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Great post by Mike Essex [Econsultancy]. The most interesting aspect is change the way customers going out and searching for reviews. 'We value every piece of feedback we receive" ~ Google Because I have thought about it... 01- The feedback impact on business isn't about the numbers alone, is about new perceptions, behaviors and strategies. 02- Reviews from customers directly affect companies performance. Will they find you. This article clearly demonstrates a point I make on our Inbound Marketing webinars and that point is your customers and prospects are searchers. Looking on Google for solutions to problems or to get needs met. They are searching Yelp for restaurants, Google for local business products and services, they are looking everyday for something new more and more. And mobile smart phones only increase the searching. Will they find you? Will they see your practice as a solution to their problem or as a way to fill a need? If you havn't started using Inbound Marketing for your practice it's time to start, so when you customers search for your service they find your business and NOT your competitors. We have seen facebook and other providers step back from their daily deals offerings. What do you think is the reason? Is it social overload for the consumer? Liked by Disha patel Bewertungen von Drittanbietern erscheinen nicht mehr in Google Places. Das ist eigentlich eine logische Konsequenz von Google Plus. "Swift and decisive move by Google last night as it axed all third party reviews appearing against hotels on Google Maps and Google Places". Info Hinweis vom Chirmoya Tours Peru und Südamerika Reiseveranstalter in Lima. >auf http://0reisen0in0peru0.amplify.com While reading this TechCrunch article about Coupon services, I smiled when I reached the bit on customers' behaviours: "threatening shop keepers with bad online reviews if they don’t get what they want". That's scary and interesting... It's scary because you can expect this behaviour to be adopted as the new way to negotiate in face-to-face B2C (in a shop), playing the "internet card". It's interesting because it shows that main street businesses need to be 100% web aware and keep an eye on their online reputation. A skill that they may not all have today... In the CRM / call centre business, corporations have been sold solutions to monitor their brands online for several years now. But I think that people were not really ready, not knowing what was sold to them. There have been some famous examples of online reputation disasters (like American Airlines for instance) but, to be honest, they are not so numerous. Also, depending on the customer the online traffic might have ... read full post |
