Health benefits
Amplify offers a comprehensive benefits package that meets the health needs of our diverse population and their families. Preventative care, mental health services, fertility benefits, flexible spending and health savings accounts, life insurance, and robust dental and vision coverage are just some of the benefits accessible to all eligible employees. The Transparency in Coverage Final Rule requires health plans and issuers to publicly disclose pricing information via machine readable files (MRFs).
Time off
Our employees and their well-being are our top priority. For that reason, Amplify offers unlimited paid time off to all permanent (salaried) employees. Hourly employees receive a generous PTO bank. This can be used for vacation, sick days, or personal time—whether you need to take your pet to the vet, or care for a sick friend or family member. Paid parental leave, short-term and long-term disability benefits, and paid holidays are also common employee benefits offered at Amplify.
Voluntary benefits
Looking to protect your spouse, partner, children, or pet? Our comprehensive selection of voluntary benefits makes it easier and more affordable to cover those that you care about the most. Supplemental life insurance, pet insurance, and critical illness are just some of the voluntary benefits our employees can take advantage of at any time during their employment with Amplify.
Financial benefits
If saving for retirement is a priority to you, you’re at the right place. Amplify offers traditional (pre-tax) and Roth-based retirement account options with an employer-match benefit, giving you the flexibility and freedom to set and save for your retirement goals. Also, all members of our full-time staff have the opportunity to take advantage of our equity incentive plan, which demonstrates our commitment to our employees and the success of our organization.
Remote work
Remote work isn’t a new trend at Amplify. With more than half our staff based in cities outside the Amplify headquarters, we believe our employees can be productive and make valuable contributions regardless of where they’re located. Fun is also part of the remote work experience at Amplify—from happy hours to talent shows, yoga, and meditation sessions, Amplifiers can enjoy the many virtual employee engagement events that take place all year round.
Science of Reading Essentials: Comprehension
Transcripts and additional resources:
Meet Our Guest(s):
Hugh Catts
Hugh Catts, Ph.D., studies the early identification and prevention of reading disabilities. Catts is a former board member of the International Dyslexia Association and former president of the Society for the Scientific Study of Reading. He has received the Samuel T. Orton Award (the International Dyslexia Association’s highest honor) and the Honors of the Association Award from the American Speech-Language-Hearing Association for his career contributions to these disciplines. His current research concerns the early identification of reading and language difficulties and the nature and assessment of reading comprehension problems.
Sharon Vaughn
Sharon Vaughn, Ph.D., serves as the Manuel J. Justiz Endowed Chair in Education and the Executive Director of the Meadows Center for Preventing Educational Risk, an organized research unit that she founded with a Make-A-Wish gift the Meadows Foundation family. She’s the recipient of numerous awards, including the University of Texas Distinguished Faculty and Research Award (which she was the first woman to receive), the Council for Exceptional Children (CEC) Special Education Research Award, the American Educational Research Association’s Special and Inclusive Education Research Distinguished Researcher Award, and the Jeannette E. Fleischner Award for Outstanding Contributions in the Field of Learning Disabilities from CEC. She is the author of more than 40 books and 350 research articles, six of which have met the What Works Clearing House Criteria for their intervention reports. She has conducted technical assistance in literacy in more than 10 countries and 30 state Departments of Education and has worked as a literacy consultant on more than 50 technical assistance projects.
Reid Smith
Reid Smith, Ph.D., is an elementary school teacher and curriculum leader at a school in Australia. He holds a doctorate from La Trobe University’s Science of Language and Reading Lab, where his research focused on the contribution of background knowledge to the act of reading. He is also co-CEO of Ochre Education, a not-for-profit organization committed to closing educational gaps by providing teachers with free, high-quality curriculum materials.
Meet our host: Susan Lambert
Susan Lambert is Chief Academic Officer of Literacy at Amplify and host of Science of Reading: The Podcast. Throughout her career, she has focused on creating high-quality learning environments using evidence-based practices. Lambert is a mom of four, a grandma of four, a world traveler, and a collector of stories.
As the host of Science of Reading: The Podcast, Lambert explores the increasing body of scientific research around how reading is best taught. A former classroom teacher, administrator, and curriculum developer, she’s dedicated to turning theory into best practices that educators can put right to use in the classroom, and to showcasing national models of reading instruction excellence.
Quotes
“ For the most part, if we're paying attention, if we can read words efficiently and know what they mean and have background knowledge, it yields comprehension.”
“ Some people say that the purpose of reading is comprehension. It's not the purpose of reading. The purpose of reading is whatever you're comprehending it for.”
”We often forget that an important consideration to comprehending text is actually the text itself. A rigorous, interesting, full-of-rich-information text is going to yield a different kind of interaction between the reader than something that is super easy, or a text that might be patterned, or what we might call a leveled text.”
“[There’s] a strong literature base that tells us that one of the differences between poor readers and strong readers is their ability to notice when there are inconsistencies in the text, and have strategies that they can employ to resolve those inconsistencies.”
“This Essentials episode does not answer everything about comprehension. All we're doing here is building a foundation, understanding that comprehension isn't a skill, it's complex.”
1. Service Overview
As a provider of technology solutions to schools, Amplify’s commitment to data privacy and security is essential to our organization. This overview of Amplify’s Information Security Program describes physical, technical and administrative safeguards Amplify implements to protect student data in our care.
Company profile
Amplify Education, Inc. (Amplify) is a privately held company founded in 2000 as Wireless Generation. Amplify’s products include curriculum and instruction, assessment and intervention, professional development services and consulting services for K-12 education.
Service hosting
Amplify leverages Amazon Web Services (AWS) as its cloud hosting provider. Within AWS, Amplify utilizes Virtual Private Clouds (VPCs), which provide an isolated cloud environment within the AWS infrastructure. External network traffic to a VPC is managed via gateway and firewall rules, which are maintained in source code control to ensure that the configuration remains in compliance with Amplify security policy. In addition, the production VPCs and the development VPCs are isolated from each other and maintained in separate AWS accounts.
2. Policies & standards
Information security program
Amplify maintains a comprehensive information security program based on the National Institute of Standards and Technology (NIST) Cybersecurity Framework and the NIST SP 800-53 Rev. 5 family of information security controls. These provide a robust framework of best practices from which an organization can build its security policies and protocols based on identified risks, compliance requirements, and business needs. They cover critical practice areas, including access control, configuration management, incident response, security training, and other information security domains.
Governance
Amplify’s Information Security Committee has primary responsibility for the development, maintenance, and implementation of the Amplify information security program. The Information Security Committee is responsible for all information risk management activities within the company and is composed of technology, business and legal leaders from the organization. The Committee meets weekly and includes a dedicated VP of Information Security and a program manager to oversee, direct and coordinate its activities.
Policy execution
Adherence to the internal Amplify information security policy is an obligation of every Amplify employee. Amplify conducts a series of internal monitoring procedures to verify compliance with internal information security policies, and all Amplify employees undergo annual criminal background checks. In addition, any third-party contractors who come into contact with systems that may contain student data are contractually bound to maintain security and privacy of the data.
3. Data access controls
Access control
Amplify’s access control principles dictate that all student data we store on behalf of customers is only accessible to district-authorized users and to a limited set of internal Amplify users who may only access the data for purposes authorized by the district. Districts maintain control over their internal users and may grant or revoke access.
In limited circumstances and strictly for the purposes of supporting school districts and maintaining the functionality of systems, certain Amplify users may access Amplify systems with student data. All such access to student data by Amplify technicians or customer support requires both authentication and authorization to view the information.
Encryption
Data encryption is an important element of our protection of sensitive data at rest and in transit, and is reviewed and updated as appropriate annually, based on the latest standards and guidelines published by OWASP and NIST.
- In transit: Amplify encrypts all student data in transit over public connections, using Transport Layer Security (TLS), commonly known as SSL, using industry-standard protocols, ciphers, algorithms, and key sizes.
- At rest: Amplify encrypts student data at rest using the industry-standard AES-256 encryption algorithm.
4. Application security by design
Building the right roles into applications
Permissions within Amplify applications are designed on the principle that school districts control access to all student data. To facilitate this, Amplify applications are designed so that roles and permissions flow from the district to the individual user. For example, applications that offer schools a way to collect and report on assessment results have a web interface that requires district administrators to authorize individuals to view student data.
Security controls within applications are used to ensure that the desired privacy protections are technically enforced within the system. For example, if a principal is supposed to see only the data related to his or her school, Amplify ensures that, throughout the design and development process, our products restrict principals from seeing records for any students outside his or her school.
To make sure Amplify applications properly enforce permissions and roles, our development teams conduct reviews early in the design process to ensure roles and permissions are an essential component of the design of new applications.
Building security controls into applications
Amplify applications are also developed to minimize security vulnerabilities and ensure industry-standard application security controls are in place.
As part of the development process, Amplify has a set of application security standards that all applications handling student data are required to follow, including:
- Student data is secured using industry standard encryption when in transit between end-users and Amplify systems.
- Applications are built with password brute-force attack prevention.
- User sessions expire after a fixed period of time.
We also conduct manual and automated static code analysis as well as dynamic application security testing to preemptively identify vulnerabilities published by industry leaders such as OWASP (Open Web Application Security Project)
5. Proactive security
Risk assessments
Amplify periodically engages a security consulting firm to conduct risk assessments, aimed at identifying and prioritizing security vulnerabilities. The Information Security Committee coordinates remediation of the vulnerabilities. The security consulting firm also provides ongoing advice on current risks and advises on remediation of vulnerabilities and incident response.
Penetration testing
Amplify engages third-party firms to continually conduct application penetration testing. The purpose of this testing is to test for application security vulnerabilities in the production environment. We work with third party penetration testing program partners. Third-party testing involves a combination of automated and manual testing.
Vulnerability management
Amplify ensures that its systems are free of known vulnerabilities in several ways. Every production server runs vulnerability detection software that compares the installed software against a global database of known vulnerabilities. Secondly, we employ real time network monitoring that reports on any potentially malicious traffic. In addition, a third-party security firm continually reviews all of our system logs for potential security breaches. Lastly we continually test our applications against common malicious internet traffic. Violations in any of these areas will alert one of our operations teams, who are available around the clock.
In addition, Amplify participates in a private bug bounty program through HackerOne, working with the security community to find security vulnerabilities and support our efforts to keep our data and systems safe and secure.
Endpoint security
Access to production systems at Amplify is restricted to a limited set of internal Amplify users to support technical infrastructure, troubleshoot customer issues, or other purposes authorized by the district. In addition, Amplify requires multi-factor (MFA) authentication methods for access to all production systems. MFA involves a combination of something only the user knows and something only the user can access. For example, MFA for administrative access could involve entering a password as well as entering a one-time passcode sent via text message to the administrator’s mobile phone. The use of MFA reduces the possibility that an unauthorized individual could use a compromised password to access a system.
Infrastructure security
Network filtering technologies are used to ensure that production environments with student data are properly segmented from the rest of the network. Production environments only have limited external access to enable customers to use our web interfaces and other services. In addition, Amplify uses firewalls to ensure that development servers have no access to production environments.
Other measures that Amplify takes to secure its operational environment include system monitoring to detect anomalous activity that could indicate potential attacks and breaches.
Security training
At Amplify, we believe that protecting student data is the responsibility of all employees. We implemented a comprehensive information security awareness training program that all employees undergo upon initial hire, with an annual refresher training. We also provide information security training and annual social engineering tests for specific departments based on role.
6. Reactive security
Monitoring
Intrusion detection and prevention systems (IDS/IPS) are in place to analyze the network device logs, monitor the network and report anomalous activity for appropriate resolution.
Incident response
Amplify maintains a comprehensive Security Incident Response Policy Plan, which sets out roles, responsibilities and procedures for reporting, investigation, containment, remediation and notification of security incidents. Amplify works with reputable firms for incident response and digital forensics support, as well as annual table-top exercises in coordination with cybersecurity experts.
Business Continuity Planning and Disaster Recovery
Amplify maintains a comprehensive Business Continuity Planning and Disaster Recovery Plan (BCP/DR), to guide personnel in procedures to protect against business disruptions caused by an unexpected event. The plans and related operations processes are tested on a semiannual basis, with ensuing operations improvement and remediation work.
7. Compliance
Audits
In addition to penetration testing and other proactive security testing and monitoring outlined above, Amplify undergoes annual SOC 2 Type 2 examinations of controls relevant to security. The examination is formally known as a Type 2 Independent Service Auditor’s Report on Controls Relevant to Security. The most recent examination was conducted by Schellman & Company, LLC and covers the period from April 1, 2024–March 31, 2025. The report states that Amplify’s systems meet the criteria for the security principle and opine on management’s description of the organization’s system and the suitability of the design of controls to protect against unauthorized access, use, or modification.
The Type 2 report also opines on the operating effectiveness of controls over the review period. This means that our auditors confirmed that we have continued to follow established security controls over the period of time of the review.
Certifications
SOC 2: Amplify successfully completed the SOC 2 Type 2 examination of controls relevant to security (see above, under “Audits”).
Privacy
Amplify’s products are built to facilitate district compliance with applicable data privacy laws, including FERPA and state laws related to the collection, access and review and disclosure of student data. Amplify’s Customer Privacy Policy describes the types of information collected and maintained on behalf of our school district customers and limitations on use and sharing of that data.
8. Supporting documentation
In the course of customer security assessment, the following documentation can be provided by Amplify upon customers’ request:
- Penetration Testing Report
- Risk Assessment Report
- SOC 2 Type 2 Report
9. Report a vulnerability
To report a security vulnerability, click here.
Website Privacy Policy
Last Modified: February 2026
Update: February 2, 2026: This Privacy Policy has been updated to address additional rights for individuals in the European Union/UK.
Below is the Website Privacy Policy for the amplify.com site (“Privacy Policy”). For purposes of clarity and as further outlined below, this Privacy Policy does not apply to student data. You can visit this page to read about the principles and policy governing student data collected and maintained on behalf of our school customers.
We advise you to read this Privacy Policy in its entirety, including the jurisdiction-specific provisions in the appendix. Our Notice at Collection for California Residents is available in the Notice for our California Customers.
Who We Are / What This Privacy Policy Covers
Amplify Education, Inc. (“Amplify”) recognizes the importance of protecting the privacy and security of your personal information. This Privacy Policy describes our practices in connection with information that we may collect through your use of this website (the “Site”).
This Privacy Policy does not apply to Amplify’s handling of:
- student data or other information collected from users of Amplify’s products that support classroom instruction and learning, which are governed by our Customer Privacy Policy.
- staff or applicant data that we process in accordance with our staff or applicant privacy notice, respectively.
If you have any question as to what legal agreement or privacy policy controls the collection and use of your information, please contact us using information below in the Contact Us section.
This Privacy Policy is incorporated into and is subject to our Website Terms of Use, which governs your use of the Site.
Our Role: We are the controller of all personal information (as defined below) that we receive through our Site and can be reached by email at privacy@amplify.com or by mail at Amplify Education, Inc., 55 Washington St.#800, Brooklyn, NY, 11201.
1. What personal information do we collect?
When you visit and / or interact with our Site, we may collect the following information about you that, alone or in combination, could be used to identify you or your device (“personal information”):
- Contact Information, such as name, district / school name, professional affiliation, title / role, email address, shipping address, address and phone number.
- Account Information, such as customer user login and password.
- Demographic Information, such as age and gender.
- Information You Submit, such as information voluntarily provided on message boards, feedback sections, and other public areas of the Site.
- Site Activity Information, which is collected when you access and interact with the Site, we and our Service Providers (as defined below) may collect certain information about those visits. For example, we or our Service Providers may receive and record information about your computer and browser, including your IP address, browser type, and other software or hardware information. If you access the Site from a mobile or other device, we may collect a unique device identifier assigned to that device, or other characteristics of the device hardware, operating system and configurations for that device. On certain pages of the Site, we may use third party tools to help us look at mouse movements, clicks, keystrokes, data or text entered, and the pages you visit.
- Location Information, such as state, country and / or zip code, which we use to help us customize your experience, as well as to help us facilitate your privacy rights.
- Audio, electronic, visual, or similar information: such as customer service interactions, call recordings, chat transcripts, files you attach, and email, text, or other correspondence.
If you make a purchase through our online store, you may provide payment and other information directly to our third party e-commerce platform to complete your purchase.
We ask that you not send us, and you not disclose, any government identifiers (such as social security numbers) or information related to racial or ethnic origin, health, or criminal background on or through the Site or otherwise.
2. Where/How do we collect personal information?
Amplify may collect personal information directly from you at various points, including the following:
- Product Information and Newsletters. When you submit a request to obtain information about our products, services or other informational material or subscribe to one of our newsletters, you may be asked to submit information such as name, professional affiliation, email address, company name, address and phone and details on your query or interests in our products and services. This information is collected to help us process your request.
- Customer Support. When you submit a form to contact our customer service, you may be asked to submit information such as name, e-mail, district, customer user login and password and details on your query. In addition, some features of our Site, such as our customer live chat functionality or other customer service systems may allow you to voluntarily provide personal information to us. This information is collected to help us process your request. Please only provide what is needed to facilitate the support request.
- Product Orders. If you use e-commerce areas of our Site to order our products, we request information from you on our order form. To purchase products through the Site, you must provide contact information (such as name and shipping address) and financial information (such as credit card number). This information is used for billing purposes and to fill your orders. We will also use this information to contact you to confirm your order or to inform you of any issues or delays.
- Registration. You may be asked to submit information to use certain parts of the Site (such as posting comments on certain areas of the Site), register for an event or webinar, or view restricted content that may be available on the Site. For instance, you may be asked to provide your name, email address and event or webinar-related preferences to help us process your registration or content request.
- Public Areas and Discussion Forums. Any information you share in public areas, such as message boards or feedback sections, becomes public. Please be careful about what you disclose and do not post any personal information that you expect to keep private.
- Contests and Sweepstakes. When we run a contest or sweepstakes relating to the Site or Amplify, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for your entry will be used and disclosed.
As you visit or use our Site, we may collect Site activity information through cookies and similar technologies.
- Cookies, Pixels, and Other Tracking Technologies. Cookies and other tracking technologies (such as pixels, beacons, and Adobe Flash technology) are small data files that are placed on your computer or mobile device when you visit a website. They allow the website or mobile app to remember your actions and preferences over a period of time. We use the following types of cookies:
- Strictly necessary cookies – These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site. These cookies are not generally stored beyond the browser session and are less likely to include personal information. This category of cookies cannot be disabled.
- Functionality Cookies – We use these cookies so that we recognize you on our Site and remember your previously selected preferences. These cookies are stored on your device between browsing sessions but expire after a pre-defined period. These cookies enable our Site to “recognize” you when you use our Site, including your preferences such as your preferred language , time, and location. A mix of first party (placed by us) and third-party cookies (placed by third parties) are used.
- Analytics Cookies – These cookies help us and our Service Providers compile statistics and analytics about users of the Site, including Site Activity Information. For example, we use Google Analytics to help us understand how users interact with the Platform. Google Analytics uses cookies to track your interactions with the Site, then collects that information and reports it to us. This information helps us improve the Site so that we can better serve you. To learn more about Google Analytics, visit https://support.google.com/analytics/answer/6004245?hl=en. If you wish, you can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available on https://tools.google.com/dlpage/gaoptout.
- Advertising Cookies – We use these cookies to collect information about your visit to our Site, the content you viewed, the links you followed and information about your browser, device, and your IP address. We sometimes share some limited aspects of this data with third parties for advertising purposes. We may also share Site Activity Information collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our Site.
For information on how to opt-out of these technologies, please see What Choices Do You Have? below.
- Social Plugins. Certain areas of our Site permit you to utilize social media functionality, such as the Facebook “Like” or Google “+1” buttons (“Social Plugins”). To use a Social Plugin, you must authorize the third-party provider of that Social Plugin, e.g. Facebook or Google, to access, collect, and/or disclose your information related to your use of that Social Plugin, subject to that company’s privacy policies, which may differ from this Privacy Policy. In addition, such providers may be able to collect information about you, including your activity on the Site, and they may notify your connections on their social networking platform about your use of the Site. Such services may also employ unique identifiers that allow your activity to be monitored across multiple websites for purposes of delivering more targeted advertising to you.
Amplify also receives information from other sources.
- Information from Other Sources. We may supplement any information we collect via this Site with information from publicly or commercially available sources.
3. How do we use personal information?
We may use any personal information and other information we collect from and about you for the following purposes and as described elsewhere in this Privacy Policy:
- To provide and manage the Site. We use the personal information we collect from and about you to provide the Site and features to you, including to measure and improve its services and features, to personalize your experience by delivering relevant content, to deliver marketing messages, to allow you to comment on content, to provide you with customer support, and to respond to inquiries. We may also use and disclose aggregate or anonymous data about your use of and activity on the Site to assist us in this regard and for any other purpose.
- To contact you. Amplify may periodically send promotional materials (e.g., newsletters) or notifications related to the Site and to Amplify’s business to the contact information you provided to us at registration.
- To improve our products and services. We may use your personal information for our business purposes, such as data analysis, audits, developing new products and services, enhancing the Site, improving our services, identifying usage trends, and determining the effectiveness of our promotional campaigns.
- For marketing and advertising. We may use your personal information to help us market our products to you or your school district.
4. To whom do we disclose personal information?
We may disclose any personal information and other information we collect from and about you for the following purposes and as described elsewhere in this Privacy Policy:
- To share with our affiliated education companies. Amplify may share your personal information with Amplify’s affiliated education companies for the purposes described in this Privacy Policy.
- To allow service providers to assist us. We may engage third party service providers, agents and partners (“Service Providers”) to perform functions on our behalf, such as analytics, credit card processing, shipping or stocking orders and providing customer service. We may disclose your personal information to such Service Providers to enable them to assist us in these efforts.
- To allow our marketing and advertising partners to assist us. We may engage marketing and advertising partners to help us market and advertise our products and services, including via digital ads sent in connection with your visit to the Site. We may disclose Site Activity information, as well as contact information and other aggregate insights to such partners to enable them to assist us in these efforts.
- To protect the rights of Amplify and our users. There may be instances when Amplify may disclose your personal information, in situations where Amplify has a good faith belief that such disclosure is necessary or appropriate in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, operations, or property of Amplify, our parents, subsidiaries or affiliates or our or their employees, agents and contractors (including enforcement of our agreements, including our terms of use); (ii) protect the rights, safety, privacy, security or property of users of the Site or others; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process, including laws outside your country of residence; (v) respond to requests from public and government authorities, including those outside your country of residence; or (vi) allow us to pursue available remedies or limit the damages that we may sustain.
- To complete a merger or sale of assets. If Amplify sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger, transfer or other disposition of all or part of its business, assets or stock (including in connection with any bankruptcy or similar proceedings), Amplify may transfer your personal information to the party or parties involved in the transaction.
5. What rights and choices do you have?
Opt-out of Marketing Communications. If you want to stop receiving promotional materials from Amplify, you can follow the unsubscribe instructions at the bottom of each email. There are certain service notification emails that you may not opt-out of, such as notifications of changes to the Site or policies. If you have additional questions, please contact us using information below in the Contact Us section.
Opt-of Cookies and Similar Tracking Technologies. There are a few ways to opt out or delete cookies.
- On Your Browser. Most browsers are initially set to accept cookies, but your browser may permit you to change your settings to notify you of a cookie being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information. Please note that by blocking any or all cookies you may not have access to certain features, content or personalization that may be available through the Site. Please also note that you must opt out separately on each device (including each web browser on each device) that you use to access our Site if you wish to opt out, and if you clear your cookies or if you use a different browser or device, you will need to renew your opt-out preferences.
- Interest-Based Advertising. Some advertisers and marketing companies participate in the self-regulatory programs of the Digital Advertising Alliance (“DAA”) and European Interactive Digital Advertising Alliance (“eDAA”) in connection with online interest-based advertising. DAA and eDAA provide consumers with the ability to opt out of receiving interest-based advertising from their program participants at the following links:
What Rights Do You Have?
- Please see section 3 of our supplemental disclosures: “Additional U.S. State Privacy Law Rights” for information about your U.S. privacy rights
- Please see section 4 of our supplemental disclosures: “Notice for European Economic Area and United Kingdom Customers” for information about your EU/UK privacy rights.
6. Security
Amplify uses commercially reasonable administrative, technical, personnel and physical measures to safeguard personal information in its possession against loss, theft and unauthorized use, disclosure or modification.
7. Data retention / Deletion
We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law. Even after we have deleted your personal information from our systems, copies of some information from your account may remain viewable in some circumstances – where, for example, you have shared information with social media platforms and other unaffiliated services. We may also retain backup information related to your account on our servers for some time after cancellation for fraud detection or to comply with applicable law or our internal security policies. Because of the nature of caching technology, your account may not be instantly inaccessible to others, and there may be a delay in the removal of the content from elsewhere on the Internet and from search engines.
8. Data Storage and Transfers
We are a United States Company, and our servers are hosted, managed, and controlled by us in the United States. If you are outside of the United States, we use industry standards to protect your data when it leaves your country of residence and your data will always be protected in accordance with this Privacy Policy, Applicable Laws and our Agreement regardless of the storage location.
Additionally, where we transfer your personal information to service providers outside of the United Kingdom (UK), European Economic Area (EEA), or other region that offers similar protections, we use specific appropriate safeguards to contractually obligate such service providers to protect personal information in accordance with Amplify’s commitment to privacy and security and applicable data protection laws.
If you have questions or wish to obtain more information about the international transfer of your personal information or the implemented safeguards, please contact us using the contact information below.
9. External third-party services
The Site may be linked to sites operated by unaffiliated companies, and may carry advertisements or offer content, functionality, games, newsletters, contests or sweepstakes, or applications developed and maintained by unaffiliated companies. Amplify is not responsible for the privacy practices of unaffiliated companies, and once you leave the Site via a link or enable an unaffiliated service, you are subject to the applicable privacy policy of the unaffiliated service.
10. Updates to this policy
Amplify may modify this Privacy Policy. Please look at the Last Revised Date at the top of this Privacy Policy to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Site. If you do not wish to be bound by the terms of the revised Privacy Policy, you must discontinue your use of the Site.
11. Contact us
If you have questions about this Privacy Policy, please contact us at:
Email: privacy@amplify.com
Mail: Amplify Education, Inc.
55 Washington St.#800
Brooklyn, NY, 11201
Phone: (800) 823-1969
Attn: General Counsel
Appendix – Supplemental Disclosures
1. Notice for our California Customers
We retain your personal information for as long as you are an active user of our Site or continue to have an account with us, and in accordance with our legal obligations (which may require us to hold information to provide financial and other reporting and to defend against potential claims). If you are a California resident, please see below for information about your rights pursuant to California law.
Personal Information We Collect |
How We Use Personal Information |
| Contact Information |
|
| Account Information |
|
| Payment Information |
|
| Information You Submit |
|
| Site Activity Information |
|
| Location Information |
|
| Inferences |
|
Some of the information described above may be considered “sensitive” under the laws of certain jurisdictions (including payment information and account login credentials (“Sensitive Information”). Whether information is Sensitive Information will depend on the laws of your jurisdiction. We only use Sensitive Information, such as payment information and account credentials for necessary or reasonably expected purposes – specifically, to provide you with our Services (i.e., fulfill purchases and to allow account logins).
Shine the Light
California’s Shine the Light law (Civil Code § 1798.83) permits California residents to request certain information regarding our disclosure of certain categories of personal information to third parties for their own direct marketing purposes in the preceding calendar year. We do not share personal information, as defined by California’s Shine the Light law, with third parties for their own direct marketing purposes.
Notice of Financial Incentive
As part of our services, there may be opportunities for you to complete surveys and questionnaires. As an incentive for completing the survey or questionnaire, you can voluntarily provide your personal information, which in turn enters you into a raffle drawing or enables us to provide you with other benefits, discounts, offers, or deals that may constitute a financial incentive under California law (“Financial Incentive”). The categories of personal information required for us to provide the Financial Incentives include: contact information and any other information that you choose to provide when you complete the survey.
Participation is voluntary and you can opt out at any time before your survey is complete.
The value of the personal information we collect in connection with our Financial Incentives is equivalent to the value of the benefit offered.
2. Additional U.S. State Privacy Law Rights
Residents of certain U.S. states have the following rights, regarding your personal information (each of which are subject to various exceptions and limitations):
- Access. You have the right to request, up to two times every 12 months, that we disclose to you the categories of personal information collected about you, the categories of sources from which the personal information is collected, the categories of personal information sold or shared, the business or commercial purpose for collecting, selling, or sharing the personal information, the categories of third parties with whom personal information was shared, and the specific pieces of personal information collected about you.
- Correct. You have the right to request that we correct inaccurate personal information collected from you.
- Deletion. You can request that we delete your personal information that we maintain about you.
- Opt-out (Do Not Sell or Share My Personal Information). Under several U.S. state privacy laws, consumers have the right to opt-out of the “sale” of their personal information (defined very broadly to include situations where we provide personal information to partners who provide advertising services to us) and the “sharing” of personal information in connection with the display of targeted advertising across third party websites. While we do not sell your personal information, we do share it in connection with our advertising efforts. Please also note that we do not knowingly sell or share the Personal Information of minors under 16 years of age.
We also honor the Global Privacy Control, a browser-based opt-out signal. We do not respond to other browser-based signals that do not meet applicable state law requirements, which may include older Do Not Track signals.
- No Discrimination. You have the right not to be discriminated against for exercising these rights.
- Appeals. You have a right to appeal decisions concerning your ability to exercise your consumer rights.
- Submission of Requests. You may exercise the above rights by emailing us at privacy@amplify.com. Note that we may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.
- Authorized Agent. You may designate an authorized agent to make a request on your behalf. When submitting the request, please ensure the authorized agent identifies himself/herself/itself as an authorized agent and can show written permission from you to represent you. We may contact you directly to confirm that you have authorized the agent to act on your behalf or confirm your identity.
- Verification. Whether you submit a request directly on your own behalf, or through an authorized agent, we will take reasonable steps to verify your identity prior to responding to your requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.
3. Notice for European Economic Area and United Kingdom Customers
As detailed at the beginning of our Privacy Policy (under the section titled “Our Role”), Amplify acts as a controller with respect to personal information collected as you interact with our Site.
Lawful Basis for Processing
We rely on the following lawful bases for our processing activities:
- Consent;
- We obtain your consent to collect and process device and usage data via cookies on our Site to understand how individuals use our Site and to help us measure the effectiveness of our advertising and marketing campaigns.
- Pursuant to a contract with the user of our Site;
- We process all categories of personal information that we collect to provide and manage our Site, including payment processing, where this is required in order for us to perform our obligations under our contract with you.
- To comply with our legal obligations;
- We process all categories of personal information that we collect to ensure the safety and security of our Site where we are complying with security requirements under data protection and cyber and information security law.
- We process all categories of personal information that we collect to comply with our legal obligations which includes, for example, to access, retain or share certain personal information where we receive a valid request from a government body, law enforcement body, judicial body regulator or similar, to deal with legal claims and prospective legal claims, and to ensure we are complying with applicable laws.
- When we have a legitimate interest in doing so, which is not outweighed by the risks to the individual. We rely on our legitimate interest to process all categories of personal information:
- to provide, manage, and improve the Site where such activities are not strictly required under our contract, including personalizing your experience on the Site.
- to ensure the safety and security of our Site where this is important but not required under the data protection law or cyber and information security laws.
- to respond to queries or otherwise communicate with you in relation to our Site and the operation of our business where this is not strictly required under a contract with you.
- internal research and certain marketing purposes (e.g. to periodically send newsletters and other promotional materials), which will not be based on Student Data or directed to K–12 students.
Your Data Subject Rights
If you are located in the EEA/UK, you have the following rights, subject to certain exceptions:
- Right of access: You have the right to ask us for confirmation on whether we are processing your personal information and access to that personal information.
- Right to correction: You have the right to have your personal information corrected.
- Right to erasure: You have the right to ask us to delete your personal information.
- Right to withdraw consent: You have the right to withdraw consent that you have provided.
- Right to lodge a complaint with a supervisory authority: You have the right to lodge a complaint with a supervisory authority.
- Right to restriction of processing: You have the right to request the limiting of our processing under limited circumstances.
- Right to data portability: You have the right to receive the personal information that you have provided to us, in a structured, commonly used, and machine-readable format, and you have the right to transmit that information to another controller, including to have it transmitted directly, where technically feasible.
- Right to object: You have the right to object to our processing of your personal information
To exercise any of these rights, contact us as set forth in the section entitled “Contact Us” above and specify which European privacy right you intend to exercise. We may require additional information from you to allow us to confirm your identity. Please note that we store information as necessary to fulfill the purposes for which it was collected, and may continue to retain and use the information even after a data subject request for purposes of our legitimate interests, including to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
Complaints
If you have any issues with our compliance, you have the right to lodge a complaint with an EEA or UK supervisory authority. We would, however, appreciate the opportunity to address your concerns before you approach a data protection regulator, and would welcome you directing an inquiry first to us. To do so, please contact us by email at privacy@amplify.com or by mail at Amplify Education, Inc., 55 Washington St.#800, Brooklyn, NY, 11201.
Dyslexia: Early screening for risk
Dyslexia is one of the most common forms of learning disability, with some estimates suggesting that it may affect more than 17 percent of school-age students (Shaywitz, 2004). Although there are many different forms of reading difficulty, dyslexia is primarily characterized by difficulty in word-level reading ability, often due to deficits in automaticity or phonological processing.
Universal screening is an essential practice for identifying reading difficulties in the early grades, including characteristics of dyslexia. According to the International Dyslexia Association (IDA), early identification of reading difficulties helps get students the support they need and prevents further difficulty.
Amplify’s universal and dyslexia screening in one too
Measure what matters
mCLASS® with DIBELS 8th Edition® provides a formative assessment solution that supports the identification of students at risk for reading difficulties, including difficulty related to dyslexia. DIBELS 8th Edition was developed by the University of Oregon with the primary focus of ensuring that the measures are able to meet state-level dyslexia screening requirements.
How mCLASS identifies students at risk of dyslexia
When screening for risk, nothing can replace the power of listening to a child read—listening to their strengths as a reader AND their struggles.
With mCLASS, teachers administer predictive one-minute assessment measures that involve listening to students interact with sounds, letters, words, and text while screening for reading difficulties.
They will document all behaviors simultaneously on a mobile device. Accurate, efficient collection of data allows for immediate analysis that results in a clear identification of risk, not only for reading difficulty but also for dyslexia.
Research and statistics
Dyslexia toolkit
This toolkit offers answers for educators looking to learn about dyslexia and how to screen for it.
mClass solutions
mCLASS Instruction
mCLASS Instruction provides teachers with a single view of the personalized, blended instruction (teacher-led and online) that is available to support individual student or small-group needs in skill areas directly assessed in the mCLASS assessment.
Employ teacher-led instruction for whole classes, small-groups, and individual students, including activities created by Susan Hall, author of I’ve DIBEL’d, Now What, are provided for skill practice.
Additional instructional resources for comprehension include grade-level passages that provide more practice.
Boost Reading
Get online student instruction and practice with Boost Reading, which places students in a personalized instruction path based on mCLASS assessment data and adapts based on progress in the curriculum. Students engage with skills-based games as well as an eReader.
mCLASS intervention
Receive rigorous, teacher-led intervention with mCLASS Intervention to address students most in need of support.
mCLASS Home Connect
Teachers can download a letter with student assessment results to send home to parents
and guardians, or use as a basis for discussion at conferences. Home Connect letters describe how the measures relate to skills development. Progress bars indicate the student’s performance on each measure.
Home Connect extends reporting to parents and guardians in a way that is easily understood and provides suggestions for positive action.
Request a demo
Simply complete the form to request a demo, and an Amplify sales representative will be in touch.
