — I’ve watched your resources continue to grow, and you share them. And so I, on behalf of those of us in K–12, thank you. And thank you for being here.

Melanie Trecek-King (56:49):

Oh, well, thank you so much for this opportunity. Thank you for everything that you do, reaching out to other educators and for giving me a platform to hopefully reach other educators.

Eric Cross (57:00):

Thanks so much for listening to my conversation with Melanie Trecek-King, Associate Professor of Biology at Massasoit Community College and creator of Thinking Is Power. Make sure you don’t miss any new episodes of Science Connections by subscribing to the show, wherever you get podcasts. And while you’re there, we’d really appreciate it if you can leave us a review. It’ll help more listeners to find the show. You can find more information on all of Amplify shows at our podcast hub, Amplify.com/Hub. Thanks again for listening.

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What Melanie Trecek-King says about science

“Students carry in their pocket access to basically all of humanity’s knowledge at this moment in time. The question is: do they know what they’re looking for?”

– Melanie Trecek-King

Associate Professor of Biology at Massasoit Community College and creator of Thinking is Power

Meet the guest

Melanie Trecek-King is the creator of Thinking is Power, an online resource that provides critical thinking education to the general public. She is currently an associate professor of biology at Massasoit Community College, where she teaches a general-education science course designed to equip students with empowering critical thinking, information literacy, and science literacy skills. An active speaker and consultant, Trecek-King loves to share her “teach skills, not facts” approach with other science educators, and help schools and organizations meet their goals through better thinking. Trecek-King is also the education director for the Mental Immunity Project and CIRCE (Cognitive Immunology Research Collaborative), which aim to advance and apply the science of mental immunity to inoculate minds against misinformation.

A woman with long blonde hair and a black top is shown in front of a blue background, framed by a circular graphic with an illustrated flask in the corner.
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About Science Connections

Welcome to Science Connections! Science is changing before our eyes, now more than ever. So…how do we help kids figure that out? We will bring on educators, scientists, and more to discuss the importance of high-quality science instruction. In this episode, hear from our host Eric Cross about his work engaging students as a K-8 science teacher. 

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Amplify may collect personal information directly from you at various points, including the following:

  • Product Information and Newsletters. When you submit a request to obtain information about our products, services or other informational material or subscribe to one of our newsletters, you may be asked to submit information such as name, professional affiliation, email address, company name, address and phone and details on your query or interests in our products and services. This information is collected to help us process your request.
  • Customer Support. When you submit a form to contact our customer service, you may be asked to submit information such as name, e-mail, district, customer user login and password and details on your query. In addition, some features of our Site, such as our customer live chat functionality or other customer service systems may allow you to voluntarily provide personal information to us. This information is collected to help us process your request. Please only provide what is needed to facilitate the support request.
  • Product Orders. If you use e-commerce areas of our Site to order our products, we request information from you on our order form. To purchase products through the Site, you must provide contact information (such as name and shipping address) and financial information (such as credit card number). This information is used for billing purposes and to fill your orders. We will also use this information to contact you to confirm your order or to inform you of any issues or delays.
  • Registration. You may be asked to submit information to use certain parts of the Site (such as posting comments on certain areas of the Site), register for an event or webinar, or view restricted content that may be available on the Site. For instance, you may be asked to provide your name, email address and event or webinar-related preferences to help us process your registration or content request.
  • Public Areas and Discussion Forums. Any information you share in public areas, such as message boards or feedback sections, becomes public. Please be careful about what you disclose and do not post any personal information that you expect to keep private.
  • Contests and Sweepstakes. When we run a contest or sweepstakes relating to the Site or Amplify, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for your entry will be used and disclosed.

As you visit or use our Site, we may collect Site activity information through cookies and similar technologies.

  • Cookies, Pixels, and Other Tracking Technologies. Cookies and other tracking technologies (such as pixels, beacons, and Adobe Flash technology) are small data files that are placed on your computer or mobile device when you visit a website. They allow the website or mobile app to remember your actions and preferences over a period of time. We use the following types of cookies:
    • Strictly necessary cookies – These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site. These cookies are not generally stored beyond the browser session and are less likely to include personal information. This category of cookies cannot be disabled.
    • Functionality Cookies – We use these cookies so that we recognize you on our Site and remember your previously selected preferences. These cookies are stored on your device between browsing sessions but expire after a pre-defined period. These cookies enable our Site to “recognize” you when you use our Site, including your preferences such as your preferred language , time, and location. A mix of first party (placed by us) and third-party cookies (placed by third parties) are used.
    • Analytics Cookies – These cookies help us and our Service Providers compile statistics and analytics about users of the Site, including Site Activity Information. For example, we use Google Analytics to help us understand how users interact with the Platform. Google Analytics uses cookies to track your interactions with the Site, then collects that information and reports it to us. This information helps us improve the Site so that we can better serve you. To learn more about Google Analytics, visit https://support.google.com/analytics/answer/6004245?hl=en. If you wish, you can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available on https://tools.google.com/dlpage/gaoptout.
    • Advertising Cookies – We use these cookies to collect information about your visit to our Site, the content you viewed, the links you followed and information about your browser, device, and your IP address. We sometimes share some limited aspects of this data with third parties for advertising purposes. We may also share Site Activity Information collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our Site.

For information on how to opt-out of these technologies, please see What Choices Do You Have? below.

  • Social Plugins. Certain areas of our Site permit you to utilize social media functionality, such as the Facebook “Like” or Google “+1” buttons (“Social Plugins”). To use a Social Plugin, you must authorize the third-party provider of that Social Plugin, e.g. Facebook or Google, to access, collect, and/or disclose your information related to your use of that Social Plugin, subject to that company’s privacy policies, which may differ from this Privacy Policy. In addition, such providers may be able to collect information about you, including your activity on the Site, and they may notify your connections on their social networking platform about your use of the Site. Such services may also employ unique identifiers that allow your activity to be monitored across multiple websites for purposes of delivering more targeted advertising to you.

Amplify also receives information from other sources.

  • Information from Other Sources. We may supplement any information we collect via this Site with information from publicly or commercially available sources.

3. How do we use personal information?

We may use any personal information and other information we collect from and about you for the following purposes and as described elsewhere in this Privacy Policy:

  • To provide and manage the Site. We use the personal information we collect from and about you to provide the Site and features to you, including to measure and improve its services and features, to personalize your experience by delivering relevant content, to deliver marketing messages, to allow you to comment on content, to provide you with customer support, and to respond to inquiries. We may also use and disclose aggregate or anonymous data about your use of and activity on the Site to assist us in this regard and for any other purpose.
  • To contact you. Amplify may periodically send promotional materials (e.g., newsletters) or notifications related to the Site and to Amplify’s business to the contact information you provided to us at registration.
  • To improve our products and services. We may use your personal information for our business purposes, such as data analysis, audits, developing new products and services, enhancing the Site, improving our services, identifying usage trends, and determining the effectiveness of our promotional campaigns.
  • For marketing and advertising. We may use your personal information to help us market our products to you or your school district.

4. To whom do we disclose personal information?

We may disclose any personal information and other information we collect from and about you for the following purposes and as described elsewhere in this Privacy Policy:

  • To share with our affiliated education companies. Amplify may share your personal information with Amplify’s affiliated education companies for the purposes described in this Privacy Policy.
  • To allow service providers to assist us. We may engage third party service providers, agents and partners (“Service Providers”) to perform functions on our behalf, such as analytics, credit card processing, shipping or stocking orders and providing customer service. We may disclose your personal information to such Service Providers to enable them to assist us in these efforts.
  • To allow our marketing and advertising partners to assist us. We may engage marketing and advertising partners to help us market and advertise our products and services, including via digital ads sent in connection with your visit to the Site. We may disclose Site Activity information, as well as contact information and other aggregate insights to such partners to enable them to assist us in these efforts.
  • To protect the rights of Amplify and our users. There may be instances when Amplify may disclose your personal information, in situations where Amplify has a good faith belief that such disclosure is necessary or appropriate in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, operations, or property of Amplify, our parents, subsidiaries or affiliates or our or their employees, agents and contractors (including enforcement of our agreements, including our terms of use); (ii) protect the rights, safety, privacy, security or property of users of the Site or others; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process, including laws outside your country of residence; (v) respond to requests from public and government authorities, including those outside your country of residence; or (vi) allow us to pursue available remedies or limit the damages that we may sustain.
  • To complete a merger or sale of assets. If Amplify sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger, transfer or other disposition of all or part of its business, assets or stock (including in connection with any bankruptcy or similar proceedings), Amplify may transfer your personal information to the party or parties involved in the transaction.

5. What rights and choices do you have?

Opt-out of Marketing Communications. If you want to stop receiving promotional materials from Amplify, you can follow the unsubscribe instructions at the bottom of each email. There are certain service notification emails that you may not opt-out of, such as notifications of changes to the Site or policies. If you have additional questions, please contact us using information below in the Contact Us section.

Opt-of Cookies and Similar Tracking Technologies. There are a few ways to opt out or delete cookies.

  • On Your Browser. Most browsers are initially set to accept cookies, but your browser may permit you to change your settings to notify you of a cookie being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information. Please note that by blocking any or all cookies you may not have access to certain features, content or personalization that may be available through the Site. Please also note that you must opt out separately on each device (including each web browser on each device) that you use to access our Site if you wish to opt out, and if you clear your cookies or if you use a different browser or device, you will need to renew your opt-out preferences.
  • Interest-Based Advertising. Some advertisers and marketing companies participate in the self-regulatory programs of the Digital Advertising Alliance (“DAA”) and European Interactive Digital Advertising Alliance (“eDAA”) in connection with online interest-based advertising. DAA and eDAA provide consumers with the ability to opt out of receiving interest-based advertising from their program participants at the following links:

What Rights Do You Have?

6. Security

Amplify uses commercially reasonable administrative, technical, personnel and physical measures to safeguard personal information in its possession against loss, theft and unauthorized use, disclosure or modification.

7. Data retention / Deletion

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law. Even after we have deleted your personal information from our systems, copies of some information from your account may remain viewable in some circumstances – where, for example, you have shared information with social media platforms and other unaffiliated services. We may also retain backup information related to your account on our servers for some time after cancellation for fraud detection or to comply with applicable law or our internal security policies. Because of the nature of caching technology, your account may not be instantly inaccessible to others, and there may be a delay in the removal of the content from elsewhere on the Internet and from search engines.

8. Data Storage and Transfers

We are a United States Company, and our servers are hosted, managed, and controlled by us in the United States. If you are outside of the United States, we use industry standards to protect your data when it leaves your country of residence and your data will always be protected in accordance with this Privacy Policy, Applicable Laws and our Agreement regardless of the storage location.

Additionally, where we transfer your personal information to service providers outside of the United Kingdom (UK), European Economic Area (EEA), or other region that offers similar protections, we use specific appropriate safeguards to contractually obligate such service providers to protect personal information in accordance with Amplify’s commitment to privacy and security and applicable data protection laws.

If you have questions or wish to obtain more information about the international transfer of your personal information or the implemented safeguards, please contact us using the contact information below.

9. External third-party services

The Site may be linked to sites operated by unaffiliated companies, and may carry advertisements or offer content, functionality, games, newsletters, contests or sweepstakes, or applications developed and maintained by unaffiliated companies. Amplify is not responsible for the privacy practices of unaffiliated companies, and once you leave the Site via a link or enable an unaffiliated service, you are subject to the applicable privacy policy of the unaffiliated service.

10. Updates to this policy

Amplify may modify this Privacy Policy. Please look at the Last Revised Date at the top of this Privacy Policy to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Site. If you do not wish to be bound by the terms of the revised Privacy Policy, you must discontinue your use of the Site.

11. Contact us

If you have questions about this Privacy Policy, please contact us at:

Email: privacy@amplify.com
Mail: Amplify Education, Inc.
55 Washington St.#800
Brooklyn, NY, 11201
Phone: (800) 823-1969
Attn: General Counsel

Appendix – Supplemental Disclosures

1. Notice for our California Customers

We retain your personal information for as long as you are an active user of our Site or continue to have an account with us, and in accordance with our legal obligations (which may require us to hold information to provide financial and other reporting and to defend against potential claims). If you are a California resident, please see below for information about your rights pursuant to California law.

Personal Information We Collect
How We Use Personal Information
Contact Information
  • To provide you with customer support and respond to inquiries.
  • To contact you with promotional emails (e.g. newsletters) or notifications related to the Site
  • To help us verify the identity of our user
  • As otherwise required or permitted by law, or as we may notify you at the time of collection
Account Information
  • To provide and manage the Site
  • To improve our products and services
  • As otherwise required or permitted by law, or as we may notify you at the time of collection
Payment Information
  • To complete your payment of purchases made through the Site
  • For internal operations (e.g. to improve and update our products)
  • For security and fraud prevention
  • As otherwise required or permitted by law, or as we may notify you at the time of collection
Information You Submit
  • To provide the Site and features to you, including to allow you to comment
  • To improve our products and services
  • As otherwise required or permitted by law, or as we may notify you at the time of collection.
Site Activity Information
  • We sell or share information about your Site activity with third parties for targeted advertisements on and off of Amplify. We also use this information to:
    • To provide and manage the Site
    • To improve our products and services
    • For internal operations (e.g. to improve and update our products)
    • For security, safety, and due diligence purposes
    • As otherwise required or permitted by law, or as we may notify you at the time of collection
Location Information
  • We use location information , such as state, country and / or zip code, which we use to help us customize your experience, as well as to help us facilitate your privacy rights.
Inferences
  • We may make inferences about your interests and personal preferences (such as the content you like to consume). We also use this information to:
    • To personalize your experience on the Site
    • For internal operations (e.g. to improve and update our products)
    • As otherwise required or permitted by law, or as we may notify you at the time of collection

Some of the information described above may be considered “sensitive” under the laws of certain jurisdictions (including payment information and account login credentials (“Sensitive Information”). Whether information is Sensitive Information will depend on the laws of your jurisdiction. We only use Sensitive Information, such as payment information and account credentials for necessary or reasonably expected purposes – specifically, to provide you with our Services (i.e., fulfill purchases and to allow account logins).

Shine the Light

California’s Shine the Light law (Civil Code § 1798.83) permits California residents to request certain information regarding our disclosure of certain categories of personal information to third parties for their own direct marketing purposes in the preceding calendar year. We do not share personal information, as defined by California’s Shine the Light law, with third parties for their own direct marketing purposes.

Notice of Financial Incentive 

 As part of our services, there may be opportunities for you to complete surveys and questionnaires. As an incentive for completing the survey or questionnaire, you can voluntarily provide your personal information, which in turn enters you into a raffle drawing or enables us to provide you with other benefits, discounts, offers, or deals that may constitute a financial incentive under California law (“Financial Incentive”). The categories of personal information required for us to provide the Financial Incentives include: contact information and any other information that you choose to provide when you complete the survey.

Participation is voluntary and you can opt out at any time before your survey is complete.

The value of the personal information we collect in connection with our Financial Incentives is equivalent to the value of the benefit offered.

2. Additional U.S. State Privacy Law Rights

Residents of certain U.S. states have the following rights, regarding your personal information (each of which are subject to various exceptions and limitations):

  • Access. You have the right to request, up to two times every 12 months, that we disclose to you the categories of personal information collected about you, the categories of sources from which the personal information is collected, the categories of personal information sold or shared, the business or commercial purpose for collecting, selling, or sharing the personal information, the categories of third parties with whom personal information was shared, and the specific pieces of personal information collected about you.
  • Correct. You have the right to request that we correct inaccurate personal information collected from you. 
  • Deletion. You can request that we delete your personal information that we maintain about you.
  • Opt-out (Do Not Sell or Share My Personal Information). Under several U.S. state privacy laws, consumers have the right to opt-out of the “sale” of their personal information (defined very broadly to include situations where we provide personal information to partners who provide advertising services to us) and the “sharing” of personal information in connection with the display of targeted advertising across third party websites. While we do not sell your personal information, we do share it in connection with our advertising efforts. Please also note that we do not knowingly sell or share the Personal Information of minors under 16 years of age.

We also honor the Global Privacy Control, a browser-based opt-out signal. We do not respond to other browser-based signals that do not meet applicable state law requirements, which may include older Do Not Track signals.

  • No Discrimination. You have the right not to be discriminated against for exercising these rights.
  • Appeals. You have a right to appeal decisions concerning your ability to exercise your consumer rights. 
  • Submission of Requests. You may exercise the above rights by emailing us at privacy@amplify.com. Note that we may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.
  • Authorized Agent. You may designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent identifies himself/herself/itself as an authorized agent and can show written permission from you to represent you. We may contact you directly to confirm that you have authorized the agent to act on your behalf or confirm your identity.
  • Verification. Whether you submit a request directly on your own behalf, or through an authorized agent, we will take reasonable steps to verify your identity prior to responding to your requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.
3. Notice for European Economic Area and United Kingdom Customers

As detailed at the beginning of our Privacy Policy (under the section titled “Our Role”), Amplify acts as a controller with respect to personal information collected as you interact with our Site.

Lawful Basis for Processing

We rely on the following lawful bases for our processing activities:

  • Consent;
    • We obtain your consent to collect and process device and usage data via cookies on our Site to understand how individuals use our Site and to help us measure the effectiveness of our advertising and marketing campaigns.
  • Pursuant to a contract with the user of our Site;
    • We process all categories of personal information that we collect to provide and manage our Site, including payment processing, where this is required in order for us to perform our obligations under our contract with you.
  • To comply with our legal obligations;
    • We process all categories of personal information that we collect to ensure the safety and security of our Site where we are complying with security requirements under data protection and cyber and information security law.
    • We process all categories of personal information that we collect to comply with our legal obligations which includes, for example, to access, retain or share certain personal information where we receive a valid request from a government body, law enforcement body, judicial body regulator or similar, to deal with legal claims and prospective legal claims, and to ensure we are complying with applicable laws.
  • When we have a legitimate interest in doing so, which is not outweighed by the risks to the individual. We rely on our legitimate interest to process all categories of personal information:
    • to provide, manage, and improve the Site where such activities are not strictly required under our contract, including personalizing your experience on the Site.
    • to ensure the safety and security of our Site where this is important but not required under the data protection law or cyber and information security laws.
    • to respond to queries or otherwise communicate with you in relation to our Site and the operation of our business where this is not strictly required under a contract with you.
    • internal research and certain marketing purposes (e.g. to periodically send newsletters and other promotional materials), which will not be based on Student Data or directed to K–12 students.

Your Data Subject Rights

If you are located in the EEA/UK, you have the following rights, subject to certain exceptions:

  • Right of access: You have the right to ask us for confirmation on whether we are processing your personal information and access to that personal information.
  • Right to correction: You have the right to have your personal information corrected.
  • Right to erasure: You have the right to ask us to delete your personal information.
  • Right to withdraw consent: You have the right to withdraw consent that you have provided.
  • Right to lodge a complaint with a supervisory authority: You have the right to lodge a complaint with a supervisory authority.
  • Right to restriction of processing: You have the right to request the limiting of our processing under limited circumstances.
  • Right to data portability: You have the right to receive the personal information that you have provided to us, in a structured, commonly used, and machine-readable format, and you have the right to transmit that information to another controller, including to have it transmitted directly, where technically feasible.
  • Right to object: You have the right to object to our processing of your personal information

To exercise any of these rights, contact us as set forth in the section entitled “Contact Us” above and specify which European privacy right you intend to exercise. We may require additional information from you to allow us to confirm your identity. Please note that we store information as necessary to fulfill the purposes for which it was collected, and may continue to retain and use the information even after a data subject request for purposes of our legitimate interests, including to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

Complaints

If you have any issues with our compliance, you have the right to lodge a complaint with an EEA or UK supervisory authority. We would, however, appreciate the opportunity to address your concerns before you approach a data protection regulator, and would welcome you directing an inquiry first to us. To do so, please contact us by email at privacy@amplify.com or by mail at Amplify Education, Inc., 55 Washington St.#800, Brooklyn, NY, 11201.

Amplify announces new board member Michael Camuñez

Brooklyn, NY (October 21, 2020) – Amplify, a publisher of next-generation curriculum and assessment programs, announced today that it appointed a new board member, Michael Camuñez to its board of directors.

Camuñez serves as president and chief executive officer of Monarch Global Strategies LLC, a bi-national consulting firm providing strategic advice and advocacy to companies doing business in emerging economies, with a particular emphasis on Mexico and Latin America. Previously, Camuñez served as one of the nation’s leading commercial diplomats as the assistant secretary of commerce at the International Trade Administration, where he managed a global portfolio to help lead the U.S. government’s efforts to open new markets for U.S. goods and services. Prior to that, he also served as special counsel to the president at the White House.

“We are honored and excited to have Michael Camuñez join the board of Amplify,” said Amplify CEO Larry Berger. “His unique experience in political, legal, economic, and international worlds means he brings critical insight to our company as we continue growing and serving educators and students across the country and, in time, the globe.”

“Amplify’s mission to revolutionize education and expand access to learning through technology is not only exciting, it’s essential to help bridge the equity gap and accelerate learning for millions of children in the U.S. and around the world,” stated Camuñez. “I’m thrilled to be joining such an important endeavor with such a talented team.”

Camuñez joins Amplify’s existing board members: Russlynn Ali, CEO and co-founder, XQ Institute; Brad Powell, managing director, investments at the Emerson Collective; Margaret Spellings, president and CEO of Texas 2036; and Larry Berger, CEO at Amplify.

About Amplify
A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products turn data into practical instructional support to help all students build a strong foundation in early reading and math. All of our programs provide teachers with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves seven million students in all 50 states. For more information, visit amplify.com.

Contact: media@amplify.com

Education technology pioneer Amplify raises significant funding to help expand its K-12 portfolio

(BROOKLYN, NY – May 23, 2023) Amplify, a publisher of next-generation curriculum and assessment programs, announced today it has raised a Series C funding round led by Cox Enterprises, a family-owned, Atlanta-based company committed to connectivity, mobility, and sustainable innovation. Cox joins Amplify’s current investors, including Emerson Collective, Learn Capital, and A-Street Ventures.

The funding will support Amplify in continuing to expand the breadth and depth of its K-12 product portfolio, which distinctly combines high-quality, evidence-based instruction with digital-forward delivery to help teachers celebrate and extend their students’ thinking, knowledge, and skills. Already a market leader in literacy and science, Amplify is launching a suite of math programs that will reshape mathematics education by bringing together the leading open-source curriculum (IM K-12 Math™ authored by Illustrative Mathematics®) with the most-beloved teaching and learning platform in math education, Desmos Classroom. The goal is to help every student learn – and learn to love – mathematics.

“Amplify has experienced significant growth and is now proud to serve close to a third of U.S. K-8 students today with programs that uniquely blend the best K-12 content and pedagogy with digital tools that help teachers reach all students and drive measurable academic gains,” said Larry Berger, chief executive officer of Amplify. “This investment will help us grow while ensuring that we elevate K-12 instruction and have as much impact as we can.”

Amplify currently delivers its products and services to over half a million teachers in the United States. Its existing core programs have earned all-green scores on EdReports, a third-party curriculum evaluation site. Amplify’s digital supplemental program, Boost Reading, continues to help schools drive gains in early reading, as does its gold-standard early reading assessment, mCLASS®. By meeting the demand for evidence-based, digital-forward programs, Amplify’s bookings have grown at over a 50 percent compound annual growth rate over the last five years (2017-2022). Amplify also continues to see measurable gains in student achievement when districts and schools implement its programs with some measure of fidelity, e.g., recent studies on Amplify ScienceBoost Reading, and Desmos Math 6-8.

“At Cox, we are committed to investing in companies that will reshape their industries over the next generation, bringing positive impact to communities across the country and around the world,” said Mark Lewis, vice president of strategy and investments at Cox Enterprises. “We are excited to help Amplify continue to scale its product offerings and footprint.”

About Amplify
A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our captivating core and supplemental programs in literacy, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products turn data into practical instructional support to help all students build a strong foundation in early reading and math. All of our programs provide teachers with powerful tools that help them understand and respond to the needs of every student. Today, Amplify reaches more than 10 million students in all 50 states. To learn more, visit https://amplify.com.

About Cox Enterprises
Cox Enterprises is dedicated to empowering people to build a better future for the next generation. Cox is a leader in the broadband, automotive and media industries, while strategically investing in emerging technologies driving the future of cleantech, health care, and public sector services. Its major operating subsidiaries are Cox Communications and Cox Automotive, which includes brands like Autotrader and Kelley Blue Book. Headquartered in Atlanta, Georgia, Cox is a global company with a proud 125-year history. To learn more about Cox and its commitment to its people, planet and communities, visit coxenterprises.com.

Media contact:
Kristine Frech
Vice President, Corporate Communications
kfrech@amplify.com

Amplify Science Named SIIA Education Technology 2019 CODiE Award Finalist for Best Emerging Instructional Technology Solution

Brooklyn, NY (May 7, 2019) Amplify, a publisher of next-generation curriculum and assessment programs, today announced that Amplify Science has been named a 2019 SIIA CODiE Award finalist in the Best Emerging Instructional Technology Solution category. Award finalists represent applications, products and services from developers of educational software, digital content, online learning services and related technologies across the PreK–20 sector.

Amplify Science is a breakthrough K–8 curriculum designed from the ground up for the Next Generation Science Standards by the curriculum experts at the University of California, Berkeley’s Lawrence Hall of Science. In each Amplify Science unit, students inhabit the role of a scientist or engineer to investigate a real-world problem, using relevant, 21st-century contexts to investigate scientific phenomena. Educators who adopt Amplify Science receive a comprehensive curriculum that includes literacy-rich activities, hands-on investigations, digital simulations, embedded assessments, and robust teacher supports.

“We are honored that SIIA recognized the strength of Amplify Science and named us as a finalist in the CODiE awards,” said Steven Zavari, senior vice president and general manager, science curriculum, at Amplify. “We are excited to share this news about our innovative program with educators across the country.”

The SIIA CODiE Awards are the premier awards for the software and information industries and have recognized product excellence for more than 30 years. The awards have 76 categories that are organized by industry focus of education technology and business technology. Amplify Science was honored as one of 139 finalists across the 32 education technology categories.

“The 2019 CODIE Award finalists represent the finest in innovation and creativity in educational technology,” said President Jeff Joseph at SIIA. “These breakthrough products are opening doors for learners of all ages by developing and utilizing new technologies to respond to diverse student and educator needs.”

The SIIA CODiE Awards are the industry’s only peer-reviewed awards program. Educators and administrators serve as judges and conduct the first-round review of all education nominees. Their scores determine the SIIA CODiE Award finalists, and SIIA members then vote on the finalist products. The scores from both rounds are tabulated to select the winners.

Winners will be announced during a CODiE Award Celebration at the Ed Tech Industry Conference & CODiE Awards in San Francisco on June 11.

Details about each finalist are listed at https://www.siia.net/codie/2019-Finalists

About Amplify

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products turn data into practical instructional support to help all students build a strong foundation in early reading and math. All of our programs provide teachers with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves five million students in all 50 states. For more information, visit amplify.com.

About the SIIA CODiE™ Awards

The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.

About Software and Information Industry Association (SIIA)

SIIA is an umbrella association representing 800+ technology, data and media companies globally. Industry leaders work through SIIA’s divisions to address issues and challenges that impact their industry segments with the goal of driving innovation and growth for the industry and each member company.  This is accomplished through in-person and online business development opportunities, peer networking, corporate education, intellectual property protection and government relations. For more information, visit siia.net.

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Amplify Reading named 2020 CODiE Award Finalist for Best Game-Based Curriculum Solution

Brooklyn, NY (April 20, 2020) — Amplify, a publisher of next-generation curriculum and assessment programs, today announced that Amplify Reading has been named a 2020 SIIA CODiE Award finalist in the Best Game-Based Curriculum Solution category. Award finalists represent applications, products, and services from developers of educational software, digital content, online learning services, and related technologies across the Pre-K–12 and higher education sectors.

Amplify Reading is a state-of-the-art supplemental digital literacy program that combines captivating storytelling, the latest literacy research, and sophisticated adaptivity to provide students with the exact instruction they need when they need it. Research has shown that the program enables students to make better-than-expected progress, reduces students’ risk for reading difficulty, and helps close achievement gaps for English learners.

Amplify Reading offers 50+ research-based games, each mapped to specific skills and standards that augment educators’ core instruction. The program also features an in-product companion called a Curioso who grows as younger students acquire skills. For older students, Amplify Reading immerses pre-teens in an interactive graphic novel where they join a rebel group to take on the machines and fight for the right to read again.

“It’s an honor to be named a finalist in the 2020 SIIA CODiE Awards,” said Melissa Ulan, senior vice president and general manager, supplementals, at Amplify. “We are thrilled to receive this recognition of Amplify Reading as an innovative and highly engaging program that helps students become strong and confident readers.”

For more than 30 years, the SIIA CODiE Awards are the premier awards for the software and information industries, recognizing product innovation and excellence. The awards are organized by industry categories in education technology and business technology. Amplify Reading was honored as one of 157 finalists across the 37 education technology categories.

The SIIA CODiE Awards are the industry’s only peer-reviewed awards program. Educators and administrators serve as judges and conduct the first-round review of all education nominees. Their scores determine the SIIA CODiE Award finalists, and SIIA members then vote on the finalist products. The scores from both rounds are tabulated to select the winners.

CODiE Award winners in education technology will be announced online May 19, 2020.

Details about the finalists can be found here.

About Amplify

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products turn data into practical instructional support to help all students build a strong foundation in early reading and math. All of our programs provide teachers with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves five million students in all 50 states. For more information, visit amplify.com.

About the SIIA CODiE™ Awards

The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit https://www.siia.net/codie.  

About Software and Information Industry Association (SIIA)

SIIA is an umbrella association representing 800+ technology, data and media companies globally. Industry leaders work through SIIA’s divisions to address issues and challenges that impact their industry segments with the goal of driving innovation and growth for the industry and each member company.  This is accomplished through in-person and online business development opportunities, peer networking, corporate education, intellectual property protection and government relations. For more information, visit siia.net.

Amplify acquires Desmos curriculum to build the future of math instruction; Desmos calculators to remain independent and free to all

BROOKLYN, N.Y., May 18, 2022 — Amplify, a next-generation publisher of curriculum and assessment, announced today that it has acquired the curriculum and instructional technology of Desmos, the acclaimed developer of digital math tools and curriculum. The deal is the culmination of a close partnership between Amplify and Desmos over the past two years. Desmos’ world-renowned calculators will remain independent as part of a separate Public Benefit Corporation called Desmos Studio that will focus on the development of free, best-in-class online calculators and other tools.

The Amplify and Desmos curriculum teams will now deeply integrate the technology and content they’ve both been developing and piloting for several years. The resulting combined program, based on IM K–12 Math™, will bring together Amplify’s proven ability to deliver the highest quality STEM curriculum to millions of students, and the groundbreaking digital tools and instructional approach of Desmos. Desmos technology will also power new modes of creative, collaborative learning in the next generation of Amplify’s science and literacy core programs.

Now a part of Amplify, teacher.desmos.com will be called Desmos Classroom and will continue to provide free lesson-building tools and lessons to teachers around the world. Users can expect more instructional content, professional learning resources, and classroom learning tools, continuing to enhance Desmos Classroom as the most powerful free resource for math educators.

“We have admired Desmos for more than a decade, watching them sail from strength to strength on a current of excellence and teacher enthusiasm. The past two years of working closely together reinforced a shared vision for improving math education,” said Larry Berger, Amplify’s chief executive officer. “We will now merge our math curriculum development efforts, with the goal of building a new kind of teaching and learning experience that helps every student love learning math and gain access to math’s power and beauty.”

Desmos Studio will become a separate Public Benefit Corporation led by original Founder and Chief Executive Officer Eli Luberoff, and will continue to build and grow the Desmos suite of calculators and other tools, and the community that relies on them. The calculators will remain free to teachers and students globally and available for companies to license for use in their products. Its partnerships with over 75 organizations around the world will provide Desmos Studio with the resources to continue intensive research and development around Desmos calculators and other tools long into the future.

“We chose this unique deal with Amplify because, in our years working together, it’s become clear that Amplify shares our pedagogical vision and our commitment to quality, and recognizes what’s made Desmos special. We know that Amplify’s exceptional team can help us continue to improve while bringing our curriculum and activities to as many teachers and students as possible,” said Eli Luberoff, founder and chief executive officer of Desmos. “As an independent entity, Desmos Studio will continue to improve the calculators that teachers and students know and love. The Desmos calculator is now embedded in math classrooms across the world, and for that reason should be managed as a resource for the public good, which means keeping it free for educators and students while continuously improving it for years to come.”

About Amplify
A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 10 million students in all 50 states. For more information, visit amplify.com.

About Desmos
Desmos wants to build a world where every student learns math and loves learning math, where a student’s access to the power and beauty of math doesn’t depend on their place of birth, race, ethnicity, gender, or any other aspect of their identity. Our free suite of calculators are used annually by millions of teachers and students around the world, and our activities and curriculum power the daily work of hundreds of thousands of teachers and millions of students. For more information, visit desmos.com.

Contact: media@amplify.com