1. Service Overview

As a provider of technology solutions to schools, Amplify’s commitment to data privacy and security is essential to our organization. This overview of Amplify’s Information Security Program describes physical, technical and administrative safeguards Amplify implements to protect student data in our care.

Company profile

Amplify Education, Inc. (Amplify) is a privately held company founded in 2000 as Wireless Generation. Amplify’s products include curriculum and instruction, assessment and intervention, professional development services and consulting services for K-12 education.

Service hosting

Amplify leverages Amazon Web Services (AWS) as its cloud hosting provider. Within AWS, Amplify utilizes Virtual Private Clouds (VPCs), which provide an isolated cloud environment within the AWS infrastructure. External network traffic to a VPC is managed via gateway and firewall rules, which are maintained in source code control to ensure that the configuration remains in compliance with Amplify security policy. In addition, the production VPCs and the development VPCs are isolated from each other and maintained in separate AWS accounts.

2. Policies & standards

Information security program

Amplify maintains a comprehensive information security program based on the National Institute of Standards and Technology (NIST) Cybersecurity Framework and the NIST SP 800-53 Rev. 5 family of information security controls. These provide a robust framework of best practices from which an organization can build its security policies and protocols based on identified risks, compliance requirements, and business needs. They cover critical practice areas, including access control, configuration management, incident response, security training, and other information security domains.

Governance

Amplify’s Information Security Committee has primary responsibility for the development, maintenance, and implementation of the Amplify information security program. The Information Security Committee is responsible for all information risk management activities within the company and is composed of technology, business and legal leaders from the organization. The Committee meets weekly and includes a dedicated VP of Information Security and a program manager to oversee, direct and coordinate its activities.

Policy execution

Adherence to the internal Amplify information security policy is an obligation of every Amplify employee. Amplify conducts a series of internal monitoring procedures to verify compliance with internal information security policies, and all Amplify employees undergo annual criminal background checks. In addition, any third-party contractors who come into contact with systems that may contain student data are contractually bound to maintain security and privacy of the data.

3. Data access controls

Access control

Amplify’s access control principles dictate that all student data we store on behalf of customers is only accessible to district-authorized users and to a limited set of internal Amplify users who may only access the data for purposes authorized by the district. Districts maintain control over their internal users and may grant or revoke access.

In limited circumstances and strictly for the purposes of supporting school districts and maintaining the functionality of systems, certain Amplify users may access Amplify systems with student data. All such access to student data by Amplify technicians or customer support requires both authentication and authorization to view the information.

Encryption

Data encryption is an important element of our protection of sensitive data at rest and in transit, and is reviewed and updated as appropriate annually, based on the latest standards and guidelines published by OWASP and NIST.

In transit: Amplify encrypts all student data in transit over public connections, using Transport Layer Security (TLS), commonly known as SSL, using industry-standard protocols, ciphers, algorithms, and key sizes.
At rest: Amplify encrypts student data at rest using the industry-standard AES-256 encryption algorithm.

4. Application security by design

Building the right roles into applications

Permissions within Amplify applications are designed on the principle that school districts control access to all student data. To facilitate this, Amplify applications are designed so that roles and permissions flow from the district to the individual user. For example, applications that offer schools a way to collect and report on assessment results have a web interface that requires district administrators to authorize individuals to view student data.

Security controls within applications are used to ensure that the desired privacy protections are technically enforced within the system. For example, if a principal is supposed to see only the data related to his or her school, Amplify ensures that, throughout the design and development process, our products restrict principals from seeing records for any students outside his or her school.

To make sure Amplify applications properly enforce permissions and roles, our development teams conduct reviews early in the design process to ensure roles and permissions are an essential component of the design of new applications.

Building security controls into applications

Amplify applications are also developed to minimize security vulnerabilities and ensure industry-standard application security controls are in place.

As part of the development process, Amplify has a set of application security standards that all applications handling student data are required to follow, including:

Student data is secured using industry standard encryption when in transit between end-users and Amplify systems.
Applications are built with password brute-force attack prevention.
User sessions expire after a fixed period of time.

We also conduct manual and automated static code analysis as well as dynamic application security testing to preemptively identify vulnerabilities published by industry leaders such as OWASP (Open Web Application Security Project)

5. Proactive security

Risk assessments

Amplify periodically engages a security consulting firm to conduct risk assessments, aimed at identifying and prioritizing security vulnerabilities. The Information Security Committee coordinates remediation of the vulnerabilities. The security consulting firm also provides ongoing advice on current risks and advises on remediation of vulnerabilities and incident response.

Penetration testing

Amplify engages third-party firms to continually conduct application penetration testing. The purpose of this testing is to test for application security vulnerabilities in the production environment. We work with third party penetration testing program partners. Third-party testing involves a combination of automated and manual testing.

Vulnerability management

Amplify ensures that its systems are free of known vulnerabilities in several ways. Every production server runs vulnerability detection software that compares the installed software against a global database of known vulnerabilities. Secondly, we employ real time network monitoring that reports on any potentially malicious traffic. In addition, a third-party security firm continually reviews all of our system logs for potential security breaches. Lastly we continually test our applications against common malicious internet traffic. Violations in any of these areas will alert one of our operations teams, who are available around the clock.

In addition, Amplify participates in a private bug bounty program through HackerOne, working with the security community to find security vulnerabilities and support our efforts to keep our data and systems safe and secure.

Endpoint security

Access to production systems at Amplify is restricted to a limited set of internal Amplify users to support technical infrastructure, troubleshoot customer issues, or other purposes authorized by the district. In addition, Amplify requires multi-factor (MFA) authentication methods for access to all production systems. MFA involves a combination of something only the user knows and something only the user can access. For example, MFA for administrative access could involve entering a password as well as entering a one-time passcode sent via text message to the administrator’s mobile phone. The use of MFA reduces the possibility that an unauthorized individual could use a compromised password to access a system.

Infrastructure security

Network filtering technologies are used to ensure that production environments with student data are properly segmented from the rest of the network. Production environments only have limited external access to enable customers to use our web interfaces and other services. In addition, Amplify uses firewalls to ensure that development servers have no access to production environments.

Other measures that Amplify takes to secure its operational environment include system monitoring to detect anomalous activity that could indicate potential attacks and breaches.

Security training

At Amplify, we believe that protecting student data is the responsibility of all employees. We implemented a comprehensive information security awareness training program that all employees undergo upon initial hire, with an annual refresher training. We also provide information security training and annual social engineering tests for specific departments based on role.

6. Reactive security

Monitoring

Intrusion detection and prevention systems (IDS/IPS) are in place to analyze the network device logs, monitor the network and report anomalous activity for appropriate resolution.

Incident response

Amplify maintains a comprehensive Security Incident Response Policy Plan, which sets out roles, responsibilities and procedures for reporting, investigation, containment, remediation and notification of security incidents. Amplify works with reputable firms for incident response and digital forensics support, as well as annual table-top exercises in coordination with cybersecurity experts.

Business Continuity Planning and Disaster Recovery

Amplify maintains a comprehensive Business Continuity Planning and Disaster Recovery Plan (BCP/DR), to guide personnel in procedures to protect against business disruptions caused by an unexpected event. The plans and related operations processes are tested on a semiannual basis, with ensuing operations improvement and remediation work.

7. Compliance

Audits

In addition to penetration testing and other proactive security testing and monitoring outlined above, Amplify undergoes annual SOC 2 Type 2 examinations of controls relevant to security. The examination is formally known as a Type 2 Independent Service Auditor’s Report on Controls Relevant to Security. The most recent examination was conducted by Schellman & Company, LLC and covers the period from April 1, 2024–March 31, 2025. The report states that Amplify’s systems meet the criteria for the security principle and opine on management’s description of the organization’s system and the suitability of the design of controls to protect against unauthorized access, use, or modification.

The Type 2 report also opines on the operating effectiveness of controls over the review period. This means that our auditors confirmed that we have continued to follow established security controls over the period of time of the review.

Certifications

SOC 2: Amplify successfully completed the SOC 2 Type 2 examination of controls relevant to security (see above, under “Audits”).

Privacy

Amplify’s products are built to facilitate district compliance with applicable data privacy laws, including FERPA and state laws related to the collection, access and review and disclosure of student data. Amplify’s Customer Privacy Policy describes the types of information collected and maintained on behalf of our school district customers and limitations on use and sharing of that data.

8. Supporting documentation

In the course of customer security assessment, the following documentation can be provided by Amplify upon customers’ request:

Penetration Testing Report
Risk Assessment Report
SOC 2 Type 2 Report

9. Report a vulnerability

To report a security vulnerability, click here.

Navigating the shift to three-dimensional science teaching and learning

Students need science. They need it to succeed in school, and they need it to navigate the world around them—whether interpreting a weather forecast, perfecting a recipe, or troubleshooting the Wi-Fi.

But only 22% of high school students are proficient in science, and students in grades K–5 get an average of just 20 minutes of science instruction each day. For middle and high school students, access to advanced science courses is often limited. We’re not giving students all the tools they need to succeed in a world that’s increasingly shaped by science and technology.

Three-dimensional learning can help us solve that. This approach moves science education into the realm of discovery—where students learn to think and act like scientists.

But unlike hot water melting ice, shifting to this approach won’t happen in an instant! Don’t worry—we’re here to help.

Science learning: a pivotal moment

Many of us were taught science the traditional way: learning about the scientific world and how it works. (And many of us did ok!) But we know now that there’s a better way. Students need to figure out science the way scientists do.

This hands-on, problem-solving, three-dimensional approach (sometimes nicknamed “3D learning”) builds critical thinking, collaboration, and curiosity—all skills that are vital across school subjects and in life.

With content and lesson plans that focus on Science and Engineering Practices, Crosscutting Concepts, and Disciplinary Core Ideas, this model equips students with critical thinking skills and a deep understanding of scientific principles.

This shift started with the 2012 publication of A Framework for K–12 Science Education, which introduced the concept of three-dimensional learning. These principles, now embedded in the Next Generation Science Standards (NGSS), focus on three major changes:

Helping students move from simply learning about science to actively figuring it out.
Encouraging them to explain natural phenomena.
Aligning science learning with English language arts and math goals.

By embracing these changes, educators can help students make meaningful connections across disciplines, setting them up for success in real-world challenges.

Driving and supporting systemic change

Transforming science education isn’t a quick fix—it’s a cultural and systemic change. To make it work and make it last, schools and districts need to focus on three key drivers: process, practice, and people.

Process: Pinpoint challenges, create clear plans, and track progress.
Practice: Build the infrastructure for three-dimensional learning, including aligning curriculum, offering professional development, and updating teaching practices.
People: Communicate effectively, support teachers, and highlight science champions who can inspire others.

Real change takes time and deliberate effort. But with these elements in place, schools can establish lasting improvements and build elementary and middle school programs that benefit every student.

Amplify Science’s playbook to guide you

To help educators navigate this shift, our new Science Change Management Playbook offers practical, evidence-based resources for transitioning over time to three-dimensional learning. Here’s what you’ll find inside:

Evidence-based practices: Learn structured approaches to problem-based learning, backed by research that highlights their benefits for students and teachers alike.
Practical tips: Explore actionable steps for driving meaningful change, from crafting a shared vision to delivering effective professional learning.
Real stories: Read testimonials from students and educators who have experienced the transformative power of curiosity-driven, collaborative learning.

With this playbook, schools can build K–8 and/or middle school science programs that truly engage students, equipping them with skills they’ll use for a lifetime.

The move to three-dimensional science teaching and learning opens the door to deeper understanding, better problem-solving, greater curiosity, and—more and more—a world built by students who know how to think like scientists.

More to explore

Dive deeper into the shift to three-dimensional teaching and learning with our Science Change Management Playbook to help you navigate the shift to three-dimensional science teaching and learning.
Discover how to be a changemaker for science through additional change management resources.
Learn more about Amplify Science.

Amplify Classroom and Polypad free and commercial use guidelines

If you’d like to use Amplify’s tools or content in your work, please review these guidelines to determine if your specific use is allowed and whether you need to submit a request for approval.

Overview

Amplify Classroom offers free prebuilt interactive and print-based lessons, interactive lesson-building tools, and Polypad virtual manipulatives. See amplify.com/classroom and polypad.amplify.com for more information.

Amplify Classroom features:

Activity Builder (labeled “Custom Activities” in the platform): This content-creating and publishing tool enables educators to create their own interactive lessons and edit existing lessons.
Polypad virtual manipulatives: These virtual manipulatives allow teachers and students to explore concepts, express their creativity, and visualize their thinking. Polypad virtual manipulatives can be embedded directly into lessons via Activity Builder or used as a stand-alone, dynamic workspace.
Computation Layer: This feature enables educators to further customize lessons created with Activity Builder. Computation Layer is the code that allows components within the lessons to “talk” to one another, enabling users to connect representations; customize content; and provide dynamic, interpretive feedback. Computation Layer is accessible through Activity Builder.

Amplify Classroom includes activities and lessons across many subjects, created by the thousands of educators on our platform. Content created by Amplify is tagged “By Amplify,” “By Amplify Classroom,” or “By Desmos Classroom.”

Amplify also publishes paid core curriculum programs, including Amplify Desmos Math, Amplify Science, Amplify CKLA, Amplify Caminos, and Amplify ELA. These products can be reviewed and purchased by schools or districts interested in comprehensive resources aligned to standards and designed to motivate students. Some of the lessons that are free to use on Amplify Classroom (labeled Try It! lessons) are also part of these paid products. Learn more about our products and request a sample.

Amplify Classroom tools and content (other than paid products) are free for personal, educational, and non-commercial use, subject to our Acceptable Use Policy and Usage Guidelines. These guidelines also permit certain commercial uses. You generally don’t need to submit a request to use our free tools and resources for the permitted purposes covered in these guidelines. As long as you are following our Acceptable Use Policy and Usage Guidelines, as well as making appropriate Attributions and Disclaimers, you are permitted to move forward with your project. To make sure your use is permitted, please read these guidelines thoroughly and in their entirety. If you would like to explore a license for a use not permitted here, please submit this form.

Amplify does not own but partners with Desmos Studio, the maker of a suite of free math tools, including a graphing calculator used by over 75 million people around the world. (See desmos.com for more information.) Please contact Desmos Studio for information on using their content or tools.

Usage guidelines

Please adhere to the following guidelines for using Amplify Classroom tools and content in each of the scenarios set out below. You are required to follow our General Guidelines and Attribution requirements below when making permitted uses. You are responsible for clearing any third party marks and content you use in your applications or publications.

Uses labeled “PERMITTED USES” do not require permission, and you do not need to tell us about them—but we do appreciate hearing from you! Feel free to fill out this form to tell us about how you are using our tools and materials, and the ways in which you are finding them useful.

Uses labeled “CONTACT US” do require permission. If you are interested in such use, please submit this form, and someone from our team will endeavor to follow up with you as soon as possible.

Teaching and education services

This section provides guidelines on using Amplify Classroom for teaching and education services.

PERMITTED USES		Educators creating, modifying (where permitted), and using Amplify Classroom content for classroom teaching in a school
		Public school districts, charter schools, and networks creating, modifying (where permitted) and using Amplify Classroom content for classroom teaching
		Private tutors creating or using Amplify Classroom content in 1:1 or small-group tutoring sessions
CONTACT US		For-profit school or network of schools implementing Amplify Classroom for the school or network
		Education publishers and EdTech organizations (whether for profit or non-profit) using or linking to Amplify Classroom content and tools
		Any organizations or individuals embedding the teaching and learning experience from the Amplify Classroom lessons in their websites or applications (except API/iFrames Polypad integrations permitted below)
		Educators or other individuals authoring lessons for commercial purposes (e.g., to sell on Teachers Pay Teachers and similar websites)
		School districts, states, education publishers or technology providers, educators or any other individual or organization (whether for profit or non-profit) using Amplify Classroom content or platform to create paid curricula, educational courses, assessments, or any materials or curricula for submission for a state adoption list; or for offering, marketing, or sale to any schools or educational agencies or organizations, in or outside of the U.S.
		Instructional/tutoring organizations (whether for profit or non-profit), seeking to use Amplify Classroom for its tutors or instructors

Print and presentations

This section provides guidelines on including content from Amplify Classroom, such as portions of free lessons or images generated using our tools, in printed materials or presentations.

PERMITTED USES		Books, including textbooks, up to two thousand copies
		Periodicals (newspapers, magazines, journals, etc.)
		Business documents such as company reports, proposals, presentations, etc.
		Academic publications, research papers, Ph.D. theses, and portfolios
		Conferences, presentations and accompanying slides
CONTACT US		Books, more than two thousand copies, or as cover art for a book
		As content within platforms, mobile and tablet applications, PDFs, ebooks, multimedia materials, or other digital resources or products
		Consumer and retail goods or packaging (e.g., shirts, beach towels, shower curtains, mugs, posters, stationery)

Web and apps

This section provides guidelines for embedding Amplify Classroom tools into your platform.

PERMITTED USES		Individuals and schools embedding Polypad in their materials for instructional use are permitted to do so; for integration options, see below.
		Organizations (whether for profit or non-profit) offering paid services embedding Polypad with <10k requests per year
CONTACT US		Organizations (whether for profit or non-profit) offering paid services embedding Polypad with >10k requests per year
		Individuals or organizations looking to embed Activity Builder/Computation Layer in their applications
		Individuals or organizations looking to embed Amplify Classroom tools in larger applications, more complex integrations, white-labeling, or hosting Amplify’s JS files on their own infrastructure
		Polypad links, screenshots, iFrames, or API uses behind a paywall

Polypad integration options

There are two integration options for using Polypad within your own applications, including:

Using iFrames hosted by Amplify.
As a white-labeled JavaScript API that can be self-hosted and embedded in other websites or apps.

Developers can customize the features and behavior through numerous options and event listeners, and interact with the canvas programmatically to build custom functionality.

Visit the Polypad API page to learn more about Polypad API license terms and to generate API Key.

General guidelines

Copyright fair use

Your use of our content may be acceptable under principles of fair use (or other similar concepts in other countries). Under the fair use doctrine of the U.S. Copyright Act of 1976, it is permissible to use limited portions of a work for purposes such as commentary, criticism, news reporting, research, and scholarly reports.

Whether a particular use qualifies as fair use depends on a number of factors. For more information see resources from the U.S. Copyright Office, Circular 21, Reproductions of Copyrighted Works by Educators and Librarians, and Fair Use Index. Amplify can’t tell you if your use of this content would be fair use, so you may wish to obtain your own legal advice.

Use of trademarks

Our trademarks are valuable assets of Amplify and its licensors, and we want to ensure our users and partners use them correctly. These trademarks include the Amplify word mark and logo, Polypad word mark, Core Knowledge Foundation word mark and logo, the Lawrence Hall of Science word mark and logo, and the Desmos and Amplify Classroom word marks and logos.

Logos

Our logos can only be used if you have an existing partnership, and you’ve reached out to your Amplify contact to secure formal approval from Amplify’s brand team.

Logos must never be used in a way that implies an endorsement or affiliation with Amplify where such a relationship does not exist.

Please contact media@amplify.com if you need to use an Amplify or Amplify Classroom logo.

Please contact Desmos Studio for Desmos Studio branding guidelines and licensing.

Use of product names and features

If making a use permitted under these guidelines or approved by Amplify, you may use the Amplify name or one of our product names or features in plain text to indicate that your product or service integrates with, or relates to, an Amplify product or service.

However, all references must be honest and accurate, and you can’t incorporate these names into your own name or imply an endorsement by Amplify or any of its licensors.

REQUIRED		Use the complete name “Amplify Classroom” when referencing the platform.
		Use “Amplify Classroom lessons” when talking about specific lessons authored in the Amplify Classroom platform.
		Use “Teacher-created Amplify Classroom lessons” or “[Company name]-authored Amplify Classroom lessons” when talking about a lesson that has been authored by anyone other than Amplify personnel.
		Include required attribution and disclaimers.
PROHIBITED		Do not imply an endorsement or affiliation with Amplify where such a relationship does not exist.

Attribution and disclaimers

You are required to include a link to the homepage of Amplify Classroom (amplify.com/classroom) and a prominent disclaimer of affiliation when making permissible uses described above in at least one place in your materials, preferably the cover page or landing page.

Visit Amplify Classroom for free lessons, lesson-building tools, and Polypad virtual manipulatives at amplify.com/classroom. This content is not affiliated with, sponsored by, or endorsed by Amplify or any of its licensors. Amplify^®, Amplify Classroom^™, and related trademarks are the property of Amplify Education, Inc.

If your current attribution language refers to Desmos Classroom, please update the attribution to “Amplify Classroom” instead of “Desmos Classroom.”

Contact us

Amplify Classroom and Polypad usage inquiry form for uses labeled “Contact Us”

Thank you for your interest in using Amplify Classroom and/or Polypad. If your intended use falls into one of the categories labeled “Contact us,” please fill out this form, so we can determine the appropriate permissions or licenses:

General information

Name(Required)

Title/Position(Required)

Email(Required)

Phone(Required)

Country(Required)

Organization website(Required)

Organization description(Required)

Organization type(Required)

Intended use of Desmos Classroom or Polypad

Please describe how you intend to use Desmos Classroom and/or Polypad tools and/or content:(Required)

Commercial use and licensing

Is this use intended for a commercial purpose (e.g., within a paid product or service)?(Required)

If yes, please describe the commercial aspects of this use:

Will any part of this use be behind a paywall or require users to pay for access?(Required)

If yes, please provide details:

Estimated scale of use (e.g., number of requests per year, number of users)(Required)

Additional information

Please provide any other details that might be relevant to your request:

Agreement and Next Steps(Required)

I acknowledge that submitting this form does not guarantee permission to use Desmos Classroom or Polypad tools and content, and that further discussion and a formal agreement may be required.

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Amplify Classroom and Polypad usage inquiry form for uses labeled “Permitted”

Thank you for your interest in using Amplify Classroom and/or Polypad. If your intended use falls under the “Permitted” categories outlined in our use guidelines, please let us know by filling out the form below. This helps us understand how our tools are being used.

Note: If your intended use falls under one of the “CONTACT US” categories outlined in our use guidelines, please fill out this form.

Amplify Classroom and Polypad Permitted Use Form

S2-01: How teachers are really feeling this school year

science connections S02-01 Episode Cover

In this special solo episode, Eric Cross starts the season by sharing his personal journey as an educator, and how the difficulties of the last few years have shaped his mindset going into the upcoming school year. Eric also addresses teacher burnout and what inspires him to continue working as a classroom educator. Explore more from Science Connections by visiting our main page.

Download Transcript

Eric Cross (00:02):

Welcome to Science Connection, Season Two. As we begin the next season, I thought it would be a good time to share my story. As the host, I get to ask people questions about their journey, but I’ve actually never shared much about my own. So I’ve taken some of my most frequently asked questions to guests and asked them to myself. I hope you enjoy.

Eric Cross (00:23):

So the origin story question, I think really gets to the heart of why a person does what they do, because so much of who we are, especially as adults and teachers, is a result of experiences that we had in our lives when we were kids or in school with other teachers. And my life’s no different. I was born to a 19-year-old single mom. And when you’re a young boy growing up, especially with a young single mom, you often look to older men in different positions as kinda like a surrogate or like a mentor. And you may not even tell them that they are that to you. You kind of keep it close to the chest. And that’s what I did growing up. One of the ones that really stood out to me is, in seventh grade, I went to a middle school here in San Diego that was called Keiller Middle School. And we were a magnet program that specialized in science. And they had this program that brought professors from the local universities and they did this high-level enrichment. They would even take us to the college campus and we would work in these labs as seventh graders. It was amazing. And one of the people there, his name was Dr. Tress, and he was a professor. And Dr. Tress took a liking to me. I reminded him of his son. We were doing this great embryology experiment. We would take purple sea urchins. And we would inject them with potassium chloride, which would cause them to spawn. And we would fertilize these eggs, and then we would run different experiments using them. And these were things that I had never done before. I had always loved science. I’d always loved tinkering and building things. But this was my introduction, really, to high-level biology and to higher levels of education. I didn’t—I didn’t have many figures like that in my life growing up. I mean, I’m a first-generation, you know, high school, college graduate. Many of these are first generations for me. So, this was a new experience. And so Dr. Tress really unlocked a core memory and was one of my first mentors, as far as academics are concerned. And during my seventh-grade year, I entered the science fair and won first place, which was a huge deal. They took us out to Balboa Park. We got to miss school for a week. We got to go to all the museums for free. It was the best. And I think at that point in time, it really solidified something in me that would lay dormant until later on in my adult life. High school, I was really fortunate: the high school I went to was Morse High School, not too far from Keiller, and they had an aeronautics program. So I was able to enroll in that aeronautics program. And I learned how to fly before I learned how to drive. And I had this great instructor named Mr. Klon, who was this like 6′ 4″, 250-pound hippie guy. And he—we would get in the plane and we would have these like philosophical conversations. And through that, especially looking back now as a teacher, I realized that he was making connections with me and investing into who I was as a person. And it was something that I so needed at the time. Because at home I didn’t have that. You know, my safe place, a lot of time, was school. It was my only structure. It was where I knew I would get encouragement. It was where I knew things were reliable and consistent. For a lot of people, and a lot of kids, their home life isn’t like that. School was that for me. So Mr. Klon, I mean, he was this authentic, you know, consistent person in my life and made a huge difference at this time.

Eric Cross (03:23):

After I graduated high school, I left home just to get away from a difficult environment. And I was homeless for a little while and that was a huge moment in my life. And around that time, an aunt found out and she said, “You’re gonna come stay with us.” And this was like this three-year process of me living with them in this, like, functional family that ate dinner together. And they went to the zoo. They had family passes. And they took family photos at Christmastime. This was all weird stuff. Like, I didn’t know—I didn’t know who did these things. It was—I felt like a puppy that like lived in a home that was like…it was a home that was just always kind of like violent or like just really toxic. And then it gets put into a healthy home and doesn’t know how to act. That’s how it felt. And this was around like 19, 20 years old. During that time I started putting myself through school. So I went to community college and I was broke as a joke. And so I couldn’t afford the textbooks while I was going. So I would just go to the bookstore, the Barnes and Noble bookstore in Mira Mesa here in San Diego. And I would stay there all night using the textbooks or using the books there for doing my work. And then I would just put the books back on the shelves. Because let’s just face it. Textbooks are expensive, brother wasn’t trying to pay for all that. So I really had to earn that time. So I was working full-time. I was going to school. And, eventually I got a job in working in finance with a really great friend who mentored me during my younger twenties. And I didn’t wanna be broke and finance made sense.

Eric Cross (04:44):

And so I did that for a little while, until I got to a point in my career where I was watching an episode of The Office, the UK version, the Ricky Gervais version, and a character said, “I’d rather be at the bottom of a ladder I want to climb than halfway up one I don’t.” And I realized, working in finance, that I was halfway up a ladder I never wanted to climb. So I wanted to move into something that, if I was gonna spend eight hours a day or 10 hours a day doing something, I wanted it to be something that actually filled me up inside. And this is how I got into teaching. So I had always been working with young people, specifically 12- to 18-year-olds, like a non-profit or volunteering, mentoring, after-school programs. And I’ve always managed to rationalize my job in the finance world as meaningful because it let me do the real work that fulfilled me. So the real work was working with the kids. But my day job, my, like, Clark Kent-type job, was just, you know, doing the finance thing of like helping people that have a lot of money make more money. Which at the end of my life, I look back and I said, “That’s not what I want my legacy to be.”

Eric Cross (05:43):

And when the finance crash happened in 2008, that’s when I think I started looking back on it and said, “If I’m gonna spend all my time doing something and spending 40 or 60 or 80 hours of my day of my week doing things, I want it to matter. And that’s when I decided to pivot and leave that field and go and get my master’s in education and get my teaching credential, teaching science specifically. Now, one of the questions we get asked a lot and I’ve been asked is, is “How has teaching changed as a result of the pandemic?” And I feel like this could be several podcasts in and of itself, and it’s also regional, because everybody’s experienced it differently, And we’re still experiencing it! That’s the crazy thing! It’s like, it’s not over, we’re still in it. And some places have innovated and pivoted and some places just did what they needed to and they are trying to go back to business as usual. But if anything has happened, the pandemic revealed how much more, how much schools are more than places of just content learning. For many students it’s where they have their only community, their structure, their emotional wellness. They get regular meals, access to tech, and adults that care about them that are outside of their family. The schools are so much more than that. I mean, my school, they were a place, like a hub, that was giving out food every single day during the pandemic to families that would kind of drive by. So for a lot of schools, they became places like that. It also…the pandemic revealed the intensity of the educator workload. I mean, being able to manage your family, having the capacity, to be a content expert, you need to be a counselor, a trauma-care specialist, a coach, an encourager, a tech expert.

Eric Cross (07:23):

I mean, the term mental health is now more common and starting to become prioritized. Now we’re focusing so much more on the whole child. And we know from research that how a child feels about themselves and their safety and their security impacts their ability to learn. So the more comfortable and safe a student feels in the classroom with teachers and with friends, the better they’re gonna be able to learn. And ultimately the higher they’re gonna be able to achieve. You can’t, you can’t have one without the other. In addition, I think less teachers, see themselves teaching into retirement. I think that’s a big thing. I read these articles about teacher shortages and I think the reality is it’s actually teacher exodus. It’s teachers leaving. And that’s been really difficult. I’ve had many friends who’ve left for the private sector. And I get it, especially if you’re one that has—if you’re the first in your family to graduate from college, with a STEM degree, to them taking a teaching position can mean walking away from a salary in the private sector that pays two or three times more.

Eric Cross (08:23):

And in many places around the country, in order to be a teacher and maintain a median standard of living, you need either dual income, multiple jobs, or a multi-generational household. For a lot of people it just doesn’t make sense. And even right now, today, as I’m recording this, I’m reading articles and getting text messages…and I received a text message three days ago from a teacher that said, “My goal this year is to just not resign.” And that’s where a lot of teachers are feeling right now: isolated, challenged, and under-appreciated. And Plato said, “What’s honored in a country is cultivated there.” And I’ve been looking at how teachers are honored and one of the ways is just, like, practical. Like, look, I gotta pay my bills. You know, love the Starbucks gift card. Love the CPK, the gift card. The cards, all those other things…but brother got a car payment. And at the end of the day, if we care about our kids, we need to take care of the people that take care of them. And there’s very practical ways for that to happen. And everybody in different sectors around the country is dealing with that in different ways. I think the pandemic also revealed, now the public can see how our kids don’t receive the same quality of education. And once you’re aware of that, you can’t put the genie back in the bottle. So once you see on Zoom or once you see in a meeting, or once you see on the news, that students in different areas, whether it’s the rural South or a suburb in Seattle, are not getting equitable educations, well, ultimately that impacts all of us. Now. It’s not all doom and gloom. Good things have come from, as a result of, the pandemic. Many schools have made progress towards narrowing the technology gap, ’cause they had to! ‘Cause you can’t do Zoom and you can’t do Google Meet and all that stuff with a packet! You gotta get those Chromebooks. And Chromebooks and the internet and access to tech is not a new thing. It’s been out for a long time. The technology gap is not a new thing. It’s been written about extensively, but all of a sudden districts and schools started figuring out how to close that gap. And that’s awesome. We didn’t want a pandemic to be the catalyst for that to happen. But at the end of the day, we started closing it. A lot of schools did an amazing job and districts did an amazing job with deploying the hardware, sending out buses with wifi, putting lessons and videos on USB sticks and dropping them off to parents who live in sparsely populated areas. I mean, there were so many stories that I’ve heard about schools and teachers just doing amazing things, going above and beyond what they needed to on behalf of kids.

Eric Cross (10:51):

I think in addition to that, there’s also been students and families are now having more options to personalize their learning. So we have this in-person model, we have this Zoom or kind of online model, and this hybrid model, and it hasn’t all been perfect, you know, at all. But some families have come out and said, you know what actually doing this hybrid model is better for my son or better for my daughter or better for my student, because they’re able to get the socialization, but also able to focus better at home than they are in a classroom of 36. And that’s legitimate. You know, we talk about personalized learning, but it’s not exactly personalized when everybody has to wake up at the same time, same schedule, go to the same, the same classroom of, you know, up to 40 kids, and do the same lesson. I mean, we have to be honest about our limitations with personalizing learning for students. And when we can provide more options and we give teachers the infrastructure to be able to use different platforms, then we’re able to personalize learning a lot more.

Eric Cross (11:51):

There’s also been an emphasis on the whole-child wellness. I think the spotlight on mental well-being heavily impacts their academic success, but counseling teams, social workers, school psychologists—I think more than ever we’ve realized the value that they bring to the schools. And unfortunately many of them have caseloads of 200 students or more. And they’re seeing students most often that are in crisis. And especially after the pandemic, we’re realizing how valuable they are and how much we need to, one, honor them and give them the support that they need, and also recruit more. Because as we start recognizing how our brains are impacted by the things that we’re dealing with, we’re also gonna see how that’s gonna impact our students’ performance. And we need the specialists in those positions to be able to support our kids. I think, last, I think more innovation and lesson design and how we assess students. And so we’ve been talking about in education just kind of critiquing: how do we assess what a student knows? How do we make what a student actually does at school relevant to real life? I mean, so many times I have students who’ve graduated that are like, “I feel like the things I learned in school, like, they’re not always transferable to real life. It helped me on a test, but like, I don’t know how to do my taxes.” Or “I memorized these facts, but I don’t really apply it in my job.” Or “The facts that I learned I could have actually learned on the fly in my job. I wish I would’ve actually focused on the skills or had an earlier opportunity to get some experience because when I’m trying to apply for a job, <laugh> they ask for experience and I’m 22 years old.”

Eric Cross (13:28):

And so all these things kind of come up. And so I think there’s been some great conversations around “how do we rethink what education looks like?” And there’s different pockets around the country that have been doing that, I think, really well. And I think it’s important for us as teachers to stay connected to those people who are kind of pushing the boundaries and thinking outside the box, because when we get siloed, it’s really easy to get calcified and cynical. I get it. And it impacts me too. But when we’re around those people who have those fresh ideas, who are really pushing the limits, it inspires us. And that’s something I think during the pandemic that I’m grateful that I was intentional about, is staying connected with other teachers. There’s a big question; Why do you continue your work in the classroom and what keeps you motivated? And I was thinking really hard about this question, because depending on <laugh>, depending on my day, I feel like my answer’s gonna be a little bit different. So I’ve had to step back from this 30-foot, thousand-foot perspective and answer the question. And my answer is this: I think because I still feel like I can be effective to influence positive change in my classroom with my students and within the larger education system as a whole. I think if I lost either of those two, then I’d rethink my profession. Look, I’m an innovator. I like asking “why” questions and things like that. And I’m not always the most popular person when you do that. But education is like just a huge ship. It doesn’t pivot on a dime. And asking why questions and pushing for change on behalf of kids isn’t easy, fun, or glamorous, but it’s it’s necessary. And I feel like over the last few years, I’ve been able to see these kind of glimmers of a trajectory change, at least where I am locally. And that’s something that has given me a lot of hope. I’m very fortunate to be connected to educators and people in leadership that are really about making a difference beyond just kind of the cliched platitudes. They actually wanna make systemic change, in a way that’s positive. And that’s been really helpful for me. So as long as I feel like I’m useful in the classroom for students, and as long as I feel like I’m bringing, I think change, on behalf of teachers and students and administrators and our community in a way that moves the ball down the field, that’s what keeps me motivated. And what I like to ask teachers when I close in the podcast is. “What teacher or teachers have inspired you?”

Eric Cross (15:54):

And for me, I think it would start off with the teachers who cared about me when they didn’t have to, in elementary school all the way through college. And there are numerous teachers. My science-teacher community of practice. For the last two years, I’ve been fortunate to spend every month, once a month, meeting with just a core group of science teachers that really care about some of the things that we are impacted by in the classroom. And when the pandemic was going on, we still met regularly. And because we’re not all teaching in the same place, we kind of were able to bring different perspectives to the table. I think the current classroom teachers and former classroom teachers that I have in my community really inspire me. The ones who are dedicated to opening doors for students. The graduate students that I teach at the University of San Diego, they keep me fresh. I love leaving teaching my 12- and 13-year-olds, and then driving down the street to the university and teaching 20somethings who are all about to be in the classroom. They come with new ideas, they’re asking questions, and I get to actually share things that I just did three hours ago. I think that’s one thing that continues to inspire me. And it’s one of the reasons why I love teaching at the University of San Diego. Their energy and enthusiasm is super-refreshing. And then all the teachers that are willing to take risks and fail forward, to try things different, to ask hard questions, to push the envelope. Teaching’s hard. It’s easy to point out the problems in education as a whole. But after we do that, it’s important to figure out the practical ways we can make the changes that we wanna see.

Eric Cross (17:23):

Now, that’s to say that if you have the capacity for it and the resources and the support. Some of us, we don’t. Some of us, we are on an island, and that’s a really, really difficult place to be, especially when you have family and kids to take care of. And you have to make decisions on what’s best for you and for your own students. We do this work on behalf of kids. And it’s one of the most honorable services a person can provide to our community. But one area for growth that I think we have kind of as a society, is teachers spend their lives, daily, on behalf of the future of our country. For other people’s children. They fall asleep at night worrying about other people’s kids. They spend their own money to create opportunities and experiences that students might not otherwise have. And it’s important that we collectively, and I know I’m preaching the choir when I say this, but this is one of my messages, is that we honor them in turn. We create programs that allow them to be able to afford housing. We create opportunities for them to be able to generate wealth. We create ways for them to be able to find rest, to get connection. And then internally we create systems where they can just work on themselves, fill themselves, get trained, and be whole, so they can bring their best self to the kids in front of them. That’s one of my personal platforms. It’s something that I think is vital. We gotta take care of the people that take care of our kids. So there’s a saying that says, “It’s better to light a candle than to curse the darkness.” And it takes one person to blow out a candle, but one candle can light thousands of other candles, without diminishing its own light. And that’s what we have to be. So my encouragement, teachers, as you’re going into this new school year, and you’re thinking about what’s going on, you’re thinking about all the challenges—and they’re there, and they’re real, and trust me, it’s not like some Pollyanna, like, “Hey, just be positive!” mindset and everything’s gonna be great—no, no, no, no, no. It’s not that. But my encouragement…if I can tell you one thing that’s helped me more than anything else, it’s being connected to other people who are candle-lighters. Because there are a lot of places that are gonna blow out the candle. It could be the staff lounge. It could be Twitter, it could be Reddit. It could be Instagram. It could be TikTok. It could be, you know, anybody. Someone next door to you. There’s a lot of folks that are gonna be willing to point out and say, “Look, this is what’s wrong.” But find the helpers. Find the people that are candle-lighters. And stay connected with them. Find that community. I can tell you for me, that’s been the thing that’s been able to help me sojourn through all of this—I couldn’t do this by myself—is being able to share my story with other teachers and knowing that I’m doing this work alongside of other folks who are doing this work, and I can share my story with them and listen to their stories, is something that’s been able to fill my cup. And so I hope I can do the same for you and for other people listening to other people I come in contact with.

Eric Cross (20:08):

Teachers, I wish you a great school year. Hang in there. Be those candle-lighters and bring your best self on behalf of the students. Thanks so much for listening. Now, we wanna hear more about you. If you have any stories you wanna share about the classroom, please email stem@amplify.com. That’s STEM at amplifycom.wpengine.com. And make sure to click subscribe wherever you listen to podcasts. And join our Facebook group, Science Connections: The Community. Until next time.

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What Eric Cross says about science

“We do this work on behalf of kids, and it’s one of the most honorable services a person can provide to our community.”

– Eric Cross

K–8 Science teacher, Host of Science Connections: The Podcast

Meet the guest

Eric Cross is a 7th grade science/technology teacher, grade level lead, and digital learning innovator for Albert Einstein Academies, International Baccalaureate schools. He is also an adjunct professor of learning and technology at the University of San Diego and a Google certified innovator. Eric earned a bachelor’s degree from Azusa Pacific University and a Master of Education from the University of San Diego. He had 17 years of experience working with at-risk youth and underserved populations before becoming a middle school teacher. By building relationships with students, colleagues, and the community, he has become an empowered leader in and out of the classroom. Through meaningful learning experiences centered around student agency, STEM has become accessible to students through highly engaging lesson design, thoughtful integration of digital tools, and culturally relevant pedagogy.

Smiling person with short hair and a beard, wearing a collared shirt and sweater, against a dark background. Small star icon on the top left of the circular frame.

About Science Connections

Welcome to Science Connections! Science is changing before our eyes, now more than ever. So…how do we help kids figure that out? We will bring on educators, scientists, and more to discuss the importance of high-quality science instruction. In this episode, hear from our host Eric Cross about his work engaging students as a K-8 science teacher. Listen here!

Customer Privacy Policy

Last Modified: January 23, 2026 | Update History

Most recent update: This Privacy Policy has been updated to address additional rights for individuals in the European Union/UK.

We advise you to read this Privacy Policy in its entirety, including the jurisdiction-specific provisions in the appendix. Click here to review Our U.S. Notice At Collection.

Customer Privacy Policy: K–12 Schools

Who We Are

Amplify Education, Inc. (“Amplify”) is leading the way in next-generation curriculum and assessment. Amplify’s programs provide teachers with powerful tools that help them understand and respond to the needs of each student and use data in a way that is safe, secure, and effective.

Our Products and Services

Amplify’s products support classroom instruction and learning and include Amplify CKLA, Amplify ELA, Amplify Caminos, Amplify Science, Amplify Desmos Math, Boost Reading, Boost Math, mCLASS, Mathigon, associated professional development and tutoring services, and services at classroom.amplify.com (for creating and assigning activities) and student.amplify.com (for use of the activities or curricula as directed by an instructor), and any other product or service that links to this Privacy Policy (together, the “Products”).

Our Approach to Student Data Privacy

In the course of providing the Products to Schools and their Authorized School Users, Amplify collects, receives, generates, or has access to Student Data (defined below). We consider Student Data to be confidential and we collect and use Student Data solely for educational purposes in connection with providing our Products to, or on behalf of the School as described in this Privacy Policy and our Agreements (defined below). We work to maintain the security and confidentiality of Student Data that we collect or store, and we enable Schools to control the use, access, sharing, and retention of Student Data.

Our Products are geared towards K–12 students (“Students”), and the educators, agents and staff members who use the Products as authorized by their School (“Educators”). Information that directly relates to an identifiable Student (“Student Data”) is owned and controlled by the School, and Amplify receives Student Data as a “school official” under Section 99.31 of the Family Educational Rights and Privacy Act of 1974 (“FERPA”) for the purpose of providing the Products hereunder. In addition, we rely on the School acknowledging that it is acting as the parent’s agent and consenting on the parent’s behalf to process personal information of Students under the age of 13 (“Child Users”) in accordance with the Children’s Online Privacy Protection Act (“COPPA”).

Our collection and use of Student Data is governed by our Agreements with Schools, including this Privacy Policy (“Privacy Policy”), and applicable laws which may include FERPA, COPPA, the Protection of Pupil Rights Amendment (“PPRA”), as well as other applicable federal, state, and local privacy laws and regulations (“Applicable Laws”). As noted above, with respect to FERPA, Amplify receives Student Data as a “school official” under Section 99.31 of FERPA for the purpose of providing its Products, and such Student Data is owned and controlled by the School.

Schools may provide authorization in two ways:

by the School agreeing to our Customer Terms and Conditions located at amplify.com/customer-terms or another written agreement between Amplify and the School, as applicable; or
by an Educator agreeing to the Acceptable Use Policy located at amplify.com/acceptable-use-policy/ (“AUP”) on behalf of the School as outlined in the AUP.

In each case, we collect Student Data and provide these Products solely for the use and benefit of the School and for no other commercial purpose. We require all Schools to review this Privacy Policy, available at amplify.com/customer-privacy, and to make a copy of the Privacy Policy available to the parents or guardians of Child Users.

We also provide limited opportunities for individual users to sign up for an account for use of our Products at-home or otherwise outside of the authorization of a School (“Home Users”). See the Appendix–Supplemental Disclosures for additional information that applies to our Home Users.

What This Privacy Policy Covers

This Customer Privacy Policy (“Privacy Policy”) describes how Amplify collects, uses, and discloses personal information through the provision of Products.

For purposes of this Privacy Policy, “you” and “your” means Authorized Users (defined below).

This Privacy Policy does not apply to Amplify’s handling of:

information collected from users of Amplify’s company website, which is governed by our Website Privacy Policy.
job applicant data that we process in accordance with our applicant privacy notice.

There may be different contractual terms or privacy policies in place with some Schools. Such other terms or policies supersede this Privacy Policy for information collected or released under those terms. If you have any questions as to which legal agreement or privacy policy controls the collection and use of your personal information, please contact us using the information provided below. Unless expressly superseded, this Privacy Policy is incorporated into and is subject to the Agreement that governs your use of the Products.

Our Role

Amplify as a processor/service provider: Our School customers are the controllers of Student Data (as well as certain other Educator personal information to the extent required by law or Amplify’s agreement with the School) (together “School Data”).

Amplify acts as a processor/service provider for our School customers with respect to School Data, which means when we use School Data, we do so solely on the instruction of the School. School Data is subject to the School’s privacy policies; therefore, you will need to contact the School directly if you have any questions or would like to exercise your rights with respect to School Data.

Amplify as a controller: We are the controller of all other personal information we collect from non-Student Authorized Users (“Amplify Data”) and can be reached by email at privacy@amplify.com or by mail at Amplify Education, Inc., 55 Washington St.#800, Brooklyn, NY, 11201.

Policy

1. Definitions

Capitalized terms not defined in this section or elsewhere in this Privacy Policy will have the meaning set forth by Applicable Laws.

“Agreement” means the underlying contractual agreement between Amplify and the School.

“Authorized Users” means all users of our Products, including Authorized School Users, parents and legal guardians, and Home Users.

“Authorized School Users” means Students and Educators.

“Local Education Authority” means a local education agency or authority, school district, school network, independent school, or other regional education system.

“Non-Student Data” means information that is linked or linkable to Authorized Users who are not Students.

“School” means the Local Education Authority or State Agency.

“State Agency” means the educational agency primarily responsible for the supervision of public elementary and secondary schools in any of the 50 states, the Commonwealth of Puerto Rico, the District of Columbia, or other territories and possessions of the United States, as well as a national or regional ministry or department of education in other countries, as applicable.

2. What personal information do we collect?

When you access or use our Products, you may choose to provide us with personal information, including Student Data. This information may be provided to us directly (e.g. when an account is created or through communications with us) or through your interactions with our Products.

Student Data. Below is a list of the categories of Student Data that may be collected by Amplify or its Products, either directly or through the Authorized School User’s use of the various features and configurations of the Products:

Identifier and Enrollment Data, such as name, email, school / state ID number, username and password, grade level, homeroom, courses, teacher names.
- Why? Most of Amplify’s Products require some basic information about who is in a classroom and who teaches the class—Student or teacher Identifier and Enrollment data. This information is provided to Amplify by the School, either directly from the School’s student information system or via a third party with whom the School contracts to provide that information.
Demographic Data, such as date of birth, socioeconomic status, race, national origin, and preferred or primary language.
- Why? To support school instructional and reporting requirements, Amplify’s Products allow Schools to view reports and analyze data using Demographic Data. Generally, Demographic Data is provided on a voluntary basis by the School. For example, a School may wish to analyze Student literacy assessment results based on English Language Learner status to better tailor classroom instruction, and in that case, the School may provide Demographic Data to enable that reporting.
School Records, such as grades, attendance, assessment results, and whether an Individualized Education Plan (IEP or local equivalent) is in place.
- Why? Some of our Products support grading assignments and administering formative, diagnostic, and curriculum-based assessments. Teachers use that information to support Students’ progress in the program or help with instructional decisions. We do not collect specific details from an IEP, nor do we collect protected health information or other sensitive information.
Schoolwork and Student Generated Content, which includes any information contained in Student assignments and assessments, including information in response to instructional activities and participation in collaborative or interactive features of our Products, such as Student responses to academic questions and Student-written essays, as well as images, video, and audio recordings.
- Why? As part of the digital learning experience, some of our Products may enable Students to write text and create and upload images, video, and audio recordings. For example, in Amplify ELA, students may write essays or submit short-form responses in our platform as part of a lesson on literature. As another example, in Boost Reading, student interactions with reading skills games are recorded to keep track of the student’s progress to level up in the program and to provide visibility to teachers on how students are mastering the skills.
Teacher Comments and Feedback, such as scores, written comments, or other feedback that Educators may provide about Student responses or student course performance.
- Why? To enable teachers to track the performance and provide feedback to their students.
Non-Student Data. We may collect the following types of personal information from all other Authorized Users:
- Contact Information, such as name and email address, as well as grade level taught, school name and school location, whether you are an Educator or Home User that creates an account or uses our Products or communicates with us.
- Account Information, such as user login and password, for account creation and access purposes.
- Survey Responses, which you provide in response to surveys or questionnaires.
Device and Usage Data. Depending on the Product, we may collect certain information about the device used to connect to our Product, such as device type and model, browser configurations, and persistent identifiers, such as IP addresses and unique device identifiers. We may collect device diagnostic information, such as battery level, usage logs, and error logs, as well as usage, viewing, and technical information (e.g., email open rates), such as the number of requests a device makes, to ensure proper system capacity for all Authorized Users. We may collect IP addresses and use that information to approximate device location to support operation of the Product. To the extent that we collect this information, this data is solely used to support operation of the Product and is not linked to Student Data. For purposes of clarity, Amplify does not use Student Data for marketing or advertising purposes (see section 6 of this Privacy Policy for more information about our commitments regarding Student Data).
- Why? We use this information to remember returning users and facilitate ease of login, to customize the function and appearance of the Products, and to improve the learning experience. This information also helps us track product usage for various purposes, including website optimization, to ensure proper system capacity, troubleshoot and fix errors, provide technical assistance and customer support, provide and monitor the effectiveness of our Products, monitor and address security concerns, and compile analytics for product improvement and other internal purposes.
- How? Cookies and Similar Technologies. We collect device and usage data through “cookies,” Web beacons, HTML5 local storage, and other similar technologies, which are used in some of our Products solely to support operation of the Products as described above. While we may use third party cookies and similar technologies for advertising and marketing purposes on our website (in accordance with our Website Privacy Policy), we do not permit such tracking technologies to be present on Student-facing portions of the Products. In particular, we only use the following types of cookies in our Products:
  - Strictly necessary cookies – These are cookies that are required for the operation of our websites and applications that host our Products. They include, for example, cookies that enable you to log into secure areas of our Products. These cookies are not generally stored beyond the browser session and are less likely to include personal information. This category of cookies cannot be disabled.
  - Functionality Cookies – We use these cookies so that we recognize you on the websites and apps that host our Products and remember your previously selected preferences. These cookies are stored on your device between browsing sessions but expire after a pre-defined period. These cookies enable us to “recognize” you when you use our Products, including your preferences such as your preferred language, time, and location. A mix of first party (placed by us) and third-party cookies (placed by third parties) are used.
  - Performance Cookies – These cookies help us and service providers acting on our behalf compile statistics and analytics about users of our Products that are accessed via websites and apps, including Device and Usage Information.
- Learn how to opt out of cookies and similar technologies by reading the “What Rights and Choices Do You Have?” section of this Privacy Policy below.

3. How do we use personal information?

Student Data. Amplify uses Student Data for educational purposes, to provide the Products, and to ensure secure and effective operation of our Products, including:

to provide and improve our educational Products;
to support School and Authorized School Users’ activities;
to ensure secure and effective operation of our Products;
for purposes requested or authorized by the School or Authorized School User or as otherwise permitted by Applicable Laws;
for customer support purposes, to respond to the inquiries and fulfill the requests of the School and their Authorized School Users;
to enforce Product access and security controls; and
to conduct system audits and improve protections against the misuse of our Products, or to detect and prevent fraud and other harmful activities.
to enable the adaptive and personalized learning features of the Products.

Non-Student Data. Amplify may use Non-Student Data for the purposes for which Student Data is used as set forth above. In addition, Amplify may use Non-Student Data to provide customized content, advertising and marketing in limited circumstances (e.g. to periodically send newsletters and other promotional materials) directed to Educators and Home Users. For sake of clarity, we do not use Student Data for marketing purposes and we do not direct marketing to Students. Amplify may also use Non-Student Data for internal research and analytics, including generating insights on the use of our Products by Educators in certain Schools so that we can better serve those communities. We will also use Non-Student Data as otherwise required or permitted by law, or as we may notify you at the time of collection. Learn how to opt out of these communications by reading the “What Rights and Choices Do You Have?” section of this Privacy Policy below.

Amplify may use aggregate or de-identified data as described in the Aggregate/De-identified Data section below.

4. To whom do we disclose personal information?

Student Data. We disclose Student Data to third parties only as needed to provide the Products under the Agreement, as directed or permitted by the School or Authorized School User, and as required by law. Such disclosures may include but are not limited to the following:

to other Authorized School Users of the School entitled to access such data in connection with the Products;
to our service providers, subprocessors, or vendors who have a legitimate need to access such data in order to assist us in providing or supporting our Products, such as platform, infrastructure, and application software. We contractually bind such parties to protect Student Data in a manner consistent with those practices set forth in this Privacy Policy and in accordance with Applicable Laws. A list of Amplify subprocessors is available at https://www.amplify.com/subprocessors;
to comply with the law, respond to requests in legal or government enforcement proceedings (such as complying with a subpoena), protect our rights in a legal dispute, or seek assistance of law enforcement in the event of a threat to our rights, security, or property or that of our affiliates, customers, Authorized Users, or others;
in the event Amplify or all or part of its assets are acquired or transferred to another party, including in connection with any bankruptcy or similar proceedings, provided that successor entity will be required to comply with the privacy protections in this Privacy Policy with respect to information collected under this Privacy Policy, or we will provide the School with notice and an opportunity to opt out of the transfer of such data prior to the transfer; and
except as restricted by Applicable Laws or contracts with the School, we may also share Student Data with Amplify’s affiliated education companies, provided that such disclosure is solely for the purposes of providing Products and at all times is subject to this Policy.

Non-Student Data. Amplify discloses Non-Student Data for the purposes for which Student Data is used as set forth above. Amplify may also disclose Non-Student Data as otherwise required or permitted, or as disclosed at the time of collection. Please note that we do not share mobile information or opt-in consent with third parties / affiliates for their own marketing or promotional purposes.

5. Aggregate/De-identified data

Amplify may use de-identified or aggregate data for purposes allowed under FERPA and other Applicable Laws, to research, develop, and improve educational sites, services, and applications and to demonstrate the effectiveness of the Amplify Products. Amplify will not attempt to re-identify de-identified data. We may use aggregate information (which is information that has been collected in summary form such that the data cannot be associated with any individual) for analytics and reports. For example, our promotional materials may note the total number of students served by our programs in the prior year, but that information cannot be used to identify any one student. We may also share de-identified or aggregate data with research partners to help us analyze the information for product improvement and development purposes.

Records and information are de-identified when all personal information has been removed or obscured, such that the remaining information does not reasonably identify a specific individual. We de-identify Student Data in compliance with Applicable Laws and in accordance with the guidelines of NIST SP 800-122. Amplify has implemented internal procedures and controls to protect against the re-identification of de-identified Student Data. Amplify does not disclose de-identified data to its research partners unless that party has agreed in writing not to attempt to re-identify such data.

6. Data prohibitions, Advertising, Advertising limitations

Amplify will not:

sell Student Data to third parties;
use or disclose Student Data to inform, influence, or enable targeted advertising to a Student based on Student Data or information or data inferred over time from the Student’s usage of the Products;
use Student Data to develop a profile of a Student for any purpose other than providing the Products to a School or Authorized School User, or as authorized by a parent or legal guardian;
use Student Data for any commercial purpose other than to provide the Products to the School or Authorized School User, or as permitted by Applicable Laws.

7. External third-party services

This Privacy Policy applies solely to Amplify’s Products and practices. Schools and other Authorized Users may choose to connect or use our Products in conjunction with third-party services and Products. Additionally, our sites and Products may contain links to third-party websites or services . This Privacy Policy does not address, and Amplify is not responsible for, the privacy, information, or other practices of such third parties. Schools should carefully consider which third-party applications to include among the Products and services they provide to Students and vet the privacy and data security standards of those providers.

Authorized Users may be able to log in to our Products using third-party sign-in services such as Clever, ClassLink or Google. These services authenticate your identity and provide you with the option to share certain personal information with us, including your name and email address, to pre-populate our account sign-up form. If you choose to enable a third party to share your third-party account credentials with Amplify, we may obtain personal information via that mechanism. You may configure your accounts on these third-party platform services to control what information they share.

8. Security

Amplify maintains a comprehensive information security program and uses industry standard administrative, technical, operational, and physical measures to safeguard Student Data in its possession against loss, theft and unauthorized use, disclosure, or modification. Amplify performs periodic risk assessments of its information security program and prioritizes the remediation of identified security vulnerabilities. Please see https://amplify.com/security for a detailed description of Amplify’s security program.

In the event Amplify discovers or is notified that Student Data within our possession or control was disclosed to, or acquired by, an unauthorized party, we will investigate the incident, take steps to mitigate the potential impact, and notify the School in accordance with Applicable Laws.

Non-Student Data

Outside of Student Data, Amplify uses commercially reasonable administrative, technical, personnel, and physical measures to safeguard personal information in its possession against loss, theft, and unauthorized use, disclosure or modification.

9. Data Storage and Transfers

We are a United States Company, and our servers are hosted, managed, and controlled by us in the United States. If you are outside of the United States, we use industry standards to protect your data when it leaves your country of residence and your data will always be protected in accordance with this Privacy Policy, Applicable Laws and our Agreement regardless of the storage location.

Additionally, where we transfer your personal information to service providers outside of the United Kingdom (UK), European Economic Area (EEA), or other region that offers similar protections, we use specific appropriate safeguards to contractually obligate such service providers to protect personal information in accordance with Amplify’s commitment to privacy and security and applicable data protection laws.

If you have questions or wish to obtain more information about the international transfer of your personal information or the implemented safeguards, please contact us using the contact information below.

10. Data Retention / Deletion

Student Data

Upon request, we provide the School the opportunity to review and delete the personal information collected from Students. We will retain Student Data for the period necessary to fulfill the purposes outlined in this Privacy Policy and our Agreement with the School. We do not knowingly retain Student Data beyond the time period required to support the School or Authorized School User’s educational purpose, unless authorized by the School or Authorized School User. Upon request, Amplify will return, delete, or destroy Student Data stored by Amplify in accordance with applicable law and customer requirements. We may not be able to delete all data in all circumstances, such as information retained in technical support records, customer service records, back-ups, and similar business records. All such information will be protected in accordance with this Privacy Policy and our Agreement until it has been permanently deleted. Unless otherwise notified by the School, we will delete or de-identify Student Data after termination of our Agreement with the School.

Non-Student Data

Outside of Student Data, we keep personal information as long as it is necessary or relevant for the practices described in this Privacy Policy or as otherwise required by our Agreement with the School, if applicable. We determine the appropriate retention period for personal information on the basis of the amount, nature and sensitivity of the personal information being processed, the potential risk of harm from unauthorized use or disclosure of the personal information, whether we can achieve the purposes of the processing through other means, and on the basis of applicable legal requirements (such as applicable statutes of limitations).

11. What rights and choices do you have?

What Choices Do You Have?

Marketing/Advertising

As noted above, we do not use Student Data for marketing purposes and we do not direct marketing to Students. Amplify does not use third party cookies and similar technologies for advertising and marketing purposes on Student-facing portions of the Products. The choices below apply to Non-Student Authorized Users.

Opt-out of Marketing Communications. If you want to stop receiving promotional materials from Amplify, you can follow the unsubscribe instructions at the bottom of each email or email us at privacy@amplify.com. Amplify does not send marketing communications to Students.

Opt-out of Cookies and Similar Tracking Technologies. With respect to cookies, you may be able to reject cookies through your browser or device controls. Note that you have to opt-out of cookies on each browser or device that you use. If you replace, change, or upgrade your browser or device, or delete your cookies, you may need to use these opt-out tools again. Please be aware that disabling cookies may negatively impact your experience as some features may not work properly. To learn more about browser cookies, including how to manage or delete them, check the “Help,” “Tools,” or similar section of your browser.

What Rights Do You Have?

Individuals in the U.S.

What Rights Do You Have With Respect to Student Data?
- Review and Correction. FERPA requires schools to provide parents with access to their children’s education records, and parents may request that the school correct records that they believe to be inaccurate or misleading.
- If you are a parent or guardian and would like to review, correct, or update your child’s data stored in our Products, contact your School. Amplify will work with your School to enable your access to and, if applicable, correction of your child’s education records.
- If you have any questions about whom to contact or other questions about your child’s data, you may contact us using the information provided below.
- Other Privacy Rights? Please see section 3 of our supplemental disclosures: “Additional U.S. State Privacy Law Rights” for more information about your U.S. privacy rights

Individuals in the EU/UK

Please see section 4 of our supplemental disclosures: “Notice for European Economic Area and United Kingdom Customers” for more information about your EU/UK privacy rights.

12. COPPA

We do not knowingly collect personal information from a Child User unless and until a School or Educator, with the permission of the School, has authorized us to collect such information to provide the Products. Amplify relies on the School acknowledging that it is acting as the parent’s agent and consenting on the parent’s behalf to process personal information of Child Users in accordance with all applicable provisions of COPPA. To the extent COPPA applies to the information we collect, we process such information for educational purposes only, and no other commercial purpose, at the direction of the School and on the basis of the School’s authorization. If you are a parent or guardian and have questions about your child’s use of the Products and any personal information collected, please direct these questions to your child’s school.

Please refer to the Appendix–Supplemental Disclosures if you are a Home User.

13. Updates to this Privacy Policy

We may change this Privacy Policy in the future. For example, we may update it to comply with new laws or regulations, to conform to industry best practices, or to reflect changes in our product offerings. When these changes do not reflect material changes in our practices with respect to use and/or disclosure of Authorized Users’ personal information, including Student Data, such changes to the Privacy Policy will become effective when we post the revised Privacy Policy on our website. In the event there are material changes in our practices that would result in Authorized Users’ personal information being used in a materially different manner than was disclosed when the information was collected, with respect to Student Data, we will notify the School, and with respect to other information, we will notify you via email and provide an opportunity to opt out before such changes take effect.

14. Contact us

If you have questions about this Privacy Policy, please contact us at:

Email: privacy@amplify.com
Mail: Amplify Education, Inc.
55 Washington St.#800
Brooklyn, NY, 11201
Phone: (800) 823-1969
Attn: General Counsel

To report a security vulnerability, visit https://amplify.com/report-a-vulnerability/.

Appendix – Supplemental Disclosures

1. Mathigon and Amplify Classroom accounts

While our Products are geared towards Schools we do provide a limited opportunity for Home Users to use the Products at home—outside of the school context. We do not allow persons under the age of 13 (or those under the age of consent in any applicable jurisdiction) to register for an account with us outside the school context.

If you are a Home User, you are prohibited from collecting or providing any personal information from students or minors. You are permitted to access the platform for instructional purposes, but you may not enroll or roster minors, create accounts for minors, or input any personal information of minors into the Product.

Please note that most parts of Mathigon can be used without creating an account or providing any personal information that directly identifies you.

What Rights Do You Have? If you are a Child User who is 13 or older with a legacy Mathigon account (or the parent or guardian of a Child User with a legacy Mathigon account), you may request that we provide for your review, delete from our records, or cease collecting any Child User personal information. To the extent that you are unable to exercise these rights through self-service features within your account with us, please contact us by sending an email to: help@amplify.com and we will provide assistance.

2. U.S. Notice at Collection

Personal Information We Collect

How We Use Personal Information

Student Data, which includes:

Roster Information
Demographic Data, such as race and national origin
School Records
Account Information
Schoolwork and Student Generated Content
Teacher Comments and Feedback
Device and Usage Data

To provide and improve our educational Products;
To support Schools’ and Authorized School Users’ activities;
To ensure secure and effective operation of our Products;
For purposes requested or authorized by the School or Authorized School Users, or as otherwise permitted by Applicable Laws;
For adaptive or personalized learning features of the Products; provided that Student Data is not disclosed;
For customer support purposes, to respond to the inquiries and fulfill the requests of the School and their Authorized School Users;
To enforce product access and security controls; and
To conduct system audits and improve protections against the misuse of our Products, or to detect and prevent fraud and other harmful activities.

Authorized Users, which includes:

Contact Information
Account Information
Survey Responses
Device and Usage Data

For the purposes for which Student Data is used as set forth above;
For marketing purposes in limited circumstances (e.g. to periodically send newsletters and other promotional materials), which will not be based on Student Data or directed to K–12 students;
For internal research and analytics; and
As otherwise required or permitted, or as we may notify you at the time of collection.

Some of the information described above may be considered “sensitive” under the laws of certain jurisdictions (i.e., account credentials and race/national origin) (“Sensitive Information”). We use Sensitive Information for necessary or reasonably expected purposes – specifically, to provide you with our Services (i.e., account credentials are used to allow account logins and race/national origin are used for the School’s reporting purposes when voluntarily provided by the School).

We do not sell or share your personal information, as described in California law.

We retain your personal information for as long as reasonably necessary for the purposes disclosed in the chart above. Additional information about our retention of Student Data and personal information from other Authorized Users can be found in Section 10 of this Privacy Policy.

Please see the Additional U.S. State Privacy Law Rights section of this appendix for information about your privacy rights pursuant to applicable U.S. law.

Notice of Financial Incentive

From time to time, to support our services, we offer opportunities to complete surveys and questionnaires. As an incentive for completing the survey or questionnaire, you can voluntarily provide personal information as an entry into a raffle drawing or to obtain other benefits, discounts, offers, or deals that may constitute a financial incentive under California law (“Financial Incentive”). The categories of personal information required for us to provide the Financial Incentives include: contact information and any other information that you choose to provide when you complete the survey.

Participation is voluntary and you can opt out at any time before the survey is complete. We do not allow students to participate in our surveys.

The value of the personal information we collect in connection with our Financial Incentives is equivalent to the value of the benefit offered.

3. Additional U.S. State Privacy Law Rights

Note for Requests Relating to Student Data: Because Amplify provides the Products to Schools as a “School Official,” we collect, retain, use, and disclose Student Data only for or on behalf of the School for educational purposes, including the purpose of providing the Products specified in our Agreement with the School and for no other commercial purpose. Accordingly, we act as a “service provider” for the School with respect to School Data. We work with the School to support and assist them in addressing privacy requests relating to School Data. Please reach out to your School directly if you wish to exercise any privacy rights that may be available to you.

For all other requests: With respect to Amplify Data, individuals residing in certain U.S. states have the following rights, regarding your personal information (each of which is subject to various exceptions and limitations):

Access. You have the right to request, up to two times every 12 months, that we disclose to you the categories of personal information collected about you; the categories of sources from which the personal information is collected; the categories of personal information sold or shared; the business or commercial purpose for collecting, selling, or sharing the personal information; the categories of third parties with whom personal information was shared; and the specific pieces of personal information collected about you.
Correction. You have the right to request that we correct inaccurate personal information collected from you.
Deletion. You have the right to request that we delete the personal information that we maintain about you. Even after the deletion of your account, some personal information may remain on our servers, such as in technical support logs, server caches, data backups, or email conversations. These will be automatically deleted after a reasonable amount of time, unless we are legally required to retain information for longer, or unless there is a legitimate business reason (e.g. security and fraud prevention or financial record-keeping). We are not required to delete any information which has been aggregated or de-identified in accordance with Section 5.
No Discrimination. You have the right not to be discriminated against for exercising these rights.
Appeals. You have a right to appeal decisions concerning your ability to exercise your consumer rights.

See Submitting Requests section below for details on submitting a request to exercise these rights.

4. Notice for European Economic Area (EEA) and United Kingdom (UK) Customers

As detailed at the beginning of our Privacy Policy (under the section titled “Our Role”), Amplify operates primarily as a processor that collects personal information on behalf of the School, and we act as a controller in limited circumstances where we offer Products outside the school context.

If you represent a School in the EEA or the UK, please note that we process personal information in accordance with this Privacy Policy, our Acceptable Use Policy, and our standard Data Protection Agreement, which sets out our responsibilities when it comes to our processing activities. Schools must send an email to privacy@amplify.com to enter into that DPA.

Lawful Basis for Processing

We rely on the following lawful bases for our processing activities:

Consent;
- We obtain your consent to use cookies to collect and process device and usage data to understand how individuals use our Products.
Pursuant to a contract for use of our Products;
- We process School Data to provide our Products (e.g., to create, authenticate and manage your account, to verify your identity, to manage our Products) pursuant to the Agreement between us and the School, as required in order for us to perform our obligations.
To comply with our legal obligations;
- We process all categories of personal information that we collect to ensure the safety and security of our Products where we are complying with security requirements under data protection and cyber and information security law.
- We process all categories of personal information that we collect to comply with our legal obligations which includes, for example, to access, retain or share certain personal information where we receive a valid request from a government body, law enforcement body, judicial body regulator or similar, to deal with legal claims and prospective legal claims, and to ensure we are complying with applicable laws.
When we have a legitimate interest in doing so, which is not outweighed by the risks to the individual.
- We process all categories of personal information that we collect to support the provision, effective management, and improvement of our Products where such activities are not strictly required under our contract. This is in our legitimate interests to ensure that we are providing the best possible service.
- We process all categories of personal information that we collect to ensure the safety and security of our services where this is important but not required under the data protection law or cyber and information security laws. This is in our legitimate interests to ensure the security of our services and systems, to prevent threats, abuse or fraudulent or unlawful activity, to promote safety and security and to ensure our Products are used in accordance with our terms and conditions.
- We process the contact information of Non-Student Authorized Users to manage our relationship, including to respond to queries or otherwise communicate with you in relation to our Products and the operation of our business where this is not strictly required under a contract with you. This is in our legitimate interests to communicate with and resolve queries from users of our Products and to ensure that we are providing the best possible service.

We process the contact information and survey data of Non-Student Authorized Users for internal research and marketing purposes in limited circumstances (e.g. to periodically send newsletters and other promotional materials), which will not be based on Student Data or directed to Students. This is in our legitimate interests to understand our customers and prospective customers, understand how our products and services are perceived in the market, to promote our products, and to grow and develop our business.

Your Data Subject Rights

Note for Requests Relating to School Data: Amplify acts as processor to its School customers with respect to all School Data. We work with our School customers to support and assist them in addressing privacy requests relating to School Data. Please reach out to your School directly if you wish to exercise any privacy rights that may be available to you.

For all other Requests – With respect to Amplify Data, you have the following rights if you are in the EEA or UK, subject to certain exceptions:

Right of access: You have the right to ask us for confirmation on whether we are processing your personal information and access to that personal information.
Right to correction: You have the right to have your personal information corrected.
Right to erasure: You have the right to ask us to delete your personal information.
Right to withdraw consent: You have the right to withdraw consent that you have provided.
Right to lodge a complaint with a supervisory authority: You have the right to lodge a complaint with a supervisory authority.
Right to restriction of processing: You have the right to request the limiting of our processing under limited circumstances.
Right to data portability: You have the right to receive the personal information that you have provided to us, in a structured, commonly used, and machine-readable format, and you have the right to transmit that information to another controller, including to have it transmitted directly, where technically feasible.
Right to object: You have the right to object to our processing of your personal information

See Submitting Requests section below for details on submitting a request to exercise these rights.

5. Submitting Requests

To exercise any of the rights described in sections 2 and 3 of this appendix, email us at privacy@amplify.com and specify which privacy right you intend to exercise. We may require additional information from you to allow us to confirm your identity. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us. Please note that your rights may not apply in all cases. For example, we may need to retain your personal information to comply with our legal obligations, resolve disputes, prevent fraud and enforce our agreements. We will inform you if we are not able to fully respond to your requests. You may designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent identifies himself/herself/itself as an authorized agent and can show written permission from you to represent you. We may contact you directly to confirm that you have authorized the agent to act on your behalf or confirm your identity.

Complaints

If you have any issues, you have the right to lodge a complaint with an EEA or UK supervisory authority. We would, however, appreciate the opportunity to address your concerns before you approach a data protection regulator and would welcome you directing an inquiry first to us. To do so, please contact us by email at privacy@amplify.com or by mail at Amplify Education, Inc., 55 Washington St.#800, Brooklyn, NY, 11201.

6. Google APIs

Amplify uses Google’s Application Programming Interface (API) Services to enable Authorized Users to log in to Amplify, import classes and rosters from Google Classroom, create assignments in Google Classroom, and copy, edit, and publish Amplify content using Google Slides. Amplify will use and transfer information received from Google’s API in accordance with Google API Service User Data Policy, including the Limited Use requirements.

Update History:

Update: 6/13/2025: This Policy has been updated to align with product updates and to provide additional context for authorized educational use of Amplify’s Products.

Update 6/27/2024: The Policy has been updated to include an explanation regarding Google APIs in the Appendix — Supplemental Disclosures section.

Update 6/30/2023: This Privacy Policy has been updated to address new state law data privacy requirements.

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Customer Privacy Policy

Customer Privacy Policy: K–12 Schools

1. Definitions

2. What personal information do we collect?

3. How do we use personal information?

4. To whom do we disclose personal information?

5. Aggregate/De-identified data

6. Data prohibitions, Advertising, Advertising limitations

7. External third-party services

8. Security

9. Data Storage and Transfers

10. Data Retention / Deletion

11. What rights and choices do you have?

12. COPPA

13. Updates to this Privacy Policy

14. Contact us

Appendix – Supplemental Disclosures