Amplify's executive team includes proven leaders from the fields of education, technology, design, business and media.
Chief Executive Officer
Larry was the co-founder of the company in 2000. He has led the invention of mobile software to help early reading teachers and next-generation curriculum for elementary and middle schools. Larry was a Rhodes scholar and a White House fellow working on educational technology at NASA, and a Pahara-Aspen Education Fellow. He serves on the boards of Touch Press, the Academy of American Poets, Lapham’s Quarterly, and the Institute for Sustained Attention.
Inna leads the legal team at Amplify and is responsible for all legal and compliance matters affecting Amplify, including commercial and strategic transactions, corporate governance, intellectual property, mergers and acquisitions, employment, government procurement, and compliance. She also leads the development and support of the company’s data privacy and security policies. Prior to joining Amplify, Inna was a corporate associate at Ropes & Gray, and prior to law school, worked as a management and technology consultant.
SVP and General Manager, ELA Curriculum
Alexandra leads the ELA business. Previously she was Chief of Staff at Amplify, overseeing day-to-day operations at Amplify and coordinating the implementation of the company’s strategy and vision. Prior to Amplify, Alexandra was at The Bridgespan Group, where she provided strategic advisory services to social sector leaders on a range of issues including education, child welfare, and government effectiveness. She started her career in Teach for America as a high school biology teacher in Louisiana.
SVP and General Manager, Assessment and Intervention
Krista leads the assessment and intervention business. Previously, she ran Amplify’s account management team, which partners with district and state partners to drive successful implementation and maximum impact. Prior to Amplify, Krista was a director with Educational Testing Service (ETS), where she was responsible for the client management, research, development and operations of large-scale, international assessment programs. She has over 20 years of experience in educational assessment and data analytics.
SVP, Human Resources
Chastity joined Amplify in 2012 with more than 20 years of experience providing guidance and leadership on the management of every company’s most valuable asset: people. She is dedicated to all things culture, including diversity and inclusion, and she takes great pride in discussions centered on the best ways to invest in our talent to support both career growth and future business needs. Her broad experience includes benefits design, implementation of training and development programs, employee relations, and successfully administering workforce planning strategies. Prior to joining Amplify, Chastity worked at Barclays Capital, where she led the growth and development of recruitment teams across a variety of business disciplines.
SVP, Operations and Finance
Shane leads all finance and operations functions and manages business processes. Prior to joining Amplify, Shane served as the Chief Finance and Operations Officer for the largest business unit of Houghton Mifflin Harcourt, where his responsibilities included finance, operations, sales operations and leading a segment of the sales team. Shane previously held multiple executive positions in finance and operations with McGraw-Hill.
Chief Technology Officer
Aaron leads technology strategy and delivery for Amplify. Aaron previously led the creation of Amplify’s adaptive learning technology, including data analytics, algorithm development, and product strategy. Prior to joining Amplify, he taught middle and high school science, and was a researcher in childhood cognitive development and computer science at institutions including Columbia University and Microsoft Research.
Chief Product Officer
Laurence serves as Chief Product Officer of Amplify, where he oversees the strategy, design, and development across our product portfolio. Before that, he ran Amplify’s early literacy division. Laurence also founded and ran Quidnunc, a business and technology consulting firm with clients such as Apple, Sprint, the BBC, and Goldman Sachs. He served on the board of directors of the Computing Software and Services Association.
President & Chief Operating Officer
Catherine leads the core curriculum, supplemental instruction, and assessment businesses, overseeing the product development, technology, marketing, services, research, operations, and finance functions across Amplify’s portfolio. Catherine previously ran Amplify’s digital curriculum business, including core programs in English language arts and science, and supplemental products in math and English language arts. Prior to joining Amplify, Catherine held a number of senior management positions at Bertelsmann and Pearson.
Chief Marketing Officer
Kay leads marketing and communications at Amplify, helping to increase awareness and understanding of Amplify’s programs, and engaging with educators to share stories of student impact. Kay has more than 18 years of experience overseeing marketing and communications in K-12 education, consumer technology, and biotech. Kay started her career in Teach for America as a high school English and Humanities teacher in New York City, and later conducted research and taught pre-service English teachers at the Stanford Graduate School of Education.
Chief Financial Officer
Richard is responsible for financial planning, strategy and reporting, accounting, and treasury management. Prior to joining Amplify in 2002, Richard was a director at the private equity firm Metromedia. He also worked as a finance manager at various domestic and international subsidiaries of the telecommunications company GTE.
Jim leads strategic sales and growth strategies for Amplify. Jim joined the company in 2005 to oversee the sales organization and was responsible for driving sales and revenue growth in state departments of education and large city school districts. Previously, Jim held various sales executive positions with leading K-12 educational technology companies. He began his career at DataGuide Systems, which developed the first PC-based, norm-referenced, test-scoring software and was acquired by McGraw-Hill.
Chief Academic Officer, 6-8 ELA Curriculum
Deb Sabin leads the ELA content development teams and works across teams to develop programs and products that meet Amplify’s strong academic vision and are highly effective in today’s ELA classroom. Prior to coming to Amplify, Deb Sabin was the Director of Instruction and Training at The Writer’s Express, a writing program with a proven method and curriculum for grades 3-8. She started her career in the classroom, honing her strong belief in the potential of all students as an ELA teacher in a variety of classrooms from alternative high schools, to elite prep schools, to international dual language schools.
Executive Vice President
David leads Sales and Government Relations for Amplify. He and his team work closely with teachers, principals, and district and state leaders to advance student achievement. David previously managed business development and product development at Wireless Generation, where he led the software teams that developed early reading assessment products. Prior to joining Amplify, David worked as a product and project manager at Scholastic. He began his career in environmental education and then served as a technology director in schools in New York City and Paris. He serves on the boards of Touch Press and School by Design.
SVP, Research and Measurement
John leads groups responsible for product-oriented, qualitative and quantitative research and analysis, including learning science, psychometrics, and the development of natural language processing algorithms for evaluating student writing. John previously staffed and ran the development teams that built Wireless Generation’s data synchronization technology, back-end infrastructure, and handheld applications. He holds a Ph.D. in linguistics (with a concentration in computation and learning) from the CUNY Graduate Center.
Melissa leads product management and design for Amplify’s product portfolio, partnering with teams to create, launch, and manage innovative education products. Melissa started with Amplify in the earliest days of creating our curriculum products, leading product teams to bring the vision to life and grow the programs into what they are today. Prior to Amplify, Melissa was at Deloitte Consulting, where she provided management consulting services to business leaders, focusing on technology, media and education.
SVP, Corporate and Business Development
Caroline oversees corporate development. In addition, she works to identify and create content, distribution, and technology partnerships that further Amplify’s expansion and distribution strategies. Caroline joined Amplify in 2015 with broad experience in launching and building businesses in digital and traditional media and education technology, among them SharedBook (now part of XanEdu) and the cable network CNBC.
SVP, Partner Success
Adam is SVP for Partner Success at Amplify, where he leads the company’s work with district and state partners on program implementation and impact. Before joining Amplify, Adam served as senior advisor and led innovation at the Harlem Children’s Zone. He was a founding member of Booz & Company’s North American education practice, serving clients across the public and private sectors.
SVP and General Manager, Science Curriculum
Steven has over 20 years of experience managing the development of web-based software products, with over 6 years of experience focused in education technology. Steven leads the Science business unit and works in close partnership with leaders from University of California, Berkeley’s Lawrence Hall of Science on the development of Amplify Science. Prior to overseeing Amplify’s Science business, Steven led a team responsible for designing and developing education platforms, tools, and content used in schools throughout the country.